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The monograph argues that American racism has two colours (white and black), not one; and that each racism dresses itself not in one clothing, but in four: (1) “Minimal” negative, when one race considers another race inferior to itself in degree, but not in nature; (2) “Maximal” negative, when one race regards another as inherently inferior; (3) “Minimal” positive, when one race elevates another race to a superior status in degree, but not in nature; and (4) “Maximal” positive, when one race believes that the other race is genetically superior. The monograph maintains that the needs of capitalism created black slavery; that black slavery produced white racism as a justification for black slavery; and that black racism is a backlash of white racism. The monograph concludes that the abolition of black slavery and the civil rights movement destroyed the social and political ground for white and black racism, while the modern development of capitalism is demolishing their economic and intellectual ground.

This paper aims to track how African-American or black male advertising models are viewed by male consumers within the context of dramatic ongoing cultural and legal change. It provides broader implications for other ethnic minorities.

A content analysis of black male advertising images culled from over 60 years of issues of two male-targeted magazines assesses these changes. The analysis contextualizes the imagery in African-American history and general media portrayals periodized into seven historical phases.

Results indicate that the number of black male advertising representations has exploded in the past 30 years from virtual invisibility to over 20 per cent of all male ad images. Roles have migrated from representations of black ad models as servants and porters to a wide range of images of black men in professional contexts. However, black males, relative to white males, are disproportionately presented in ads as athletic figures and celebrities and rarely depicted in romantic situations.

This research focuses on two popular male-targeted publications, thereby limiting its scope. Relatively few black male images (relative to white male images) are to be found in print advertisements in these publications.

This research assists business practitioners as they create business and marketing strategies to meet the needs of an ever more diverse marketplace.

The disproportionately large number of black male depictions as athletes and sports celebrities is indicative of remnant racism and minority stereotyping in American society.

This research builds upon work done by Kassarjian (1969, 1971) on black advertising images. Its originality stems from a specific focus on male models as viewed by male consumers, the addition of historic context and periodization to this history and the updating of past research by almost half a century.

Guided by the theoretical framework of human capital theory and using data from the Baccalaureate and Beyond Longitudinal Study, this chapter investigated labor market outcomes for graduates of historically Black colleges and universities (HBCUs) compared to their non-HBCU counterparts. The results from this current study largely indicate that there are no significant disadvantages for Black graduate of HBCUs in terms of labor market outcomes. Moreover, under the premise of human capital theory, this study found that HBCUs serve as equivalent mechanisms for human capital attainment for Black students. This chapter concludes with limitations of the study as well as implications for future research.

In this chapter, the authors utilize both risk and resilience as conceptual frameworks to discuss the academic and psychosocial development of African American adolescent males. Given the amount of attention placed on the academic underachievement of African American males, they explore popular academic themes, such as academic disidentification and the role of teachers and parents. The authors examine psychosocial themes related to racial and athletic identity, the phenomenon of cool pose and “acting Black,” and the development of alternative masculinities. They conclude the chapter with recommendations for education research, practice and policy.

A vast amount of educational literature has repeatedly documented the overrepresentation of African American male students in exclusionary school punishment. However, amid the wealth of data and statistics on the topic, a viable theoretical explanation, that helps to make sense of the disproportionately high number of suspensions for Black males, remains relatively absent. Drawing upon the Method of Theory Triangulation, this chapter uses three conceptual frames to develop a plausible, causal narrative for deconstructing how pose, perception, and threat converge create a perfect storm of conditions that perpetuate discriminatory discipline practices. Based on the theoretical considerations implicit in this account, practical recommendations are offered to educational stakeholders who might be interested in improving school discipline practices and reducing the number of Black males disproportionately targeted for disciplinary action.

In 2003, Howard surveyed African Americans with emphasis on academic identities and college aspirations. This investigator interviewed African-American students at two urban high schools to gain insight relative to their college ambitions, educational capabilities, and academic identities. According to the students interviewed one specific area that affected their academic identity and college aspirations was perceived racism and discrimination, including counselors’ and teachers’ perception of their intelligence, unfair placement in special needs courses, and teachers’ attitude and behavior toward students (Howard, 2003).

The concept of diversity in education is often a starting point for dialogue regarding the persistent achievement gap in American classrooms. However, simply advocating for diversity without recommending or adopting strategies to achieve diversity does not necessarily create the forum for fruitful dialogue. Various educational institutions and organizations pay lip service to the concept of diversity without actually engaging in practices to increase diversity. The state of education in our nation’s most impoverished and marginalized communities can be affectively addressed through various strategies, including increasing diversity among our teaching force. Nevertheless, even organizations like Teach for America, who recognize the importance of bringing diversity to the classroom, struggle to recruit, train, and retain African-American and Latino male teachers. This is truly a troubling circumstance because educating our African-American and Latino male students have proven to be a task that we as a nation are wholly inept and dreadfully incapable of accomplishing. If we are to provide better educational services for our most at-risk populations of students, we as a society must no longer simply pay lip service to diversity. We must devise complex strategies to bring diversity into our nation's classrooms in order to diversity our teacher workforce, and more effectively recruit, train, and retain African-American and Latino male teachers.

The severe underrepresentation of African American males in counseling and psychology is significant, especially in light of these fields’ mandates as health professions. In this chapter, I will use a within-race intersectionality paradigm (gender, class, skin color) to inform my analysis of factors that affect the presence of African Americans males on counseling and psychology faculties. I will briefly elucidate factors that, early on, effectively “weed out” African American males from the pool of aspirants for higher education, and thence, from counseling and psychology programs and faculties. I will apply cooperative inquiry – a radical peer-to-peer research method regarded as a well-developed action research approach – to explore Black males’ experience along a range of narratives.

Empirical studies reveal Black male student-athletes have both positive and negative experiences on predominantly White college and university campuses. Mindful also of race-based stereotypic beliefs about Black male student-athletes in collegiate sports, these phenomena warrant further discourse and scrutiny. Critical race theory is a race-centered theoretical and analytical framework that has shaped discourse on race and racism in intercollegiate athletics in recent years. Discourse in this chapter is therefore grounded in the narrative of critical race theory and focuses primarily on the academic and athletic plight of Black male student-athletes matriculating at predominantly White colleges and universities with National Collegiate Athletic Association affiliation.

In an effort to diversify the nation’s teaching force, the U.S. Department of Education has initiated programs to increase teachers of color in U.S. schools, particularly Black male teachers in subject areas like mathematics. In that Black male mathematics teachers continue to be under researched, particularly in urban school contexts, it was critical that their cases were (1) documented and analyzed in an effort to better understand their experiences and practices, and (2) utilized to inform teacher recruitment efforts. In this chapter, we present the case of Floyd Lee, a Black male mathematics teacher who participated in an NSF-funded research study of Black Algebra 1 teachers teaching in an urban school district. We present experiences that appear to influence his practice and consider how his case, and other cases like Floyd’s, might inform efforts to increase the number of Black male mathematics teachers in U.S. schools.