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1 – 1 of 1Guillaume Desjardins, Anthony M. Gould and Kathleen Park
This study aims to fill a gap in the literature. The notion of giveaways/free has not been well addressed in management history literature and arguably is a valuable contribution…
Abstract
Purpose
This study aims to fill a gap in the literature. The notion of giveaways/free has not been well addressed in management history literature and arguably is a valuable contribution in that it has a strategic dimension.
Design/methodology/approach
This paper is conceptual. It is a structured survey of ideas/opinions about the notion of “free” in commercial endeavor. The survey is organized largely from a historical perspective.
Findings
Several categories of “free” are delineated and placed into a historical and strategic context.
Originality/value
The work has strategic implications and lays out a new research agenda for management historians.
Details