Search results

This study aims to predict customer churn in resort hotels by calculating the churn probability of repeat customers for future stays in the same hotel brand.

Based on the recency, frequency, monetary (RFM) paradigm, random forest and logistic regression supervised machine learning algorithms were used to predict churn behavior. The model with superior performance was used to detect potential churners and generate a priority matrix.

The random forest algorithm showed a higher prediction performance with an 80% accuracy rate. The most important variables were RFM-based, followed by hotel sector-specific variables such as market, season, accompaniers and booker. Some managerial strategies were proposed to retain future churners, clustered as “hesitant,” “economy,” “alternative seeker,” and “opportunity chaser” customer groups.

This study contributes to the theoretical understanding of customer behavior in the hospitality industry and provides valuable insight for hotel practitioners by demonstrating the methods that facilitate the identification of potential churners and their characteristics.

Most customer retention studies in hospitality either concentrate on the antecedents of retention or customers’ revisit intentions using traditional methods. Taking a unique place within the literature, this study conducts churn prediction analysis for repeat hotel customers by opening a new area for inquiry in hospitality studies.

This opinion piece by Brye Marshall, an Aboriginal archaeologist, and Julie Nichols, an academic in architecture and digital humanities, explores the agency and authority of intangible cultural heritage [ICH], particularly from a First Nations’ perspective.

They consider how ICH is defined, valued, and supported within contemporary cultural institutions like galleries, libraries, archives, and museums [GLAM], which are custodians of Australian cultural heritage. The piece discusses the challenges of recording Indigenous arts and knowledge outside of Indigenous communities, without recognition or benefits to Indigenous people. The discussion extends to the Western-centric definition of cultural heritage and its limitation in recognising Indigenous world views. The authors acknowledge ongoing debates around best practice in acknowledging Indigenous knowledge and narratives in historical records.

This chapter concludes that redefining ICH from Indigenous perspectives could empower communities, redefine heritage definitions, and contribute to global conversations about heritage, climate change, urban development, and connection to land.

This paper will discuss one university’s efforts to initiate a process to better support PK-12 continuous school improvement goals for all 13 schools in their PDS network as a way to broaden the university’s mission and respond more formally to the individual school communities with which they partner.

The paper is conceptual in that it presents an innovative idea to stimulate discussion, generate new ideas and advance thinking about cross-institutional collaboration between universities and professional development schools.

The paper provides insights and ideas for bringing about change and growth in a seasoned PDS partnership network by connecting PK-12 continuous school improvement efforts to PDS partnership work.

This paper fulfills an identified need to study how seasoned partnerships can participate in simultaneous renewal by offering ideas that school–university partnership leaders can build upon as they make efforts to participate in the process of growth and change.

The paper aims to present an experimental and numerical investigation of the load–settlement behavior of soil reinforced by stone column, as well as to evaluate the plane strain unit cell model for the analysis of stone columns.

The numerical analysis was done using both axisymmetric and plane strain models. The elastic perfectly plastic behavior of Mohr–Coulomb was adopted for both soil and column material. The numerical results of this study were validated by the comparison with the in-situ measurements of a full-scale loading test on a stone column. This study also evaluated the effect of different parameters involved in the design of a stone column, including Young’s modulus of the column material, column diameter, spacing between the stone columns and Poisson’s ratio of the column material.

After the numerical simulation, the results from both axisymmetric and plane strain models are quite comparable. In addition, the numerical results revealed that the stone column with low spacing, a large diameter and a high Young’s modulus indicated better behavior against the settlement.

The axisymmetric unit cell model was used in many numerical studies on the behavior of stone columns. In the present work, a field load test on stone column was simulated using a plane strain unit cell model. This research adds that the plane strain unit cell model can be used to predict the settlement of reinforced soil with stone columns.

The pandemic has brought to light the importance of quickly adopting new technologies and building resilient organisations. Also, the Sustainable Development Goals (SDGs) can be addressed in large part through technological innovations. The development of smart systems which are linked with the Internet of Things (IoT) can create different opportunities to strategically face the barriers linked with the SDGs and make sure that there is an environmentally sustainable, equitable and healthy society. This study has utilised secondary and qualitative data and has adopted the interpretative and deductive approaches. It has given significance to several aspects of the SDGs and has linked them with digital technology such as accessibility to safe and clean portable water, production of sustainable food along with the generation of green energy and its utilisation. This study has evaluated the advantages of digitalisation so that it can catalyse the transition towards SDGs and improve the health of the citizens by giving digital accessibility specifically to the underserved community. The research has selected the most essential themes which are linked to the context of SDGs and has deeply evaluated a lot of information obtained from authentic secondary resources. At last, it provides a conclusion and recommendations where it has suggested several initiatives which could be made for enhancing the overall scenario and has also disguised the limitations that were identified while completing the study.

The increased use of, and reliance upon, technology and digitalisation, especially in the galleries, libraries, archives and museums [GLAM] sector, has motivated innovative approaches to the curation of cultural material. These changes are especially evident when collaborating with Indigenous partners. Indigenous Data Governance [IDG] and Indigenous Data Sovereignty [IDS], with an emphasis on self-determination of Indigenous peoples, have called for an emerging focus on ethical and culturally sensitive approaches to data collection and management across a range of disciplines and sectors.

This chapter reports on broader discussions, specifically with mid-North South Australia, Indigenous community members around the appropriate and ethical collection, representation and curation of cultural material on Country applying digital formats. It investigates ways to create a ‘future identity’ through built form as well as providing a ‘safe’ place for preservation of their oral histories.

It highlights the many questions raised around the ethically and culturally sensitive aspects of the collection, curation and archiving of Indigenous cultural material. It documents the preliminary outcomes of these conversations in the context of current research on IDS best practices in the field. The non-Aboriginal authors acknowledge our supporting position in the realisation of effective IDS and self-determination of our Aboriginal partners.