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Article
Publication date: 14 September 2020

Rahul Kumar, Shubhadeep Mukherjee, Bipul Kumar and Pradip Kumar Bala

Colossal information is available in cyberspace from a variety of sources such as blogs, reviews, posts and feedback. The mentioned sources have helped in improving…

Abstract

Purpose

Colossal information is available in cyberspace from a variety of sources such as blogs, reviews, posts and feedback. The mentioned sources have helped in improving various business processes from product development to stock market development. This paper aims to transform this wealth of information in the online medium to economic wealth. Earlier approaches to investment decision-making are dominated by the analyst's recommendations. However, their credibility has been questioned for herding behavior, conflict of interest and favoring underwriter's firms. This study assumes that members of the online crowd who have been reliable, profitable and knowledgeable in the recent past will continue to be so soon.

Design/methodology/approach

The authors identify credible members as experts using multi-criteria decision-making tools. In this work, an alternative actionable investment strategy is proposed and demonstrated through a mock-up. The experimental prototype is divided into two phases: expert selection and investment.

Findings

The created portfolio is comparable and even profitable than several major global stock indices.

Practical implications

This work aims to benefit individual investors, investment managers and market onlookers.

Originality/value

This paper takes into account factors: the accuracy and trustworthiness of the sources of stock market recommendations. Earlier work in the area has focused solely intelligence of the analyst for the stock recommendation. To the best of the authors’ knowledge, this is the first time that the combined intelligence of the virtual investment communities has been considered to make stock market recommendations.

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Article
Publication date: 17 June 2019

Kalyan Bhaskar and Bipul Kumar

The purpose of this study is, first, to understand if the firms are displaying integrated approach toward electronic waste management and sustainability and, second, is…

Abstract

Purpose

The purpose of this study is, first, to understand if the firms are displaying integrated approach toward electronic waste management and sustainability and, second, is there a business case for linking e-waste management with sustainable development goals (SDGs) pronounced by the United Nations.

Design/methodology/approach

This study conducts an extensive literature review to gather perspective from multiple disciplines and also carries out content analysis of annual reports/sustainability reports of the firms.

Findings

Bulk consumers have sustainability policies and/or strategies but many of these firms have not linked their e-waste management with their sustainability strategies practices. Also, based on the elaboration of different perspectives, this study provides an integrative framework that suggests focus of a particular perspective on a given SDG and commensurate business approach by the firms to find a synergy between the two.

Research limitations/implications

This study provides a wider perspective on the subject of electronic waste management and its linkage with SDGs to create business case, thus opening up many theoretical avenues.

Practical implications

The policy like extended producers’ responsibility has a clear practical implication in terms of creating reputational capital for the firms by linking electronic waste management and SDGs.

Social implications

The SDG, detailing clean water and sanitation by asking firms not to pollute water bodies by dumping the waste, has clear social implications.

Originality/value

This study is first of its kind to explore the linkage between electronic waste and SDGs to understand the business case. It also throws good insights on whether the firms use integrated approach toward electronic waste management and sustainability.

Details

Journal of Indian Business Research, vol. 11 no. 2
Type: Research Article
ISSN: 1755-4195

Keywords

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Article
Publication date: 14 July 2020

Bipul Kumar and Nikhilesh Dholakia

This study explores enablers that firms could use to motivate consumers toward responsible consumption behavior. Completing the loop of responsible consumption – linking…

Abstract

Purpose

This study explores enablers that firms could use to motivate consumers toward responsible consumption behavior. Completing the loop of responsible consumption – linking firms and consumers –helps firms to attain responsible consumption targets as part of the sustainable development goals (SDGs).

Design/methodology/approach

The study uses netnography as the qualitative research methodology.

Findings

The important enablers of responsible consumption behavior are choice editing, design intervention, addressing consumers' environmental identity, brand assurance, promoting innovation mindset and consumer empowerment – at the level of consumers and at the crosslevel of interaction between firms and consumers. Such enablers can help the firms in nudging their consumers toward responsible consumption.

Research limitations/implications

Using the lens of the expectancy–value theory of achievement motivation, this study extends the theoretical domain of responsible consumption.

Practical implications

The enablers of responsible consumption behaviors found here serve as a useful guide for the strategies to attain the SDGs.

Social implications

The SDG goal 12 of responsible consumption is the focus of this study. The entire fabric of responsible consumption is woven around anthropocentric views, and hence the findings of this study have clear social implications.

Originality/value

This is a first study to explore how firms can facilitate consumers to consume responsibly, to attain the SDGs. This is also one of the first studies on responsible consumption, using netnography as the research methodology. Additionally, it also extends the applicability of the expectancy–value theory of achievement motivation to the context of responsible consumption behavior.

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 1 December 2020

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Growing doubts about the reliability of professional analysts is making many investors hesitant to use the conventional approach to stock market investment. They are instead becoming increasingly attracted to an alternative strategy based on recommendations offered from members of virtual communities. Objective criteria are used to identify experts within such domains who have the potential to generate results comparable with major global indices.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 37 no. 2
Type: Research Article
ISSN: 0258-0543

Keywords

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Book part
Publication date: 27 June 2016

Bipul Kumar and Nikhilesh Dholakia

To introduce macro-behavioral perspective for understanding pro-sustainability actions from the perspective of various stakeholders.

Abstract

Purpose

To introduce macro-behavioral perspective for understanding pro-sustainability actions from the perspective of various stakeholders.

Methodology/approach

Recent research on sustainability, behavior change, and environmentalism is reviewed to conceptualize a comprehensive macromarketing framework to spawn and diffuse pro-sustainability behaviors.

Findings

Provides a comprehensive macromarketing framework that not only explains the behavioral factors from firm’s perspective but also explains these factors from the perspective of various stakeholders who are part of the entire value chain.

Research limitations/implications

The paper adds to the literature on pro-sustainability behaviors by providing a research framework from macro-marketing point of view.

Practical implications

As practical insight, the paper provides some important guidance in terms of better understanding on firm-specific and individual-specific actions which may help in progressing toward sustainability.

Originality/value

The paper integrates past observations on behavioral aspect of sustainability and develops an important framework to understand pro-sustainability actions.

Details

Marketing in and for a Sustainable Society
Type: Book
ISBN: 978-1-78635-282-8

Keywords

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Book part
Publication date: 1 August 2017

Abstract

Details

Qualitative Consumer Research
Type: Book
ISBN: 978-1-78714-491-0

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Book part
Publication date: 3 July 2018

Abstract

Details

Innovation and Strategy
Type: Book
ISBN: 978-1-78754-828-2

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Book part
Publication date: 27 June 2016

Abstract

Details

Marketing in and for a Sustainable Society
Type: Book
ISBN: 978-1-78635-282-8

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Book part
Publication date: 19 September 2019

Abstract

Details

Marketing in a Digital World
Type: Book
ISBN: 978-1-78756-339-1

Content available
Article
Publication date: 17 June 2019

Ramendra Singh

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Abstract

Details

Journal of Indian Business Research, vol. 11 no. 2
Type: Research Article
ISSN: 1755-4195

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