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The purpose of this paper is to investigate whether reading a self-help chapter on the body's regulation of weight can change weight control beliefs, and whether such changes in turn predict improvements in body dissatisfaction and self-esteem.

Participants of a mixed racial sample of undergraduate college women (n=154) completed measures of personal weight control beliefs, body dissatisfaction, self-esteem and knowledge before and after they read a self-help education chapter.

Exposure to the education was associated with improvement in knowledge, body dissatisfaction and self-esteem and change in weight control beliefs. Increase in the belief in “striving for a healthy lifestyle with acceptance of one's natural weight” predicted improvement in body dissatisfaction and self-esteem.

This paper provides preliminary evidence that realistic information about weight control can impact weight control beliefs, and that this in turn is associated with improvement in body satisfaction and self-esteem. The major limitation of the study is the lack of control group to ensure changes are not due to factors like social desirability. Future directions would be to replicate this research using a control group, and to look at the role of education and weight control beliefs in eating disordered and bariatric populations.

This is the first study to look at the impact of providing young women with realistic information about the body's regulation of weight and weight loss outcomes on their beliefs about weight control, body dissatisfaction and self-esteem. This information is valuable for health care providers and educators working with young women.

In response to the rapid growth of the cosmeceutical industry, this study aims to investigate young female consumers' confidence in cosmeceuticals and the perceived competency of cosmeceutical product advertising.

An online survey of 224 young female participants was recruited from an online national young consumer panel from Zoomerang. This group of participants mirrored the characteristics of the largest segment in the cosmeceutical market in the USA.

The results suggest that the perceived information utility of cosmeceutical product advertising is the most significant factor in engaging young female consumers' interests and desire to try cosmeceuticals. Moreover, young female consumers' self‐evaluation on body esteem, their perceived effectiveness of product claims, their interests in reading such advertising, and their attitudes toward advertising jointly affect their likelihood to take cosmeceutical products. Not surprisingly, self‐evaluation on body esteem predicted a negative influence on product purchase intention. As their self‐evaluation on body esteem increases, the likelihood to purchase cosmeceuticals decreases.

The study adds insights on a fast‐growing, but understudied, product category, cosmeceutical products, to the research stream and expands the knowledge on the information utility of cosmeceutical product advertising on young female consumers.

The purposes of this study were twofold: (1) to develop a scale for measuring consumers' perceived problems of finding a good fit (PFGF) and (2) to provide evidence of several types of scale validities including nomological validity through examining the relationship between PFGF and body esteem based on attribution theory.

Scale development took place in three steps: (1) An initial pool of items was generated based on a previous study; (2) preliminary quantitative tests of reliability and validity of items were performed, including confirmatory factor analyses (CFAs); and (3) final scale validation through a discriminant and nomological validity test was conducted using CFA and the structural equation model (SEM). CFAs and SEM with the mediation effect were performed using Preacher and Hayes' (2008) bootstrap procedure in Mplus.

Of the 20 items (four items for physical, eight items for aesthetic and eight items for functional) generated in Step 1, a total of 14 items (four items for physical, five items for aesthetic and five items for functional) were remained through preliminary tests of reliability and validity of the scale in Step 2. In Step 3, the 14 items were finalized and validated through testing the hypothesized mediating effect of internal attribution of fit problems between the PFGF scale and the measures of body esteem. The results of consumers' internal causal attribution process of fit problems supported attribution theory.

The study contributes to understanding consumer fit perceptions by developing a scale to assess PFGF that may be a key factor influencing multiple apparel shopping behaviors. The multidimensional scale of perceived PFGF should be useful to provide solutions to PFGF based on information from customers. Better understanding of perceived PFGF will ultimately increase consumer satisfaction with apparel.

The purpose of this paper is to review current programmes and major issues surrounding preventive interventions for body image and obesity in schools.

A literature review was carried out by analysing papers cited in major literature databases from the last 50 years. This review describes and summarises activities from body image programmes and eating disorder prevention programmes in schools and outlines self esteem and media literacy approaches that have produced positive results in some large, randomised and controlled interventions.

A total of 21 programmes met the inclusion criteria. Of these, four included males and 17 reported at least one improvement in knowledge, beliefs, attitudes or behaviours. The most effective programmes were interactive, involved parents, built self esteem and provided media literacy.

Body image concerns, eating problems and obesity among children and adolescents are becoming increasingly targeted for preventive health education and health promotion programmes. The role of health educators is complicated because of legitimate concerns that we must “do no harm” in our efforts to ameliorate both issues in schools. Health educators need to be careful to ensure that the implementation of programmes for the prevention of child obesity do not inadvertently create food concerns, body image issues, weight stigma, prejudice or eating disorders. Similarly, eating disorder prevention programmes must take care both not to condone obesity nor to glamorise or normalise dieting or disordered eating.

This paper provides health educators with an overview of important issues and suitable strategies to consider when implementing programmes for body image improvement and the prevention of eating problems and childhood obesity.

As one of the most cutting-edge technologies in the digital age, facial enhancement technology (FET) has greatly enhanced consumer online shopping experience and brought new e-commerce opportunities for cosmetics retailers. The purpose of this paper is to extend the unified theory of acceptance and use of technology (UTAUT) model in the context of FET. In addition to the concepts from the original model, the new FET-UTAUT model features (low) body esteem, social media addiction and FET adoption.

A purposive sampling of FET users in China via an online questionnaire yields 473 respondents. To analyze the data, this research uses the structural equation modeling method via statistical package for the social sciences and analysis of a moment structures software. A two-step approach, exploratory factor analysis and confirmatory factor analysis, was used to test the hypotheses and generate the findings.

Performance expectancy, effort expectancy, social influence, facilitating conditions and (low) body esteem have positive relationships with FET adoption. FET adoption has a positive relationship with online purchase intention of branded color cosmetics, and the empirical evidence for the moderating role of social media addiction in the relationship between FET adoption and online purchase intention is inconclusive.

This research extends the traditional UTAUT model by proposing a novel FET-UTAUT model that incorporates additional key concepts such as body esteem, FET adoption and social media addiction. Managerial implications of this research are provided for FET designers and branded color cosmetic retailers.

The recent advancements in smartphone technology and social media platforms have increased the popularity of artificial intelligence (AI) color cosmetics. Meanwhile, China is a lucrative market for various foreign beauty products and technological innovations. This research aims to investigate the adoption of AI color cosmetics applications and their electronic word-of-mouth (e-WOM) intention among Chinese social media influencers. Several key concepts have been proposed in this research, namely body esteem, price sensitivity, social media addiction and actual purchase.

An online questionnaire design was used in this research. A combination of purposive sampling and snowball sampling of AI color cosmetics users who are also social media influencers in China yields 221 respondents. To analyze the data, this research employs Structural Equation Modelling (SEM) method via SPSS and AMOS software. A 2-step approach, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA), is implemented to prove the hypotheses and generate the results.

1) Social media addiction is a positive predictor of AI color cosmetics usage, (2) AI color cosmetics usage is a positive predictor of actual purchase, (3) actual purchase is a positive predictor of e-WOM intention and lastly, (4) there is a full mediation effect of actual purchase.

This research draws on the uses and gratification (U&G) theory to investigate how specific user characteristics affect Chinese social media influencers' adoption of AI color cosmetics, as well as how this may affect their decision to purchase branded color cosmetics and their e-WOM.

This paper aims to investigate the role of body size on female consumers’ fashion brand image perceptions.

An experimental design was used whereby the model’s body size in a fictitious advert was digitally manipulated to create four advertising images with an underweight, slender, average and obese model size (all other factors remained constant). Through an intercept survey of German female consumers, respondents were exposed to one of the four images, and asked questions pertaining to their brand image perceptions.

The findings suggest that for older consumers, model body size has no significant impact on their brand image perceptions. For younger consumers (18-25), there was some limited evidence of how a positive brand image affects when a slender model size is used, but there was no evidence that underweight models have a more positive impact on brand image.

The sample was restricted to a single German city (Berlin) with a relatively small sample and, therefore, the generalisability of the findings may be limited. It would be interesting to repeat the study in different cultural contexts. Whilst this paper focussed on potential differences in perceptions between different age groups, future studies could consider other factors, such as fashion involvement or consumer personality on the impact of body size on brand image.

Given the potential link to low self-esteem and eating disorders, it is recommended that fashion brands cease using clinically underweight models. Brands targeting older consumers may benefit from using larger models.

There is limited research to date that looks at the role of body size on brand image, and this is one of the first studies to consider all non-product-related brand image associations, and how perceptions may differ between different age groups, with many previous studies relying on student samples.

This study examines weight loss surgery patients’ experiences with vanity stigma. First, the research explores if and how vanity stigma occurrences differ for female and male surgery patients. Second, the research interrogates the role of this stigma in shaping patients’ feelings about their bodies.

The data stems from qualitative interviews (n = 44) and surveys (n = 55) with pre-operative and post-operative weight loss surgery patients. The author used narrative interview analysis to inductively identify and analyze prevalent themes.

Participants’ stigma experiences are differentiated by gender. Approximately half of female participants reported perceiving vanity stigma. Women who faced negative accusations were likely to distance themselves from such claims by citing personal disinterest in their bodies, whereas women who did not perceive vanity accusations were likely to express approval and pleasure in their post-weight loss bodies. Men, in contrast, were not accused of vanity. Men frequently characterized their post-surgical, post-weight loss bodies as having utilitarian value.

The study concludes that gender norms play a role in shaping bariatric surgery patients’ experiences with vanity stigma and body-related feelings. Limitations include the small number (n = 9) of male participants and the lack of a representative sampling frame for bariatric surgery patients.

Previous studies have not explored how gender shapes bariatric surgery patients’ experiences with appearance-related social scrutiny. This chapter adds to existing research on gendered body norms and reveals gendered dimensions of vanity stigma.

Purpose: As biomedicine grants technology and quantification privileged roles in our cultural constructions of health, media and technology play an increasingly important role in mediating our everyday experiences of our bodies and may contribute to the reproduction of gendered norms.

Design: This study draws from a broad variety of disciplines to contextualize and interpret contemporary trends in self-quantification, focusing on metrics for health and fitness. I will also draw from psychology and feminist scholarship on objectification and body-surveillance.

Findings: I interpret body-tracking tools as biomedical technologies of self-surveillance that facilitate and encourage control of human bodies, while solidifying demands for standardization around neoliberal values of enhancement and optimization. I also argue that body-tracking devices reinforce and normalize the scrutiny of human bodies in ways that may reproduce and advance longstanding gender disparities in detriment of women.

Implications: A responsible conceptualization, design, implementation, and usage of health-tracking technologies requires us to recognize and better understand how technologies with widely touted benefits also have the potential to reinforce and extend inequalities, alter subjective experiences and produce damaging outcomes, especially among certain groups. I conclude by proposing some alternatives for devising technologies or encouraging practices that are sensitive to these differences and acknowledge the validity of alternative values.

The purpose of this study was to assess the prevalence of low self-esteem among college students and how exogenous and endogenous factors, such as experiences of discrimination and psychological distress, respectively, impact such an outcome.

General education courses were used to conduct a quantitative cross-sectional study among undergraduate college students. The primary outcome variable of interest in this study was self-esteem, which was measured using the Rosenburg’s self-esteem scale. Primary independent variable was psychological distress (measured using Kessler 6 scale). Discrimination experiences were measured using the Everyday Discrimination Scale (EDS). Descriptive, bivariate and multiple linear regressions were conducted to find associations among such variables.

Among 308 young adults in this study, psychological distress was significantly related to low self-esteem (ß = −6.50, p < 0.001). In addition, increasing EDS score (ß = −0.37, p = 0.019) and women gender (ß = −1.29, p = 0.038) were also associated with low self-esteem.

The study was cross-sectional and thus cannot provide causal relationship. The self-reported data is susceptible to recall bias. College students continue to face negative social experiences that impact their self-esteem, and discrimination plays a substantial role.

Gender-specific self-esteem coaching is needed among college students with psychological distress and among those with experiences of discrimination.

The results of the current study provide information for understanding the role of discrimination and psychological well-being on self-esteem of college students, and thus further address the importance of social determinants of health and well-being.

This study provides a unique insight into the disparities faced by college students. Understanding self-esteem at the individualistic and collectivistic levels will allow for the planning and implementation of comprehensive interventions that address gender differences and psychological distress that will increase the positive health outcomes and decrease the negative health outcomes.