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Case study
Publication date: 1 January 2011

Boon-In Tan, Garry Wei-Han Tan and Keng-Boon Ooi

Management, marketing and branding and strategy.

Abstract

Subject area

Management, marketing and branding and strategy.

Study level/applicability

Undergraduate and postgraduate management courses.

Case overview

This is a real-life case involving a confectionery manufacturer in Malaysia where it has grown over the years. As the market becomes more competitive, more challenges are confronting the company. Although there is still profit to be made, the margin is declining. Hence, the management of King's Biscuits Berhad must embark on the marketing environment scanning to prepare the company for future challenges and to ensure continued existence. As in the case of most strategy cases, little guidance was available for the students to reflect upon.

Expected learning outcomes

With the completion of this case study; student will be able to familiarize with the exercise of marketing environment scanning, determine the branding, product lines and positioning issues, adopt the marketing mix concept into real practice, and have the opportunity to visualize a true business scenario and simulate their minds and thinking towards managing a business.

Supplementary materials

Teaching note.

Details

Emerald Emerging Markets Case Studies, vol. 1 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 15 June 2010

Alain Yee‐Loong Chong, Keng‐Boon Ooi, Binshan Lin and Boon‐In Tan

This paper aims to empirically examine the factors that affect the adoption of online banking in Vietnam. Perceived usefulness, perceived ease of use, trust and government…

Abstract

Purpose

This paper aims to empirically examine the factors that affect the adoption of online banking in Vietnam. Perceived usefulness, perceived ease of use, trust and government support were examined to determine if these factors are affecting online banking adoption.

Design/methodology/approach

A survey was distributed to 156 respondents in Vietnam with 103 usable samples giving a response rate of 66 percent. Data were analyzed by employing correlation and multiple regression analysis.

Findings

The results showed that perceived usefulness, trust and government support all positively associated with the intention to use online banking in Vietnam. Contrary to the technology acceptance model, perceived ease of use was found to be not significant in this study.

Research limitations/implications

This study was conducted in Vietnam and future research can use this model to study the adoption of online banking in other countries.

Practical implications

The results allow banks' decision makers to develop strategies that can increase the adoption of online banking. Banks should improve the security and privacy of the web sites, which will increase the trust of users. Banks should also create features which are useful to users and make sure users are aware of these features. Lastly, government should also play a role to support banks in their efforts to increase online banking adoption.

Originality/value

The findings allow the factors that can influence the adoption of online banking in Vietnam to be understood. Unlike existing studies based on Technology Acceptance Model (TAM), this study includes both security and government support on top of the existing variables used in TAM. Most studies on adoption of online banking are focused on developed countries. By focusing on Vietnam, this model can also be applied to other countries which are relatively new to e‐commerce and online banking.

Details

International Journal of Bank Marketing, vol. 28 no. 4
Type: Research Article
ISSN: 0265-2323

Keywords

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Article
Publication date: 13 September 2011

Keng‐Boon Ooi, Binshan Lin, Boon‐In Tan and Alain Yee‐Loong Chong

The purpose of this paper is to examine the relationship between total quality management (TQM) practices and customer satisfaction and also to investigate the association…

Abstract

Purpose

The purpose of this paper is to examine the relationship between total quality management (TQM) practices and customer satisfaction and also to investigate the association between TQM practices and service quality within the context of Malaysia's small service organizations.

Design/methodology/approach

The paper uses data from the perceptions of sales and marketing managers in 108 small service organizations in Malaysia. Data were analyzed by employing correlation and multiple regression analysis to test the relationship between TQM practices, customer satisfaction and service quality.

Findings

The results showed that TQM practices are significantly and positively linked to customer satisfaction and service quality of the small service business firms. It was further confirmed that the dimensions of customer focus and information and analysis were strongly linked to customer satisfaction and service quality.

Practical implications

The results of this paper can be used by marketing/sales managers to prioritize the adoption of the dimensions for TQM practices. For instance, those dimensions that are found to have positive influence on customer satisfaction and service quality can be recommended to marketing/sales managers so that they can allocate resources to improve these practices to achieve higher customer satisfaction and quality of service.

Originality/value

This paper identifies two dimensions of TQM namely, customer focus and information and analysis that can influence customer satisfaction and service quality in Malaysia's small service business firms.

Details

Journal of Services Marketing, vol. 25 no. 6
Type: Research Article
ISSN: 0887-6045

Keywords

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Article
Publication date: 16 August 2011

Chee‐Yang Fong, Keng‐Boon Ooi, Boon‐In Tan, Voon‐Hsien Lee and Alain Yee‐Loong Chong

The purpose of this paper is to investigate the association between human resource management (HRM) practices and knowledge sharing from the Malaysian industry context.

Abstract

Purpose

The purpose of this paper is to investigate the association between human resource management (HRM) practices and knowledge sharing from the Malaysian industry context.

Design/methodology/approach

The method of exploratory factor analysis and confirmatory factor analysis were employed to evaluate the reliability and validity of the measurement model. The structural equation modeling (SEM) method was applied to examine the theoretical framework.

Findings

The results indicate that recruitment and selection, teamwork, training and development, and performance appraisal, showed a positive relationship with knowledge sharing, as perceived by the managers in the Malaysian manufacturing and service organizations.

Research limitations/implications

The research design in this study was cross‐sectional rather than longitudinal. Hence, even though the SEM method was adopted, the interpretations of the cause‐effect‐relationship among the variables could not be determined. In this case, longitudinal research designs serve to be more constructive as compared with cross‐sectional designs in providing causation evidence between HRM practices and knowledge sharing.

Practical implications

Findings from this study should be beneficial for HRM managers in developing countries such as Malaysia, who plan to develop competitive knowledge sharing competencies through the adoption of HRM practices.

Originality/value

The contribution of this study is the construction of a measurement system of HRM practices and knowledge sharing that could facilitate future research on human resource management, as well as highlighting important implications for HR managers in developing countries.

Details

International Journal of Manpower, vol. 32 no. 5/6
Type: Research Article
ISSN: 0143-7720

Keywords

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Article
Publication date: 1 April 1988

Richard E. Luce, Richard Steele and Nancy Walters

What started as a pilot project in 1985 has become a successful online tool for resource sharing today. The IRVING Network gives libraries with incompatible computers the…

Abstract

What started as a pilot project in 1985 has become a successful online tool for resource sharing today. The IRVING Network gives libraries with incompatible computers the ability to access each other's current catalog, determine circulation status, and process interlibrary loan transactions, while maintaining the integrity of their own systems. Although communication standards are evolving through the efforts of the Linked Systems Project, cooperative vendor programs in AVIAC, and Standards Committee D of NISO, it may be years before the majority of vendors can implement the standards and offer network packages to libraries across the country. In the meantime, the IRVING Library Network presents a practical, working solution to the problem of linking heterogenous library systems.

Details

Library Hi Tech, vol. 6 no. 4
Type: Research Article
ISSN: 0737-8831

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Article
Publication date: 1 November 2001

Tino Fenech and Aron O’Cass

Focuses on examining consumer characteristics that influence Internet users to adopt the Web for purchase related behavior (retail usage). The key constructs examined in…

Abstract

Focuses on examining consumer characteristics that influence Internet users to adopt the Web for purchase related behavior (retail usage). The key constructs examined in relation to actual adoption are attitudes and perceived usefulness. Also focuses on variables that impact Internet users’ attitudes toward Web retailing, including Internet users’ shopping orientation, perceived Web security, shopping innovativeness, satisfaction with Web sites, importance of inspecting products and price sensitivity. Data was gathered via a self‐administered Web survey. A total of 392 completed surveys were obtained and the results indicate that such characteristics of consumers do influence attitudes towards using Web retailing. The results also indicate that attitude and perceived usefulness do predict adoption of the Web for retail usage. Finally, the results indicate that significant differences exist between adopters of Web retailing and non‐adopters in the price significance, need to handle products and purchase likelihood when they cannot handle products purchased via retailing channels.

Details

Journal of Product & Brand Management, vol. 10 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

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Article
Publication date: 1 April 1907

“GIVE a dog a bad name and hang him,” is an aphorism which has been accepted for many years. But, like many other household words, it is not always true. Even if it were…

Abstract

“GIVE a dog a bad name and hang him,” is an aphorism which has been accepted for many years. But, like many other household words, it is not always true. Even if it were, the dog to be operated upon would probably prefer a gala day at his Tyburn Tree to being executed in an obscure back yard.

Details

New Library World, vol. 9 no. 10
Type: Research Article
ISSN: 0307-4803

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