Search results

This chapter outlines and explains the development of the Abandoibarra megaproject, focusing in particular on the key role of the Bilbao Ría 2000 – an innovative cross institution, public–private partnership, responsible for coordinating the transfer of land between public and private agents. The chapter critically assesses the impact of the Guggenheim Museum Bilbao, the centerpiece in the Abandoibarra scheme. The narrative is based on fieldwork conducted by the author in the city of Bilbao. The chapter utilizes scholarly research, official sources, and reports in the news media to support the arguments. The chapter questions the viability of revitalization schemes based on urban megaprojects. Applying some of the elements in the revitalization mix to most cities may be unavoidable due to rapid and acritical adoption of policy discourses from center to periphery, but expecting to replicate one city's success in another context may prove extremely hard. The motivations of the Basque political elite to attract a Guggenheim museum go beyond the potential (and we might add, limited) urban regeneration benefits of a building, and can only be understood within the political context of the Basque Country and its relations with Spain. The case of Bilbao's revitalization has attracted significant attention as of late. This chapter uncovers the key issues surrounding Bilbao's transformation and puts the process in the context of capitalist globalization and the formation of globalizing cities.

Since the beginning of the 1980s, a growing number of cities around the world have been looking to invest in extensive city-reimaging and place-marketing initiatives in efforts to announce themselves or to raise their profiles on the tourism market. In either case, the objective is to facilitate economic growth in times of rising importance of the service sector, of which tourism is widely seen as one of the most lucrative areas since it helps attract new investors, generate more revenue, and create additional jobs. It is in pursuit of such economic benefits that government officials, policy-makers, urban-planning agencies, land developers, and other private stakeholders have been coming together to identify potential urban precincts within cities, before transforming these precincts into art and cultural districts, often home to at least one visually striking art museum or a performing arts center – almost always designed by an elite band of celebrity architects. Fully or partially funded by taxpayer money, these signature art museums and performing arts centers are conceptualized and built as icons of the city, and as objects of the tourist gaze, with little or no interest in the physical and environmental peculiarities of place and with little or no regard for local residents including local artists and cultural producers. Traveling from Bilbao in Spain to Bhopal in India, this chapter expands on some of the events that led to an outburst of formally overstated and spatially exclusive venues of art and culture in the last two decades, before sharing some thoughts and restarting conversations on reclaiming and reimagining these venues as open, inclusive, and pulsating public spaces embedded in the actual fabrics of cities, at once accessible to locals and tourists.

The purpose of this paper is to explore the concept of the creative city, the factors conditioning creativity in cities and how they stimulate urban innovation and local development. Furthermore, by way of examples, the paper aims to illustrate two emblematic case studies and the main elements which were considered for the sustainable urban regeneration.

The paper gives both a theoretical contribution on the relationship between the creative regeneration and cultural tourism, and empirically illustrates two cases for comparative study. The case studies are explained taking care to present information and figures of interest for the purposes of the work, with useful data to implement project descriptions and draw appropriate conclusions.

The research found that, in order to achieve the long‐term success of urban and cultural regeneration, the involvement and integration of the local community at all levels throughout the process, and the need to enhance and consolidate place identity, all in respect of economic, social and environmental sustainability, are critical factors.

The theoretical and empirical contribution of the paper is organized so as to emphasize the interdisciplinary relationships between some aspects of creative projects that are considered of particular importance to boost cultural tourism such as: place identity, sustainable development, urban regeneration and involvement of the population.

The paper aims to introduce social marketing (SM) as a tool to overcome the low cultural participation, a problem of the arts and culture sector that has worsened in the post-pandemic scenario.

The study uses a multidisciplinary literature review (SM, museum marketing, museology and cultural policy) to address the problem of museums and other cultural heritage institutions, at both the macro-level (prevailing cultural policies and antecedents, barriers and consequences to cultural participation) and micro-level (challenges faced by museums in the 21st century and marketing as a management instrument).

The downstream, midstream and upstream approaches can be used to design and implement SM interventions intended to address the problem of low cultural participation in museums. The three approaches should be considered holistically, with their synergetic and recursive effects.

Due to its introductory and conceptual nature, the study provides a comprehensive intervention framework to be used as a platform for future theoretical and empirical research. Further investigations may expand on the specificities of each approach (down, mid and upstream) and extend the framework to other nonprofit cultural institutions beyond museums, such as libraries and archives, cultural heritage sites and theater, music and dance companies.

The paper proposes a comprehensive SM intervention framework that integrates three interdependent approaches (downstream, midstream and upstream).

The paper provides a starting point for the holistic application of SM in the arts and culture sector. It also encourages researchers, cultural policymakers and cultural heritage professionals to investigate, design and implement SM programs that better understand, expand and diversify the audience and strengthen the legitimacy and relevance of cultural actors and activities to transform them into inclusive, accessible and sustainable institutions.

The purpose of this paper is to argue that for many urban dwellers in developed societies proximity of the arts in the urban space is not tantamount to their availability.

The method applied is based upon the conception of capabilities and the concept of the Human Development Index; an analysis of the available cultural statistics, as well as a study of two revealing case studies, that of Bilbao, Spain and Santa Fe, New Mexico, USA, as distinct and alternative examples of the employment of arts as a stimulus for the urban growth and regeneration.

The findings suggest that the current urban policies are not conducive to an equal access to the arts of the urban dwellers.

The author provides an innovative explanation of this phenomenon from his own perspective of the political aesthetics, which includes, inter alia, the concepts of the public agoraphobia, commodification and interpassivity. Making use of the distinction between the intrinsic and instrumental values, the author argues in favour of the participative approach to the arts in the urban social life, and formulates a policy recommendation according to which small- and medium-sized cities are possibly better suited to satisfy the need for the enjoyment of the arts in a more egalitarian way.

To explain the process of how star architecture projects generate impact, one must first describe the outputs of such projects and then unpack the wide array of potential effects, which are generated by these outputs. This requires the application of multi-disciplinary research perspectives. Only then can one begin to systematically analyse the long-term impacts. The purpose of this paper is to illustrate how the complexity of such multi-disciplinary research exercise can be managed through the application of a methodological strategy aided by a conceptual impact model.

A conceptual impact model is presented, which describes the process of the development of star architecture projects, the various outputs of these projects and the possible effects generated by these outputs. The effects of three case study star architecture projects are discussed.

Empirical research findings indicate that while the isolation of effects serves the operationalisation of research, the investigation of the impact of star architecture projects on their respective cities must draw on the intertwinement of the fields of urban economy, society and morphology. The paper concludes by arguing for the application of the described methodological strategy as the basis for understanding in which dimensions a star architecture project generates impacts.

The potential of the proposed impact model for urban analysis when considered as a field of intertwined relations is demonstrated in this article. It helps to reveal how particular local developments change the city significantly in socio-cultural and spatial terms.

The transformative impact of star architecture projects and the role of economic and other effects in this process has hardly been studied, particularly in small and medium-sized cities. This article presents a unique multi-disciplinary research project approached consecutively in the aforementioned fields.

Drawing upon Baudrillard’s concept of sign-value, this study aims to investigate consumer behavior and sign perception in visitor attractions.

By adopting netnography, 133 customer-to-customer reviews sourced from TripAdvisor were analyzed regarding visitors’ online post-visit impressions.

The findings reveal that netnography contributes to a deeper understanding of sign consumption and sign promotion and examines how visitors attribute symbolic meanings to their experience in Titanic Belfast.

The findings show that the co-creation and reevaluation of the visitor experience through consumers’ online reviews should be taken into account by both managers and marketers. Furthermore, advertising should avoid creating excessive expectations to visitors to decrease the possibility of negative disconfirmation, which can be easily and instantly spread online. Another implication concerns the winning awards of visitor attractions, hotels and restaurants of a destination which may be used as a basis of co-branding marketing campaigns to enhance destination brand image.

This study continues the debate on the commodification of the visitor experience and the commercialization of visitor attractions.

This paper provides better understanding of sign-value, sign consumption and sign promotion in the visitor attraction sector.

The aim of this book is to understand the causes and consequences of new scales and forms of territorial and spatial restructuring in a context of accelerated globalization by focusing on a diverse array of urban megaproject developments that, in various forms and with various objectives, are transforming the global urban landscape at the outset of the 21st century. The contributions to this volume explore the architectural design, planning, management, financing, and impact of urban megaprojects, as well as the social actors and innovations driving them. The contributions also articulate the various socioeconomic, political, and cultural causes and consequences of UMP development, thus providing a context to understand the reconfiguration of urban spaces in the new millennium.

The Tourist Gaze has been debated, reimagined and applied to a variety of actors and settings. This paper helps investigate how contemporary architecture operates as subject and participant in gazing practices.

Using Yelp reviews of art museums in a regional US city, a thematic analysis of text reviews and image uploads was conducted.

Reviewers do refer to buildings as objects of the gaze; but they also connect their experience of the building to emotions and to actions and use the building to orient themselves spatially. This article demonstrates that contemporary buildings are important components of tourist experiences as objects of the gaze, but also as frames for gazing and as stages for tourist practices.

The research implications are both topical and methodological: the paper demonstrates that contemporary (neo-modern) architecture is a vibrant avenue of research, and that social networking sites are a promising potential source of data for studying architecture in the social field.

This research uses an underexplored data set, Yelp reviews, to capture what people pay attention to and think others will find interesting about architecture. It also adds important layers to studies on the tourist gaze. First, it emphasizes that architecture is important to tourists not only as an object of the gaze but also as a site for affective experience, action and daily life. Second, it addresses some building styles beyond the historical ones that are foundational to the idea of the tourist gaze.