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The purpose of this paper is to design an electromechanical actuator which can inherently tolerate a stuck or loose failure without any need for fault detection isolation and reconfiguration.

Generalized design methodology for a thrust vector control application is adopted to reduce the design iterations during the initial stages of the design. An optimum ball screw pitch is selected to minimize the motor sizing and maximize the load acceleration.

A high redundancy electromechanical actuator for thrust vector control has lower self-inertia and higher reliability than a direct drive simplex configuration. This configuration is a feasible solution for thrust vector control application because it offers a more acceptable and graceful degradation than a complete failure.

Future work will include testing on actual hardware to study the transient disturbances caused by a fault and their effect on launch vehicle dynamics.

High redundancy electromechanical actuator concept can be extended to similar applications such as solid motor nozzle in satellite launch vehicles and primary flight control system in aircraft.

High redundancy actuators can be useful in safety critical applications involving human beings. It can also reduce the machine downtime in industrial process automation.

The jam tolerant electromechanical actuator proposed for the launch vehicle application has a unique configuration which does not require a complex fault detection isolation and reconfiguration logic in the controller. This enhances the system reliability and allows a simplex controller having a lower cost.

The purpose of this study is to identify the leadership characteristics that make a health-care organization ready for lean implementation, analyse the interdependence among them and determine the rank of each characteristic based on their influence in the overall phenomenon.

The leadership characteristics were identified through a review followed by an expert interview. Then, total interpretive structural modelling (TISM) was used to analyse the interdependence and determine the rank, driving power and dependence of each characteristic.

The results suggest that modesty is the most crucial leadership characteristic that makes a health-care organization ready for the successful incorporation of lean practices. Apart from that, attributes such as transparency, accountability, a leader’s ability to empower the employees and communication play a significant role in making the change management programme impactful and effective. A leader’s team building capacity was found to be the dependent characteristic and was ranked the last in the overall phenomenon.

Though this study throws light on various leadership dispositions that prepare a health-care organization to become a lean, it is still not an exhaustive exploration to be generalized. Because the leadership characteristics required for successful lean implementation may vary from one organization to the other depending on the purpose, intensity and priority of the implementation programme, these parameters along with the complexity of the scenario would determine what other leadership characteristics need to be included in the model to make it more robust and holistic.

The novelty of the study lies in capturing the leadership characteristics for organizational readiness in the health-care sector and using the TISM approach to identify the critical characteristics in the context of lean implementation in hospitals.

The purpose of this paper is to highlight e-recruitment and training comprehensiveness as the untapped antecedents of employer branding (EB) in the relevant literature, which might enhance the employer’s knowledge and lead to organisational development.

This study adopts an exploratory conceptual modelling approach based on the extant literature from 1964 to 2017 using the databases of Emerald, EBSCO, Scopus, Proquest, JSTOR and search engines such as Google Scholar to ensure the reliability of the literature.

This paper suggests that e-recruitment and training comprehensiveness might be the untapped antecedents of EB as compared to traditional recruitment and training process explored in earlier studies.

The viewpoint can be further refined through academic conceptualisation and empirical validation.

This paper lays a conceptual foundation in the emerging area of EB. Ideas expressed herein can be approached by academicians.

Past studies have not explored e-recruitment and training comprehensiveness as the antecedents of EB. This work provides knowledge that candidly contributes to the conceptualisation of e-recruitment and training comprehensiveness. Further, this research has the potential to help academicians to understand the antecedents of EB leading to organisational development.

The first company under the Amara Raja Group was established in 1984, i.e. Amara Raja Electronics Limited (AREL) followed by Amara Raja Batteries Limited (ARBL). Its founder leveraged the presence of his family in Renigunta, a rural village in South India, and chose to start the industry there to create employment opportunities. Preference is given to local population in all ARG enterprises. Despite its strong people orientation, the HR department/function at ARG got strengthened only after Jaikrishna strived to make it central to business. The department's evolution has been demarcated in three phases. The first and second phase saw few initiatives, and during the third phase the HR department was structured according to the Dave Ulrich Strategic HR Model. While this structure had been successful until now, certain sections in ARG still doubted its sustainability.

Marketing Management, Product & Brand Management, Entrepreneurship.

This case can be taught effectively to MBA/BBA students as part of Marketing Management, Product & Brand Management, Entrepreneurship.

The case talks about the marketing mix strategy of India’s fastest growing fast moving consumer goods (FMCGs) brand Patanjali, with a tremendous revenue growth rate of 100 per cent for the past five years, leaving major FMCG companies insomniac. Patanjali Ayurved Limited riding on Baba Ramdev’s brand equity positioned itself as an authentic Ayurved brand with ancient Indian roots. Patanjali’s product line ranges from healthcare, personal care, home care, to food and more. Patanjali’s products were priced 10-40 per cent lower than that of its competitors. Run by franchisees, Patanjali had a three-tier distribution system. These included Patanjali Chikitsalayas which were franchise dispensaries and clinics along with doctors, Patanjali Arogya Kendra which were health and wellness centres and Swadeshi Kendra, non-medicine outlets. The company has 15,000 exclusive outlets across India and plans to grow to 1,00,000 exclusive outlets by 2020. Patanjali amazed the world by achieving phenomenal success without spending much on advertising in its nascent stage. Recently Patanjali adopted the multinational corporation (MNC) style of advertising by hiring two top advertising agencies McCann and DDB Mudra to prepare the company for the next phase of growth. Patanjali diversified into various segments of the market, ranging from FMCG products, Ayurvedic medicines, Ayurvedic hospitals and a medical college. Patanjali plans to enter various categories of products including the beauty products segment to compete with major MNCs, the baby care segment to compete with Johnson & Johnson, and the sports segment to compete with Nike and Adidas. Patanjali as a brand has a strong positioning in the minds of consumers as a natural and Ayurvedic brand. Will Patanjali’s foray into so many diversified segments lead to a brand extension trap and confused positioning? Because Patanjali as a brand, solely rides on Baba Ramdev’s image, if Baba Ramdev ever finds himself at the centre of a controversy, will Patanjali’s brand equity take a hit? Will it affect the brand Patanjali? Even if Baba Ramdev does not get into any controversy, what will happen to the brand Patanjali when Baba Ramdev is no more? Who should be the next face of Patanjali? Can the brand survive without a face?

The case is designed to enable students to understand the following key learning points: The concept of marketing mix. Product mix, Promotion mix branding (especially “Person as a Brand”), customer-based brand equity (CBBE) model or brand resonance pyramid.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing.

The purpose of the current research is to use impedance spectroscopy to study the AC parameters that varied with frequency such as impedance, dielectric constant and conductivity of ZnO nanorods MSM structure in the range of 1 Hz to 10 MHz under atmospheric conditions.

ZnO nanorods were grown on glass substrate using low cost sol‐gel method. 0.35 M seed solution was prepared by dissolving zinc acetate dihydrate in 2‐methoxyethanol and monoethanolamine which acts as a stabilizer was added drop‐wise. Prior to the deposition, glass slide was cut into pieces of 1.5 cm×2 cm. Ultra‐sonication process is used to clean the glass substrate using acetone, ethanol, and de‐ionized (DI) water for 5 min. The prepared seed solution was coated on glass substrate using spin coater at spinning speed of 3000 rpm for 30 s and then dried at 250°C for 10 min followed by annealing at 550°C for 2 h. The hydrothermal growth was carried out in aqueous solution of zinc nitrate hexahydrate (25 mM), hexamethyltetramine (25 mM).

ZnO nanorods were characterized using scanning electron microscope (SEM), X‐ray diffraction (XRD) and impedance spectroscopy. The real part of impedance (Z′) showed two semicircles that correspond to the distribution of the grain boundaries and electrode process. SEM image showed the densely packed ZnO nanorods on the surface of glass substrate, whereas XRD revealed the grown nanorods have c‐axis orientation. The results show that the impedance dielectric increases as the frequency decreases while the conductivity showed the opposite behavior.

This paper demonstrates the electron transport mechanism of ZnO nanorods at room temperature to understand the frequency dependent parameters.

In a globalized environment, small and medium enterprises (SMEs) are facing formidable challenges. Not only do they have to keep up their profitability, but there is also a pressure from various stakeholders to add to their environmental and quality performance .The solution obviously lies in continuously adopting and improving upon lean-green practices in their operations. This work aims at identifying, classifying and building up a duly tested robust ranked-order model of such “enablers”, related to lean-green practices, that puts them (the enablers) in an order of being the most significant to being the least significant further to be accorded the same or similar weight in strategy formulation and implementation stage by Indian SMEs for enhancing their overall organizational performance.

The study identifies 20 enablers (12 lean and 08 green manufacturing enablers) through extensive literature review and experts' opinion survey and classifies them into three main categories. The ranking and significance of each of the main and subcategory enablers is evaluated according to its weight which is determined by the best-worst method (BWM) approach, one of the novel multi-criteria decision-making (MCDM) methods. Further, the results have been drawn after running accuracy check of the rankings (based upon optimal weights) and testing the robustness of the ranked-order model through sensitivity analysis.

The results of this study reveal that out of the three main category enablers, “operational performance enablers (E1)” and “quality performance enablers (E3)” are the most and the least significant enablers, while in the group of 20 subcategory enablers, “Kaizen (E17)” and “environment emission control (E28)” are the most and the least significant subcategory enablers, respectively.

The prioritization model or ranked-order model of the lean-green manufacturing enablers proposed through this study may serve as a standard model to managers to help them decide and allocate their efforts and resources accordingly in managing their operations. This will also help them adopt high-ranking lean-green manufacturing enablers in their firms and benchmark and standardize their existing practices accordingly, leading to greater competitive advantage.

The study identifies various green-lean manufacturing enablers in SMEs, classifies them into three main categories and ranks them using BWM approach. The findings of this study should be extremely relevant to managers, manufacturing engineers and practitioners in Indian SMEs from the perspective of developing deeper appreciation of these enablers as per their relative ranked importance to further formulating an effective and efficient strategy for their implementation resulting in optimal results.

This case describes the challenges faced by Amul in organising dairy farmers into a co-operative and creating continuous opportunities for value addition. Participants in the case discussion are required to review the developments in the organisation and recommend a strategy for the future.

Sustainability has become a priority for companies due to pressure from multiple stakeholders. In an overly competitive market, shareholders push for economic results, allowing lean manufacturing to establish itself as dominant paradigm in manufacturing. However, concerns grow regarding how lean implementation can allow companies to achieve sustainable development goals, or, if the resources required for a successful lean implementation can result in a detriment of environmental and social performance. This paper intends to help close the knowledge gap regarding the effects of lean manufacturing on sustainable performance from a triple bottom line perspective, and how operational, environmental and social outcomes interact between themselves.

Two models for the interaction between lean and sustainability were proposed. The first is called the “sand-cone” model, which poses that performance improvements derived from lean are cumulative on each one of the sustainability dimensions. The second is called the “trade-offs” approach. In this case, the resources required to improve one dimension of sustainability clash with those required by the others. Data were gathered from a sample of 133 Colombian metalworking companies and processed using structural equations models.

The results support the cumulative “sand-cone”, which follows a sequence of operational-environmental-social improvement in the presence of lean. For the “trade-offs” model, partial evidence suggests that they can occur in detriment of social performance.

The “sand-cone” and “trade-offs” are empirically tested for the first time in the context of sustainability, providing further knowledge into its interaction with lean manufacturing. The models’ results contribute to practitioners by providing a tested path for companies to improve their performance in a cumulative sequence that will provide better long-term results.

This paper aims to offer a wider examination of the research concerning entrepreneurship characteristics in the Middle East and North Africa (MENA) region via a review of recent studies relevant to this topic. Research publications concerning entrepreneurship within the MENA region evidence growing interest in this field of study, with the potential to boost and drive future economic development and growth. This focus within entrepreneurship research is because of the economic development in the region, which is becoming increasingly important for policymakers and businesses.

The author performed a systematic literature review to produce robust information about entrepreneurship in the MENA region, followed by a thematic analysis to identify key research themes within each category.

Despite the growth in entrepreneurship research in the MENA region, research on certain factors is lacking. An analysis of 271 studies published between 2009 and 2019 identifies 9 main research categories, within which 30 themes have attracted significant academic attention. Female entrepreneurship and gender, youth entrepreneurship and entrepreneurship behaviour and orientation are the three key categories influencing perspectives on entrepreneurship in the MENA region. This study highlights research gaps and provides recommendations to guide future research on the sustainable development of entrepreneurship in the MENA region.

This paper highlights trends in entrepreneurship research amongst scholars within the MENA region and suggests paths for future research efforts.