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Article
Publication date: 24 October 2021

Saeedeh Fehresti, Amirhossein Takian, Ebrahim Jaafaripooyan, Mahboubeh Parsaeian and Habib Jalilian

This study aims to predict the behavior of donors to give to the health sector compared with other sectors in Shiraz city, South Iran, using the revised theory of planned…

Abstract

Purpose

This study aims to predict the behavior of donors to give to the health sector compared with other sectors in Shiraz city, South Iran, using the revised theory of planned behavior (TPB).

Design/methodology/approach

This was a descriptive-analytic cross-sectional study. A standard questionnaire, which comprising 32 items, was used to survey 277 donors affiliated with various charitable associations in the city of Shiraz, South of Iran, in 2018. Participants were selected using stratified sampling and simple random sampling techniques. The authors used a revised TPB, a general model to predict and explain behavior across various types of behaviors and predict behavior based on an individual’s attitudes and beliefs. This model was used to examine the influence of eight social-psychological variables (attitude, perceived behavioral control [PBC], subjective norm, descriptive norm, moral norm, past behavior, intention behavior, self-reported) on an individual’s intention to donate to health sector charity. Data was analyzed using SPSS software version 22.0.

Findings

The score of all constructs of TPB in the health sector was significantly higher than in the non-health sector (P < 0.001), except for the PBC. This indicates that it does not influence the donors’ behavioral intention in selecting of charitable activity domains (e.g. health and non-health). The constructs of the moral norm, descriptive norm and past behavior in the health sector donors; and the constructs of attitude, moral norms and the variables of the annual income, and work experience in the non-health sector donors were identified as significant predictors of donors’ intention behavior. Moreover, attitude, moral norm, descriptive norm, past behavior, male gender and the annual income were the significant predictors of donors’ intention to give to health charity initiatives.

Originality/value

One of the most important mechanisms to compensate for the shortage of resources of the health system is the use of donors’ participation capacity. However, different donors act differently in selecting charitable activity domains, including the health sector and non-health sector (e.g. school-building donors’ association, house-building donors’ association, city-building donors’ association, library-building donors’ association, etc.). To attract donors’ participation in the health sector, some interventions to change the behavioral intention of donors towards the health sector through constructs of TPB should be taken.

Details

International Journal of Ethics and Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9369

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Article
Publication date: 11 March 2021

Girish Nair

This research is on the study of the variables which have bearing on behavioural aspects of food wastage in Qatar. As about 30% of food is being wasted in Qatar, despite…

Abstract

Purpose

This research is on the study of the variables which have bearing on behavioural aspects of food wastage in Qatar. As about 30% of food is being wasted in Qatar, despite the fact that 90% of food consumption is imported, the problem has now drawn national importance.

Design/methodology/approach

This research adopts positivist paradigm, and Ajzen's theory of planned behaviour (TPB) provides the theoretical foundation. Questionnaire survey has been used to collect data from the consumers in Qatar (n = 212), based on convenience sampling, and the tool used for analysis is structural equation modelling (SEM) using partial least square method (PLSM).

Findings

Out of the five hypotheses being tested, four have been supported, which have led to the drawing of the implications and suggestions to reduce or even avoid food wastage. The study has revealed that both attitude and perceived behavioural control act as significant predictors of intention to avoid food wastage, which in turn is the predictor of food wastage behaviour. In addition, it is also revealed that perceive behavioural control is a direct predictor of food wastage behaviour.

Research limitations/implications

More research may be required to further investigate why Qatari consumers have not been influenced by subjective norms on their intention to avoid food wastage.

Practical implications

The suggestions have been drawn to the concerned authorities in Qatar to consider as measures of food waste minimization.

Social implications

Theoretically, the research provides an empirical proof to Ajzen's TPB in the context of food wastage management.

Originality/value

An attempt has been made to study the food wastage behaviour of the residents of Qatar so that the antecedents of food wastage behaviour can be identified and remedial actions may be taken to reduce food wastage.

Details

International Journal of Social Economics, vol. 48 no. 6
Type: Research Article
ISSN: 0306-8293

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Abstract

Details

Migrant Entrepreneurship
Type: Book
ISBN: 978-1-83867-491-5

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Book part
Publication date: 10 December 2015

Chun Kit Lok

Smart card-based E-payment systems are receiving increasing attention as the number of implementations is witnessed on the rise globally. Understanding of user adoption…

Abstract

Smart card-based E-payment systems are receiving increasing attention as the number of implementations is witnessed on the rise globally. Understanding of user adoption behavior of E-payment systems that employ smart card technology becomes a research area that is of particular value and interest to both IS researchers and professionals. However, research interest focuses mostly on why a smart card-based E-payment system results in a failure or how the system could have grown into a success. This signals the fact that researchers have not had much opportunity to critically review a smart card-based E-payment system that has gained wide support and overcome the hurdle of critical mass adoption. The Octopus in Hong Kong has provided a rare opportunity for investigating smart card-based E-payment system because of its unprecedented success. This research seeks to thoroughly analyze the Octopus from technology adoption behavior perspectives.

Cultural impacts on adoption behavior are one of the key areas that this research posits to investigate. Since the present research is conducted in Hong Kong where a majority of population is Chinese ethnicity and yet is westernized in a number of aspects, assuming that users in Hong Kong are characterized by eastern or western culture is less useful. Explicit cultural characteristics at individual level are tapped into here instead of applying generalization of cultural beliefs to users to more accurately reflect cultural bias. In this vein, the technology acceptance model (TAM) is adapted, extended, and tested for its applicability cross-culturally in Hong Kong on the Octopus. Four cultural dimensions developed by Hofstede are included in this study, namely uncertainty avoidance, masculinity, individualism, and Confucian Dynamism (long-term orientation), to explore their influence on usage behavior through the mediation of perceived usefulness.

TAM is also integrated with the innovation diffusion theory (IDT) to borrow two constructs in relation to innovative characteristics, namely relative advantage and compatibility, in order to enhance the explanatory power of the proposed research model. Besides, the normative accountability of the research model is strengthened by embracing two social influences, namely subjective norm and image. As the last antecedent to perceived usefulness, prior experience serves to bring in the time variation factor to allow level of prior experience to exert both direct and moderating effects on perceived usefulness.

The resulting research model is analyzed by partial least squares (PLS)-based Structural Equation Modeling (SEM) approach. The research findings reveal that all cultural dimensions demonstrate direct effect on perceived usefulness though the influence of uncertainty avoidance is found marginally significant. Other constructs on innovative characteristics and social influences are validated to be significant as hypothesized. Prior experience does indeed significantly moderate the two influences that perceived usefulness receives from relative advantage and compatibility, respectively. The research model has demonstrated convincing explanatory power and so may be employed for further studies in other contexts. In particular, cultural effects play a key role in contributing to the uniqueness of the model, enabling it to be an effective tool to help critically understand increasingly internationalized IS system development and implementation efforts. This research also suggests several practical implications in view of the findings that could better inform managerial decisions for designing, implementing, or promoting smart card-based E-payment system.

Details

E-services Adoption: Processes by Firms in Developing Nations
Type: Book
ISBN: 978-1-78560-709-7

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Book part
Publication date: 10 December 2015

Dekar Urumsah

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally…

Abstract

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally. This is especially relevant in the context of Indonesian Airline companies. Therefore, many airline customers in Indonesia are still in doubt about it, or even do not use it. To fill this gap, this study attempts to develop a model for e-services adoption and empirically examines the factors influencing the airlines customers in Indonesia in using e-services offered by the Indonesian airline companies. Taking six Indonesian airline companies as a case example, the study investigated the antecedents of e-services usage of Indonesian airlines. This study further examined the impacts of motivation on customers in using e-services in the Indonesian context. Another important aim of this study was to investigate how ages, experiences and geographical areas moderate effects of e-services usage.

The study adopts a positivist research paradigm with a two-phase sequential mixed method design involving qualitative and quantitative approaches. An initial research model was first developed based on an extensive literature review, by combining acceptance and use of information technology theories, expectancy theory and the inter-organizational system motivation models. A qualitative field study via semi-structured interviews was then conducted to explore the present state among 15 respondents. The results of the interviews were analysed using content analysis yielding the final model of e-services usage. Eighteen antecedent factors hypotheses and three moderating factors hypotheses and 52-item questionnaire were developed. A focus group discussion of five respondents and a pilot study of 59 respondents resulted in final version of the questionnaire.

In the second phase, the main survey was conducted nationally to collect the research data among Indonesian airline customers who had already used Indonesian airline e-services. A total of 819 valid questionnaires were obtained. The data was then analysed using a partial least square (PLS) based structural equation modelling (SEM) technique to produce the contributions of links in the e-services model (22% of all the variances in e-services usage, 37.8% in intention to use, 46.6% in motivation, 39.2% in outcome expectancy, and 37.7% in effort expectancy). Meanwhile, path coefficients and t-values demonstrated various different influences of antecedent factors towards e-services usage. Additionally, a multi-group analysis based on PLS is employed with mixed results. In the final findings, 14 hypotheses were supported and 7 hypotheses were not supported.

The major findings of this study have confirmed that motivation has the strongest contribution in e-services usage. In addition, motivation affects e-services usage both directly and indirectly through intention-to-use. This study provides contributions to the existing knowledge of e-services models, and practical applications of IT usage. Most importantly, an understanding of antecedents of e-services adoption will provide guidelines for stakeholders in developing better e-services and strategies in order to promote and encourage more customers to use e-services. Finally, the accomplishment of this study can be expanded through possible adaptations in other industries and other geographical contexts.

Details

E-services Adoption: Processes by Firms in Developing Nations
Type: Book
ISBN: 978-1-78560-709-7

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Article
Publication date: 21 December 2020

Ayesha Rasheed, Haris Aslam and Kamran Rashid

Supply chain (SC) managers influence firms in incorporating green behavior throughout the value chain in functions such as purchasing, production, distribution and…

Abstract

Purpose

Supply chain (SC) managers influence firms in incorporating green behavior throughout the value chain in functions such as purchasing, production, distribution and transportation. In this study, we aim to understand the antecedents of pro-environmental behavior (PEB) in SC managers.

Design/methodology/approach

We develop a research model hypothesizing a direct role of SC managers' private green behaviors, subjective norms, personal and organizational barriers as factors influencing the manager's pro-environmental intentions. We also analyze the impact of these intentions on actual behavior. We surveyed managers working in the SC of manufacturing firms in a developing country and tested the research model using structural equation modeling.

Findings

Our results indicate that SC managers' personal barriers significantly influence intentions to act pro-environmentally and these intentions then predict their actual behavior. However, SC managers' private green behaviors do not spill over to their workplace. Furthermore, the study shows that organizational-level barriers and subjective norms may reverse green intentions.

Originality/value

This study contributes to the research literature by identifying the role of organizational, personal and social factors in modifying the SC managers' intentions. It provides useful insights into how these factors affect the behavior of SC managers. Thus, we extend prior work in the area of PEB to the SC environment.

Details

Management of Environmental Quality: An International Journal, vol. 32 no. 2
Type: Research Article
ISSN: 1477-7835

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Article
Publication date: 24 February 2021

Amélia Brandão and Ana Gonçalves da Costa

Extending the theory of planned behaviour (TPB), this paper aims to measure the relative importance of different barriers to sustainable fashion consumption (SFC).

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Abstract

Purpose

Extending the theory of planned behaviour (TPB), this paper aims to measure the relative importance of different barriers to sustainable fashion consumption (SFC).

Design/methodology/approach

Existing studies have mainly adopted a qualitative methodology for identifying barriers to uptake of SFC, this study uses six of the main identified barriers: environmental apparel knowledge, perceived value, price sensitivity, product attributes and variety, availability and scepticism into the TPB framework to test and reveal which barriers have the greater impact on the TPB cognitions and consequently on building intention towards SFC. To test this model a survey study among 669 consumers from Europe, Asian and North America was conducted, structural equation modelling is used to test the research hypotheses.

Findings

Findings confirm the role of TPB cognitions on predicting intention and show that the proposed barriers provide a satisfactory explanation of the TPB model. Furthermore, results show that product attributes and variety and environmental apparel knowledge have the greatest impact on the TPB cognitions and on building intention towards SFC. Differences were found between the impacts of the price for the three continents.

Originality/value

This research contributes to the emerging sustainable fashion literature by examining the impact of different barriers to SFC in an extended TPB framework. To the best of our knowledge price sensitivity, availability and scepticism have never been studied in the context of sustainable fashion. It also provides a multifactor group analysis which uncovers differences among consumers from different continents.

Details

European Business Review, vol. 33 no. 5
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 17 July 2020

Zaimy Johana Johan, Mohd Zainee Hussain, Rohani Mohd and Badrul Hisham Kamaruddin

The purpose of this paper is to examine the relationship between attitude, subjective norm, perceived behavioural control, religiosity, knowledge and Shariah-compliance…

Abstract

Purpose

The purpose of this paper is to examine the relationship between attitude, subjective norm, perceived behavioural control, religiosity, knowledge and Shariah-compliance with intention to hold Shariah-compliant credit card (SCCC) amongst Muslims and non-Muslims.

Design/methodology/approach

Researchers used survey questionnaire to collect data and applied a purposive sampling method, then analyzing the data using descriptive statistics and also multi-group analysis of SmartPLS.

Findings

For Muslims, attitude, subjective norm, Shariah-compliance, knowledge and religiosity are positively significant. While for non-Muslims, only attitude and subjective norm are positively significant to intention to hold SCCCs.

Research limitations/implications

The behavioural study only focusses on intention to hold Islamic credit cards, which is constraining the extended model of the theory of planned behaviour (TPB) without the actual performance of the behaviour, which is holding SCCCs. Secondly, the research caters for a single method, namely, quantitative without including the qualitative method to better understand and explore other factors affecting consumers’ behavioural intention. The qualitative part can be carried out by conducting interviews with practitioners, regulators and customers. Thirdly, the cultural dimensions are not combined as parts of TPBs’ antecedents for extended model that could be affecting intention, as Malaysia has diverse ethnic groups with different religious background.

Practical implications

In terms of managerial implications, the findings will further assist financial service providers to develop more effective marketing strategies for Islamic financial products not just to cater for the Muslims but also the non-Muslims, who are increasingly attracted to Islamic banking. As many Muslims are still holding conventional credit cards, it is timely for the Islamic financial institutions to attract them with the SCCCs.

Social implications

Financial marketers are expected to be qualified and well-versed on the different Islamic product structures and also the conventional products. By having such enables them to enlighten and create awareness amongst the targeted consumers in seeking Shariah-compliant financial-related products.

Originality/value

The research will contribute to new theoretical knowledge of an extended behavioural model in relation to customers’ perception towards SCCCs’ acceptance.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 13 April 2020

Mariam Nasser Al-Nuaimi, Abdelmajid Bouazza and Maher M. Abu-Hilal

This paper examines associations among the socio-psychological determinants of information and communication technologies (ICT)-assisted deviance-related practices within…

Abstract

Purpose

This paper examines associations among the socio-psychological determinants of information and communication technologies (ICT)-assisted deviance-related practices within a group of Omani undergraduates. Moreover, this study aims to evaluate the explanatory burdens of such socio-psychological factors on actual behaviour.

Design/methodology/approach

The study implements a predictive research design applied to a cross-sectional sample. At the outset, a theoretical model was built based on the theory of planned behaviour (TPB). Thereafter, structural equation modelling was implemented to test the TPB model on the response data collected from a cluster sample of undergraduates from six universities in the Sultanate of Oman.

Findings

The results of the path diagram overwhelmingly support the TPB hypotheses. Specifically, intention is the most influential and immediate predictor of behaviour, while at the same time partially, though markedly, mediating the influence of cognition on behaviour.

Practical implications

This study has implications for the design of inclusive measures of the intrinsic dimensions of ethical self-efficacy as designated by the social cognitive theory of moral thought and conduct, which include moral judgment, self-monitoring of conduct and affective reactions to conduct. As the study reveals the importance of the explanatory power of cognition to explain variance in intention and behaviour, it has implications on the development of ICT-ethics-education.

Originality/value

This study fills a gap in the empirical literature on how intention mediates the relationship between ICT-ethics-connected cognition and behaviour. Moreover, the study addresses the direct relationship between cognition and behaviour – a relationship that is considered equivocal in both theories of planned behaviour and reasoned action.

Details

Global Knowledge, Memory and Communication, vol. 70 no. 3
Type: Research Article
ISSN: 2514-9342

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Article
Publication date: 7 February 2020

Sanna Joensuu-Salo, Anmari Viljamaa and Elina Varamäki

This study aims to contribute to entrepreneurial intention research by examining the theory of planned behavior model in a longitudinal follow-up of the same individuals…

Abstract

Purpose

This study aims to contribute to entrepreneurial intention research by examining the theory of planned behavior model in a longitudinal follow-up of the same individuals from a point at which they were studying until six to eight years after graduation and the link between entrepreneurial intention and actual behavior. The objectives of the paper are as follows: to examine the development and temporal stability of entrepreneurial intention and to examine the link between entrepreneurial intention and actual start-up behavior in a longitudinal setting.

Design/methodology/approach

The data for this research originate in Finland and consist three data collection waves between years 2008 and 2018. In the second wave, 282 respondents were reached, and in the third wave, 89 respondents were reached. For examining the stability of entrepreneurial intention, latent growth curve modeling was used. In addition, a logistic regression analysis was conducted to examine the link between intention and behavior.

Findings

The results suggest that entrepreneurial intention is a stable construct over time. High and low levels of entrepreneurial intention remain quite stable. Entrepreneurial intention measured during study time significantly explains entrepreneurial behavior both after one to three years (Exp (B) 2,069***) and after six to eight years (Exp (B) 1,830*). Gender and role models are significant factors in predicting entrepreneurial behavior.

Originality/value

This study provides new information on the stability of entrepreneurial intention in a rare longitudinal setting. The study verifies the value of intention measures in predicting entrepreneurial behavior in the long term.

Details

Education + Training, vol. 62 no. 3
Type: Research Article
ISSN: 0040-0912

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