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1 – 10 of over 2000
Article
Publication date: 20 March 2009

Simone Mueller and Cam Rungie

The purpose of this paper is to apply a very simple but powerful analysis of the variance‐covariance matrix of individual best‐worst scores to detect which attributes are…

1739

Abstract

Purpose

The purpose of this paper is to apply a very simple but powerful analysis of the variance‐covariance matrix of individual best‐worst scores to detect which attributes are determining utility components and drive distinct consumer segments.

Design/methodology/approach

First an analysis of variance and covariance is used to find attributes which are perceived to have different importance by different consumers and which jointly drive consumer segments. Then we model consumer heterogeneity with Latent Clustering and identify utility dimensions of on‐premise wine purchase behaviour with a principal component analysis.

Findings

Four consumer segments were found on the UK on‐premise market, which differ in the relative strength of five wine choice utility dimensions: ease of trial, new experience, restaurant advice, low risk food matching and cognitive choice. These segments are characterised by sociodemographics as well as wine and dine behaviour variables.

Research limitations/implications

Attributes with high variance signal respondents’ disagreement on their importance and indicate the existence of distinctive consumer segments. Attributes jointly driving those segments can be identified by a high covariance. Principal component analysis condenses a small number of behavioural drivers which allow an effective interpretation and targeting of different consumer segments.

Practical implications

This paper's analysis opens new doors for marketing research to a more insightful interpretation of best‐worst data and attitude scales. This information gives marketing managers powerful advice on which attributes they have to focus in order to target different consumer segments.

Originality/value

This is the first study considering individual differences in BW scores to find post hoc segments based on revealed differences in attribute importance.

Details

International Journal of Wine Business Research, vol. 21 no. 1
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 20 March 2018

Doris Viengkham, Chris Baumann and Hume Winzar

This paper reconsiders the approaches to measuring Confucian values, and tests their association with workforce performance. The purpose of this paper is to examine how…

1182

Abstract

Purpose

This paper reconsiders the approaches to measuring Confucian values, and tests their association with workforce performance. The purpose of this paper is to examine how such values and performances are prioritized across three East Asian societies, but more importantly, identifies how variations across societies might result from the way in which Confucianism has been transformed/appropriated differently across history.

Design/methodology/approach

A Best-Worst experimental design is used to measure three aspects of Confucianism (relational, pedagogical, and transformative), and three aspects of workforce performance (mindset, organization, and process) to capture the trade-offs by respondents from three East Asian societies: China (n=274), Taiwan (n=264), and South Korea (n=254). The study employs analysis of variance with post-hoc tests to examine differences between societies. A hierarchical cluster analysis using Ward’s method is utilized to identify clusters based on similarities within the data. And last, multiple regression analysis is applied to determine the explanatory power of Confucian values on workforce performance.

Findings

Findings confirm the prioritization of three aspects of Confucianism (relational, pedagogical, and transformative) to differ between Mainland Chinese, Taiwan Chinese, and Korean respondents – producing five distinct clusters based on similarities across three societies. Overall, between 7 and 27 percent of the variance in workforce performance could be explained by the Confucian values included in this study.

Originality/value

This study highlights the “different shades of Confucianism” across East Asian societies, which we coin as Confucian Origin, Preservation, and Pragmatism, and demonstrates the need to take a multifaceted perspective in the measurement of Confucian culture. The study provides empirical support for the link between Confucianism and performance at the micro-level, as originally proposed by Baumann and Winzar (2017), and identifies specific antecedents of behavior for research moving forward.

Details

Cross Cultural & Strategic Management, vol. 25 no. 2
Type: Research Article
ISSN: 2059-5794

Keywords

Article
Publication date: 4 December 2017

Tiziana de-Magistris, Azucena Gracia and Jesus Barreiro-Hurle

The purpose of this paper is to investigate Spanish consumer preferences for several food-labelling schemes on semi-cured, pasteurised sheep milk cheese. In particular…

Abstract

Purpose

The purpose of this paper is to investigate Spanish consumer preferences for several food-labelling schemes on semi-cured, pasteurised sheep milk cheese. In particular, the authors used three labels regulated by the European Union regulation (European organic logo, protected denomination of origin (PDO) and nutritional fat content), and the remaining four have been introduced to the European food market by private initiatives (local, carbon footprint, food miles and animal welfare).

Design/methodology/approach

A Best-Worst Discrete Choice approach was applied in Spain during Fall 2011 by administrating a survey to 549 consumers.

Findings

The results suggest that the most valued labels are the PDO, followed by the organic logo and the nutritional panel. The least valued are food-miles labelling and carbon foodprint labels, while local-origin labels and animal welfare are in the middle position.

Originality/value

This study is the first to value consumer preferences for cheese products bearing several public and private European food-labelling schemes since literature on consumer preferences for food labels has only dealt with a comparison of a few (two or at most three) food-labelling schemes. In addition, the added value of this paper is also the use of the BWC approach that has the advantage of providing the best way to discriminate the degree of importance given by respondents to each food labels by overcoming the problem of bias caused by differences in the use of rating scales.

Details

British Food Journal, vol. 119 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 17 February 2021

David C. Hackman

This article introduces the best-worst scaling object case, a quantitative method of producing individual level models of heterogeneous perceptions, for use in behavioural…

Abstract

Purpose

This article introduces the best-worst scaling object case, a quantitative method of producing individual level models of heterogeneous perceptions, for use in behavioural decision making research in projects. Heterogeneous individual perceptions refer to observed or unobserved differences between individual perceptions that impact the outcome being studied. Individual level models of perceptions are important to account for the impact of heterogeneous perceptions on measurement tasks, so they do not become an unobserved source of variance that potentially biases research inferences.

Design/methodology/approach

An overview of individual heterogeneity is provided highlighting the requirement for individual level models in quantitative perception measurements. A literature review is then conducted of the quantitative methods and tasks used to measure perceptions in behavioural decision making research in projects and their potential to produce individual level models.

Findings

The existing quantitative methods cannot produce the necessary individual level models primarily due to the inability to address individual level scale effects, responses styles and biases. Therefore, individual heterogeneity in perceptions can become an unobserved source of variance that potentially biases research inferences.

Practical implications

A method new to project management research, the best-worst scaling object case, is proposed to produce individual level models of heterogeneous perceptions. Guidance on how to implement this method at the individual level is provided along with a discussion of possible future behavioural decision making research in projects.

Originality/value

This article identifies a largely unacknowledged measurement limitation of quantitative behavioural decision making research in projects and provides a practical solution: implementing the best-worst scaling object case at the individual level.

Details

International Journal of Managing Projects in Business, vol. 14 no. 5
Type: Research Article
ISSN: 1753-8378

Keywords

Article
Publication date: 7 June 2011

Tiziana de Magistris, Etiénne Groot, Azucena Gracia and Luis Miguel Albisu

The aim of this study is to analyse Millennial generation's preferences for wine attributes in two countries, one from the “New World” (USA) and the other from the “Old…

2240

Abstract

Purpose

The aim of this study is to analyse Millennial generation's preferences for wine attributes in two countries, one from the “New World” (USA) and the other from the “Old World” (Spain), in order to see whether they are different. Heterogeneity in attribute importance is investigated, with wine consumers classified into different segments according to attribute importance.

Design/methodology/approach

The Best‐Worst choice method was used with information obtained from a survey conducted in two cities of Spain and the USA (Zaragoza and Fayetteville), respectively. Then, attribute importance heterogeneity was modelled and consumers were classified with a latent class model.

Findings

The results indicate that American and Spanish Millennial consumers present some similarities but also some differences in wine preferences. While Millennial consumers in the USA attributed more importance to “I tasted the wine previously”, Spanish Millennials ascribed more importance to the “designation of origin”. Moreover, heterogeneity in attribute importance in both countries was detected and five consumer segments were identified showing clear differences in terms of the importance attached to different wine attributes: “Traditionalists”, “Wine seekers”, “Label fans”, “Insecure” and “Price conscious”. These wine consumer segments could be characterized by traditional socio‐demographic profiles and only differed in wine consumer preferences.

Originality/value

The Best‐Worst method, used to compare wine consumers from the “New World” and the “Old World”, asks them to choose among hypothetical wines defined by a mix of traditional and novel attributes, according to previous studies.

Details

International Journal of Wine Business Research, vol. 23 no. 2
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 5 November 2020

Shaad Ahmad, Ahmad Abdullah and Faisal Talib

In a globalized environment, small and medium enterprises (SMEs) are facing formidable challenges. Not only do they have to keep up their profitability, but there is also…

Abstract

Purpose

In a globalized environment, small and medium enterprises (SMEs) are facing formidable challenges. Not only do they have to keep up their profitability, but there is also a pressure from various stakeholders to add to their environmental and quality performance .The solution obviously lies in continuously adopting and improving upon lean-green practices in their operations. This work aims at identifying, classifying and building up a duly tested robust ranked-order model of such “enablers”, related to lean-green practices, that puts them (the enablers) in an order of being the most significant to being the least significant further to be accorded the same or similar weight in strategy formulation and implementation stage by Indian SMEs for enhancing their overall organizational performance.

Design/methodology/approach

The study identifies 20 enablers (12 lean and 08 green manufacturing enablers) through extensive literature review and experts' opinion survey and classifies them into three main categories. The ranking and significance of each of the main and subcategory enablers is evaluated according to its weight which is determined by the best-worst method (BWM) approach, one of the novel multi-criteria decision-making (MCDM) methods. Further, the results have been drawn after running accuracy check of the rankings (based upon optimal weights) and testing the robustness of the ranked-order model through sensitivity analysis.

Findings

The results of this study reveal that out of the three main category enablers, “operational performance enablers (E1)” and “quality performance enablers (E3)” are the most and the least significant enablers, while in the group of 20 subcategory enablers, “Kaizen (E17)” and “environment emission control (E28)” are the most and the least significant subcategory enablers, respectively.

Practical implications

The prioritization model or ranked-order model of the lean-green manufacturing enablers proposed through this study may serve as a standard model to managers to help them decide and allocate their efforts and resources accordingly in managing their operations. This will also help them adopt high-ranking lean-green manufacturing enablers in their firms and benchmark and standardize their existing practices accordingly, leading to greater competitive advantage.

Originality/value

The study identifies various green-lean manufacturing enablers in SMEs, classifies them into three main categories and ranks them using BWM approach. The findings of this study should be extremely relevant to managers, manufacturing engineers and practitioners in Indian SMEs from the perspective of developing deeper appreciation of these enablers as per their relative ranked importance to further formulating an effective and efficient strategy for their implementation resulting in optimal results.

Details

Benchmarking: An International Journal, vol. 28 no. 2
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 6 July 2010

Timothy M. Daly, Julie Anne Lee, Geoffrey N. Soutar and Sarah Rasmi

This study aims to develop and validate a best‐worst scaling (BWS) measure of preferred conflict‐handling styles, named the Conflict‐handling BWS (CHBWS).

4366

Abstract

Purpose

This study aims to develop and validate a best‐worst scaling (BWS) measure of preferred conflict‐handling styles, named the Conflict‐handling BWS (CHBWS).

Design/methodology/approach

The authors conducted three studies. Study 1 consisted of a sample of psychology students (n=136) from a Canadian university and was designed to assess the convergent validity of the CHBWS by comparing it with the ROCI‐II and DUTCH instruments. Study 2 consisted of a sample of psychology students (n=154) from a US university and was designed to assess the predictive validity of the CHBWS by relating conflict‐handling styles to consumer complaint behavior. Study 3 consisted of a random sample of adults registered with an online survey company in Australia (n=204) and Germany (n=214). This study was designed to assess the antecedent relationship of Schwartz's personal values to conflict‐handling styles.

Findings

The study shows that best‐worst scaling is a valid and advantageous way of measuring conflict‐handling styles. The CHBWS demonstrated both convergent and predictive validity, and was able to reproduce the structure of the dual‐concerns model. The study also showed that preferred conflict‐handling style influences the choice of complaint behavior in a retail service failure situation. Furthermore, the study demonstrated that Schwartz's personal values can influence the preferred conflict‐handling style in two individualistic cultures.

Originality/value

This is the first study to measure conflict‐handling style preferences using a BWS approach. Furthermore, it is the first study to relate consumer complaint behavior to preferred conflict‐handling style.

Details

International Journal of Conflict Management, vol. 21 no. 3
Type: Research Article
ISSN: 1044-4068

Keywords

Open Access
Article
Publication date: 15 June 2018

Meike Rombach, Nicole Widmar, Elizabeth Byrd and Vera Bitsch

The purpose of this paper is to provide insights for flower retailers, horticultural practitioners and marketing managers into the prioritisation of cut flower attributes…

2855

Abstract

Purpose

The purpose of this paper is to provide insights for flower retailers, horticultural practitioners and marketing managers into the prioritisation of cut flower attributes by German residents.

Design/methodology/approach

Applying a best–worst scaling approach, this analysis identified the relative ranking of importance amongst product attributes relevant to German consumers when buying fresh cut flowers. A latent class analysis determined four flower consumer segments for further study. The study builds on a sample of 978 consumers and is consistent with the most recent German census in terms of age, gender, income and federal state.

Findings

The best-worst analysis showed that intrinsic flower attributes, in particular appearance, freshness and scent were found to be more important to German consumers than the extrinsic attributes studied, namely, price, country of origin and a certification indicating fair trade. The latent class analysis determined four consumer segments that desire either budget, luxury or ethical flowers or more information about flowers. For all identified consumer segments, appearance was the attribute of greatest importance. The segments that desired luxury or ethical flowers, as well as the segment that desires more information were interested in appearance, but also had relatively large shares of preferences dedicated to flower freshness guarantees. The preference for freshness guarantees in addition to appearance may be interpreted jointly as a desire for not only beautiful and aesthetically pleasing flowers, but for sustained beauty.

Originality/value

Internationally, the study fills a research gap by exploring consumer’s relative preference for cut flower attributes. In contrast to existing studies on consumer preferences for flowers in Germany, the present study builds on a sample that was targeted in terms of age, gender, net household income and federal state to the most recent German census.

Details

International Journal of Retail & Distribution Management, vol. 46 no. 6
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 2 June 2020

Farhan Muhammad Muneeb, Amir Karbassi Yazdi, P. Wanke, Cao Yiyin and Muhammad Chughtai

This study focuses on the Critical Success Factors (CSF) for developing sustainable entrepreneurship in the Pakistani telecommunication industry. Despite the efforts made…

Abstract

Purpose

This study focuses on the Critical Success Factors (CSF) for developing sustainable entrepreneurship in the Pakistani telecommunication industry. Despite the efforts made by governments and stakeholders to stimulate sustainable entrepreneurship initiatives, contributions in the telecommunications sector are lacking. Therefore, this study has the major objective of identifying a transformation path for these firms. This is done by providing a theoretical framework for sustainable entrepreneurship in the telecommunications industry, focusing on managerial and operational practices that should be modified according to a set of CSFs identified by experts in Pakistani firms.

Design/methodology/approach

This article proposes a novel Multiple Attribute Decision Making (MADM) approach based on Grey Systems Theory (GST) and Best-Worst Method (BWM) while unveiling endogenous relationships among current managerial/operational practices and the CSFs for sustainable entrepreneurship in the telecommunications industry.

Findings

CSFs for achieving sustainable entrepreneurship in the Pakistani telecommunications industry were found to rely on a tripod, based on effectiveness, transparency, and accountability that are embedded within the ambit of managerial and operational practices, such as focusing and reducing digital illiteracy, targeting poor communities, helping the young in structuring start-ups.

Originality/value

This article contributes to the MADM research stream by proposing a novel use of the BWM technique based on GST to promote sustainable entrepreneurship CSFs in Pakistani telecommunications firms.

Content available
Article
Publication date: 20 March 2009

Eli Cohen and Steve Goodman

446

Abstract

Details

International Journal of Wine Business Research, vol. 21 no. 1
Type: Research Article
ISSN: 1751-1062

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