Search results

1 – 5 of 5
Content available
Article

Albert Postma and Bernadett Papp

This paper aims to contribute to the understanding of the concept of a trend and the discourse of trend analysis.

Abstract

Purpose

This paper aims to contribute to the understanding of the concept of a trend and the discourse of trend analysis.

Design/methodology/approach

This paper concisely discusses the concept of trends, the value of trend analysis for strategic planning and hierarchical trend pyramids as a tool to scan and analyse trends.

Findings

The examples will be given of how specific mega, meso and micro trends are related within a hierarchic trend pyramid.

Practical implications

The tool of trend pyramids helps to structurally analyse and understand trends and developments. Such analysis and understanding are relevant for strategic foresight and scenario planning in leisure and tourism.

Originality/value

The literature on trend levels and pyramids is scarce and varies in interpretation. The aim of this paper is to integrate the various viewpoints into a useful instrument for the scanning and analysis of trends and developments.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Abstract

Details

The Overtourism Debate
Type: Book
ISBN: 978-1-83867-487-8

To view the access options for this content please click here

Abstract

Details

The Overtourism Debate
Type: Book
ISBN: 978-1-83867-487-8

Content available
Book part

Abstract

Details

The Overtourism Debate
Type: Book
ISBN: 978-1-83867-487-8

To view the access options for this content please click here
Expert briefing

Hungary’s ruling Fidesz party has extended the legal ceiling on overtime to 400 hours per year. The bill sparked heavy opposition in parliament and on the streets…

1 – 5 of 5