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Geographical disparities in the light of regional development constitute ever present issue affecting academic debates as well as decision process of policy makers also in the Central and East European countries, mainly during the last two decades. The purpose of this paper is to outline the economic development of one of the most underdeveloped regions in Slovakia, of Banská Bystrica, during the transformation stage of post-socialist societal development, with emphasis on the period after 2000, in the context of the economic performance related to other regions of the country.

For this purpose, several economic indicators (unemployment rate, vacancies, employment in economic sectors, wages, gross domestic product, foreign direct investment and housing construction) are utilised, whose common contribution to assessing the economic performance of a territorial system is secured by using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) methodological approach. Thus, analytical part of the study stems from standard statistical data, enriched by 11 in-depth interviews conducted with stakeholders involved in socio-economic and political life of the region.

Of internal factors, innovation capacity of the region and supporting the business environment appear to be a key for its further economic development. Attractiveness for foreign direct investment as well as social cohesion of the EU are considered the crucial factors of regional development stemming from the external environment.

Using TOPSIS method and series of in-depth interviews with regional stakeholders the authors identified development prospects of underdeveloped Banská Bystrica region, in the context of opportunities and threats forming its presence in the near future.

Roma, as a poor group of people differing from the majority, have been mostly at the edge of society, both in people’s minds and spatially excluded. The Roma community in Slovakia is often among those groups that are most at risk of poverty, discrimination and social exclusion. It is necessary for adults to have a job and their children of quality education. But significant part of the Roma suffers from marginalisation in the labour market and is sometimes even completely excluded from the formal labour market. Roma children are lost in the educational system. Level of academic achievement is highly dependent on a child’s socioeconomic background, suggesting that the educational system still fails to provide social equality in education or a fair distribution of educational resources for all according to their needs. Several strategies for various areas of enhancement of status of Roma have been developed. Some of them have remained strategies, and some of them have been implemented and have been included also in the Slovak legislation. The most significant in education are the year 0 in primary schools, the addition of pedagogical assistants, and some projects with a focus on inclusion in education and institutional assistance through community centres.

The purpose of this paper is to identify factors resulting from climate change that could impact the cost-effectiveness and development of viticulture in Poland. Climate change is a crucial challenge for the global wine industry. It has the potential to shift the centre of gravity of viticulture from well-developed regions to new ones, including Poland.

Two main methods of data collection were applied: computer assisted telephone interviewing and computer assisted personal interview. A structured questionnaire was drafted, piloted and sent to farms randomly selected to represent wine producers from different wine regions of Poland. The linear probability model was used to determine the factors influencing cost-effectiveness in viticulture production. Data were calculated by using SAS software.

Current and future climate change factors could influence the cost-effectiveness and growth of viticulture in Poland. The exploitation of these opportunities will require the development and implementation of new policies and practices at the farm level, which could also promote innovation in the sector. Furthermore, wine growers according to the increased risk of the unfavourable abiotic and biotic production conditions would be forced to undertake the adaptation strategies to limit the risk of lowering the cost-effectiveness.

This study identifies viticulture and winemaking opportunities for new regions such as Poland. The challenges involved in managing this transition are discussed.

Competitiveness and contemporary changes in our society and modern technologies force countries to apply the innovative processes in their managerial and marketing activities. Cities as the places of life of human beings and their coexistence with modern technologies could benefit from the implementation of place marketing and branding strategies and from the accepting of new approach to their consumers, predominantly citizens, but also local and international businesses and visitors. This process should be governed by the active and effective co-operation of public authorities, which means a symbiosis of multilateral parties aiming at one goal – a successful and satisfied city users and a destination with modern and effective leadership. For this reason, not only a concept of the effective co-operation is crucial, but also a concept of modern technologies application, for instance a model of smart city or the co-creation principles applied in the fulfilment of service provision to citizens. In order to succeed in competitiveness, it is important to support in destinations the application of the innovative development and sound managerial strategies. This chapter explored a strategy applied in city marketing of one city in Slovakia, Banska Bystrica. The methods of comparison and benchmarking to propose the innovative approach to marketing have been applied. In primary and secondary researches, mixed methods have been used, a combination of quantitative methods (demand side perspective) and the application of the importance–performance analysis and qualitative methods (interviews with the representatives of municipalities, private sector and non-governmental sector representatives, e.g., supply side perspective).

The purpose of this paper is to identify and evaluate critically the impacts associated with the implementation of electronic monitoring (EM) of accused and convicted persons on society based on the foreign experience and compare these findings with the original research results on EM in the Slovak Republic.

This paper elaborates the secondary data of previous researches in Scotland, Sweden and Florida in the USA. Secondary research is based on in-depth analysis of articles, reports and studies searched via database of Google, Scopus and Science Direct. Based on the studies processed by a causal and qualitative analysis, the authors identify the benefits and risks of EM influencing community life in Europe and the USA. The additional sources of secondary data are the Statistical Yearbook of Ministry of Justice of Slovak Republic, the content of the original law (including relevant amendments) that introduced EM into the Slovak criminal justice system and data on the application of EM in Slovakia provided by the Ministry of Justice. Subsequently, this paper presents the original research findings about the EM implementation in the Slovak Republic. The primary data were conducted via interviews with the representatives of Ministry of Justice, and through the national survey of opinions of judges, probation and mediation officers. The authors used the descriptive statistics and the statistical deduction methods.

The key finding of the paper is that there is a very narrow border between EM as blessing and disguise for community involved. Setting proper measures to protect the community, targeted communication and support with attendance of professionals (e.g. mediator and psychologist) for community members might help to avoid possible risks and support the benefits related with EM implementation, namely, social and economic inclusion of offenders, maintaining family and community tights, reducing recidivism or protection of sensitive sites.

To support the acceptation of EM by local community, the authors recommend to perceive sensitively community involvement and consider potential risks related with EM implementation; to suggest the proper measures to protect the community; and to develop better or targeted communication oriented towards increasing awareness or establishment supporting groups with attendance of professionals (e.g. mediator and psychologist) that might help to avoid possible risks and support the benefits related with EM implementation.

This paper compares experience with EM based on the secondary data of previous researches in Scotland, Sweden and Florida in the USA. Subsequently, it presents the unique data about the implementation of EM in the Slovak Republic. The topic of EM is still vastly underrated in the literature, and there is a lack of empirical data, so this paper as a combination of case studies and original research could be very helpful in the efficient implementation of EM and setting the proper measures.

The goal of this paper is to examine the link between consumer ethnocentrism (CE) and the attitudes of two consumer groups to a buy local campaign in a transitioning economy, Slovakia.

Using a structured questionnaire, data were collected from 211 non‐students at shopping malls in Banská Bystrica (non‐student group) and from 209 students at the University of Matej Bela, Banská Bystrica (student group) in Slovakia. Ethnocentrism was measured using the consumer ethnocentric tendencies scale (CETSCALE) while attitudinal statements were used to measure the attitudes toward locally made products and a buy local campaign. The attitudinal data were factor analysed and the correlations between the CETSCALE and the attitudinal statements were examined. Summative scales based on the factor analysis results were also developed.

A significant finding of this paper is the role of the government and industry in encouraging Slovakians to buy local. The nonstudent consumers to be less ethnocentric than the student group are found. The attitudinal statements of both groups toward Slovakian products are generally similar.

This research was designed to contribute to the discussion of CE by linking it to attitudes to a buy local campaign in a transitioning country.

The paper aims to analyze actual issues of the corporate social responsibility (CSR) practices in monofunctional towns in Russia, Slovakia and Poland. The process of social investment restructuring is obviously under way in these countries. However, there can be identified a few examples where the dominant employer with the long tradition (from the soviet period, even longer) has initiated and directly influenced by the social policy the local and regional development. The paper analyzes their development during the past decades, with the special emphasis on social issues. It identifies its strengths and weaknesses and defines future research areas.

The first part of the paper defines the CSR with focus on the social sphere and relationships between local dominant employer, local government and community. Refer to the theory, the paper adopts a case study methodology to explore the specifics of CSR with a focus on monotowns, especially the role of local dominant employer and its relationship with local government and community in three selected post-communist nations – Russia, Slovakia and Poland. The research uses also the secondary data (the strategic documents, statistical data) and own observation during the study visits to the selected cities. The authors analyze the town’s development during the past decades, with the special emphasis on the social issues.

It is shown that maintenance and development of essential living conditions in many monofunctional towns depends upon the direct participation of large dominating companies. The paper argues that there is a principal difference between the current social policy conducted by these dominant local employers and the policy that was conducted in the past. What is more, most of the engagement of large in the social affairs in monotowns refers to the CSR concept. The paper summarizes the common features and differences in functioning monotowns in selected states, from the perspective of social responsible behaviors of dominant companies, suggests the practical implications and identifies future research areas.

The paper maps the specific kind of social responsibility interconnected with the issue of local and regional development – monotowns in Russia, Poland and Slovakia – in the countries with common political and social history. It brings in the form of case studies the detailed overview of the selected examples from Russia, Ukraine and Poland dealing with the CSR. Based on the collected data, it summarizes the advantages and disadvantage of these towns and opens the new research areas.

The present chapter aims to assess how digital transformation impacts current trends in city branding, to analyze the role of digital communication in the branding of selected cities, and to compare the level of exploitation of digital communication for city branding between European and Slovak cities. We conducted empirical research in several phases, and the overall sample consists of 155 cities in Europe and Slovakia. The results of our research showed that European and Slovak cities use to some extent all the investigated tools of digital marketing communication in city branding with a dominant position of social media, both in terms of exploitation and importance for city branding in European and Slovak cities. European cities score significantly better than Slovak cities in all elements of the City Brand Hexagon, as well as in the overall city brand index. Therefore, city branding strategies in the best European cities can serve as a good practice example or inspiration for Slovak cities. Cities with lower rankings and scores on city branding should focus on strengthening their city branding or strengthening their digital communication. The possible trajectory is also the concerted strategy for the branding of the city and its digital communication.

The main aim of the chapter is to propose a conceptual approach for the creation, exploitation and building of a competitive advantage through which it would be possible to create a unique place from tourism space. In the chapter we present theoretical basement for the issue of competitive advantage at the level of places, its types, factors and approaches for its creating, building and exploiting. In the chapter we specify one main hypothesis and one research question. They are verified through several scientific, statistical and mathematical methods. These methods are used for the evaluation of primary and secondary research results. In the final part of the chapter, a conceptual approach for identification and exploitation of competitive advantage aimed at building unique and competitive places was proposed.