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The emergence of an evidence-based medicine logic represents a major change in the large and complex field of American healthcare. In this analytical case study, the authors show that the intellectual school of evidence-based medicine became an important meso-structure that facilitated the growth of the new logic in American healthcare. The new intellectual school was a community of scholars who generated shared rules and resources through intergenerational mentoring. The school engaged in advocacy to advance new intellectual paradigms for conceptualizing healthcare quality that, when connected with material practices in the field of American healthcare, came to form a new institutional logic.

The need for entrepreneurs to engage in guerrilla behavior is heavily emphasized by entrepreneurship educators and practitioners. Yet such behavior often has serious ethical implications. The purpose of this study is to establish an assessment framework that provides ethical guidance to entrepreneurs engaged in guerrilla behaviors. A theoretical foundation for assessing the ethics of guerrilla behavior is established. The entrepreneurial context and how it gives rise to the need for guerrilla actions are examined. The guerilla concept is explored and criteria are outlined for labeling a given action or approach as being guerrilla in nature. Different forms or types of guerrilla approaches are introduced. Five primary ethical dimensions to be considered in evaluating a given guerrilla approach are identified. Examples are provided of how these dimensions can be applied to assess the ethics of three different successful guerrilla campaigns. An integrated matrix is introduced for use in evaluating guerrilla campaigns that consider our ethical dimensions together with leading theoretical perspectives on ethical action. Based on how a given guerrilla approach is scored when using the assessment matrix, conclusions are drawn for its appropriateness. By using a mix of the deontological, utilitarian and virtue-based frameworks, it becomes possible to determine the relative ethics of any given guerrilla action once implemented, and actions can be taken to either modify or abandon the action. Further, the concepts developed in this paper can be useful in ensuring new guerrilla actions are more ethical when they are first conceptualized or designed. Four design elements can be systematically applied to decisions that unfold as the guerrilla action is being formulated: resources and providers, disclosure, stakeholder effects, and inferences/conclusions. A number of suggestions for ongoing research are provided based on the work presented here.

Confidence, trust and loyalty are three social emotions necessary respectively for the social processes of agency, cooperation and organization. In addition to the centrality of emotion in social life, an examination of these emotions demonstrates the importance of future‐time in social structure. Temporality is seldom discussed in the sociological literature, but unavoidable in a consideration of confidence, trust and loyalty. An examination of confidence, trust and loyalty from the perspective of temporality clarifies issues of social rationality and indicates some of the limitations of rational choice theory.

This paper's objectives are firstly to systematically analyse patterns of research in international advertising standardisation (IAS) conducted among managers and secondly to suggest fruitful paths for future research in this area.

Content analysis of academic papers published in major marketing, advertising and international business journals.

Results show that overall future research would benefit from a unified definition of and measurement procedures for advertising standardisation as only these can ensure the advancement of knowledge in the field. Additionally, more research is needed in order to further explore process issues in advertising standardisation, especially a newly proposed perspective related to the implementation process of the standardisation decision. Finally, an interesting avenue for future research relates to the study of the subjectivity involved in the standardisation decision.

As with all literature reviews, this paper is limited to analysing works in a selection of the top academic journals in the field. However, a careful choice of the most important journals has been made, providing a good reflection of knowledge in the area.

This paper appears to be the first literature review focusing on manager studies in the field of IAS.

Cultural convergence continues to transform the marketplace as borrowing among cultures accelerates. It is valuable to evaluate groups of residents of different nations to identify generational similarities and/or differences. This manuscript presents the results of a pilot study comparing Generation X in the United States, and South Koreans who fit the age requirements for membership (born between 1961–1981). The focal points for the study include: Financial wealth, family, spirituality and religion, and society. The areas of agreement and disagreement are identified, results interpreted, and implications for marketers explored.

One has to be so careful of evoking stereotypes — perhaps even ‘stereotypism’ — in the library world nowadays. I am still recovering from a fierce (if toothless) savaging from one of the new inner‐city zealots for declaring my inherent racism in describing myself as English rather than British; mind you, the complainer was a Scot.

This study aims to generate additional insights into the relationship between knowledge sharing (KS) and psychological safety (PS) in an inter-organisational arrangement through the lens of the knowledge-based view and PS theory.

A relational data survey was designed to collect systematic information from key actors in two manufacturing organisations. The questionnaire assessed KS as the dependent variable and four independent variables – three behavioural (respect, tolerance, trust) and one contextual (suitable working environment) – as proxies of PS. The multiple regression quadratic assignment procedure was used to analyse the effect of PS on KS.

This paper strengthens the findings of previous studies that identify PS as a relevant antecedent of KS in organisations. Additionally, the paper also suggests that a relational approach is more relevant to understand PS as a group concept measured through networks of respect, tolerance, trust and suitable working environments.

This study may help managers identify ways in which they can strengthen the work-related relationships when such behavioural and contextual variables occur in inter-organisational arrangements, and thus obtaining additional relational rents based on an increase in KS.

This study contributes to the literature on how KS in organisations is driven by behavioural and contextual variables that can be operationalised as PS. Moreover, this study expands the understanding of previous research on PS by taking a relational approach to its conceptualisation and measurement within a Latin American context.

Despite the increasing volume of scholarly work in international advertising, media selection has received very little attention. This study seeks to address three fundamental issues in media selection for non‐domestic markets: the relative importance of cultural factors, the relationships between organization structure, and the relative weight that executives place on cultural and non‐cultural factors in their media selection, and the relationships between cultural orientations of advertising executives and their perceptions of specific non‐domestic factors of media selection.

A mail survey of executives for US consumer durable manufacturers operating internationally was conducted. The sample involved managers responsible for media selection in 106 firms listed in the Fortune directory of the 500 largest industrial multinational corporations (MNCs). Three waves of the same questionnaire were sent. Of the selected executives, 84 returned the questionnaire, making the response rate 79.25 percent.

The findings reveal that advertising executives of US MNCs place more importance on general environmental factors (type of product, target market, budget size, cost efficiency, reach and frequency, and competition) than on specific non‐ domestic factors (media availability, language diversity, legal constraints, level of economy, literacy and cultural considerations). Furthermore, managers in centralized decision firms and managers in decentralized decision firms do not differ significantly in their assessment of the relative importance of general and specific non‐domestic factors. However, non‐culturally oriented managers in contrast to their culturally oriented counterparts place greater importance on media availability when determining and executing media‐selection decisions. The surveyed executives also tend to be more involved in establishing objectives and setting budgets than in designing creative strategies and selecting specific media for international advertising campaigns.

Although localized and globalized marketing campaigns have steadily increased in the last 20 years, very few studies have examined MNC advertising managers' views about media selection. The research adds new insights to the understanding of this critical‐decision process.