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The purpose of this paper is to elaborate on the interactive conflicts between business and governmental authorities in the regulatory process of an emerging business model: sharing economy. Focusing on bike sharing system, the study also investigates the conflict-handling strategy of bike sharing companies and government regulation.

An evolutionary game model is introduced to illustrate the interactive conflict between bike sharing companies and government regulation, combined with system dynamics (SD) to simulate the evolutionary conflict-handling strategies between the two players.

The dynamic strategies of the two players are observed, and under five conditions the conflict outcomes are evolutionary stable states. Simulations show that each party sacrifices part of its interest and adjust its strategy according to that of the other, indicating the conflict-handling strategy as a compromising mode. Furthermore, the strategies of bike sharing companies are sensitive to additional operation and maintenance costs for producing low-quality bicycles and costs of positive regulation, which provides theoretical guidance for regulatory authorities.

The station-less bike sharing come up in China recently, and it is an important research field of entrepreneurship. Owing to the uniqueness and novelty of the phenomenon, conflicts and challenges exist during the regulation process. Thus, the study practically contributes to the conflict-handling strategies of businesses and government under the context of sharing economy. Methodologically, as a novel issue with less available data to carry out empirical research, this study combines evolutionary game theory with SD to shed light on the complex interactions between businesses and government. The research method can be applied to other entrepreneurial studies.

Product-service systems (PSS) are regarded as highly sustainable solutions. However, studies identifying and comparing the sustainable potential of product-service offerings by considering the three sustainability dimensions are still scarce. This paper aims to benchmark and analyse the sustainable potential of a use-oriented PSS, showing the influence of the context of implementation on the sustainable potential of the solutions.

By adopting a competitive benchmarking approach, six bicycle-sharing systems from different countries were selected for analysis. The main sustainability-related aspects in use-oriented PSS (the systems investigated) were identified through a literature review. Multiple secondary sources were used to collect data about the analysed PSS. A qualitative analysis was conducted through triangulation of the sources to identify and compare the systems by considering the selected sustainability aspects.

The main results show that use-oriented PSS provide a range of economic, social, and environmental benefits, confirming the sustainable potential of such solutions. Several similarities between the systems have been identified, along with some differences, especially regarding their integration with other transport systems and the use of renewable energy, which can affect users' acceptance, operation efficacy, and overall sustainable potential of the solutions.

This study identifies best practices that can be considered by other bike-sharing businesses to improve their sustainability potential.

This study identifies and explores the sustainable potential of bicycle-sharing solutions using a benchmark approach. It augments existing empirical knowledge on sustainable PSS and business models by revealing best practices, including the context that may enhance the sustainability potential of the solutions regarding environmental, economic, and social benefits.

This chapter focuses on strategies to initiate a shift in mobility behaviour away from private cars towards a combination of more environmentally friendly transport modes including public transport, ride- and car sharing or even completely carbon-free modes like walking and cycling. The requirement for such a shift is that people must be able to actually choose between different travelling options and combine them within an intermodal mobility network. Here, shared mobility has a considerable potential to fill the gap between public and individual transport options.

This chapter summarises results from different studies on shared mobility from the providers’, the users’ and the political perspective. The user’s perspective is based on an empirical study comparing car sharers’, car drivers’ and public transport users’ attitudes and mobility patterns.

The empirical findings from the case study have shown that shuttle trips by car in general, and to the train station in particular, are an important field of action for improving the environmental impact of intermodal trips. The study has also shown that car sharing enables people to live without a private car by using different transport modes for different purposes. As the majority of car sharers report needing a car only one to three times a month, they have a very small carbon footprint compared to the average car owner.

Mobility patterns are determined by local transport options as well as by personal routines. Hence, current changes due to new shared mobility options seem to have a considerable direct impact on how people organise their daily lives on the one hand and an indirect impact on their living costs on the other hand, since private cars have an important share of private household costs.

From an environmental perspective, any incentives to encourage people to choose alternative forms of transport over their private cars would seem to be particularly effective. Thus, understanding the behaviour and needs of multi- and intermodal travellers is an important step towards sustainable mobility. Acknowledging that most travellers still need a car every now and then, car sharing is an essential addition to public transport systems, supporting both public transport use and carbon-free mobility like walking and cycling.

Informed by the broaden-and-build theory of emotions, this study aims to investigate the relationships between consumers’ motives and personal and social outcomes in access-based services (ABS). Further, drawing on territorial behaviour literature, the second goal of this research is to test the moderating effects of psychological ownership on the relationships between personal outcomes and consumer territorial behaviour.

This research comprises a quantitative online survey complemented by a qualitative interview study. The quantitative study employed an online consumer panel survey of 317 samples. Later, the qualitative study sought additional insights into the economic benefit motives and manifestation of territorial behaviour of bicycle-sharing users to enrich the results of quantitative study. The quantitative data were analysed using structural equation modelling, and the interviews were transcribed and analysed using an inductive and deductive thematic analysis.

The results indicated that specific motives significantly affected certain personal outcomes. Namely, economic benefit, enjoyment and reputation motives drove life satisfaction, while enjoyment, sustainability and social relationships promoted feelings of gratitude. Furthermore, life satisfaction positively affected consumer cooperation, helping other consumers and territorial behaviour. In contrast, feelings of gratitude had a positive relationship with cooperation and helping other consumers, but a negative one with territorial behaviour. Additional examination revealed that consumers’ psychological ownership of the shared bicycle in an ABS model moderated the effect of gratitude on consumer territorial behaviour.

This study offers and tests a model on ABS in the context of bicycle-sharing services. Thus, it presents avenues to test the model on other ABS, e.g. clothing or home sharing.

Managers in ABS can foster positive emotional states of gratitude and life satisfaction that will inevitably promote consumer cooperation and helping behaviour.

This study is among the first to propose and examine a model that tests the relationships between consumers’ motives and personal and social outcomes in ABS.

Purpose – The chapter reviews public bicycle scheme implementation processes and impacts and will assist decision makers and stakeholders considering such schemes.

Approach – The chapter customises the Van de Velde typology for describing public and private interventions in public bicycle scheme implementation processes. The chapter considers schemes worldwide, but has a particular focus on France and Spain where these schemes are considered as a public service.

Findings – The authors draw several conclusions on how to optimise public and private involvement in order to achieve the desired impacts. First, public bicycle schemes have to be integrated within cycling and urban mobility policies. Second, local governments have to ensure that contracts with private sector operators make maximum use of the operator's skill, and by so doing will meet multi-modal travel behaviour objectives.

Research limitations/implication – The chapter highlights the need of further research into organisational and contractual performance, the special economic features of industries based on the supply of a service through a network, and cost–benefit analysis.

Practical implications – Public decision makers benefit from experience which is able to be assimilated and transmitted through international projects undertaken by international experts in the field.

Social implications – Public bicycle schemes enable relatively easy and cheap access to sustainable modes of transport, and they contribute to an overall transport system with cycling as a prime means of movement, and towards cities which are more pleasant to live in.

Originality – By integrating the main relevant data and publications into this worldwide overview, the chapter forms an essential starting point for future work relating to public bicycle schemes.

Bicycle sharing offers a novel way to create smart and sustainable mobility solutions for the future. The purpose of this study is to draw on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) framework for identifying the factors necessary to predict bike-sharing intention among users in India.

Data were collected through a questionnaire distributed across four major cities in India, and 515 responses were analyzed. A sequential approach was employed to analyze the data using Partial Least Square–Structural Equation Modeling (PLS-SEM) and Fuzzy-set Qualitative Comparative Analysis (fsQCA).

The findings from PLS analysis revealed that performance expectancy, effort expectancy, facilitating conditions, hedonic motivation and price value are the salient variables that affect users' intentions to participate in bike sharing. In addition, based on fsQCA, six configurations of causal conditions are presented as intermediate solutions that produce the same results. Although antecedent conditions, such as habit and social influence, had an insignificant effect on individuals' BSI, they create conditions sufficient to encourage users' participation in bike sharing in combination with other variables.

A few limitations of this research and the implications of the findings in terms of theory and policy implications are also discussed.

The reported study is one of the earliest to explain bike-sharing adoption in India using the UTAUT 2 model.

This paper aims to analyze the effect of a recent disruption of Mexico's gasoline supply chain on the usage of public bike-sharing systems in Mexico City and Guadalajara.

The authors use a detailed data set to understand the usage patterns of Ecobici and Mibici. The authors assess both systems with a differences-in-differences econometric model using the least popular stations as a control group.

The authors find that the number of rides increased significantly shortly after the event because less popular stations became more utilized.

The authors show that when the effects of gasoline shortages were noticeable, usage rates increased in Guadalajara and Mexico City, but the rise primarily came from the users selecting more bikes from the less popular stations. Therefore, the authors show that citizens in both cities regarded bike-sharing as an adequate means of transportation, maximizing system usage during a disruptive time. This finding suggests that cities should invest in improving public bike-sharing systems to reduce carbon emissions and increase their population's well-being.

The authors use a publicly available data set to understand how citizens answered to a major disruption. Furthermore, this is one of the first papers that align supply chain risk management with sustainable transportation and analyzes its effects on citizen behavior in a Latin American setting.

El propósito de este artículo es analizar el efecto de una interrupción en la cadena de suministro de la gasolina en México sobre el uso del sistema de bicicletas públicas en Ciudad de México y Guadalajara.

Usamos una base de datos detallada para entender los patrones de uso de Ecobici y Mibici. Analizamos ambos sistemas a través de un modelo econométrico de diferencias en diferencias utilizando las estaciones menos afectadas como grupo de control.

Encontramos que la utilización del sistema aumentó en número de viajes de manera significativa luego del evento. Esto es debido a que las estaciones menos populares se empezaron a utilizar de manera más intensiva.

Demostramos que los habitantes de las dos ciudades decidieron buscar alternativas de transporte cuando los efectos de la escasez de gasolina se sintieron con fuerza. Esto significa que los ciudadanos consideran que las bicicletas públicas son un medio de transporte adecuado y que durante episodios inoportunos decidieron buscar opciones en las estaciones menos populares maximizando el uso del sistema. Por lo que las ciudades deberían invertir en la mejora de dichos sistemas para que sean más utilizados y así se reduzcan las emisiones de carbono y para que aumente el bienestar en la población.

Utilizamos una base de datos abierta para entender cómo los ciudadanos respondieron a una interrupción importante. Adicionalmente, este es uno de los primeros trabajos que alinea la gestión de riesgos en la cadena de suministros con transporte sostenible y analiza su efecto sobre el comportamiento de los usuarios en un contexto latinoamericano.

The expansion of bike-sharing enterprises has led to a series of social problems, and due to the high breakage rate and high recycling cost of bike sharing, enterprises are reluctant to maintain them. Therefore, government regulation does play a leading role in maintaining bike sharing. This study’s purpose is to investigate how the government should regulate the bike-sharing enterprises that maintain bicycles.

Firstly, the authors assume that there is only one bike-sharing enterprise and establish a game model that the government regulates the enterprise. Furthermore, the authors extend the model to the case that there are two competing enterprises in the market. Finally, through numerical analysis, the influence of various factors on the government strategy and revenue is analyzed.

The authors find that the regulatory probability of two enterprises are regulated by the government is larger than that of one enterprise. When two bike-sharing enterprises compete without government regulation, both will choose the non-self-discipline strategy, thus falling into the Prisoner's Dilemma. If the government regulates them, then both enterprises will choose the self-discipline strategy. Finally, through numerical analysis, it is found that the self-discipline behavior of bike-sharing enterprises is related to the government regulatory probability, the cost of self-discipline, the probability of being reported and the penalties. Interestingly, the cost of government regulation will not affect the regulation probability of government.

This research provides a theoretical reference for the government to make the regulation strategies of bike sharing and achieve the sustainable development of bike sharing.

This research provides a theoretical reference for the government to make the regulation strategies of bike sharing and achieve the sustainable development of bike sharing.

This case is appropriate for entrepreneurship courses where the topics are generation of business model, business model innovation and shared value. It can be used at undergraduate and graduate levels.

This case addresses the challenges that Mejor en Bici (in English: Best by Bike), a start-up that promotes mobility by bicycle, had to face from 2010 to 2015 at the level of its business model and generation of shared value. The case narrates the main achievements and obstacles in this path of entrepreneurship and how, through this process, a business model should be designed that allows strategic decisions to be taken to achieve sustained growth. In addition, this case examines how from early stages in entrepreneurship it is possible to generate shared value as a strategic component.

• Identify and present the value proposition of Mejor en Bici to understand where a business model starts.

• Design and evaluate the business model of Mejor en Bici from an innovation perspective.

• Apply the concept of shared value in the generation of a business proposal for Mejor en Bici based on their business model.

Identify and present the value proposition of Mejor en Bici to understand where a business model starts.

Design and evaluate the business model of Mejor en Bici from an innovation perspective.

Apply the concept of shared value in the generation of a business proposal for Mejor en Bici based on their business model.

• Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers and challengers. John Wiley & Sons. Pages: 14-44; 56-108; 244-262.

• Porter, M. E. and Kramer, M. R. (2011). The big idea: Creating shared value. Harvard Business Review, 89, 1-18.

• Amit, R. and Zott, C. (2012). Creating value through business model innovation. MIT Sloan Management Review, 53, 40-59.

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers and challengers. John Wiley & Sons. Pages: 14-44; 56-108; 244-262.

Porter, M. E. and Kramer, M. R. (2011). The big idea: Creating shared value. Harvard Business Review, 89, 1-18.

Amit, R. and Zott, C. (2012). Creating value through business model innovation. MIT Sloan Management Review, 53, 40-59.

The social implication of this case lies in the motivation and guidance that potential entrepreneurs and students who analyze this case will receive. They can learn from a successful but complex experience how to start a business in a sustainable and responsible way.

CSS 3: Entrepreneurship

The exponential growth in the number of visitors and the mass-tourism mobility patterns in natural areas are causing serious issues such as traffic congestion, crowding in car parks, pollution, high noise levels, and traffic accidents. In order to redress this situation, demand management policies that propose more sustainable transportation systems are crucial. In this chapter, the authors summarize extensive research carried out in Teide National Park (Canary Islands, Spain), the most visited national park in Spain, one of the most visited in the world, and a clear example of a natural area under pressure from mass tourism. The authors present the current situation of the natural site and three scientific contributions based on a survey combining revealed and stated preferences that analyzes visitor preferences with regard to the use of sustainable transportation systems. The first study analyzes visitors’ preferences regarding the implementation of a public bicycle-sharing system. The second study explores visitors’ willingness to pay to reduce the environmental impact of their visit and the potential implementation of a shuttle-bus service. The third study investigates the recreational economic value of the site. The chapter provides useful information for decision-makers who need to address problems associated with the unsustainable visitor mobility and reports results that can be extrapolated to other natural parks with similar characteristics and high inflow of tourists.