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Article
Publication date: 9 May 2023

Xingyu Wen, Jing Zhang and Mincheol Whang

The purpose of this paper is to analyze the relationship between affect space and bra design factors based on the observer's vision judgment.

Abstract

Purpose

The purpose of this paper is to analyze the relationship between affect space and bra design factors based on the observer's vision judgment.

Design/methodology/approach

First, using two dimensions of attractiveness and satisfaction to define the bra emotion space based on literature. Then, the mapping relation between bra design factors and emotional space is analyzed in visual perception. Finally, the model of bra emotion recognition based on design factors is established using the neural network BRP.

Findings

Users' emotions stimulated by bras can be automatically recognized based on their visual design factors. (1) attractiveness and satisfaction which are used to define bra emotions space show a linear correlation between each other in the human visual domain. (2) The design factors that cause attractiveness can also cause satisfaction. However, the factors that stimulate satisfaction do not necessarily attract users' interest, such as the ratio, location of embellishments, hollowed, core decoration and contour lines.

Practical implications

The analysis of bra emotion space may help designers to understand the relationship between bra visual appearance and emotion, and ask them to pay attention to empathic design factors. With the provided results, designers can also carry out and evaluate emotional bra design with high attractiveness and satisfaction.

Originality/value

This paper discusses the emotional attributes of bra visual design factors based on bra emotion space and explores the methods of bra emotion design.

Details

International Journal of Clothing Science and Technology, vol. 35 no. 4
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 15 June 2010

Chi‐Shun Liao and Cheng‐Wen Lee

The purpose of this paper is to discuss how brassiere manufacturers develop new designs for bra products, suitable for individual consumers, through consumer codesign.

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Abstract

Purpose

The purpose of this paper is to discuss how brassiere manufacturers develop new designs for bra products, suitable for individual consumers, through consumer codesign.

Design/methodology/approach

New product design that relies on conjoint analysis algorithms can depict multidimensional attribute profiles, such that consumers' choice behavior reflects their preferences and overall judgment of the profiles. This statistical technique provides a means to codesign and customize bra products and thereby enhance the overall bra design process.

Findings

Bra products codesign suggests goals such as attractive appearance, shoulder strap style, vivid/mild color, elegance/sexy lace, comfort/practicality, fabric, lining, comfort/attractive appearance, neckline design, comfort/excellent function cut, sewn cups, and generous quantities. The most preferred combination of attributes for all respondents is a cotton/cotton blend fabric, seamless bra that offers a detachable shoulder strap, lavender color, a two‐strap style, lace details, and a low‐cut plunge neckline. The paper illustrates consumers' bra awareness attributes, codesign approach, and individual optimum individualized bra designs.

Practical implications

The results provide a useful source of information for product managers, who should consider the use of codesign to design the best products for individual consumers and decrease the risk of design failure, as well as promote consumer loyalty and satisfaction toward the product.

Originality/value

The paper provides a unique method to understand the new product codesign structure and make bra product design decisions that integrate optimum individualized design.

Details

International Journal of Clothing Science and Technology, vol. 22 no. 2/3
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 20 December 2021

Xingyu Wen, Jing Zhang, Mincheol Whang and Kaixuan Liu

The purpose of this paper is to discuss the relationship between bra's visual impression and bra parts, and then to explore the application of visual impression in bra design.

Abstract

Purpose

The purpose of this paper is to discuss the relationship between bra's visual impression and bra parts, and then to explore the application of visual impression in bra design.

Design/methodology/approach

Firstly, 82 female undergraduates are asked to answered this questionnaire online, which is about the importance of parts in bra design. In the part of data analysis, the method of principal part analysis (PCA) are used to get the relationship between bra's parts, and reduce dimension of factors that influence bra design. After that, those group of features are further discussed from the perspective of visual design. Finally, design an application based on conclusion.

Findings

To get the influence features of bra appearance and improve the visual design effect, this paper matches the bra parts with visual features (color, texture, shape and space) and presents four main features of bra design: “color,” “visual texture,” “design shape” and “spatial expression” together with corresponding bra parts and technique of expression. Moreover, user interface in bra cloud customization is designed.

Practical implications

The conclusion, which shows the corresponding relationship between bra visual effect and its basic parts, has an important role in bra visual design. First, it can be useful for design idea with different technique of expression, which may supply a theoretical basis for design. Secondly, the combination of bra parts and visual features can be used to evaluate the appearance.

Originality/value

Discussing the bra visual impression based on bra's basic parts and visual features provides a theoretical method for bra design and its appearance evaluation.

Details

International Journal of Clothing Science and Technology, vol. 34 no. 3
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 16 February 2021

Fang Fang, Caili Hu and Ting Ting Yan

The purpose of this paper is to apply the theory of perceptual image to clothing, study the effect of bra components on the perceptual image of Chinese female consumers aged 18 to…

Abstract

Purpose

The purpose of this paper is to apply the theory of perceptual image to clothing, study the effect of bra components on the perceptual image of Chinese female consumers aged 18 to 27, explore the relationship between them, promote the computer-aided bra design to be more rapid and accurate and meet consumer's needs better.

Design/methodology/approach

In this paper, cognitive psychology and mathematical analysis methods were used, and two experiments were conducted. A reaction time experiment was conducted based on 3D virtual bra samples, proving that bra components have an effect on the consumer's perceptual image and obtaining a revised bra component design indicator system by multi-dimensional Scaling (MDS). A projection experiment was conducted to study what kind of relationship exists between the two, and a prediction model was constructed by the quantitative I-class theory.

Findings

It is found that bra components have an effect on perceptual image of Chinese female consumers aged 18 to 27. A total of five important components (cup area, center front height, torso width, side wing width and center back shape) that affect the consumer's perceptual image were identified by MDS and references analysis, and then a bra perceptual image space composed of five pairs of words was constructed by subjective evaluation and cluster analysis. What is more, a prediction model was obtained by the quantitative I-class theory; after testing, the model can visually and effectively predict consumer's perceptual image according to bra components indicators, which provide a convenience for the positive design of bras.

Research limitations/implications

In this article, the authors just studied bra components, but did not take fabric, color and other factors that also affect the perceptual image into consideration. Further research can use this method to study other important influential factors as well as their comprehensive impact. Also, the subjects are Chinese young women; consumers of other age or from other countries are not involved, and more extensive research can be done in the future.

Practical implications

The bra component indicator system can help to build a more systematic and clearer bra design library, which provides convenience for designers to search and use them quickly, improving the efficiency of bra design. The prediction model is also helpful to bra designers and companies. When they already design a bra, they can use this model to predict consumer's perceptual image, thus carry out more accurate market positioning and promotion. When they want to satisfy consumers or design a specific effect, they can also refer to this model to reverse design of components. In general, the outcomes of this paper can help companies to quickly establish a computer-aided bra design system, which is conducive to designers to accurately design and better meet market's needs, and the method is also a good attempt to apply the theory of perceptual image in psychology to clothing and can be extended to other relevant fields in the future.

Originality/value

Based on cognitive psychology, this paper attempts to apply the theory of perceptual image in psychology into clothing and takes bra as an example to study the relationship between bra components and consumer's perceptual image. The prediction model constructed here is conducive to the development of bra design and to meet personalized needs of consumers. This method can also be extended to other fields in the future.

Details

International Journal of Clothing Science and Technology, vol. 33 no. 5
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 4 October 2011

Deirdre E. McGhee and Julie R. Steele

The purpose of this paper is to measure the breast volume of a large sample of women and their corresponding correctly fitted bra size, in order to demonstrate the range of…

2162

Abstract

Purpose

The purpose of this paper is to measure the breast volume of a large sample of women and their corresponding correctly fitted bra size, in order to demonstrate the range of volumes within each size and the variation amongst different bra sizes.

Design/methodology/approach

Breast volume of 104 women was measured via water displacement and was compared to their professionally fitted bra size, in the one style and brand of bra.

Findings

The mean breast volume of the left and right breast was 642 and 643 ml, ranging from 125 (size 10A) to 1,900 ml (size 24DD). The average professionally fitted bra band size was 12 (range size 10‐24; Australian sizing) and cup size was DD (range A‐G). A range of breast volumes was found to correspond to the same bra size and the volume of any one cup size was not homogenous amongst different band sizes.

Practical implications

Appreciating the range of breast volumes that correspond to each bra size is important in terms of both bra structure and design in order to provide adequate breast support. The large variation in cup volumes associated with different band sizes suggests women should not consider themselves to be an isolated cup size, but rather a combination of a band and cup size.

Originality/value

This is the first study to publish normative breast volume data, and the corresponding correctly fitted bra sizes, for a large sample of women. This is important information for bra design and to assist women achieve correct bra fit and support.

Details

International Journal of Clothing Science and Technology, vol. 23 no. 5
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 28 March 2022

Adriana Gorea, Amy Dorie and Martha L. Hall

This study aims to investigate if engineered compression variations using moisture-responsive knitted fabric design can improve breast support in seamless knitted sports bras.

Abstract

Purpose

This study aims to investigate if engineered compression variations using moisture-responsive knitted fabric design can improve breast support in seamless knitted sports bras.

Design/methodology/approach

An experimental approach was used to integrate a novel moisture-responsive fabric panel into a seamless knitted bra, and the resulting compression variability in dry versus wet conditions were compared with those of a control bra. Air permeability and elongation testing of between breasts fabric panels was conducted in dry and wet conditions, followed by three-dimensional body scanning of eight human participants wearing the two bras in similar conditions. Questionnaires were used to evaluate perceived comfort and breast support of both bras in both conditions.

Findings

Air permeability test results showed that the novel panel had the highest variance between dry and wet conditions, confirming its moisture-responsive design, and increased its elongation coefficient in both wale and course directions in wet condition. There were significant main effects of bra type and body location on breast compression measurements. Breast circumferences in the novel bra were significantly larger than in the control bra condition. The significant two-way interaction between bra type and moisture condition showed that the control bra lost compressive power in wet condition, whereas the novel bra became more compressive when wet. Changes in compression were confirmed by participants’ perception of tighter straps and drier breast comfort.

Originality/value

These findings add to the limited scientific knowledge of moisture adaptive bra design using engineered knitted fabrics via advanced manufacturing technologies, with possible applications beyond sports bras, such as bras for breast surgery recovering patients.

Details

Research Journal of Textile and Apparel, vol. 28 no. 1
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 22 January 2024

Yilun Wang, Xiaofen Ji, Chen Pang and Lina Zhai

Esthetic trend changes with the development of society and cultural differences. A minimizer bra designed to make breasts appear smaller is now popular with large-breasted women…

Abstract

Purpose

Esthetic trend changes with the development of society and cultural differences. A minimizer bra designed to make breasts appear smaller is now popular with large-breasted women in China. To conform to the requirements of modern aesthetics in China, this paper aims to investigate vital features of breast appearance that influence people’s subjective evaluation of breast size and analyze how bra design parameters affect breast shape and make breasts appear smaller.

Design/methodology/approach

This study used 3D scanning technology and reverse engineering software to obtain objective breast measurements in detail. A subjective evaluation experiment was conducted to evaluate the overall performance of seven minimizer bras compared to a basic comparison bra. Around 20 design parameters of 8 sample bras were identified to make a further study about the correlation between bra design features and breast shaping effect. To gain a deeper understanding of how bras interact with breast tissue, this study presented heat maps of the breast surface to visualize the deformation of breast shape.

Findings

Nine breasts' characteristics, such as the distance between bust points, breast depth, outer breast curvature and slope, etc. have been determined to be highly correlated with the visual reduction effect of breasts. In addition, for the bras in this experiment, the high-performance bra for women with large breasts tends to have a wider side panel, a wider under band, higher gore and a stronger transverse rigidity of the bra cup. According to the observation of heat maps of the breast surface, soft full-figure bras provide a wider range of compression to the breasts and effectively flatten the breasts.

Originality/value

This paper first aimed at the need to shape the ideal breast appearance for large-breasted women and make a further study of several hot-selling minimizer bras in China. The suggestions given in this paper help lingerie manufacturers better understand how design features of bras can affect their shaping effect and improve the wearing effect of minimizer bras for large-breasted women.

Details

International Journal of Clothing Science and Technology, vol. 36 no. 1
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 7 April 2023

Elif Yılmaz, Ziynet Öndoğan and Arzu Şen Kılıç

This study aims to develop a sports bra with cosmetic microcapsules that supports the breasts and provides an aesthetically upright and lifted posture by using 28 days period.

Abstract

Purpose

This study aims to develop a sports bra with cosmetic microcapsules that supports the breasts and provides an aesthetically upright and lifted posture by using 28 days period.

Design/methodology/approach

A fitting process was carried out on provided seamless sports bras to determine the criteria that have to be improved considering the desired properties. The new sports bras were produced after the pattern design was developed; cosmetic microcapsules were applied to some of the bras and some were used as a control group to compare the real cosmetic effects. Female subjects tried the newly developed sports bras in a 28-day wear trial. Measurements were taken at certain periods during the wear trials, and the obtained data were analyzed statistically.

Findings

The findings of this study determined that the product provides a decrease in breast girth and increases skin moisture and nipple height after 28 days of regular use due to the effect of cosmetic ingredients released from microcapsules. A great majority of subjects found the breast lifting and supporting property of the sports bra successful and were satisfied with the new shape of the subjects' breasts.

Originality/value

Fitting studies were carried out directly on the female body, and the designed and developed encapsulating type sports bra has been transformed into a cosmetic textile product that gains also cosmetic properties. The cosmetic effects of the bra were investigated with wear trials. On the other hand, the nipple height measure term was defined for the first time and added to the literature within the scope of the study.

Details

International Journal of Clothing Science and Technology, vol. 35 no. 3
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 4 May 2020

Liang Ruixin, Joanne Yip, Winnie Yu, Lihua Chen and Newman Lau

The breasts are mainly fatty and connective tissues with no muscles that directly support them, so wearing sports bras is one of the most effective means of alleviating the…

Abstract

Purpose

The breasts are mainly fatty and connective tissues with no muscles that directly support them, so wearing sports bras is one of the most effective means of alleviating the discomfort of breast movement and potential injury during vigorous physical exercise. However, the design and development processes of traditional sports bras are time-consuming and costly. Hence, a novel method of simulating the static contact pressure between a sports bra and women’s body based on the finite element (FE) and artificial neural network (ANN) models is developed in this study to contribute to the design considerations of sports bras.

Design/methodology/approach

Three-dimensional FE models of a female subject and sports bras with different fabric properties are developed to determine the amount of contact pressure exerted onto the body. The FE results are then verified by measuring the amount of pressure exerted by the sports bra on the skin with pressure sensors. The Taguchi technique is used to effectively reduce the number of trials from 625 to only 25 cases. These 25 results obtained through FE modelling are then used to provide the training set for the ANNs. Finally, a comparison between the FE and ANN results is carried out.

Findings

A novel model of the static contact pressure between a sports bra and human subject based on the FE and ANN methods is presented in this paper. The root mean square error values show that there is only a small difference between the FE and ANN results.

Originality/value

The ANN function established in this study can be used to predict the mechanical behaviours of breasts and has a fundamental impact on the computer-aided design of functional garments in general.

Details

International Journal of Clothing Science and Technology, vol. 32 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 9 December 2020

Nicola Brown, Jenny Burbage and Joanna Wakefield-Scurr

Previous research suggests that many active females are not engaging in sports bra use, despite the positive health benefits. The aim of this study was to establish and compare…

Abstract

Purpose

Previous research suggests that many active females are not engaging in sports bra use, despite the positive health benefits. The aim of this study was to establish and compare sports bra use, preferences and bra fit issues for exercising females in some of the largest and most diverse global underwear markets (the US, the UK and China).

Design/methodology/approach

A survey covering activity levels, sports bra use and preferences, bra issues and demographics was administered via Qualtrics and completed by 3,147 physically active females (aged ≥ 18 years) from the US (n = 1,060), UK (n = 1,050) and China (n = 1,037).

Findings

In general, participants were 25–29 years, 121 to 140 pounds, 34B bra size and pre-menopausal. “I cannot find the right sports bra” was the most frequent breast barrier to exercise (25.4%). Three-quarters of women wore a sports bra during exercise, with significantly higher use in China (83.9%), compared to the UK (67.2%). A third of all participants reported sports bra shoulder straps “digging into the skin”. Sports bra preferences were: compression sports bras with a racer back, wide straps and thick straps in the US and the UK; thin straps in China and adjustable straps and underband, no wire and maximum breast coverage in the US and the UK, including nipple concealment and with padded/moulded cups.

Originality/value

Information provided on differences in sports bra use, preferences and bra issues across three major global markets could be utilised by brands and manufacturers to optimise bra marketing and fit education initiatives and inform future sports bra design and distribution strategies.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 25 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

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