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Book part
Publication date: 10 November 2010

Siddharth S. Singh and Dipak C. Jain

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-728-5

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Book part
Publication date: 1 February 2007

Ruth N. Bolton and Crina O. Tarasi

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 1 January 2009

Barak Libai, Vijay Mahajan and Eitan Muller

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-727-8

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Book part
Publication date: 1 February 2007

Deepa Chandrasekaran and Gerard J. Tellis

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 1 January 2006

Donald R. Lehmann

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Review of Marketing Research
Type: Book
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ISBN: 978-0-7656-1305-9

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Book part
Publication date: 1 January 2009

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-85724-727-8

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Book part
Publication date: 1 August 2017

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Qualitative Consumer Research
Type: Book
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ISBN: 978-1-78714-491-0

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Book part
Publication date: 2 September 2014

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
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ISBN: 978-1-78441-001-8

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Book part
Publication date: 13 June 2013

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Review of Marketing Research
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ISBN: 978-1-78190-761-0

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Book part
Publication date: 3 July 2018

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Innovation and Strategy
Type: Book
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ISBN: 978-1-78754-828-2

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