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Examines early retail trade advertising in two typical UK provincial newspapers ‐ the ‘Leicester Journal’ and the ‘Leicester Chronicle’. Looks in depth at the differences…
Examines early retail trade advertising in two typical UK provincial newspapers ‐ the ‘Leicester Journal’ and the ‘Leicester Chronicle’. Looks in depth at the differences in the style of advertising of the two newspapers, citing: food and drink; fashion; household products; and national brands ‐ but focusing more on localised adverts. Concludes that the years 1855‐1871 were exciting and of seemingly unlimited expansion for the middle class with a new affluence and that advertising enhanced this view, and ergo, the ‘Golden age of advertising’ in the 1890s was presaged by its foundation.
IN The verdict of you all, Rupert Croft‐Cooke has some uncomplimentary things to say about novel readers as a class, which is at least an unusual look at his public by a practitioner whose income for many years was provided by those he denigrates.
AT Oxford, on October 8th and 9th, was celebrated the tercentenary of the founding of the Bodleian Library by Sir Thomas Bodley, an Exeter man, who early realised the value of books in the work of education. The occasion was made one of great importance, and there were gathered together distinguished representatives of literature and librarianship from all parts of the world. The list of delegates given below will show how extensive this representation was, although it will occur to some, as a somewhat remarkable circumstance, that not a single municipal library in London was represented, while many of the more important English towns were also ignored. Considering that such libraries are doing so much in the cause of popular education, compared to which the work of many of the colleges and institutions represented is microscopical, it does strike the outsider that the gathering would have been much more impressive and representative had there been more “Town” and less “Gown” in the celebration. The following is a full list of all but the Oxford representatives, who included practically every head of a college, professor, or college librarian, together with various local celebrities:—