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Article
Publication date: 19 July 2019

Ben Lowe, Yogesh Dwivedi and Steven Peter D'Alessandro

1146

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European Journal of Marketing, vol. 53 no. 6
Type: Research Article
ISSN: 0309-0566

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European Journal of Marketing, vol. 56 no. 11
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 November 2011

Ben Lowe

1109

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Journal of Product & Brand Management, vol. 20 no. 7
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 16 March 2012

Ben Lowe

513

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Journal of Consumer Marketing, vol. 29 no. 2
Type: Research Article
ISSN: 0736-3761

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1154

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Journal of Consumer Marketing, vol. 29 no. 6
Type: Research Article
ISSN: 0736-3761

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Journal of Consumer Marketing, vol. 27 no. 7
Type: Research Article
ISSN: 0736-3761

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Book part
Publication date: 3 December 2018

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Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets
Type: Book
ISBN: 978-1-78714-556-6

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Article
Publication date: 20 June 2023

Jing Jian Xiao and Satish Kumar

515

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International Journal of Bank Marketing, vol. 41 no. 5
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 26 October 2012

345

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International Marketing Review, vol. 29 no. 6
Type: Research Article
ISSN: 0265-1335

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Journal of Modelling in Management, vol. 17 no. 3
Type: Research Article
ISSN: 1746-5664

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