Search results

1 – 10 of 11
Content available
Article
Publication date: 16 January 2019

Nicolas Papadopoulos, Mark Cleveland and Boris Bartikowski

Downloads
337

Abstract

Details

Journal of Product & Brand Management, vol. 27 no. 7
Type: Research Article
ISSN: 1061-0421

To view the access options for this content please click here
Article
Publication date: 13 November 2018

Nicolas Papadopoulos, Mark Cleveland, Boris Bartikowski and Attila Yaprak

This study focuses on an inventory and typology of consumer dispositions towards “place” and relates it to the underlying theories, inputs and outcomes of place images and…

Downloads
1029

Abstract

Purpose

This study focuses on an inventory and typology of consumer dispositions towards “place” and relates it to the underlying theories, inputs and outcomes of place images and attitudes, aiming to unclutter a crowded research landscape by providing a holistic perspective of product/brand place associations.

Design/methodology/approach

The paper draws on extant literature to identify, analyze and discuss the consumer dispositions, theories and other elements related to place.

Findings

In total, 32 dispositions, 10 inputs to image formation, 28 permutations that complicate the understanding of place images, and 18 outcomes are discussed, providing a comprehensive perspective of the images of, and behaviours towards, various types of places from neighbourhoods to countries and beyond.

Research limitations/implications

Of the large number of constructs and combinations among them that are discussed, some have been studied fairly extensively, but most comprise “the road(s) less travelled”. The paper identifies relevant research gaps and numerous opportunities for new research.

Practical implications

Managers are aware and act upon some of the inventoried dispositions but can benefit by considering the complete array of constructs and concepts that are discussed.

Social implications

Individuals’ dispositions towards various places help to shape their self and social identities and are important in their daily life and consumption behaviour.

Originality/value

The study brings together for the first time a complete inventory of place-related dispositions alongside a wide range of related theories and concepts, thus advancing our knowledge of the nature and role of the country and other place-related images of products and brands.

Details

Journal of Product & Brand Management, vol. 27 no. 7
Type: Research Article
ISSN: 1061-0421

Keywords

To view the access options for this content please click here
Article
Publication date: 30 March 2010

Boris Bartikowski, Katsuyuki Kamei and Jean‐Louis Chandon

This paper aims to investigate whether verbal rating scales are viable formats for attitude measurement through an application to Japanese consumers' product quality perceptions.

Downloads
2680

Abstract

Purpose

This paper aims to investigate whether verbal rating scales are viable formats for attitude measurement through an application to Japanese consumers' product quality perceptions.

Design/methodology/approach

The article notes theoretical differences between Likert‐based and Thurstone approaches to attitude measurement. The paper illustrates a Thurstone scale development process.

Findings

The new scale possesses nomological validity; it correctly predicts how consumer ethnocentrism relates to product quality evaluations for brands in different competitive situations.

Practical implications

The convenient, ready‐to‐apply verbal rating scale can measure Japanese consumers' perceptions of product quality. The article also offers survey researchers some practical guidance for developing their own verbal rating scales.

Originality/value

Verbal rating scales are rarely found in existing literature. This study sheds light on a frequently overlooked measurement scale format for measuring attitudes.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 22 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

To view the access options for this content please click here
Article
Publication date: 26 July 2013

Gianfranco Walsh and Boris Bartikowski

Service employees frequently engage in emotional labour to express emotions to customers that conform with organizational display rules. Previous studies report equivocal…

Downloads
5338

Abstract

Purpose

Service employees frequently engage in emotional labour to express emotions to customers that conform with organizational display rules. Previous studies report equivocal findings regarding the relationships among emotional labour, job satisfaction, and quitting intentions. This paper aims to shed additional light on the links by distinguishing two dimensions of emotional labour and predicting that job satisfaction mediates its relationship with quitting intentions, while gender and age moderate its relationship with job satisfaction.

Design/methodology/approach

Cross-sectional survey data from German service employees, entered into a structural equation model, test the study ' s hypotheses.

Findings

Job satisfaction partially mediates relationships between emotional labour and quitting intentions. Deep acting positively affects the job satisfaction of male but not female service employees. The surface acting-job satisfaction link is negative for female but not male service employees. The deep acting-job satisfaction link also is stronger for younger than for older service workers.

Research limitations/implications

Conservation of resources theory complements and extends previous service research focused on employee-related outcomes of emotional labour.

Practical implications

The findings improve service managers ' understanding of how employees ' emotional labour drive job satisfaction and employee turnover.

Originality/value

This study is the first to consider both gender and age as moderators that help explain employee quitting intentions, as well as the first to find a positive effect of deep and surface acting on quitting intentions.

Details

European Journal of Marketing, vol. 47 no. 8
Type: Research Article
ISSN: 0309-0566

Keywords

Content available
Article
Publication date: 4 February 2014

Downloads
163

Abstract

Details

International Marketing Review, vol. 31 no. 1
Type: Research Article
ISSN: 0265-1335

Abstract

Details

International Marketing Review, vol. 36 no. 4
Type: Research Article
ISSN: 0265-1335

Content available
Article
Publication date: 26 October 2012

Downloads
331

Abstract

Details

International Marketing Review, vol. 29 no. 6
Type: Research Article
ISSN: 0265-1335

To view the access options for this content please click here
Article
Publication date: 29 November 2018

Ulf Johansson, Christian Koch, Nora Varga and Fengge Zhao

This paper aims to explore how the ownership transfer from a highly industrialised country to less industrialised countries influences consumers’ brand perceptions.

Downloads
1001

Abstract

Purpose

This paper aims to explore how the ownership transfer from a highly industrialised country to less industrialised countries influences consumers’ brand perceptions.

Design/methodology/approach

Three acquisition cases of premium car brands (Jaguar, Land Rover and Volvo) are investigated using qualitative data from online brand communities.

Findings

When country of ownership (COOW) for brands changes, it leads to different effects on consumers’ brand perception. Consumers are disoriented as to which cue to apply when evaluating the brand. They also see that brand values, and how these are communicated, are in conflict, as are sustainability images.

Research limitations/implications

This paper focuses on the perspective of brand community members in Europe and the USA and studies only the car industry and acquisitions by two countries (China and India) using data from the time of ownership transfers. The authors discuss theoretical implications and suggest further research to gain more insights and address limitations.

Practical implications

Following a transfer of ownership, communication campaigns are required for addressing the original brand’s heritage and promoting the new brand owner’s image. Managers need to take advantage of loyal brand fans by turning them into brand ambassadors, spreading information to convince consumers that are more sceptical.

Originality/value

This study fills the knowledge gap regarding change of COOW to developing countries as new owners, and its consequences for consumer perception. The authors also introduce an innovative type of data collection through brand communities, which is less commonly used in international marketing research.

Details

Journal of Product & Brand Management, vol. 27 no. 7
Type: Research Article
ISSN: 1061-0421

Keywords

To view the access options for this content please click here
Article
Publication date: 27 November 2018

Wioleta Kucharska, Karol Flisikowski and Ilenia Confente

Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical…

Abstract

Purpose

Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible assets for businesses and places. However, it is not clear how they contribute to national economies. This paper aims to discuss the significance of brands as contributing to the value of their companies but also helping to leverage national economies. Although global brands can be produced and purchased in multiple countries, their influence on the economy of the country where their owner’s seat is located can be more meaningful than in other economies included in the “global factory”.

Design/methodology/approach

Based on 500 Brandirectory, the Most Valuable Global Brands 2011-2015 rankings powered by Brand Finance, the authors observed a spatial-economic autocorrelation which exemplifies the potential interdependency between gross domestic product (GDP) and brand value. This relationship has become a starting point for designing a spatial regression model.

Findings

The findings support the hypothesis that assumptive spatial dependencies have a significant influence on the examined relationship of brand value and GDP.

Originality/value

The presented study is the first to examine the potential interdependence between brand values and GDP of the countries of origin using a dynamic spatial approach.

Details

Journal of Product & Brand Management, vol. 27 no. 7
Type: Research Article
ISSN: 1061-0421

Keywords

To view the access options for this content please click here
Article
Publication date: 1 June 2020

Mohammadreza Akbari and Robert McClelland

The purpose of this research is to provide a systematic insight into corporate social responsibility (CSR) and corporate citizenship (CC) in supply chain development, by…

Downloads
1113

Abstract

Purpose

The purpose of this research is to provide a systematic insight into corporate social responsibility (CSR) and corporate citizenship (CC) in supply chain development, by analyzing the current literature, contemporary concepts, data and gaps for future discipline research.

Design/methodology/approach

This research identifies information from existing academic journals and investigates research designs and methods, data analysis techniques, industry involvement and geographic locations. Information regarding university affiliation, publishers, authors, year of publication is also documented. A collection of online databases from 2001 to 2018 were explored, using the keywords “corporate social responsibility”, “corporate citizenship” and “supply chain” in their title and abstract, to deliver an inclusive listing of journal articles in this discipline area. Based on this approach, a total of 164 articles were found, and information on a chain of variables was collected.

Findings

There has been visible growth in published articles over the last 18 years regarding supply chain sustainability, CSR and CC. Analysis of the data collected shows that only five literature reviews have been published in this area. Further, key findings include 41% of publications were narrowly focused on four sectors of industry, leaving gaps in the research. 85% centered on the survey and conceptual model, leaving an additional gap for future research. Finally, developing and developed nation status should be delineated, researched and analyzed based on further segmentation of the industry by region.

Research limitations/implications

This research is limited to reviewing only academic and professional articles available from Emerald, Elsevier, Wiley, Sage, Taylor and Francis, Springer, Scopus, JSTOR and EBSCO containing the words “corporate social responsibility”, “corporate citizenship” and “supply chain” in the title and abstract.

Originality/value

This assessment provides an enhanced appreciation of the current practices of current research and offers further directions within the CSR and CC in supply chain sustainable development.

Details

Benchmarking: An International Journal, vol. 27 no. 6
Type: Research Article
ISSN: 1463-5771

Keywords

1 – 10 of 11