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Article
Publication date: 5 October 2015

Barbara Brownie

The purpose of this paper is to propose that, within the practice of motion branding, transforming type has been largely neglected by existing theorists and its importance…

Abstract

Purpose

The purpose of this paper is to propose that, within the practice of motion branding, transforming type has been largely neglected by existing theorists and its importance to wider marketing trends overlooked. It will be observed that previous texts on transitional letterforms have tended to focus on changes in global arrangement and in doing so have neglected to recognise the significance of changes that occur at a local level, within individual letterforms.

Design/methodology/approach

Taking an interdisciplinary approach, with examples including idents and bumpers from Channel 4, Sky, FOX, Five and MTV. New methods of understanding these artefacts will be introduced, with emphasis on how they affect the relationship between broadcaster’s identities and the medium of television. Modes of definition and understanding that have previously been applied to holographic poetry will be applied to the field of on-screen artefacts.

Findings

The paper will discuss how branding has adapted to incorporate the features of the medium of television, and propose new methods of classification for the associated processes of metamorphosis, construction, parallax and revelation.

Originality/value

Motion branding, in the form of television idents, is frequently described as containing “motion typography”, but this and related terminology is vague or misleading – and reduces all forms of kineticism to simple motion. On-screen branding often operates more complex temporal behaviours. Lack of sufficient vocabulary to describe such transformations has forced practitioners to describe their work in terms of previously existing work, thereby limiting the perceived scope of their ideas and the possibility of innovation. This paper resolves the lack of existing vocabulary by providing new definitions of four categories of fluid transformation that appear in contemporary television idents.

Details

Arts and the Market, vol. 5 no. 2
Type: Research Article
ISSN: 2056-4945

Keywords

Content available
Article
Publication date: 5 October 2015

Daniel Hesford and Keith M Johnston

Abstract

Details

Arts and the Market, vol. 5 no. 2
Type: Research Article
ISSN: 2056-4945

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Article
Publication date: 1 December 2004

Rachel Crane

Film provides an alternative medium for assessing our interpretations of cultural icons. This selective list looks at the film and video sources for information on and…

Abstract

Film provides an alternative medium for assessing our interpretations of cultural icons. This selective list looks at the film and video sources for information on and interpretations of the life of Woody Guthrie.

Details

Collection Building, vol. 23 no. 4
Type: Research Article
ISSN: 0160-4953

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Article
Publication date: 1 January 1989

Stuart Hannabuss

The management of children′s literature is a search for value andsuitability. Effective policies in library and educational work arebased firmly on knowledge of materials…

Abstract

The management of children′s literature is a search for value and suitability. Effective policies in library and educational work are based firmly on knowledge of materials, and on the bibliographical and critical frame within which the materials appear and might best be selected. Boundaries, like those between quality and popular books, and between children′s and adult materials, present important challenges for selection, and implicit in this process are professional acumen and judgement. Yet also there are attitudes and systems of values, which can powerfully influence selection on grounds of morality and good taste. To guard against undue subjectivity, the knowledge frame should acknowledge the relevance of social and experiential context for all reading materials, how readers think as well as how they read, and what explicit and implicit agendas the authors have. The good professional takes all these factors on board.

Details

Library Management, vol. 10 no. 1
Type: Research Article
ISSN: 0143-5124

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Article
Publication date: 1 January 1983

Janet L. Sims‐Wood

Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the…

Abstract

Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the Afro‐American experience and to show the joys, sorrows, needs, and ideals of the Afro‐American woman as she struggles from day to day.

Details

Reference Services Review, vol. 11 no. 1
Type: Research Article
ISSN: 0090-7324

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

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Article
Publication date: 30 August 2011

Michael Prelip, Chan Le Thai, Jennifer Toller Erausquin and Wendy Slusser

The purpose of this research is to test a comprehensive nutrition program developed specifically to target low‐income parents of young school‐aged children and determine…

Abstract

Purpose

The purpose of this research is to test a comprehensive nutrition program developed specifically to target low‐income parents of young school‐aged children and determine whether the programme‐resulted in changes in parents' knowledge, attitude, self‐confidence, and behaviours related to both their and their child's nutrition in relation to fruit and vegetable intake.

Design/methodology/approach

This study used a quasi‐experimental pre‐test/post‐test design in which parent centers were selected to participate as either intervention or control sites. The primary method of data collection was self‐administered questionnaires.

Findings

The results show significant positive changes in parent knowledge, food behaviors, and home environment. No changes were observed in parents' attitudes; however, parent attitudes were high at baseline.

Practical implications

This work reinforces the importance of developing well designed interventions that specifically target the intended audience and intended outcomes.

Originality/value

This is one of the few studies that have examined the potential and value of nutrition‐focused intervention targeting low‐income and predominantly Hispanic populations with the potential goal of impacting children.

Details

Health Education, vol. 111 no. 5
Type: Research Article
ISSN: 0965-4283

Keywords

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Article
Publication date: 20 March 2009

Terrence H. Witkowski

Through an account of the layout, operations, and four main product lines of a small Chicago bookstore between 1938 and 1947, the purpose of this paper is to show how a…

Abstract

Purpose

Through an account of the layout, operations, and four main product lines of a small Chicago bookstore between 1938 and 1947, the purpose of this paper is to show how a neighborhood retail establishment reacted to the sweeping events of the Great Depression and World War II.

Design/methodology/approach

The research is based upon multiple primary data sources including store financial records, family photographs, representative artifacts and ephemera, oral history interviews, and period retailing literature.

Findings

Located in an area of Chicago heavily populated by Polish and Jewish immigrants and their children, General Book Store was a traditional mom and pop operation. The mix of its product lines – books and magazines, model kits, greeting cards, and camera supplies and photo‐finishing – evolved over time while always connecting customers to the national experience. The store afforded its owners a modest, but upwardly mobile middle‐class life style.

Originality/value

Although much has been written on large‐scale retailing, marketing historians have conducted very little research on small‐scale retailing in the USA. This study documents the intermingling of a business and a household economy and how the management of merchandise assortments and maintenance of customer relationships depended upon both owner interests and the opportunities and constraints presented by environmental forces.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

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Book part
Publication date: 30 December 2004

Barbara Harrison

In 1984 the number of photographs taken by people in the U.K. broke the 1 million mark and 75% of all households had a camera. By the end of the millennium (1999) people…

Abstract

In 1984 the number of photographs taken by people in the U.K. broke the 1 million mark and 75% of all households had a camera. By the end of the millennium (1999) people in Britain spent over 1 billion on cameras, film and processing and the number of photographs taken had exceeded 3 billion.1 There is little doubt that most people are familiar with cameras, and the majority will be engaged in forms of photographic practice as amateurs, that is as a “pastime” or hobby or as an adjunct to events, activities and leisure in their everyday lives.

Details

Seeing is Believing? Approaches to Visual Research
Type: Book
ISBN: 978-1-84950-211-5

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Book part
Publication date: 1 October 2018

Naomi Woodspring

Abstract

Details

Baby Boomers, Age, and Beauty
Type: Book
ISBN: 978-1-78743-824-8

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