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Article
Publication date: 1 July 2004

Christopher R. Moberg, Thomas W. Whipple, Bob D. Cutler and Thomas W. Speh

The literature suggests that implementation of supply chain management (SCM) programs will lead to improved logistics performance, but empirical research connecting supply…

Abstract

The literature suggests that implementation of supply chain management (SCM) programs will lead to improved logistics performance, but empirical research connecting supply chain initiatives with logistics performance remains scarce. This research empirically examined the relationship between seven SCM management components and perceived logistics performance. The results largely support the positive relationship between requirements and performance. Implications for logistics managers and directions for future research are reviewed.

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The International Journal of Logistics Management, vol. 15 no. 2
Type: Research Article
ISSN: 0957-4093

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Article
Publication date: 1 April 1992

Bob D. Cutler, Rajshekhar G. Javalgi and M. Krishna Erramilli

Today, one of the most important and creative challenges ininternational advertising is communicating to people of diverse culturesand nations. The challenge arises…

Abstract

Today, one of the most important and creative challenges in international advertising is communicating to people of diverse cultures and nations. The challenge arises because of increasing globalization of economies, cultural and national differences, and advanced media technology. A review of the literature suggests a need for comparative analysis of advertising practices. Analyses, empirically, magazine advertisements from the US, UK, France, India and Korea to identify cross‐cultural similarities and differences in the visual appeal.

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European Journal of Marketing, vol. 26 no. 4
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 December 1994

Rajshekhar Javalgi, Bob D. Cutler and D. Steven White

Investigates the regional standardization issue in global advertising bycomparing print advertising of the Pacific Basin countries of Japan,Taiwan and South Korea. The…

Abstract

Investigates the regional standardization issue in global advertising by comparing print advertising of the Pacific Basin countries of Japan, Taiwan and South Korea. The findings of the study reveal similarities and differences in print advertising components across the countries. Similarities were identified with respect to the use of photographs, the number of products shown per advertisement, the use of symbolic appeals, the use of product association and the use of product comparison appeals. However, the number of differences between the countries casts doubt on the extent of regional standardization that is feasible.

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International Marketing Review, vol. 11 no. 6
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 28 October 1994

Bob D. Cutler, Rajshekhar Javalgi, L. Craig Foltin, Martin J. Hornyak and D. Steven White

This paper investigates print advertising of the U.S.and the Pacific Rim countries of Japan, South Korea, and Taiwan. The study empirically analyzes whether components of…

Abstract

This paper investigates print advertising of the U.S.and the Pacific Rim countries of Japan, South Korea, and Taiwan. The study empirically analyzes whether components of print advertisements are similar or dissimilaramong the four countries identified. This research offers valuable information and insight to international advertising practitioners and marketing academicians regarding the potential for regional standardization of advertising campaigns.

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American Journal of Business, vol. 9 no. 2
Type: Research Article
ISSN: 1935-5181

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Article
Publication date: 1 December 2001

Rajshekhar G. (Raj) Javalgi, Bob D. Cutler and William A. Winans

The objective of this paper is to examine the country of origin (COO) research as it applies to services. This stream of research has seemed to focus on products since the…

Abstract

The objective of this paper is to examine the country of origin (COO) research as it applies to services. This stream of research has seemed to focus on products since the 1960s, but has been applied to services in only a very few areas. This dearth of research is surprising as trade in international services has increased greatly in recent years and continues to grow. This study thoroughly examines the related journal articles and attempts to answer the question: “Does COO research apply to services?” Our investigation found three classes of literature focusing on services, and details the studies in each. The study concludes with recommendations for future research.

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Journal of Services Marketing, vol. 15 no. 7
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 1 June 2001

Sandipa Dublish

Examines the issue of how variations in language used in advertising affect advertising preference with a sample of bilingual, Korean Americans. Uses past literature to…

Abstract

Examines the issue of how variations in language used in advertising affect advertising preference with a sample of bilingual, Korean Americans. Uses past literature to hypothesise that the level of acculturation would moderate ethnic consumers’ preference for advertisements in English versus their native language. Extends previous research in the field of ethnic advertising by considering whether findings from studies conducted with Hispanic American consumers are applicable to Asian Americans. Shows that no significant differences were detected in bilingual Korean American preferences for advertisements in which the message was presented in English as compared with those that used Humgul (Korean language) to communicate with the audience. Concludes with suggestions for further research.

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Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 2
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 November 2002

Christopher R. Moberg, Bob D. Cutler, Andrew Gross and Thomas W. Speh

Although information exchange among trading partners is consistently mentioned as a key requirement of successful supply chain management implementation, research on…

Abstract

Although information exchange among trading partners is consistently mentioned as a key requirement of successful supply chain management implementation, research on information exchange is scarce. This lack of research provides little guidance and support for those managers interested in improving their logistics operations through increased information exchange. The main goal of this paper is to identify potential antecedents of information exchange. Questionnaires were sent to logistics managers at manufacturing firms in several industries. The results of this exploratory study are detailed and the implications for logistics managers discussed.

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International Journal of Physical Distribution & Logistics Management, vol. 32 no. 9
Type: Research Article
ISSN: 0960-0035

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Article
Publication date: 11 March 2004

Nitish Singh, Olivier Furrer and Massimiliano Ostinelli

With the growth of worldwide e‐commerce, companies are increasingly targeting foreign online consumers. However, there is a dearth of evidence as to whether global…

Abstract

With the growth of worldwide e‐commerce, companies are increasingly targeting foreign online consumers. However, there is a dearth of evidence as to whether global consumers prefer to browse and buy from standardized global web sites or web sites adapted to their local cultures. This study provides evidence from five different countries as to whether global consumers prefer local web content or standardized web content. The study also measures how the degree of cultural adaptation on the web affects consumer perception of site effectiveness.

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Multinational Business Review, vol. 12 no. 1
Type: Research Article
ISSN: 1525-383X

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Article
Publication date: 1 July 1993

Alan T. Shao and David S. Waller

This empirical study examined U.S. advertising agencies' practices in the Asia Pacific Region to decide whether they were following Theodore Levitt's advice to promote…

Abstract

This empirical study examined U.S. advertising agencies' practices in the Asia Pacific Region to decide whether they were following Theodore Levitt's advice to promote products and services the same way everywhere. Information regarding environmental factors and advertising strategy were gathered from 200 Asia Pacific Region affiliates of U.S. advertising agencies in 11 countries. It was found that in general, agencies were neither standardising nor customising their sales platforms and creative contexts. Instead they tended to utilise the adaptative approach‐‐a strategy that is becoming viewed as the optimal approach by multinational ad agencies.

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Asia Pacific Journal of Marketing and Logistics, vol. 5 no. 3
Type: Research Article
ISSN: 1355-5855

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Book part
Publication date: 29 August 2018

Paul A. Pautler

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the…

Abstract

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and ideology of the FTC’s leaders, developments in the field of economics, and the tenor of the times. The over-riding current role is to provide well considered, unbiased economic advice regarding antitrust and consumer protection law enforcement cases to the legal staff and the Commission. The second role, which long ago was primary, is to provide reports on investigations of various industries to the public and public officials. This role was more recently called research or “policy R&D”. A third role is to advocate for competition and markets both domestically and internationally. As a practical matter, the provision of economic advice to the FTC and to the legal staff has required that the economists wear “two hats,” helping the legal staff investigate cases and provide evidence to support law enforcement cases while also providing advice to the legal bureaus and to the Commission on which cases to pursue (thus providing “a second set of eyes” to evaluate cases). There is sometimes a tension in those functions because building a case is not the same as evaluating a case. Economists and the Bureau of Economics have provided such services to the FTC for over 100 years proving that a sub-organization can survive while playing roles that sometimes conflict. Such a life is not, however, always easy or fun.

Details

Healthcare Antitrust, Settlements, and the Federal Trade Commission
Type: Book
ISBN: 978-1-78756-599-9

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