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Case study
Publication date: 24 April 2020

Neal J. Roese and Alexander Chernev

Harley-Davidson's first-ever chief marketing officer has his work cut out for him as the classic American motorcycle manufacturer seeks to curb slowing sales from aging customers…

Abstract

Harley-Davidson's first-ever chief marketing officer has his work cut out for him as the classic American motorcycle manufacturer seeks to curb slowing sales from aging customers. The dilemma: what to do with its less known and unprofitable Buell brand, which has a younger customer base? Which of five options continue its dual-brand strategy, double down on Buell, operate Buell as an endorsement brand, sell it, or discontinue the brand entirely will best attract younger buyers without alienating current diehard customers?

Book part
Publication date: 18 November 2020

Bob Colenutt

There is a sense of loss among planners, community workers and built environment professionals that the enthusiasm and utopian thinking of the post-war New Towns have largely…

Abstract

There is a sense of loss among planners, community workers and built environment professionals that the enthusiasm and utopian thinking of the post-war New Towns have largely disappeared. Contemporary planning is struggling with a reality of pro-market ideologies and disempowered local government. The utopian thinking that went into the New Towns was part of a modernist project focused on planning future urban spaces and communities founded not just on new buildings and innovative design but on a social mission – an egalitarian ethos that intended the New Towns to deliver social progress. This essay explores the loss of this ethos using the framework of ‘hauntology’ developed by the cultural critic Mark Fisher.

Details

Lessons from British and French New Towns: Paradise Lost?
Type: Book
ISBN: 978-1-83909-430-9

Keywords

Article
Publication date: 1 June 2000

Ava S. Butler

Companies that excel at the basics of change management can speedily and successfully integrate e‐initiatives.

Abstract

Companies that excel at the basics of change management can speedily and successfully integrate e‐initiatives.

Details

Journal of Business Strategy, vol. 21 no. 6
Type: Research Article
ISSN: 0275-6668

Abstract

Details

Winning Through Platforms: How to Succeed When Every Competitor Has One
Type: Book
ISBN: 978-1-80455-298-8

Content available
Book part
Publication date: 8 August 2017

Peter Kivisto

Abstract

Details

The Trump Phenomenon
Type: Book
ISBN: 978-1-78714-368-5

Content available
Book part
Publication date: 8 September 2022

Stephen Turner

Abstract

Details

Mad Hazard
Type: Book
ISBN: 978-1-80382-670-7

Content available
Article
Publication date: 1 November 2000

Bob Duckett

359

Abstract

Details

Library Review, vol. 49 no. 8
Type: Research Article
ISSN: 0024-2535

Keywords

Article
Publication date: 7 January 2020

Sandra Navarro-Ruiz and Bob McKercher

Visitor attractions constitute the essence of the tourism phenomenon. However, management techniques that are expressly designed for tourism and develop different uses/activities…

Abstract

Purpose

Visitor attractions constitute the essence of the tourism phenomenon. However, management techniques that are expressly designed for tourism and develop different uses/activities and subsequently influence visitor experiences are under-researched. Hence, the purpose of this study is to develop a conceptual framework that provides a bridge between on-site management, visitor attraction development and visitor experience by introducing a novel concept: “usability of visitor attractions.” This new concept captures how managers can develop uses for visitors to experience the attraction. Thus, this study explores this concept and serves as the foundation for further research on this topic.

Design/methodology/approach

The systematization of the state of the art is based on an exhaustive desk research review of both academic and grey literature to endorse the “usability of visitor attractions” concept.

Findings

The literature review reveals that visitor attraction management affects visitor experience. To succeed, managers should consider the ease of use and the design of activities. Therefore, an innovative conceptual model is built to explore how on-site management techniques based on this new concept impact on visitor’s experience.

Originality/value

Research on visitor experience in attractions has neglected the impact of on-site management tools hitherto. Therefore, the originality of the study lies on providing a robust framework that enlightens how visitor attraction management affects visitor experience by developing the usability. The study proposes a novel concept and an original model that will be of a critical interest to tourism academia and will serve as practical guidance for attraction managers.

目的

旅游景点构成了旅游现象的本质。然而, 专门为其开发不同用途/活动并随后影响游客体验的管理技术仍处于起步阶段。因此, 本文的目的是通过引入一个新的概念:旅游景点的可用性来建立一个概念框架, 搭建现场管理、旅游景点开发和游客体验之间的关系桥梁。这一新概念描述了管理者如何开发游客体验景点的可用性。因此, 本文探讨了这一概念并以为未来旅游学术界对本主题感兴趣的相关研究奠定基础。

设计/方法/途径

研究前沿的分类是基于详尽学朮和灰色文献的书面材料审查来背书 “旅游景点的可用性” 这一概念。

结果

文献综述表明, 旅游景点管理影响游客体验。为达成这一目的, 管理者应该考虑景点使用的便利性和活动的设计。因此, 我们建立了一个创新的概念模型来探讨基于这一新概念的现场管理技术对游客体验的影响。

创新/价值

本文的创新之处在于提供了一个稳健的框架, 揭示旅游景点可用性通过景点管理进而影响游客体验。本文建议一个新的概念和原本的模型将为旅游景点管理者提供实际指导。

Propósito

Los atractivos turísticos constituyen la esencia del fenómeno turístico. No obstante, las técnicas de gestión y planificación diseñadas expresamente para desarrollar diferentes usos/actividades en los atractivos, que posteriormente influyen en la experiencia de los visitantes, han sido escasamente investigadas. Por ello, el propósito de esta investigación radica en elaborar un marco conceptual que integre la gestión del atractivo, el progreso del mismo y la experiencia del visitante mediante la introducción de un concepto novedoso: “la usabilidad de los atractivos turísticos”. Este nuevo concepto enfatiza la manera en que los gestores pueden implementar diferentes usos en los atractivos, proporcionando a los visitantes diversas experiencias. Por tanto, esta investigación explora el concepto y sirve como fundamento para futuras investigaciones.

Diseño/metodología/enfoque

La metodología se basa en una exhaustiva revisión de la producción científica y de informes de organismos públicos para respaldar el concepto de “usabilidad de los atractivos turísticos”.

Resultados

La literatura examinada revela que la gestión de los atractivos afecta en la experiencia de los visitantes. Así pues, los gestores deben considerar en concreto la facilidad de uso y el diseño de actividades. De este modo, un modelo conceptual innovador ha sido construido para explorar cómo las técnicas de gestión basadas en este nuevo concepto tienen un impacto en la experiencia del visitante.

Originalidad

La investigación sobre la experiencia del visitante en los atractivos ha descuidado el impacto de las herramientas de gestión y planificación hasta ahora. Consecuentemente, la originalidad de esta investigación radica en proporcionar un marco robusto que señala cómo la gestión de los atractivos afecta en la experiencia del visitante mediante el desarrollo de la usabilidad. El estudio propone un concepto novedoso y un modelo original que se considera de gran interés para el ámbito científico, y al mismo tiempo, puede servir de guía práctica para los gestores de los atractivos turísticos.

Book part
Publication date: 31 August 1999

Geoffrey Walford and Alexander Massey

Abstract

Details

Explorations in Methodology
Type: Book
ISBN: 978-1-84950-886-5

Content available
Book part
Publication date: 31 August 1999

Abstract

Details

Explorations in Methodology
Type: Book
ISBN: 978-1-84950-886-5

21 – 30 of 331