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The purpose of the paper is to investigate the marketing and communication activities carried out by small management consulting firms and how they relate to customers.

After the framing of the literature on the subject, the study is based on the results of a survey carried out through an online questionnaire. The sample under investigation is represented by 914 small consulting firms located in central Italy.

Results show that half of the sample carried out marketing and communication activities, mainly through the website and social media, while others participating in events as speakers at conferences. It also emerges that management consulting firms carry out activities aimed at maintaining relationship with customers even if they do not invest time in market research in order to find potential and new clients.

The study suggests that management consulting firms should adopt a systematic and strategic approach to communication and should develop a complete and integrated digital communication strategy, as well as to rethink the consulting business model.

There are no previous studies that provide insight into the everyday practice of marketing and communication of small management consulting services in today's dynamic and changing economic environment.

The below-average innovative capacity of the tourism sector raises the question on the potentials of digital business ecosystems (DBEs) to overcome these shortages at a destination level – especially within a smart city environment. Using the example of the German Capital Berlin, this article aims to discuss both the possibilities and inhibitors of innovative knowledge-creation by building scenarios on one specific design option: the integration of digital deep learning (DL) functionalities and traditional organizational learning (OL) processes.

Using the qualitative GABEK-method, major characteristics of a DBE as resource-, platform- and innovation systems are analyzed toward their interactions with the construction of basic action models (as the basic building blocks of knowledge).

Against the background of the research findings, two scenarios are discussed for future evolution of the Berlin DBE, one building on cultural emulation as a trigger for optimized DL functionalities and one following the idea of cultural engineering supported by DL functionalities. Both scenarios focus specifically on the identified systemic inhibitors of innovative capabilities.

While this study highlights the potential of the GABEK method to analyze mental models, separation of explicit and latent models still remains challenging – so does the reconstruction of higher order mental models which require a combined take on interview techniques in the future.

The resulting scenarios innovatively combine concepts from OL theory with the concept of DBE, thus indicating possible pathways into a tourism future where the limitations of human learning capacities could be compensated through the targeted support of general artificial intelligence (AI).

Construction research comprises quality contributions to the modern methods of construction (MMC) context in terms of their benefits and relative advantages. However, the uptake of MMC is yet deemed very low in the public sector. Knowing that public clients acquire the purchasing power and the influential status to drive industry change, understanding their low MMC uptake is necessary.

A systematic review of literature has been chosen to extract the key variables contributing to the limited adoption of MMC across the public sector, reinforced by a qualitative semi-structured interview with 12 industry leaders and public clients. This methodology enables the authors to explore works from the past decade, paving a direction for an adequate empirical investigation by reviewing and critically analysing 49 academic articles and interviewing 12 industry leaders and public clients.

The study captured and argued the characteristics that have an influence on public clients' decision, inhibiting the extraction of values associated with greater MMC deployment. A critical analysis resulted in identifying 13 characteristics under 4 main themes, providing a new argument to existing knowledge by calling on the need to better understand public clients and the influence of their own characteristics on their MMC uptake.

This paper utilises the diffusion of innovation (DOI) theory which offers constructs that help explain the influence of the characteristics of a decision-making unit. The authors’ knowledge on public construction clients is limited, and more research in this direction may help in better aggregating construction demand. Overall, arguments provided in this paper enable relative improvements in supply's business models when approaching the public market. The study is believed to be in support of the relative governmental efforts to shape effective policies that can enhance innovation uptake among public bodies.