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Article
Publication date: 9 January 2023

Jaskirat Singh Rai, Behzad Foroughi, Maher N. Itani and Amanpreet Singh

The perception of sport consumers on peripheral stadium-quality services (PSQS) has evolved after compulsory precautionary measures were imposed on gatherings to alleviate the…

Abstract

Purpose

The perception of sport consumers on peripheral stadium-quality services (PSQS) has evolved after compulsory precautionary measures were imposed on gatherings to alleviate the spread of coronavirus. This study attempts to reassess five principal dimensions of PSQS? Stadium parking, stadium cleanliness, fan control, food services and perceived crowding? through reflecting on the COVID-19 control and prevention measures established during this pandemic. Furthermore, it aims to measure the impact of the multi-dimensional PSQS on spectators' emotions and future attendance intentions.

Design/methodology/approach

The purposive sampling technique was used to collect data from spectators watching the live matches of cricket at the stadium. A total of 680 responses were collected from spectators and uploaded to the measurement model. The covariance-based structural equation modeling technique was used subsequently for analysis purposes.

Findings

The study found a positive impact of the stadium cleanliness and fan control services on spectators' happiness and excitement emotions; and a negative impact of stadium parking, stadium cleanliness, fan control and perceived crowding on their anger, anxiety and dejection emotions. The happiness and excitement emotions of the spectators induced them to visit again at the stadium. Of all the peripheral quality services, the study found only stadium cleanliness service indirectly effect spectators' revisit intentions through excitement emotion as a mediator.

Research limitations/implications

The incorporation of the safety procedures through PSQS can reduce spectators' negative emotions especially when they face psychological fear of the pandemic. These services work as a stimulus for spectators that directly affect their organism (emotions) and indirectly affect their response (attendance intentions).

Originality/value

This study contributed to sports research by novelty evaluating sport consumers' perception of the PSQS after incorporating COVID-19 preventive measures. It empirically examines the effect PSQS on spectators' emotions and re-visits intentions.

Details

International Journal of Sports Marketing and Sponsorship, vol. 24 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 5 February 2021

Edzuwyn Fathin Binti Haji Mahyuddin, Mohammad Iranmanesh, Azlan Amran and Behzad Foroughi

This study aims to explain how board and hotel characteristics affect biodiversity reporting and to test the moderating effect of market diversification.

Abstract

Purpose

This study aims to explain how board and hotel characteristics affect biodiversity reporting and to test the moderating effect of market diversification.

Design/methodology/approach

The annual reports of 105 hotels were examined for the period between 2016 and 2017 to analyse these hotels’ biodiversity reporting using content analysis. The partial least squares technique was used to test the proposed relationships.

Findings

The results show that the number of board members who are also on the corporate social responsibility committee, number of board members who are in environmental organizations, the star rating of the hotel, hotel size and hotel location have significant positive effects on the extent of biodiversity reporting. In addition, market diversification moderates positively the effects of number of board members with environmental experience and number of board members from environmental organizations on the extent of biodiversity reporting.

Practical implications

The results of this study will be useful in enabling hotel manager and investors to become knowledgeable about these aspects of boards, which lead to higher biodiversity reporting. This study can also inform policymakers about the types of hotels that are less likely to disclose biodiversity reports and to develop effective enforcement of regulations.

Originality/value

These findings extend the literature on biodiversity reporting by exploring the importance of board and hotel characteristics on the extent of biodiversity reporting and testing the moderating effect of market diversification.

Details

Social Responsibility Journal, vol. 18 no. 2
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 19 June 2023

Behzad Foroughi, Elaheh Yadegaridehkordi, Mohammad Iranmanesh, Teerachart Sukcharoen, Morteza Ghobakhlo and Mehrbakhsh Nilashi

Customers increasingly use food delivery applications (FDAs) to place orders. Despite the popularity of FDAs, limited research has investigated the drivers of the continuance…

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Abstract

Purpose

Customers increasingly use food delivery applications (FDAs) to place orders. Despite the popularity of FDAs, limited research has investigated the drivers of the continuance intention to use FDAs. This study aims to uncover the drivers of the continuance intention to use FDAs by integrating the “technology continuance theory” (TCT) with perceived task-technology fit, perceived value and perceived food safety.

Design/methodology/approach

Data were collected from 398 individuals in Thailand and evaluated using “partial least squares” (PLS) and “fuzzy-set qualitative comparative analysis” (fsQCA).

Findings

The PLS results supported the significance of all direct relationships, except the effects of perceived ease of use on attitude and perceived usefulness on continuance intention. Accordingly, perceived food safety positively moderated the impact of perceived ease of use on attitudes. The fsQCA uncovered seven solutions with various combinations of factors that predicted high continuance intention.

Practical implications

This study enables food delivery apps to develop effective strategies for retaining users and sustaining financial performance.

Originality/value

This research contributes to the literature by investigating the factors underlying the continuous use of FDAs with a new PLS-fsQCA technique and applying TCT in a new technological context, FDAs and enriching it by adding three variables: perceived task-technology fit, perceived value and perceived food safety.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 11 April 2023

Behzad Foroughi, Mohammad Iranmanesh, Mahaletchimi Kuppusamy, Yuvaraj Ganesan, Morteza Ghobakhloo and Madugoda Gunaratnege Senali

Gamification applications (apps) are gaining great attention in many contexts and have grown increasingly. Despite their significant role in many settings, prior research mainly…

Abstract

Purpose

Gamification applications (apps) are gaining great attention in many contexts and have grown increasingly. Despite their significant role in many settings, prior research mainly focused on initial adoption, and there are limited studies on the post-adoption stage. This study aims to explore the factors influencing individuals’ continuance intention to use gamified task manager apps, drawing on the technology continuance theory (TCT) by integrating enjoyment, habit and social influence.

Design/methodology/approach

Data were obtained from 318 Malaysian who had prior experience with task management gamified apps and analysed with the partial least squares approach.

Findings

According to the results, confirmation, perceived usefulness (PU) and enjoyment positively influence satisfaction. PU, enjoyment, satisfaction and social influence affect attitude, while the result failed to confirm the association between perceived ease of use and attitude. Furthermore, PU, attitude and habit are strong determinants of users’ continuance intention. Moreover, continuance intention was not predicted by users’ satisfaction and social influence.

Practical implications

The findings provide directions for developers and marketers of gamified task manager apps. Besides the technological and functional benefits of applications, they should also consider social, hedonic and individual factors in the designing and marketing stages.

Originality/value

This study extends the literature by assessing the determinants of continuous intention to use gamified task manager apps; and extending the TCT in the context of gamification by incorporating three contextual factors, namely, perceived enjoyment, social influence and habit.

Details

The Electronic Library , vol. 41 no. 2/3
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 17 June 2019

Behzad Foroughi, Mohammad Iranmanesh, Hassan F. Gholipour and Sunghyup Sean Hyun

The purpose of this paper is to investigate the effects of process and outcome quality on fitness members’ delight and satisfaction. Furthermore, the relationships between…

1127

Abstract

Purpose

The purpose of this paper is to investigate the effects of process and outcome quality on fitness members’ delight and satisfaction. Furthermore, the relationships between delight, satisfaction and behavioural intention are investigated.

Design/methodology/approach

Data were obtained from a survey of 379 members of fitness centres in Malaysia and analysed using the partial least squares technique.

Findings

The results indicated that process quality and outcome quality had a significant effect on customer delight and satisfaction. Furthermore, customer delight influenced customers’ satisfaction and behavioural intentions.

Practical implications

The findings of this study will help fitness centre managers to understand the importance of outcome quality and delight in addition to process quality and satisfaction in shaping the members’ behavioural intentions, thereby allowing them to differentiate their service from their customers.

Originality/value

This study is the first attempt to investigate the importance of outcome quality and customer delight in the fitness industry.

Details

International Journal of Sports Marketing and Sponsorship, vol. 20 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 4 June 2019

Behzad Foroughi, Khairul Anuar Mohammad Shah, Thurasamy Ramayah and Mohammad Iranmanesh

The purpose of this paper is to investigate the impacts of peripheral service quality on football match spectators’ emotions and behavioural intention.

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Abstract

Purpose

The purpose of this paper is to investigate the impacts of peripheral service quality on football match spectators’ emotions and behavioural intention.

Design/methodology/approach

Data were obtained from a survey of 342 spectators of professional league football in Malaysia and analysed using the partial least squares technique.

Findings

The results illustrated the significant role of both pleasant and unpleasant emotions in forming spectators’ behavioural intentions. Furthermore, they demonstrated that the drivers of pleasant and unpleasant emotions are different. While entertainment, electronic devices and stadium announcers have positive effects on pleasant emotion, facilities and electronic devices have negative effects on unpleasant emotion. Entertainment, electronic devices and stadium announcers have indirect effects on behavioural intentions through pleasant emotions. Unpleasant emotions mediated the effects of facilities and electronic devices on behavioural intentions.

Originality/value

The findings of this study suggest that football marketers must understand the crucial role of peripheral service quality and spectators’ emotions. Through stimulating pleasant emotions in spectators and preventing unpleasant emotions from arising, football marketers can ensure that these spectators will attend football stadiums.

Details

International Journal of Sports Marketing and Sponsorship, vol. 20 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 2 April 2024

Mohammad Iranmanesh, Madugoda Gunaratnege Senali, Behzad Foroughi, Morteza Ghobakhloo, Shahla Asadi and Erfan Babaee Tirkolaee

Understanding how to retain users of augmented reality (AR) shopping apps and to motivate them to purchase is vital to the success of AR apps. This study assessed the chain effect…

Abstract

Purpose

Understanding how to retain users of augmented reality (AR) shopping apps and to motivate them to purchase is vital to the success of AR apps. This study assessed the chain effect of AR attributes on purchase intention and reuse intention through cognitive and affective factors.

Design/methodology/approach

The data were collected from Thai users of the IKEA Place app using an online survey. A link to the survey was posted on Thai furniture groups on social media platforms. The 439 responses were analysed using the partial least squares (PLS) approach.

Findings

The results revealed that all four AR attributes, namely interactivity, vividness, novelty and spatial presence, significantly influence perceived enjoyment, perceived diagnosticity and perceived value. Brand attitude, as a key driver of purchase intention, is influenced by perceived value. Attitude towards the app significantly affects reuse intention and is affected by affective and cognitive factors.

Practical implications

The findings enable shopping app designers and marketers to successfully promote the brand, retain users and boost sales by effectively incorporating AR.

Originality/value

The study extends the literature on the impacts of AR apps on customer behaviours by including affective factors in addition to cognitive factors to explain why AR attributes influence customer attitudes and behaviours. Furthermore, the study demonstrates the serial causal paths from AR attributes to customer behaviours.

Details

Asia-Pacific Journal of Business Administration, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-4323

Keywords

Article
Publication date: 1 December 2020

Naqeeb Ullah Atal, Mohammad Iranmanesh, Fathyah Hashim and Behzad Foroughi

The purpose of this paper is to investigate the determinants of Muslims’ attitude and intention towards Murabaha financing by considering religiosity as a moderator.

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Abstract

Purpose

The purpose of this paper is to investigate the determinants of Muslims’ attitude and intention towards Murabaha financing by considering religiosity as a moderator.

Design/methodology/approach

The data were collected through a survey of 373 Muslims in Afghanistan and were analysed using the partial least squares technique.

Findings

The results showed that social influence and religious obligation have a positive effect on attitude towards Murabaha financing. Furthermore, social influence and attitude have a positive effect on the intention to use Murabaha financing. Religiosity moderates negatively the impact of social influence on attitude towards Murabaha financing.

Practical implications

Managers and marketers of Islamic banks may benefit from the findings of this study, which provide insight into the factors that should be considered to promote Murabaha financing.

Originality/value

The findings contribute to the literature on Islamic financing products by demonstrating the drivers of attitude towards and intention to use Murabaha financing. The study also extends the literature by testing the moderating role of religiosity. Furthermore, the study extends the theory of reasoned action in the context of Islamic financing by introducing religious obligation as a potential driver of attitude and religiosity as a moderator.

Details

Journal of Islamic Marketing, vol. 13 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 24 August 2023

Mohammad Iranmanesh, Morteza Ghobakhloo, Behzad Foroughi, Mehrbakhsh Nilashi and Elaheh Yadegaridehkordi

This study aims to explore and ranks the factors that might determine attitudes and intentions toward using autonomous vehicles (AVs).

Abstract

Purpose

This study aims to explore and ranks the factors that might determine attitudes and intentions toward using autonomous vehicles (AVs).

Design/methodology/approach

The “technology acceptance model” (TAM) was extended by assessing the moderating influences of personal-related factors. Data were collected from 378 Vietnamese and analysed using a combination of “partial least squares” and the “adaptive neuro-fuzzy inference system” (ANFIS) technique.

Findings

The findings demonstrated the power of TAM in explaining the attitude and intention to use AVs. ANFIS enables ranking the importance of determinants and predicting the outcomes. Perceived ease of use and attitude were the most crucial drivers of attitude and intention to use AVs, respectively. Personal innovativeness negatively moderates the influence of perceived ease of use on attitude. Data privacy concerns moderate positively the impact of perceived usefulness on attitude. The moderating effect of price sensitivity was not supported.

Practical implications

These findings provide insights for policymakers and automobile companies' managers, designers and marketers on driving factors in making decisions to adopt AVs.

Originality/value

The study extends the AVs literature by illustrating the importance of personal-related factors, ranking the determinants of attitude and intention, illustrating the inter-relationships among AVs adoption factors and predicting individuals' attitudes and behaviours towards using AVs.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 27 May 2022

Mohammad Iranmanesh, Kok Hong Lim, Behzad Foroughi, Meen Chee Hong and Morteza Ghobakhloo

Present research aims to study the determinants of big data analytics (BDA) adoption intention and outsourcing in the context of small and medium-sized enterprises (SMEs).

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Abstract

Purpose

Present research aims to study the determinants of big data analytics (BDA) adoption intention and outsourcing in the context of small and medium-sized enterprises (SMEs).

Design/methodology/approach

The partial least squares approach was employed to analyse data collected from 187 SMEs.

Findings

The findings indicate that relative advantage, competitive pressure and environmental uncertainty significantly influence SMEs' BDA adoption intention. Top management support moderates the association between the regulatory environment and BDA adoption intention. Furthermore, organisational readiness moderates negatively the association between BDA adoption intention and propensity to outsource BDA.

Practical implications

The findings benefit SMEs' managers/owners in making well-informed decisions in the BDA adoption process.

Originality/value

The majority of the previous research on BDA adoption intention is limited to large corporations. To address the gap on determinant factors of BDA adoption intention among SMEs, the drivers of BDA adoption intention and propensity to outsource were investigated using the technology-organisation-environment model.

Details

Management Decision, vol. 61 no. 1
Type: Research Article
ISSN: 0025-1747

Keywords

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