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Article
Publication date: 1 March 1995

Ruby Roy Dholakia, Birgit Pedersen and Neset Hikmet

Social and demographic changes are putting pressures on traditionalgender roles in the house‐hold. Reports on the role of married malesbased on a large‐scale survey of…

Abstract

Social and demographic changes are putting pressures on traditional gender roles in the house‐hold. Reports on the role of married males based on a large‐scale survey of upscale households. The data suggest that males in married households are responsible for shopping activities in varying degrees. The level of shopping responsibility is a function of the spouse′s occupation as well as the type of goods to be purchased. Responsibility for grocery shopping is limited among married males (about 15 per cent claim primary responsibility) but the ones who are responsible express the most enlightened attitudes about shopping and report the greatest degree of enjoyment with shopping at the supermarket. Although 56 per cent of the married males claim primary responsibility for their clothing, enjoyment of the shopping mall is greater among those who share responsibility jointly with their wives. The perceptions of alternative shopping methods such as store, catalogue and computer shopping suggest that store shopping is more fun, satisfying and rewarding. Because of these hedonic components, store shopping is likely to remain popular in the near future.

Details

International Journal of Retail & Distribution Management, vol. 23 no. 3
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 June 1982

The Polytechnic of Central London in England has been given a two‐year government grant to set up an Information Technology Centre at its Regent Street site to put on…

Abstract

The Polytechnic of Central London in England has been given a two‐year government grant to set up an Information Technology Centre at its Regent Street site to put on public display some of the equipment and services now available. A permanent exhibition includes terminal and telecommunications equipment and a range of library and information services including viewdata, circulation and cataloguing systems. The centre was opened on the 17th November by the Minister for the Arts, the Rt. Hon. Paul Channon, MP.

Details

Online Review, vol. 6 no. 6
Type: Research Article
ISSN: 0309-314X

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Article
Publication date: 8 August 2016

Birgit Andrine Apenes Solem

Value co-creation assumes that customers take active roles and create value together with firms. This paper aims to investigate the short- and long-term effects of…

Abstract

Purpose

Value co-creation assumes that customers take active roles and create value together with firms. This paper aims to investigate the short- and long-term effects of customer participation on brand loyalty, through brand satisfaction. Participation effects were also examined among social media-using customers with the additional explanatory factor of brand engagement.

Design/methodology/approach

Two studies were conducted among insurance customers: a cross-sectional study using a nationwide sample (N = 954) and a subsample of social media users (N = 145) to examine short-term effects, and a longitudinal study using data from three assessment timepoints (N = 376) to enable empirical long-term testing.

Findings

The cross-sectional study showed positive short-term effects of customer participation on brand loyalty, mediated by satisfaction. Among customers using social media, positive participation effects gained from brand engagement strengthened brand satisfaction. The longitudinal study did not show similar positive long-term effects of customer participation.

Practical implications

These findings help deepen service marketers’ understanding of the possible short-term effects of customer participation and customer brand engagement, and caution them to not expect that customer participation will have long-term positive satisfaction and loyalty effects.

Originality/value

This research provides interesting short- and long-term findings, due to the complementary cross-sectional and longitudinal study designs.

Details

Journal of Consumer Marketing, vol. 33 no. 5
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 21 July 2020

George Rossolatos

This paper aims to contribute to the augmenting literature on consumer brand engagement (CBE) in social media brand communities (SMBCs) by offering the model of the depth…

Abstract

Purpose

This paper aims to contribute to the augmenting literature on consumer brand engagement (CBE) in social media brand communities (SMBCs) by offering the model of the depth of brand engagement funnel (DOBEF). The model is intended to complement the multi-dimensional conceptualization of CBE in the extant consumer behaviour literature and to critically address some of its foundational tenets.

Design/methodology/approach

A computer-mediated discourse analytic (CMDA) approach is adopted while using a mixed methods research design whereby qualitative data are quantified with a view to enhancing the robustness of the interpretive procedure. The data comprise 170 UGC posts stemming from three fast-moving consumer goods brands’ SMBC threads. Additionally, a netnographic approach is adopted in data collection, while data analysis/synthesis proceeds with the application of the laddering technique with the aid of the computer-aided qualitative discourse analytic CAQDAS software atlas.ti.

Findings

The bulk of user-generated content (UGC) in the scrutinized brand initiated thematic threads were found to be relevant, albeit negatively valenced or lacking in relevance altogether. This behavioural response pattern to brand initiated themes poses significant constraints to the level and quality of CBE. Multi-dimensional engagement across the DOBEF’s strata was found to be scarce, while engagement diminishes gravely as the upper layers of the model are reached.

Research limitations/implications

By conducting analyses on coded data alongside DOBEF’s strata, rather than treating consumer comments as raw data, the narrowing down of the semantic focus of posted comments in a thread-specific fashion is enabled, thus meeting the narrow contextualization criterion that is lacking from various studies in the extant literature.

Practical implications

By shifting focus in identifying CBE levels in SMBCs from attitudinal/behavioural antecedents/outcomes towards the content of the interaction, a nuanced perspective is offered as regards the depth of interaction, while addressing posted comments not only in terms of valencing, but even more importantly of valorization.

Social implications

By attending closely to incidents of negative brand engagement, and by dimensionalizing engagement along the funnel’s strata, a more nuanced understanding of territories where brand communities contribute to the dilution, rather than the enhancement of brand equity was obtained.

Originality/value

This is the first paper that discusses engagement on the grounds of deeply-laden consumer axiologies and the degree to which these are congruent with specific brand initiated thematic threads in SMBCs. It is anticipated that the discourse analytic (DA) approach that is adopted here will instigate further research that attends to UGC in a small-data, highly context-specific, rather than a big-data vein.

Details

Qualitative Market Research: An International Journal, vol. 24 no. 2
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 10 July 2017

Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho and Birgit Apenes Solem

Online brand communities (OBCs) are an effective avenue for brands to engage consumers. While engaging with the brand, consumers simultaneously interact with other OBC…

Abstract

Purpose

Online brand communities (OBCs) are an effective avenue for brands to engage consumers. While engaging with the brand, consumers simultaneously interact with other OBC members; thus engaging with multiple, interrelated engagement objects concurrently. The purpose of this paper is to explore both positively and negatively valenced consumer engagement with multiple engagement objects, the interplay between these, and the spillover effect from consumers’ engagement with the OBC to their engagement with the brand.

Design/methodology/approach

Drawing on 16 in-depth interviews with OBC members of a luxury accessory brand, a constant comparative method was adopted using axial and selective coding procedures. The objective was to understand the nature of participants’ engagement with the brand, the OBC, and the interplay between individuals’ engagement with these objects. The coding framework and resultant interpretive frameworks address engagement valence, outcomes, and direction.

Findings

This study illustrates consumer expressions of consumers’ positively and negatively valenced engagement with a focal brand, and with the OBC. Further, it demonstrates the interplay (spillover effect) that occurs between consumers’ engagement with the OBC, to their engagement with the brand. While the existence of positively valenced engagement with the OBC was found to further enhance consumer brand engagement (i.e. reflecting an engagement accumulation effect), negatively valenced engagement with the OBC was found to reduce consumer brand engagement (i.e. reflecting an engagement detraction effect).

Originality/value

While consumer engagement has been recognized to have both positive and negative manifestations, this study demonstrates that consumers’ engagement valence may differ across interrelated engagement objects (i.e. the brand and the OBC). Further, we demonstrate the existence of engagement spillover effects from the OBC to the brand for both positively and negatively valenced engagement.

Details

Journal of Service Theory and Practice, vol. 27 no. 4
Type: Research Article
ISSN: 2055-6225

Keywords

Content available
Article
Publication date: 5 April 2021

Sebastian Martin, Daniela Wetzelhütter and Birgit Grüb

The purpose of this paper is to investigate the influence of external factors on the Facebook dialogue. As both weather and point in time substantially. As both weather…

Abstract

Purpose

The purpose of this paper is to investigate the influence of external factors on the Facebook dialogue. As both weather and point in time substantially. As both weather and point in time substantially influence people’s lives, it can be assumed that both factors may also affect communication on Facebook. To the best of the authors’ knowledge, this is the first study focusing on the impact of the external factors “weather” and “point in time” on a public utility’s Facebook communication.

Design/methodology/approach

The potential influence is explored through the case study of an Austrian public utility. The study focuses on 321 postings, published via the company’s official Facebook account between August 2016 and February 2018.

Findings

The empirical results confirm the influence of “weather” and “point in time” indicators on the stakeholder dialogue. The findings highlight how the relevant items affect the posting behavior of a utility, as well as stakeholders’ reactions, comments and shares.

Originality/value

By introducing both external factors to the social media literature, this paper broadens the understanding of Facebook communications beyond the sender and receiver of digital information. In this way, the research contributes to a more holistic view of Facebook dialogue. It provides practical advice on how social media managers of public utilities may use weather forecasts and “point in time” considerations to more strategically foster stakeholder dialogue in social media.

Details

International Journal of Energy Sector Management, vol. 15 no. 3
Type: Research Article
ISSN: 1750-6220

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Article
Publication date: 4 April 2016

Sebastian Martin and Birgit Grüb

This paper aims to provide an in-depth evaluation of how German and Austrian utilities use Facebook to engage stakeholders, including a look at the objectives pursued with…

Abstract

Purpose

This paper aims to provide an in-depth evaluation of how German and Austrian utilities use Facebook to engage stakeholders, including a look at the objectives pursued with the use of Facebook, addressed stakeholders as well as the provided information. German and Austrian utility companies are confronted with serious changes in the European energy sector. In this context, stakeholder theory emphasises the importance for utility companies to actively manage the relationships with the relevant stakeholders. Nowadays, a considerable number of these stakeholders might be addressed by using Facebook.

Design/methodology/approach

The quantitative study includes 88 German and Austrian utility companies.

Findings

Research findings indicate that Facebook is a common instrument in the German and Austrian energy sectors. It seems that so far, no real stakeholder dialogue has been achieved. Moreover, issues which deeply affect a wide variety of citizens are not emphasised on most Facebook accounts. Therefore, so far, the majority of utilities is not using the full potential of Facebook.

Originality/value

By developing a process of agenda-setting driven by social media, the paper contributes to the existing literature and gives practical implications for public and private entities in the energy sector.

Details

International Journal of Energy Sector Management, vol. 10 no. 1
Type: Research Article
ISSN: 1750-6220

Keywords

Content available
Article
Publication date: 11 July 2017

Birgit Pfau-Effinger

During the transition from socialist to post-socialist regimes, many Central and Eastern Europe societies have developed a broad sector of informal work. This development…

Abstract

Purpose

During the transition from socialist to post-socialist regimes, many Central and Eastern Europe societies have developed a broad sector of informal work. This development has caused substantial economic and social problems. The paper aims to discuss these issues.

Design/methodology/approach

This paper aims to answer two questions regarding European countries with a relatively weak economy and welfare state: what are the differences in the social characteristics between workers in formal and informal employment? And how might they be explained? According to the main assumption, a key reason why people work in undeclared employment in such countries is that they are in particularly vulnerable positions in the labour market. This paper uses the example of Moldova. The empirical study is based on a unique survey data set from the National Statistical Office of Moldova covering formal and informal employment.

Findings

The findings show that, in informal employment, workers in rural areas, workers with a low level of education, young workers and older workers – in the final years of their careers and after the age of retirement – are over-represented. It seems that a significant reason why these workers are often engaged in informal employment is the lack of alternatives in the labour market, particularly in rural areas, compounded by limited social benefits from unemployment benefits and pensions.

Originality/value

Research about social differences between workers in formal and informal employment in the countries of the European periphery is rare. This paper makes a new contribution to the theoretical debate and research regarding work in informal employment.

Details

International Journal of Sociology and Social Policy, vol. 37 no. 7/8
Type: Research Article
ISSN: 0144-333X

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Article
Publication date: 1 December 2007

Shervin Shahnavaz and Solvig Ekblad

While the literature contains plenty of theoretical models for cultural competence training of health care staff, the personnel and clinicians have seldom been asked for…

Abstract

While the literature contains plenty of theoretical models for cultural competence training of health care staff, the personnel and clinicians have seldom been asked for their views on transcultural competence. Focus group interviews that we carried out in this study showed that the main concern of the participants (interprofessional teams in Swedish psychiatry) is to understand the culturally diverse in psychiatry, rather than being culturally competent. Three major themes of the process of understanding emerged in our analyses: (1) diversity reflection (sub‐themes: reflecting on co‐existent cultural differences and similarities, moving from a one‐dimensional to a multi‐dimensional approach to cultural diversity and self‐reflection), (2) cultural knowledge and skill acquisition (generic and specific) and (3) communication (sources, discrimination). Listening to staff's learning needs may motivate greater sensitivity to the needs of their culturally diverse patients.

Details

International Journal of Migration, Health and Social Care, vol. 3 no. 4
Type: Research Article
ISSN: 1747-9894

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Article
Publication date: 1 June 1985

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III…

Abstract

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

Details

Management Decision, vol. 23 no. 6
Type: Research Article
ISSN: 0025-1747

Keywords

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