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Article
Publication date: 21 June 2021

Hsueh Ling Wu, Tser Yieth Chen and Bo Heng Chen

This paper aims to use utilitarian benefits, hedonic benefits and corporate social responsibility to influence the consumer’s sense of brand identity and brand trust in…

Abstract

Purpose

This paper aims to use utilitarian benefits, hedonic benefits and corporate social responsibility to influence the consumer’s sense of brand identity and brand trust in social enterprise products and, thus, favourably affect repurchase intention.

Design/methodology/approach

This study dispatched 430 questionnaires in Taiwan. The top six social enterprises in the organic food industry in Taiwan that accounted for 84.0% of total green organic stores and they were selected for field investigation. This study used structural equation modelling.

Findings

The main path indicates that corporate social responsibility has a largely positive effect going through brand identity and brand trust, and then affecting the decision to repurchase. Therefore, the image of` corporate social responsibility was the greatest driving force. The secondary path indicated that utilitarian benefits positively affected brand identity and brand trust, which, in turn, positively affected repurchase intention. Therefore, utilitarian benefits were the secondary driving force of repurchasing social enterprise products.

Practical implications

This study indicates that social enterprises need to carry out effective corporate social responsibility to create a sense of strong brand trust in consumers’ minds. Empirical results can benefit social marketers for their product launches and promotions. Social enterprises can realize consumer differentiation preferences. With the effective grasp the information of consumer perception, the social marketers can turn passive into active and catch the marketing opportunities by the brand identity and trust to the content of the marketing programs design.

Originality/value

The novelty of this study is to propose an identity-repurchase intention (IRI) model, based on consumer information processing lens and self-congruency theory, to investigate the social enterprise perspective.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 26 November 2019

Bo Chen, Sayed Saghaian and Mark Tyler

The purpose of this paper is to examine the relationship between US farmers’ adoption of organic farming and direct marketing, both of which are increasingly important…

Abstract

Purpose

The purpose of this paper is to examine the relationship between US farmers’ adoption of organic farming and direct marketing, both of which are increasingly important practices in the US agricultural and food sector. In addition, the effects of the two practices on farm income are evaluated.

Design/methodology/approach

The research uses the Agricultural and Resource Management Survey from the US Department of Agriculture. Farmers’ adoption of the two practices is modeled with a simultaneous linear probability model, which accounts for the possible linkage between the adoption of the two practices in farmers’ decision-making process. Farm income is modeled with a linear regression model, accounting for the possible endogeneity of the adoption of the two practices.

Findings

The main finding is that farmers’ adoption of organic farming decreases their probability of adopting direct marketing, whereas the reverse effect is insignificant. In addition, organic farming helps to improve gross farm income, whereas the effect of direct marketing is insignificant.

Practical implications

These results facilitate better coordination among numerous government programs aimed at promoting organic farming or direct marketing in the US.

Originality/value

This paper extends previous literature by specifically accounting for the possible linkage between farmers’ adoption of organic farming and direct marketing, and demonstrates that farmers do not make the decision to adopt one particular practice in isolation.

Details

British Food Journal, vol. 122 no. 2
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 25 October 2021

Bo Chen, Zheng Meng, Kai Yang, Yongzhen Yao, Caiwang Tan and Xiaoguo Song

The purpose of this paper is to predict and control the composition during laser additive manufacturing, since composition control is important for parts manufactured by…

Abstract

Purpose

The purpose of this paper is to predict and control the composition during laser additive manufacturing, since composition control is important for parts manufactured by laser additive manufacturing. Aluminum and steel functionally graded material (FGM) were manufactured by laser metal deposition, and the composition was analyzed by means of spectral analysis simultaneously.

Design/methodology/approach

The laser metal deposition process was carried out on a 5 mm thick 316L plate. Spectral line intensity ratio and plasma temperature were chosen as two main spectroscopic diagnosis parameters to predict the compositional variation. Single-trace single-layer experiments and single-trace multi-layer experiments were done, respectively, to test the feasibility of the spectral diagnosis method.

Findings

Experiment results showed that with the composition of metal powder changing from steel to aluminum, the spectral intensity ratio of the characteristic spectral line is proportional to the elemental content in the plasma. When the composition of deposition layers changed, the characteristic spectrum line intensity ratio changed obviously. And the linear chemical composition analysis results confirmed the gradient composition variation of the additive manufacturing parts. The results verified the feasibility of composition analysis based on spectral information in the laser additive manufacturing process.

Originality/value

The composition content of aluminum and steel FGM was diagnosed by spectral information during laser metal deposition, and the relationship between spectral intensity and composition was established.

Details

Rapid Prototyping Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-2546

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Article
Publication date: 19 February 2020

Bo Chen

Both foreign and local companies frequently name their brands in foreign language on the market of developing countries, and some of them choose to disclose the brands'…

Abstract

Purpose

Both foreign and local companies frequently name their brands in foreign language on the market of developing countries, and some of them choose to disclose the brands' country of origin to consumers. The purpose of this research is to investigate the joint effects between the practices of disclosing the actual country of origin of the brands and the language of the brand names on consumers' purchase intention for foreign brands and local brands in developing countries.

Design/methodology/approach

The proposed hypotheses were tested in two studies, namely an experiment and a field experimental survey, with stimuli from two product categories.

Findings

The results of the two empirical studies with Chinese participants consistently demonstrate that revealing the actual country of origin of the brands undermines consumers' purchase intention for local brands that use foreign brand names, but does not impact consumers' purchase intention for foreign brands that use local brand names.

Originality/value

This research first investigates the effects of adapting the brand names into local language of developing countries for brands from developed countries on consumers' purchase intention, which provides new insight into the literature on foreign branding and country of origin effects as well as practical implications for brand managers.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 1
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 22 August 2017

Bo Chen and Jyoti Mazumder

The aim of this research is to study the influence of laser additive manufacturing process parameters on the deposit formation characteristics of Inconel 718 superalloy…

Abstract

Purpose

The aim of this research is to study the influence of laser additive manufacturing process parameters on the deposit formation characteristics of Inconel 718 superalloy, the main parameters that influence the forming characteristics, the cooling rate and the microstructure were studied.

Design/methodology/approach

Orthogonal experiment design method was used to obtain different deposit shape and microstructure using different process parameters by multiple layers deposition. The relationship between the processing parameters and the geometry of the cladding was analyzed, and the dominant parameters that influenced the cladding width and height were identified. The cooling rates of different forming conditions were obtained by the secondary dendrite arm spacing (SDAS).

Findings

The microstructure showed different characteristics at different parts of the deposit. Cooling rate of different samples were obtained and compared by using the SDAS, and the influence of the process parameters to the cooling rate was analyzed. Finally, micro-hardness tests were done, and the results were found to be in accordance with the micro-structure distribution.

Originality/value

Relationships between processing parameters and the forming characteristics and the cooling rates were obtained. The results obtained in this paper will help to understand the relationship between the process parameters and the forming quality of the additive manufacturing process, so as to obtain the desired forming quality by appropriate parameters.

Details

Rapid Prototyping Journal, vol. 23 no. 5
Type: Research Article
ISSN: 1355-2546

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Article
Publication date: 28 September 2018

Bo Chen, Yuhua Huang, Tao Gu, Caiwang Tan and Jicai Feng

Additive manufacturing is a fabrication technology with flexibility and economy. 18Ni300 is one of maraging steels with ultra-high strength, superior toughness, so it is…

Abstract

Purpose

Additive manufacturing is a fabrication technology with flexibility and economy. 18Ni300 is one of maraging steels with ultra-high strength, superior toughness, so it is an excellent candidate of structural material. This paper aims to explore the feasibility of using direct laser metal deposition method to fabricate18Ni300, and the evolution of its microstructure and defects is studied.

Design/methodology/approach

The experiments were conceived from single-trace-single-layer (STSL) test to multi-trace-multi-layers (MTML) test via single-trace-multi-layers (STML) test. The microstructure, defects and mechanical properties were analyzed.

Findings

The STML results showed that the columnar/equiaxed transformation occurred at the top part and the grain size increased with the layer number increasing, and it was explained by an innovative attempt combining columnar/equiaxed transformation model and the change of grain size. The MTML test with the interlayer orthogonal parallel reciprocating scanning pattern resulted in the grain growing along orthogonal directions; with the increase of overlap rate, the length and the area of the columnar grain decreased. What is more, the later deposition layer had lower micro-hardness value because of heat history.

Originality/value

Direct laser metal deposition method was a novel additive manufacturing method to manufacture 18Ni300 components, as 18Ni300 maraging steel was mainly manufactured by selective laser melting (SLM) method nowadays. It was useful to manufacture maraging steel parts using direct laser deposition method because it could manufacture larger parts than SLM method. Influence of processing parameters on forming quality and microstructure evolution was studied. The findings will be helpful to understand the forming mechanism of laser additive manufacturing of 18Ni300 components.

Details

Rapid Prototyping Journal, vol. 24 no. 6
Type: Research Article
ISSN: 1355-2546

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Article
Publication date: 26 July 2019

Bo Chen, Yongzhen Yao, Yuhua Huang, Wenkang Wang, Caiwang Tan and Jicai Feng

This paper aims to explore the influences of different process parameters, including laser power, scanning speed, defocusing distance and scanning mode, on the shape…

Abstract

Purpose

This paper aims to explore the influences of different process parameters, including laser power, scanning speed, defocusing distance and scanning mode, on the shape features of molten pool and, based on the obtained relationship, realize the diagnosis of forming defects during the process.

Design/methodology/approach

Molten pool was captured on-line based on a coaxial CCD camera mounted on the welding head, then image processing algorithms were developed to obtain melt pool features that could reflect the forming status, and it suggested that the molten pool area was the most sensitive characteristic. The influence of the processing parameters such as laser power, traverse speed, powder feed rate, defocusing distance and the melt pool area was studied, and then the melt pool area was used as the characteristic to detect the forming defects during the cladding and additive manufacturing process.

Findings

The influences of different process parameters on molten pool area were explored. Based on the relationship, different types of defects were accurately detected through analyzing the relationship between the molten pool area and time.

Originality/value

The findings would be helpful for the quality control of laser additive manufacturing.

Details

Sensor Review, vol. 39 no. 4
Type: Research Article
ISSN: 0260-2288

Keywords

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Article
Publication date: 26 July 2019

Christophe Midler

The last few decades have seen the rapid emergence of two transformative streams in large firms. The first is the development of project management, aimed at improving the…

Abstract

Purpose

The last few decades have seen the rapid emergence of two transformative streams in large firms. The first is the development of project management, aimed at improving the performance of innovation management, while the second, the internationalization of innovation organizations and processes in response to strategies of redeployment toward emerging countries. Both streams have been closely analyzed in the fields of project management and international management, respectively. However, the links between the two have been less studied. The purpose of this paper is to consider the hypothesis that a firm’s projectification might have an important impact on its pattern of internationalization in innovation.

Design/methodology/approach

First, we present the models of internationalization of innovation processes used in the multinational corporation literature. This field essentially focuses on the components of permanent organizations: global internationalization strategy and legacy, R&D footprint, characterization of local subsidiaries and the role of central head offices. Projects figure only as a context in which those elements operate, not as a structuring variable of the global innovation process pattern. The authors challenge this view by exploring whether the specificities of the firm’s projectification pattern can influence how it builds its global innovation process. The paper is based on a longitudinal case where the authors analyze the organizational transition within the Renault group, an emblematic case of a multinational that implemented a spectacular internationalization transition in the 2000s.

Findings

Our results demonstrate project organizing’s major impact on the internationalization patterns of innovation processes within the firm. They show how the deployment of a polycentric innovation footprint has been the consequence of a specific projectification transition, giving the project and program functions the autonomy to transgress centralized product development norms to adapt their project to the local environment; use the initial breakthrough project as the foundation for a new and specific global product development network through a lineage logic; and sustain this innovation global network as a permanent process of the firm.

Research limitations/implications

The paper demonstrates the importance of the organization’s projectification characteristics as an important vector for successfully implementing the most advanced internationalization strategies (i.e. reverse innovation) and innovation processes models (i.e. integrated networks).

Practical implications

The paper characterizes project management related conditions that can govern the success of innovation strategies in high-growth emerging countries: the autonomy and empowerment of project functions; colocation and integration of teams; existence of a program function; and HR policies capable of supporting lineage management and project-to-project learning processes.

Originality/value

Bridging project management literature with multinational management literature. Demonstrate the key impact of projectification on internationalization pattern of the firm. Longitudinal analysis of a firm internationalization transition on a ten-year period.

Details

International Journal of Managing Projects in Business, vol. 12 no. 3
Type: Research Article
ISSN: 1753-8378

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Article
Publication date: 1 February 1960

C.G. ALLEN

The Communist revolution in China has led to the appearance in this country of increasing numbers of Chinese books in Russian translation. The Chinese names in Cyrillic…

Abstract

The Communist revolution in China has led to the appearance in this country of increasing numbers of Chinese books in Russian translation. The Chinese names in Cyrillic transcription have presented many librarians and students with a new problem, that of identifying the Cyrillic form of a name with the customary Wade‐Giles transcription. The average cataloguer, the first to meet the problem, has two obvious lines of action, and neither is satisfactory. He can save up the names until he has a chance to consult an expert in Chinese. Apart altogether from the delay, the expert, confronted with a few isolated names, might simply reply that he could do nothing without the Chinese characters, and it is only rarely that Soviet books supply them. Alternatively, he can transliterate the Cyrillic letters according to the system in use in his library and leave the matter there for fear of making bad worse. As long as the writers are not well known, he may feel only faintly uneasy; but the appearance of Chzhou Ėn‐lai (or Čžou En‐laj) upsets his equanimity. Obviously this must be entered under Chou; and we must have Mao Tse‐tung and not Mao Tsze‐dun, Ch'en Po‐ta and not Chėn' Bo‐da. But what happens when we have another . . . We can hardly write Ch'en unless we know how to represent the remaining elements in the name; yet we are loth to write Ch'en in one name and Chėn' in another.

Details

Journal of Documentation, vol. 16 no. 2
Type: Research Article
ISSN: 0022-0418

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Book part
Publication date: 24 May 2011

Chen Bo and Xing Xing

This study especially concerns the causal relationship between official defense expenditure and economic development for mainland China from 1953 to 2007 by employing a…

Abstract

This study especially concerns the causal relationship between official defense expenditure and economic development for mainland China from 1953 to 2007 by employing a combination of VAR models and the Granger Causality Test. The final conclusions are diverse in varied time periods where no evidence showing the Chinese economy had an effect on its military development or the reverse. Nevertheless, military spending benefited the economy after 1989 when the development of defense was running on a new path. This study also includes a proxy series of Western estimated data, say SIPRI, which has a result that resembles Chinese official data over the period 1989–2007.

Details

Frontiers of Peace Economics and Peace Science
Type: Book
ISBN: 978-0-85724-701-8

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