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Article
Publication date: 19 September 2018

James Michael Simmons Jr, Victoria L. Crittenden and Bodo B. Schlegelmilch

Widespread adoption of reporting frameworks has contributed to current global practices undertaken by firms to report social, environmental and economic impact. The Global…

Abstract

Purpose

Widespread adoption of reporting frameworks has contributed to current global practices undertaken by firms to report social, environmental and economic impact. The Global Reporting Initiative (GRI), the most widely used of those frameworks, has produced several generations of guidelines. Their third-generation guidelines (G3), which had the most widespread and long-term use, relied on a series of application levels to convey the quantity and quality of disclosures. The firm’s choice of application level exemplified its corporate social responsibility (CSR) disclosure strategy. The purpose of this study is to answer the call of scholars for a comprehensive explanation of a firm’s CSR disclosure strategy and suggested researching of the conceptual underpinnings of legitimacy, stakeholder, resource dependence and institutional theories.

Design/methodology/approach

Given this call, a comprehensive model is tested that explores relationships arising from these four major theories and the choice of GRI application levels. The model includes four constructs: non-financial corporate characteristics, firm financial performance, stakeholder involvement and environmental turbulence.

Findings

Unexpectedly, the findings do not show differences with respect to the theoretical underpinnings of CSR disclosure and the GRI disclosure levels.

Originality/value

Despite their widespread use, GRI was concerned that the G3’s application levels could be misunderstood and that the framework needed conceptual improvement. These concerns led to the elimination of application levels with the launch of GRI’s fourth-generation guidelines (G4) in 2013. The findings support the need for conceptual improvement and the discontinuation of the application level system in the G4 guidelines. They also suggest the need for additional research to examine disclosure choices over time, to make understand corporate disclosure strategies.

Details

Social Responsibility Journal, vol. 14 no. 3
Type: Research Article
ISSN: 1747-1117

Keywords

Content available
Article
Publication date: 31 December 2018

Katerina Makri, Karolos-Konstantinos Papadas and Bodo B. Schlegelmilch

The purpose of this paper is to represent the first empirical attempt to explore global-local consumer identities as drivers of global digital brand usage. Specifically…

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5177

Abstract

Purpose

The purpose of this paper is to represent the first empirical attempt to explore global-local consumer identities as drivers of global digital brand usage. Specifically, this study considers a unique category of digital products, social networking sites (SNS), and develops a set of hypotheses to assess the mechanism through which location-based identities influence the actual usage of global SNS (Facebook and Instagram). Moreover, cross-country variations are investigated under the lens of developed vs developing countries.

Design/methodology/approach

Cross-country surveys in a developed (Austria) and a developing country (Thailand) were conducted. Data collected from 425 young adults were analyzed using SEM techniques in order to test a set of hypotheses.

Findings

Results show that in Thailand, users with a global identity enjoy participating in global SNS more than their counterparts in Austria. In addition, consumers with a local identity in Thailand demonstrate less pleasure when participating in global SNS than their counterparts in Austria, and consequently are less inclined to use global SNS.

Practical implications

Findings provide digital marketers with useful insights into important strategic decisions regarding the selection and potential adaptation of global digital brands according to the country context.

Originality/value

This research is the first to extend the location-based identity research in the context of global digital brands, explain how global-local identities predict SNS usage through an engagement mechanism and investigate cross-country variations of this mechanism.

Details

International Marketing Review, vol. 36 no. 5
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 21 October 2021

Tong Wu, Jonathan Reynolds, Jintao Wu and Bodo B. Schlegelmilch

This study aims to analyze the ways in which chief executive officers (CEOs) communicate via Twitter and help develop guidelines for effective tweeting strategies that can…

Abstract

Purpose

This study aims to analyze the ways in which chief executive officers (CEOs) communicate via Twitter and help develop guidelines for effective tweeting strategies that can leverage Twitter in leadership communication.

Design/methodology/approach

The authors conduct a large-scale content analysis of more than 65,000 tweets by 338 CEOs.

Findings

The authors propose a model that categorizes differences in CEO tweets along six independent dimensions: content professionalism, language professionalism, emotional valence, emotion activation, interactional efforts and information cues. The authors also develop coding schemes and measurement scales for each dimension.

Originality/value

This study provides a multi-dimensional paradigm as well as useful tools for future research on corporate leadership communication on social media.

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 1 June 1999

Bodo Schlegelmilch

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1479

Abstract

Details

International Marketing Review, vol. 16 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 September 1997

Bodo B. Schlegelmilch, Alix Love and Adamantios Diamantopoulos

Posits that, at a time when demand for charity services is increasing and donations to charity are remaining static, careful administrative use of funds and accurate…

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8757

Abstract

Posits that, at a time when demand for charity services is increasing and donations to charity are remaining static, careful administrative use of funds and accurate targeting of likely donors are vital for charities’ survival. Utilizes empirical data from a nationwide survey of donating behaviour to identify whether different characteristics of donors affect the levels of donation to various methods of prompted giving. Also provides suggestions as to how these characteristics may be utilized in streamlining future fund‐raising strategies.

Details

European Journal of Marketing, vol. 31 no. 8
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 July 1990

Bodo B. Schlegelmilch and Jane E. Houston

Business ethics is an area growing in importancefor business managers. Research in the USAsuggests that three‐quarters of major corporationshave specific codes of ethics…

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2002

Abstract

Business ethics is an area growing in importance for business managers. Research in the USA suggests that three‐quarters of major corporations have specific codes of ethics, and in the UK some 40 per cent (and increasing) of major organisations have codes of ethics. This article explains a survey on corporate ethics undertaken in the UK and points to some reasons why firms choose to have codes of ethics, and why some firms do not. It concludes by suggesting that further research is needed, especially on the perceived benefits of a corporate code of ethics to organisations.

Details

Management Decision, vol. 28 no. 7
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 June 1989

Bodo B. Schlegelmilch and Jane E. Houston

Based on a survey of the Times Top 200 companies, the use,content and attitudes of formal corporate codes of ethics in some of thelargest British enterprises are…

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1926

Abstract

Based on a survey of the Times Top 200 companies, the use, content and attitudes of formal corporate codes of ethics in some of the largest British enterprises are empirically analysed. Looking at the rationale for and against the introduction of codes of ethics, a large number of industry comments are examined. Other processes available to deal with ethical issues are discussed and comparisons are made between companies with formal codes of ethics and those without. The findings are related to the primarily US‐based literature on business ethics, and directions for future research are suggested.

Details

European Journal of Marketing, vol. 23 no. 6
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 24 October 2015

Abstract

Details

International Marketing in the Fast Changing World
Type: Book
ISBN: 978-1-78560-233-7

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Article
Publication date: 1 February 1992

Bodo B. Schlegelmilch, Adamantios Diamantopoulos and S. Anne Moore

Analyses the state of the management consultancy industry inBritain, from both a supply and a demand perspective. Aims to helppotential clients evaluate and select…

Abstract

Analyses the state of the management consultancy industry in Britain, from both a supply and a demand perspective. Aims to help potential clients evaluate and select consultants; to keep academics in business‐related subjects abreast of developments in the field; and to identify growth areas into which consultants might elect to move. Outlines available consulting specialisms, identifies key players in each, and profiles a typical management consultant.

Details

Management Decision, vol. 30 no. 2
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 1 February 1986

Bodo B. Schlegelmilch

Attempts to provide a better explanation of differences in diverse export behaviour among similar operating firms in the same country. Wishes to compensate for…

Abstract

Attempts to provide a better explanation of differences in diverse export behaviour among similar operating firms in the same country. Wishes to compensate for deficiencies by analysing determinants of behaviour of exporting firms by: controlling for country‐specific; and industry‐specific influences on them. Tests the hypothesis and chosen research approaches which are based on earlier results. Discusses the use of a four‐part questionnaire designed with 194 independent variables and how this was sent to 1,500 managing directors of British and German food‐processing and mechanical engineering firms ‐ there were, by June 1982, 310 replies. Compares extracted sets of discriminating variables to validate by test established hypothesis. Identifies six key influences on export behaviour and concludes that the chosen research approach is an important step towards model building. Finally, states that future researchers will find scope to refine results further, and in more detail and uses a Likert scale with nine concepts.

Details

European Journal of Marketing, vol. 20 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

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