Search results

1 – 10 of over 3000

Abstract

Details

Understanding Intercultural Interaction: An Analysis of Key Concepts, 2nd Edition
Type: Book
ISBN: 978-1-83753-438-8

Article
Publication date: 20 March 2023

Annu Kumari and Noopur Anand

Body positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style offerings…

Abstract

Purpose

Body positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style offerings anymore. By taking clue from existing literature, this study aims to identify clothing preferences and problems related to ready-made plus-size clothing in India. Although many past literature pointed out about poorly fitted and size unavailability issues worldwide, very few of them addressed about clothing style preferences.

Design/methodology/approach

A self-administered close-ended questionnaire was used to answer a set of objectives. A pilot study with 40 plus-size women was carried out to check the reliability and validity of the instrument. Four hundred subject's data were gathered from six Indian cities with a purpose of varied geographical importance. Statistical tests like binomial distribution was used to analyze fit-related problems of 12 bodily sites such as shoulder, upper arm, lower arm, bust, waist, stomach, abdomen, hip, thigh, lower leg, armhole and elbow, and frequency charts were used to examine Likert scale data of sizing problems. The choices of 12 clothing styles were mapped through four factors which affect the purchasing decision of a plus-size woman.

Findings

Poor-fitted clothes at 10 body sites out of the 12 reflected about the fit aspect of plus-size clothing in India. Findings associated to sizing issues like unavailability of trendy clothes in appropriate sizes, which also adorn Indian curvy figure, shows synonymy to the worldwide researcher's findings related to sizing chaos. Classic silhouettes like Straight Indian kurti, A-line dresses and regular-fit trousers were majorly preferred by women. Hiding body bulges was mostly preferred while purchasing loose-fitted garments, and fitted garments were preferred only if these suits to the curvy body proportion. Appropriate fit and size availability are always a prime requisite for this class of women.

Originality/value

The outcomes of research will help Indian retailers/manufacturers to update their patterns in order to provide desired fit. In this lacuna of standard size chart, the study will add value in the development of Indian plus-size women's size chart. The factor mapping with clothing preferences will be useful to reduce rejections and inventories.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 27 no. 6
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 27 February 2023

Courtney Chrimes, Rosy Boardman, Helen McCormick and Gianpaolo Vignali

Body shape is a critical variable influencing consumers' garment choices (Zakaria, 2017), yet research investigating how UK females with varying body shapes evaluate and…

Abstract

Purpose

Body shape is a critical variable influencing consumers' garment choices (Zakaria, 2017), yet research investigating how UK females with varying body shapes evaluate and experience fit is limited. Moreover, while digital methods exist to classify female body shapes, application in a commercial setting is limited. To fill this gap within the literature, this study aims to understand the influence of body shape variation on garment fit evaluations of 30 UK females aged 18–34 years.

Design/methodology/approach

This study conducts a physical garment try-on session whereby 30 UK females aged 18–34 years were body-scanned and categorised into a body shape, using the Female Figure Identification Technique method. Participants verbalised their fit experiences during a physical try-on session through semi-structured interviews to gain a deeper understanding of individuals' fit appraisals.

Findings

The findings demonstrate that UK females who share the same body shape classification experience the same issues when appraising dress fit, challenging Makhanya and Mabuza (2020) who found that body shape does not influence apparel fit satisfaction. The results shed light on the importance of body shape during the fit appraisal process.

Research limitations/implications

Despite the contribution, future research to improve the limitations should be addressed. First, although it was necessary to investigate a UK demographic to address research gaps, the finding of this study cannot be generalised to the entire UK female population nor to other areas of the world. Hence, future research should overcome this limitation by extending this study further to other countries, cultures and ethnicities.

Practical implications

The findings of the present study shed light on the role of body shape in determining satisfactory clothing fit and how females' fit experiences will differ depending on their body shape classification. Thus, fashion retailers should use this insight to better inform their promotional strategies, not only making them more inclusive but also to help assist this particular consumer segment with their clothing decisions based on their body shape.

Originality/value

The present study provides an in-depth understanding of how females with the same body shape experience garment fit, contributing novel findings to the literature through a mixed-method inquiry previously lacking in this area, with a UK demographic which has not previously been explored.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 27 no. 5
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 10 May 2023

Berihun Bizuneh and Abrham Destaw

The purpose of this study was to assess the body characteristics (body size, garment sizes worn, shape and body satisfaction) of Ethiopian young adult female consumers and their…

Abstract

Purpose

The purpose of this study was to assess the body characteristics (body size, garment sizes worn, shape and body satisfaction) of Ethiopian young adult female consumers and their effects on garment fit satisfaction and fit preferences of ready-to-wear garments such as T-shirts, blouses/shirts, skirts and jeans trousers.

Design/methodology/approach

Through a structured questionnaire, 418 usable responses were collected from young female university students. One-way analysis of variance (ANOVA) and multivariate ANOVA (MANOVA) were used to examine differences in garment fit satisfaction with the body characteristics of the respondents. Moreover, a multiple regression analysis was used to determine the effect of body characteristics and fit satisfaction on fit preferences in four of the ready-to-wear garments.

Findings

The body shapes of above half of the respondents were either bottom hourglass or spoon. The respondents were somewhat dissatisfied with the fit of the ready-to-wear garments, and above 70 per cent of them faced fit problems on average. BMI showed significant fit satisfaction differences in four of the garments, while garment sizes worn were significant only in skirts. However, no statistically significant difference was obtained with body shape. The effect of body characteristics and fit satisfaction on fit preferences was found significant in T-shirts and jeans trousers. The respondents preferred looser shirts and skirts irrespective of their body characteristics.

Originality/value

The paper is unique in comprehensively examining the relationship between body characteristics and garment fit satisfaction and their effects on fit preferences in selected garments in the context of female consumers in a developing country.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 28 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 9 January 2024

Niloofar Solhjoo, Maja Krtalić and Anne Goulding

While exploring the information experience within multispecies families, the subjective nature of humans and non-human entities, living beings and non-living objects becomes…

Abstract

Purpose

While exploring the information experience within multispecies families, the subjective nature of humans and non-human entities, living beings and non-living objects becomes evident. This paper aims to reveal the underlying significance of information within socio-physical living environments shared among humans, cats and dogs as companions.

Design/methodology/approach

Gaining inspiration from the information experience approach and posthumanism, this is a phenomenological paper. Empirical material related to lived experiences of participating families were gathered through multispecies ethnography methods, followed by phenomenological reflections. The paper has been written based on excerpt-commentary-units and the inclusion of videos and images as an approach to convey the richness of the lived experiences and multiple perspectives.

Findings

Findings are organised into three main sections, each capturing lived experiences of information and its utilization from various frames. The paper shows how living beings, both human and animal, use their physical, sensual and moving bodies to acquire and convey information to and from each other. Moving beyond the living beings, the study discusses how non-living objects in the physical environment of a multispecies family also shape information. Material objects, spatial locations and even plants became sources of information for the family members. Lastly, the paper delves into the social environment of the family, where all members, human and animal, are actively shaped by information within their social interactions and companionship.

Originality/value

Considering information distributed across species and material objects in a shared, more-than-human environment, the article suggests implications for an information experience approach. It emphasizes how information shapes the in-between humans, animals and their environment, highlighting their reliance on each other for understanding and living a good shared life. There is a need for future research to explore the information experience within the internal subjective minds of members of multispecies families, bridging the gap in the understanding of these external information and their internal information processes.

Details

Journal of Documentation, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 19 December 2023

Aysen Bakir, Jessica Castonguay and Jeffrey G. Blodgett

This study aims to examine the effects of character body size, subject body size and product type on female adolescents’ attitudes toward the character. Given prior research…

Abstract

Purpose

This study aims to examine the effects of character body size, subject body size and product type on female adolescents’ attitudes toward the character. Given prior research showing that adolescents identify more strongly with those whom they view as similar to themselves, it is possible that heavy and obese adolescents will react more favorably to plus-size ad characters.

Design/methodology/approach

Two studies were conducted, one with females aged 12–14 and a second with females aged 15–17. Based on their body mass index, subjects were classified as of small/average size or overweight/obese. Ads featured either a thin, average-size or plus-size character, and promoted either a healthful or an unhealthful snack item.

Findings

In general, small/average size female adolescents responded more favorably toward thin characters, whereas their overweight/obese counterparts responded more favorably toward plus-size characters. Moreover, subjects’ responses were not moderated by the nutritional value (healthful vs unhealthful) of the product being advertised.

Research limitations/implications

To effectively promote healthy foods to overweight/obese adolescents, it may be advantageous to incorporate plus-size characters. Additional research is needed, however, to determine whether this approach can effectively influence brand attitudes and consumption behaviors.

Social implications

As obesity rates continue to rise, it has become vitally important to encourage healthier food choices among youth. To develop effective communication strategies, marketers need to better understand how young consumers respond to various advertising cues.

Originality/value

To the best of the authors’ knowledge, this is the first study to examine the effect of character size and subject size on female adolescents’ attitudes toward the character.

Details

Journal of Consumer Marketing, vol. 41 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 30 March 2023

Tseng-Lung Huang and Henry F.L. Chung

Drawing on embodied cognition theory, this study examined the impact of midair, gesture-based somatosensory augmented reality (AR) experience on consumer delight and stickiness…

Abstract

Purpose

Drawing on embodied cognition theory, this study examined the impact of midair, gesture-based somatosensory augmented reality (AR) experience on consumer delight and stickiness intention. The mediating effects of three psychological states for body schema (i.e. natural symbol sets, vivid memory and human touch) on the relationships between somatosensory AR and consumer delight/stickiness intention are determined. By filling gaps in the research, we hope to provide guidance on how to drive delightful somatosensory AR marketing.

Design/methodology/approach

Two experiments were conducted (Study 1 and Study 2) to test the research model and hypotheses. These experiments compared the effects of the “presence” (midair, gesture-based) and “absence” (mouse-based traditional website) conditions in somatosensory AR on consumer body schema and the creation of a delightful virtual shopping experience (i.e. consumer delight and stickiness intention).

Findings

The consumer delight and stickiness intention created in the presence condition was much higher than those in the absence condition. Consumers appeared to prefer engaging in a midair gesture-based somatosensory AR experience and exploring an augmented metaverse reality to interacting with a mouse-based traditional website. We also found that giving online consumers more somatosensory activities and kinesthetic experiences effectively inspired three psychological states of body schema in online consumers.

Originality/value

The results contribute to the AR experience and somatosensory marketing literature by revealing the role of natural symbol sets, vivid memory and the sense of human touch. This research breaks through the long-developed research paradigm on consumer delight, which has been limited to traditional entities and web contexts. We also extend embodied cognition theory to the study of somatosensory AR marketing.

Details

Journal of Research in Interactive Marketing, vol. 18 no. 1
Type: Research Article
ISSN: 2040-7122

Keywords

Book part
Publication date: 11 December 2023

Bassam Alhamad

The involvement of stakeholders such as employers, alumni, and students has always been considered a key element in improving the higher education (HE) system. While considering…

Abstract

The involvement of stakeholders such as employers, alumni, and students has always been considered a key element in improving the higher education (HE) system. While considering stakeholders as key players in serving the market and in improving HE instruction, a two-sided collaborative involvement should aim at satisfying the mutual interests and overcoming existing barriers. Quality assurance systems have always supported crossing these barriers to link with the external stakeholders. However, many of the external quality assurance agencies (EQA) in the Middle East and North Africa (MENA) region specify a group of external holders, limiting the various types of key stakeholders needed to enhance the academic programs. On the other hand, there are encountered risks in involving stakeholders if left with no objective guidance, especially that quality agencies are formidably urging the universities to consider the external stakeholders’ inputs to satisfy the quality assurance standards. The main objective of this chapter is to investigate the types of stakeholders’ and their levels of involvement within the local higher education institutions (HEIs). The chapter aims to provide an insight to invest in this involvement and utilize it to further improve the programs and their graduate attributes and suggests actions that would proficiently and truly enhance the involvement of external stakeholders. The outcomes of this chapter are expected to guide the EQAs and the HEIs to develop new practices in involving stakeholders, such as curriculum input, collegiate internships, aligning graduate attributes to market needs, financial support through endowments, professional development, and partnerships in service-level agreements.

Details

Quality Assurance in Higher Education in the Middle East: Practices and Perspectives
Type: Book
ISBN: 978-1-80262-556-1

Keywords

Article
Publication date: 5 January 2024

Ah Lam Lee and Hyunsook Han

The main issue in the mass customization of apparel products is how to efficiently produce products of various sizes. A parametric pattern-making system is one of the notable ways…

Abstract

Purpose

The main issue in the mass customization of apparel products is how to efficiently produce products of various sizes. A parametric pattern-making system is one of the notable ways to rectify this issue, but there is a lack of information on the parametric design itself and its application to the apparel industry. This study compares and analyzes three types of parametric clothing pattern CAD (P-CAD) software currently in use to identify the characteristics of each, and suggest a basic guideline for efficient and adaptable P-CAD software in the apparel industry.

Design/methodology/approach

This study compared three different types of P-CAD software with different characteristics: SuperALPHA: PLUS(as known as YUKA), GRAFIS and Seamly2D. The authors analyzed the types and management methodologies of each software, according to the three essential components that refer to previous studies about parametric design systems: entities, constraints and parameters.

Findings

The results demonstrated the advantages and disadvantages of methodology in terms of three essential components of each software. Based on the results, the authors proposed five strategies for P-CAD development that can be applied to the mass customization of clothing.

Originality/value

This study is meaningful in that it consolidates and organizes information about P-CAD software that has previously been scattered. The framework used in this study has an academic value suggesting guidelines to analyze P-CAD systems.

Details

International Journal of Clothing Science and Technology, vol. 36 no. 1
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 23 October 2023

Kaiyi Xu, Songling Zhao, Jian Zhang and Bingfei Gu

This study focused on how to quantify the similarities of body shape based on the front and side images, and a shape comprehensive index (ISC) of female upper body shape based on…

53

Abstract

Purpose

This study focused on how to quantify the similarities of body shape based on the front and side images, and a shape comprehensive index (ISC) of female upper body shape based on 2D images was proposed.

Design/methodology/approach

In total, 190 young women were shot for front and side images, and 18 shape parameters were automatically extracted, including seven angles and 11 ratio parameters. The coefficient of variation method was used to assign different weights for related parameters, and the ISC was calculated to describe the body shape of each subject. Five cross-sectional curves of the upper body (e.g. shoulder, chest, waist, abdomen and hip) were selected for exploring the range of shape similarity.

Findings

According to the value of ISC, if the difference among the subjects is within the range of ±0.02, their body shapes can be regarded as similar, and the subject with the minimum distance is considered as the most similar. Error results show that the error range of the angle parameter is from 0.2° to 3.6° and the ratio range is from 0.001 to 0.119. Moreover, the t-test value among the parameters of the similar body is above 0.05, indicating that there is no significant difference for the upper body shape of the similar groups.

Originality/value

This method can quantify body shapes with the upper body characteristics of young women instead of subjective judgment. The study can be extended to other parts of the body and can also provide a new thought for shape similarity retrieval based on 2D images.

Details

International Journal of Clothing Science and Technology, vol. 35 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

1 – 10 of over 3000