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Examines the penetration of television advertising in relation to the qualitative contents; continuity of the advertising; exposure patterns; and whether or not the advertising is for a new product. Results were found that advertisements with positive cognition and/or effect achieved deeper penetration than those with negative such. It was also found that series advertising using the same spokesperson and/or the same tone of appeal achieved deeper penetration than non‐series advertising and that penetration began to reach saturation by non‐series advertising earlier than by series advertising. Long‐term exposure raised its penetration level when its frequency of contact increased. Short‐term exposure made penetration begin to reach saturation earlier than long‐term exposure. Further, it was found that advertising for existing products achieved deeper penetration than advertising for new products.

Higher education has experienced some significant changes over the past few years including a highly competitive landscape, use of new technology, managing COVID protocols and guiding students to resources that ensure their success. With prior research highlighting the changes in the workforce and poor working conditions of part-time faculty, this study aims to explore full-time perceptions of several employment-related variables to determine how these significant workplace changes have impacted them.

A mixed-methods approach is used. This includes a questionnaire being sent out via e-mail to faculty at a medium-sized, public, regional university located in the USA. This was sent through two separate listservs: full-time faculty listserv and part-time faculty listserv. The questionnaire included quantitative and qualitative questions. A one-way ANOVA was used to detect significant differences between the two groups of interest for the quantitative components. The qualitative portions of the questionnaire provided deeper insights into employee perceptions of their workplace.

This research uncovers some alarming trends for full-time faculty within higher education. Across several different employment variables, full-time faculty perceptions are significantly worse than part-time faculty. This includes work–family conflict, pay perceptions, compensation opportunities, online teaching experiences, overwhelming work activities, technology provided, travel funding provided, perceived satisfaction of a faculty advocate and perceived benefits of a faculty advocate. Qualitative and quantitative results support these findings and provide additional clarification as to why they have these negative workplace perceptions.

A convenience sample was used, where data was only gathered from one university. Future research could replicate finding with more universities varying in their make-up and location to determine if these results hold across the USA and internationally. Some measures did not use established scales in the literature, and some were single-item measures. Future research could replicate findings using established scales with multi-item measures to provide more confidence the results produced that are reliable and valid.

These results suggest alarming concerns for higher education institutions regarding their full-time faculty. Human resource managers and administrators at universities should respond to “the alarm” from this research and internal employee satisfaction surveys they have conducted with their employees. Changes should be made at higher education institutions to improve employee workplace perceptions in hopes of retaining valuable employees and improving worker morale to increase productivity. The recent workplace changes and challenges for full-time faculty are negatively impacting their workplace perceptions.

As a result of full-time faculty having significantly worse perceptions across all measured employment variables than their part-time colleagues, who already had poor perceptions, the authors may see more “good” employees leaving the industry for other more lucrative options. Others may become “dead wood” in the university and engage in “quite quitting” resulting in less productivity. With the tenure process protecting professors, this may result in universities being “stuck” with many unmotivated professors and hurt the quality of educational services provided. Some professors may even act out negatively toward the university. This could damage the quality of education provided at universities and perceptions of higher education by society.

To the best of the authors’ knowledge, this is the first study comparing full-time and part-time faculty workplace perceptions across several variables. After previous study has highlighted the poor work conditions and perceptions of part-time faculty, this study adds to the discussion showing that significant changes in the workplace have resulted in full-time faculty now perceiving their employment to be significantly worse than their part-time colleagues. This can have significant short-term and long-term ramifications for the industry that will make it more difficult for universities to attract talented individuals to choose a career in education and retaining their best workers based on current employment perceptions.

In the continuation of a growing trend, last year more than 60 companies divided up their assets and sent a business unit out on its own into the world of freestanding, publicly traded companies. These spin‐offs represented more than $170 billion in new market capitalization. Some of them emerged ready to be on their own. Others have struggled with their newfound independence. Most wanted to “dramatically reshape their world.” Some have been faster than others to realize this aspiration.

This concluding chapter not only summarises the key discussions and arguments of the preceding chapters but also reflects on organisational, managerial, supervisory, behavioural, social and cultural factors shaping the miners’ reactions to the restructured and formalised deep-level mining work processes and their unofficial job tactic of making a plan (planisa). The chapter provides suggestions on how the positive aspects of planisa could be harnessed and negative aspects addressed towards efficient, productive and safer organisational, managerial, supervisory and operational practices at the rock-face down the mine.

The purpose of this paper is to provide a conceptual viewpoint which proposes the use of the post graduate Knowledge Transfer Partnership (KTP) approach to learning in undergraduate education and practice‐based training.

This is an examination of the KTP approach and how this could be used effectively in undergraduate education and training to encourage and increase practice‐based learning and employer engagement. The methodology consists of a literature review, and a case study of the KTP approach. The literature reviewed examines the KTP approach, employer engagement in education and strategic government approaches to stimulate investment in knowledge and skills for workforce development, and the development of practice‐based learning in the UK. The KTP provides a case study to illustrate a successful model of employer engagement, which benefits all parties to it, and assists with the strategic development required by successive governments.

The suggestions are based on the authors’ investigation and their understanding and experience of: the KTP approach; practice‐based learning; undergraduate education; and learning and teaching approaches. The paper suggests that the KTP approach (normally a post‐graduate model) could be extended to undergraduate education to provide sustainable practice‐based learning that fits well with the strategies and ideologies of government, employers and academia.

Barriers to employer and academic engagement, such as that linked to the confused terminology used to describe practice‐based learning, and competing political ideologies, should be researched further to gain a better understanding of how to mitigate these in order to make the KTP approach in undergraduate education successful. The implications are that synergistic development of the KTP approach in an increased range of academic and workplace partnerships needs to be done before a fully tested model could be agreed.

The originality is the idea of utilising a well acknowledged post‐graduate model of learning within an undergraduate environment. The value is to increase the awareness of the benefits of the KTP and how the approach could be adapted for use in undergraduate environments for the eventual benefit of students, academics, employers and policy makers.

My purpose is to describe for strategic management scholars in Africa, particularly graduate students and new faculty members, dynamic analysis and its significance in the African context so as to assist in the study of dynamic phenomena.

I discuss various types and methods of dynamic analysis. Dynamic analysis has been used extensively in such fields as cognitive psychology, social psychology, and management in Western countries.

I illustrate the various dynamics by reviewing four illustrative studies. I also provide procedures for studying dynamics in the African context.

I discuss the strengths and limitations of dynamic analysis and suggest ways of maximizing its potential.

The technique is a source particularly for graduate students of strategy in Africa. They can use it to supplement other approaches in studying strategic management phenomena.

This chapter discusses a typology of dynamic analysis consistent with empirical or variable modeling approaches. The lack of such a typology in the context of Africa makes it a valuable contribution. Thus, it fills a contextual gap in the research methodology literature.

Renzo Gay has been appointed to the newly created post of managing director of PPG Industries Italia S.r.L., a wholly owned subsidiary of PPG Industries.

This paper aims to provide a critical review of the psychopathy literature, with a particular focus on recent research examining the relationship between psychopathy and various forms of criminal behaviour.

The authors provide an overview of the studies conducted to date. To identify relevant published studies for this review, literature searches were completed using Web of Science, Scopus, PsychINFO, and PubMed.

Substantial empirical research exists to suggest that psychopathy is a robust predictor of criminal behaviour and recidivism. Furthermore, considerable support for the assertion that the violence perpetrated by psychopathic offenders is more instrumental than the violence committed by other offenders was found. In addition, some research suggests that the greater use of instrumental violence among psychopathic offenders may be due to the interpersonal/affective traits of psychopathy, and not the impulsive/antisocial traits.

The current paper is the first to provide an in‐depth review of the literature examining the association between psychopathy and criminal offending with a particular focus on violent and homicidal behaviour.

Proposes a prescriptive model for political marketing based loosely on the Six Markets Model of relationship marketing. The rationale for this is to be found in an analysis of the historical treatment of political marketing, from within both disciplines. Argues that many of the conventional axioms of marketing are inappropriate in politics, and observes how in political science, as in marketing itself, there is a questioning ofthe fundamental rational foundations of anumber of key theoretical constructs. In proposing a multiple markets model for politics, cites as evidence the fact that many of the approaches advocated appear already to have been adopted during the 1997 general election campaign of the British Labour Party.

Multimedia retrieval is a complex and to some extent still unexplored area. Based on a full year of e‐mail requests addressed to a large film archive this study analyses what types of information needs real users have and how these needs are expressed. The findings include that the requesters make use of a broad range of need attributes in specifying their information needs. These attributes relate to the production, content, subject, context and screening of films. However, a few attributes – especially title, production year and director – account for the majority of the attribute instances. Further, as much as 43 per cent of the requests contain no information about the context that gives rise to the request. The current indexing of the archived material is restricted to production‐related attributes, and access to the material is, thus, frequently dependent on the archivists’ extensive knowledge of the archived material and films in general.