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Book part
Publication date: 10 November 2010

Measuring Customer Lifetime Value

Siddharth S. Singh and Dipak C. Jain

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Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2009)0000006006
ISBN: 978-0-85724-728-5

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Book part
Publication date: 1 February 2007

Managing Customer Relationships

Ruth N. Bolton and Crina O. Tarasi

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Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2007)0000003005
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 1 January 2009

Can You See the Chasm?

Barak Libai, Vijay Mahajan and Eitan Muller

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Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2008)0000005006
ISBN: 978-0-85724-727-8

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Book part
Publication date: 1 February 2007

A Critical Review of Marketing Research on Diffusion of New Products

Deepa Chandrasekaran and Gerard J. Tellis

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Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2007)0000003006
ISBN: 978-0-7656-1306-6

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Book part
Publication date: 1 January 2006

The Metrics Imperative

Donald R. Lehmann

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Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2005)0000002010
ISBN: 978-0-7656-1305-9

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Book part
Publication date: 1 January 2009

About the Editors and Contributors

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2008)0000005012
ISBN: 978-0-85724-727-8

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Book part
Publication date: 1 August 2017

Previous Volume Contents

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Qualitative Consumer Research
Type: Book
DOI: https://doi.org/10.1108/S1548-643520170000014016
ISBN: 978-1-78714-491-0

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Book part
Publication date: 2 September 2014

Previous Volume Contents

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
DOI: https://doi.org/10.1108/S1548-643520140000011012
ISBN: 978-1-78441-001-8

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Book part
Publication date: 13 June 2013

Previous Volume Contents

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Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2013)0000010014
ISBN: 978-1-78190-761-0

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Book part
Publication date: 3 July 2018

Previous Volume Contents

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Innovation and Strategy
Type: Book
DOI: https://doi.org/10.1108/S1548-643520180000015015
ISBN: 978-1-78754-828-2

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