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1 – 10 of 383Barry Quinn and Nicholas Alexander
Franchising has become a major driving force in the globalisation of service businesses. Likewise, international retailing has become an important feature of global distribution…
Abstract
Franchising has become a major driving force in the globalisation of service businesses. Likewise, international retailing has become an important feature of global distribution systems. This has been brought about through changing socio‐economic patterns, favourable political and cultural environments, and a shift from manufacturing to service based economies. Both developments have contributed to the globalisation of marketing activity. However, there remain fundamental conceptual inconsistencies in the literatures that explain the development of international retailing and the internationalisation of franchise operations. This paper considers the use of franchising in the internationalisation of retail operations and places the experience of retail operations that use the market entry strategy within the context of other franchising activity. The paper evaluates the literature on the internationalisation of retailing alongside the literature on franchising. It identifies the different perspectives that have emerged within the two literatures and conceptually reconciles the contradictions that exist.
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Anne Marie Doherty and Barry Quinn
International retailers are increasingly using franchising as a means of entering foreign markets. However, international retail franchising lacks a conceptual basis from which an…
Abstract
International retailers are increasingly using franchising as a means of entering foreign markets. However, international retail franchising lacks a conceptual basis from which an explanation of the major elements of this activity can be generated. Agency theory and its major premises of information asymmetry, monitoring costs, moral hazard and opportunism, are introduced in an attempt to provide an initial effort at bridging this conceptual gap. The paper reviews international retailing and franchise research before explaining agency theory. A discussion follows on how agency theory can explain major elements of international franchise activity of retail firms such as the international retail franchise process and the operationalisation of the international retail franchise system.
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Nicholas Alexander and Barry Quinn
The divestment of international retail operations is an under‐explored area of research. Conceptual and theoretical developments within retailing have tended to focus on those…
Abstract
The divestment of international retail operations is an under‐explored area of research. Conceptual and theoretical developments within retailing have tended to focus on those organisations that have sustained international development rather than on those organisations who have experienced market failure and strategic withdrawals from international markets. The paper discusses two prominent UK cases where market withdrawal has been a feature of international activity. A cross‐case analysis is then used to identify issues for further research activity. In particular, the cross‐case analysis uses the existing constructs that have emerged from the general literature to explain divestment activity while highlighting the limitations of using these constructs within the retail sector. The paper concludes by noting the limitations of existing frameworks that seek to explain the internationalisation process without due consideration of the divestment process.
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Rajlakshmi Banerjee and Barry Quinn
This study aims to focus on local food consumption and specifically seeks to explore how consumers construct the meaning of local food and the nature of relationships between key…
Abstract
Purpose
This study aims to focus on local food consumption and specifically seeks to explore how consumers construct the meaning of local food and the nature of relationships between key influences on the local food purchase intention.
Design/methodology/approach
A two-stage qualitative methodology was adopted consisting of five focus group discussions and 25 semi-structured interviews with consumers in Northern Ireland. Focus groups explored consumer meanings of local food. Semi-structured interviews sought to explore in more depth the inter-relationships between the influences on the purchase intention and the role of moral norms.
Findings
Five key influences on the purchase intention are identified (quality attributes, experience and familiarity, emotional attributes, the setting, support for the local economy). These influences are connected with a range of self-interest, altruistic and moral factors.
Research limitations/implications
This study was undertaken in a specific geographical setting and thus the generalisation of the findings is limited. Future research should ascertain the views of stakeholders (producers and retailers) to provide multi-actor constructions and understandings of local food.
Practical implications
There are a number of practical implications for marketers from this study that provide considerable scope to differentiate local food products. A more nuanced understanding of consumer motivations and their understanding of local food will help marketers to develop brand image linked to the themes identified here such as product familiarity and rural connections. Furthermore, the local food servicescape or setting should be managed carefully to construct an emotional attachment and positive consumer experience, whilst promoting trust and perceptions of quality.
Originality/value
Previous studies on local food consumer behaviour have considered the influences on local food consumer behaviour in quite binary terms (self-interest and altruistic factors). This study unpicks the key influences on the purchase intention, based on a thematic analysis, and proposes a new categorisation and set of interrelationships around five key themes.
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Barry Quinn and Anne Marie Doherty
Franchising is fast becoming one of the most popular entry mode strategies for international retail companies when moving into international markets. Academic research, however…
Abstract
Franchising is fast becoming one of the most popular entry mode strategies for international retail companies when moving into international markets. Academic research, however, has only recently begun to examine international franchising within the context of retailer internationalisation. A major gap in the literature is the nature of the international retail franchise relationship and, in particular, the mechanisms used to control and co‐ordinate the international franchise network. This paper reports the findings from an in‐depth, ethnographic study of the internationalisation activity of one retail franchise company and examines the extent to which the marketing channels and agency theory literatures can, in practice, explain power and control in international retail franchising.
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Nicholas Alexander, Barry Quinn and Patricia Cairns
The research presented here initiates the process of the detailed analysis of international retail divestment activity through the identification of the volume of global…
Abstract
Purpose
The research presented here initiates the process of the detailed analysis of international retail divestment activity through the identification of the volume of global divestment activity and the characteristics of that activity during the timeframe of 1987‐2003.
Design/methodology/approach
The methodology followed here is essentially historical in nature and draws on a wide range of contemporary periodicals, reports and other sources.
Findings
The paper reports findings on: the form and extent of divestment activity; the year of divestment; divestment by retail sub‐sector; divested chain size; length of time spent in the market of divestment; divestment by retail sub‐sector; and the market of origin of divesting retailer.
Originality/value
This paper provides an initial indication of the volume and nature of international retail divestment in the period considered. Such material has not been available previously. International retailing research has primarily focused on the internationalisation process rather than retail divestment from international markets. However, divestment from international markets is an issue of increasing importance within the competitive global environment. Previously research into retail divestment has focused on individual company experience. For the first time, the research presented here attempts to build a picture of the scale and dimensions of international retail withdrawal. The paper shows that patterns of international divestment are discernible.
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This paper aims to explore the nature of divestment within the context of retailer internationalisation.
Abstract
Purpose
This paper aims to explore the nature of divestment within the context of retailer internationalisation.
Design/methodology/approach
It focuses on the activities of the Dutch food multinational retailer Royal Ahold (Ahold). Drawing on 37 in‐depth interviews with investment banks and executives, this paper provides a number of insights into Ahold's international retail divestment activities within the context of a broadly successful international investment strategy.
Findings
It offers some new insights into the multidimensional nature of international retail divestment construct in terms of the operational as well as more subtle and less visible non‐operational international retail divestments. It is concluded from this study that, rather than portraying strategic and opportunistic approaches as binary opposites, a retail firm may have varying degrees of approaches to international retail divestment, and these may not necessarily be isomorphic across different countries.
Research limitations/implications
The paper explores international retail divestment from a rather broad perspective, although it is hoped that these parameters can be used to raise a new set of more detailed priorities for future research on international retail divestment.
Practical implications
This paper raises a number of interesting issues such as whether retailers initially take divestment seriously and the degree to which this is actually possible during market entry.
Originality/value
As called for in the literature, this study examines divestment in the broadest possible fashion, thus addressing a major gap in our understanding of the whole internationalisation process.
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Patricia Cairns, Barry Quinn, Nicholas Alexander and Anne Marie Doherty
The purpose of this paper is to explore the role played by leadership in divestment decision making and indeed during the corporate restructuring phase for retail organisations…
Abstract
Purpose
The purpose of this paper is to explore the role played by leadership in divestment decision making and indeed during the corporate restructuring phase for retail organisations. In doing so, the paper aims to contribute to a growing body of research that seeks to develop understanding of the factors leading to retail divestment and the nature of corporate response to divestment.
Design/methodology/approach
A multiple case approach is utilised. The cases are selected from a database of international retail divestment activity over a longitudinal period.
Findings
The paper demonstrates that divestment can be a response to “failure”, however, support is also provided for the assertion that divestment can be a strategic decision to devote resources more efficiently elsewhere, either at home or abroad. A key finding is the role of leadership and managerial stability in relation to divestment and restructuring at home and abroad.
Research limitations/implications
The themes presented in this paper are developed from observational data. The validity of the themes should be examined further through in‐depth, qualitative case studies of divestment activity. Future research could examine the role of new CEOs both in relation to the divestment itself and during the process of restructuring following divestment.
Practical implications
The role of leadership and managerial stability in divestment and corporate restructuring processes are highlighted. Insights are provided into the organisational response to divestment actions and the implications for further international strategies.
Originality/value
Academic debate on divestment has highlighted a wide range of reasons that lead to retailers divesting international operations and the strategic value of divestment. This paper adds to existing knowledge by examining the role of leadership within the divestment process.
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Karise Hutchinson and Barry Quinn
The purpose of this paper is to examine the internationalisation process of small, specialist retailers with the aim of identifying the key characteristics that define this…
Abstract
Purpose
The purpose of this paper is to examine the internationalisation process of small, specialist retailers with the aim of identifying the key characteristics that define this specific category of international retailer.
Design/methodology/approach
Qualitative case studies of nine UK‐based small international retailers, coupled with interviews with government and consultancy organisations, form the empirical basis of the work.
Findings
Findings highlight five characteristics of small specialist international retailers: possession of a strong company brand image/identity with luxury/middle market appeal; niche strategy; dual strategy of expansion; ownership characteristics defined either by the founder or parent company; and vertical integration from manufacturing to retailing.
Practical implications
With the increasing internationalisation of retail operations, the specialist sector comprises a significant number of retailers operating in international markets or contemplating the move into the international marketplace. The findings of the current work highlight the key factors that characterise those small specialist firms that operate outside their domestic market.
Originality/value
The paper identifies the key characteristics that define a significant category of international retailer, hitherto unexplored in the literature.
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