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This work presents the results of a case study aimed at revitalizing an agricultural equipment manufacturing consortium facing prolonged losses. The purpose of this paper is to enhance productivity and profitability by identifying and eliminating waste within the manufacturing processes. The study uses lean principles and tools to achieve this objective.

The study begins with the creation of a questionnaire, administered to the consortium to gather insights. The questionnaire responses serve as a foundation for pinpointing critical areas in need of immediate attention. To tackle the challenge of demand forecasting without customer data, a demand forecasting model is introduced. Value stream mapping (VSM) is used to identify and highlight process inefficiencies and waste. The findings are further analyzed using a Pareto chart to prioritize waste reduction efforts. Based on these insights, the study proposes alternative manufacturing methods and waste elimination strategies. A multiphase lean framework is developed as a step-by-step roadmap for implementing lean manufacturing.

The study identifies a broken process flow within the consortium’s manufacturing processes and highlights areas of waste through VSM. The Pareto chart analysis reveals the most significant waste areas requiring immediate intervention. Recommendations for process improvements and waste reduction strategies are provided to the consortium.

This study contributes to the field by applying lean principles and tools to address the unique challenges faced by an agricultural equipment manufacturing consortium. The integration of a demand forecasting model and the development of a multiphase lean framework offer innovative approaches to enhancing productivity and profitability in this context.

Many energy firms currently compensate their risk managers with bonuses based on their ability to outperform a budget benchmark. This creates the incentive for a manager to “let it ride” (LIR) when prices move adversely to the benchmark, thus exposing the firm to further adverse movements. The purpose of this paper is to present an alternative compensation model based on the adherence to a risk control system utilizing value at risk (VaR). The model is designed to reward the risk manager for staying within the prescribed risk limits, which effectively rewards the manager for taking actions that decrease the deviation from the budget benchmark.Design/methodology/approach – The days within limits (DWL) compensation model is developed with a demonstration of how it works through an illustrative example.Findings – The DWL method of measuring risk and compensating risk managers effectively reduces the potential conflicts of interest from the LIR mentality by establishing strict rules for the risk manager and providing a compensation structure that rewards the manager's ability to stay within the prescribed risk limits.Practical implications – These results should be of great interest to the managers of energy traders as well as to investors in firms participating in energy risk management. Clearly, it is important for energy firms to structure the compensation incentives of its traders such that they act in the best interests of the firm and its investors.Originality/value – This paper develops a compensation model for energy risk managers based on the number of days their DWL remains below their prescribed VR limit.

In this research, we address the following questions: (1) Do joint ventures (JVs) create value for both parent firms in the dyad? (2) How is the total value created in the venture influenced by resources and capabilities of the two parent firms? In addressing these questions, our objective is to provide added insight into the performance of JVs by shifting the level of analysis to the dyad from the individual parent firm. Our results indicate that a significant proportion of JVs created value for both parents. However, there was also considerable evidence of value destruction with a large proportion of JVs resulting in positive returns to one parent and negative returns to the other. In terms of the second question, we find that the total value created in a JV increases as the value of resources in the dyad increases and decreases with the differential in the value of resources between parents. We argue that the latter effect occurs because when there is a wide differential in capabilities, incentives are shifted away from joint value creation and cooperative behavior toward non-cooperative behavior and appropriating private benefits. Our findings broadly highlight the important role of private benefits in JVs and provide evidence that these benefits significantly influence the performance and dynamics of inter-firm collaboration in various ways.

The learning outcome of this case study is to help students identify issues of the electric two-wheeler industry in India, revisiting conventional business models and transitioning toward sustainable business models. Eventually, this case study will enhance students’ analytical, qualitative analysis, multidisciplinary approach and strategic decision-making skills.

This case study can be used to discuss Michael Porter’s five forces model, TOWS matrix and Michael Porter’s generic strategies for competitive advantage.

Bounce was established in 2014 by Vivekananda Halkere, Anil G. and Varun Agni. The startup was an on-demand service provider of scooters. It also claimed to be the world’s fastest-growing scooter rental startup. As of March 2020, Bounce operated in 12 Indian cities, namely, Bengaluru, Jaipur, Hassan, Kolar, Mysore, Bhuj, Udaipur, Belgavi, Hyderabad, Ahmadabad, Hampi and Delhi. Bounce’s revenue grew to INR 1,000m in the fiscal year (FY) 2020 compared to INR 160m in FY 2019. Halkere was happy and proud of what his friends and he had achieved in the past two years. However, he was concerned about competition. What plan of action was needed to help thwart competition. What would be the best strategy to achieve growth and monetize operations? and How would Bounce address these major challenges to capture market share?

This case study can be taught in advanced undergraduate, MBA or executive-level programs dealing with strategic management. This case study helps students in dealing with issues pertaining to a given market sector where a firm is operating and the strategies to thwart competition.

Teaching notes are available for educators only.

CSS11: Strategy.

The key learning objectives are mentioned as follows:▪ analyse the attractiveness of the bike rental market using Michael Porter’s five forces model;▪ apply the TWOS framework to analyse the strengths and weaknesses of Tazzo;▪ evaluate various competitive strategies of Tazzo; and▪ identify the unique value proposition for such a service in an emerging market such as India.

Tazzo was an Indian technology bike rental start-up based in Hyderabad. It was a pioneer in providing on-demand bike rental services. Tazzo was founded in 2016 by Priyam Saraswat and Shivangi Srivastava, both from IIT Guwahati, Priyank Suthar from IIT Roorkee and Vikrant Gosain from IMT Hyderabad. Within two years since its inception, Tazzo had scaled up from 5 bikes to a fleet size of 600 bikes with more than 1,000 daily rides. They were making around 24,000 rides monthly with an average ticket size of INR 250. The revenues crossed INR 10 crores with more than 20,000 active users. In 2016, the market was nascent and the concept was new. There was huge demand for such an on-demand bike rental services for self-commute in the metros. However, increasing awareness of a huge untapped market in the bike rental market had led to entry of a flurry of competitors. Notable among them were Vogo, Bounce and ONN Bikes. Facing such intense competition Priyam, co-founder and CEO of Tazzo, had the challenge to be able to sustain his company’s early momentum. How would he be able to retain Tazzo’s market leadership position? Would it be possible for Tazzo to keep up the pace of growth amid increased competition? Would the company be able to ward off the challenges from its competitors? Priyam was facing all these challenging questions and had to quickly address them to continue to lead in this competitive race.

This case can be used in Marketing Management course’s “Competition Analysis” module for both MBA and executive-level programs dealing with marketing. This case study helps students in dealing with issues pertaining to a given market sector where a firm is operating, the strategies that could be used by the competitors and application of competitive strategies which the firm can apply.

Teaching notes are available for educators only.

CSS 8: Marketing.

In recent years, alliances have become even more popular than mergers and acquisitions. Alliance formation has led to the emergence of interconnected firms, which are embedded in alliance networks. This paper offers a theory of network resources to evaluate the competitive advantage of interconnected firms. It distinguishes shared resources from non-shared resources, identifies various types of rent, and illustrates how firm-, relation-, and partner-specific factors determine the contribution of network resources to the rents that interconnected firms extract from their alliance networks. This paper revisits traditional assumptions of the resource-based view and suggests that the nature of relationships may matter more than the nature of resources in creating and sustaining the competitive advantage of interconnected firms.

For many years, universities have been confronted with the rise of a managerial logic, in line with the new public management movement. They have been encouraged to implement new accounting tools such as cost calculations. Literature shows mixed results regarding the institutionalization of such tools, and the logic they try to support. In most studies, the agency of actors is examined to explain the institutionalization of accounting tools and only few studies consider the specific characteristics of these accounting tools to understand this process. To enrich the literature on institutionalization, this article examines how the affordances of costing tools affect the institutionalization of these tools and the institutionalization of new logics in pluralistic organizations such as universities.

The data were collected at a French university which is considered as an example of successful institutionalization of the tool and is cited as a model to follow. The data include a four-month participant observation and 18 interviews. Access to internal and external documents was also available. The analysis of the data is based on a framework proposed by Jarzabkowski and Kaplan (2015), which draws on the concept of affordance of tools, to investigate how the possibilities and constraints of costing tools shape the selection, application and outcomes of cost calculations.

The results show that the affordances of cost calculations facilitate the institutionalization of a new logic and its coexistence with previous logics. Technical affordances are mobilized by actors aiming to bring in a new logic without directly confronting the old ones. Role affordances also play a major role in the institutionalization by facilitating the adhesion of the actors through multiple applications of the tool. Finally, value-based affordances reinforce the institutionalization of a managerial logic by emphasizing the values shared with the other logics and thus facilitating the coexistence of the three logics at stake in the university.

This research provides three main contributions. First, it contributes to the literature on the institutionalization of accounting tools. It shows the relevance of the concept of affordance (Leonardi and Vaast, 2017) to unpack the characteristics of accounting tools (including the constraints and the possibilities they offer) and to achieve a better understanding of the institutionalization of accounting tools. Second, this paper contributes to the literature dealing with the role of accounting tools in the institutionalization of logics. The results suggest that the institutionalization of tools and the institutionalization of logics are two different phenomena that move at different speeds. However, these phenomena interact: the institutionalization of accounting tools can facilitate the coexistence of different logics in pluralistic organizations. Third, this paper contributes to the literature on affordances. The data reveal several types of affordances for accounting tools: technical affordances that refer to the technical possibilities to shape and tweak the tool; role affordances that refer to the various roles and purposes that the tool can fulfill and value-based affordances that refer to the plasticity of the values and beliefs that the tool can convey. The study shows that each type of affordance is prevalent at a different time of the process of institutionalization and that the combination of these affordances contributes to the institutionalization of the tool and of new logics.

Although primarily treated as two distinct research streams, strategic alliances and mergers and acquisitions together occupy much of the strategic management discourse. Alliances, in many cases, end in acquisitions as firms use alliances as intermediate strategic options to eventually acquire a partner. As the discipline of strategy matures and the frequency and the volume of inter-firm cooperation continue to rise, it is imperative to integrate these two research streams for a holistic understanding of the theory of the firm. The purpose of this conceptual piece is threefold. First, we review the extant studies that combine these two governance modes: alliance and acquisitions. Second, drawing on the dominant strategic management theories, we highlight how prior inter-firm alliances inform future acquisitions in terms of (a) pre-combination decisions, (b) post-deal integration processes, (c) alternatives and strategies, and (d) performance outcomes. Finally, in view of the emerging trends and evocative gaps, we offer a conceptual road map to encourage future theoretical development and empirical research.

The present study is aimed at understanding the survival strategies of Subsistence-type Rural Independent retailers, henceforth called SRIs, in the Bottom-of-the-Pyramid (BoP) markets of developing economies through a qualitative study. SRIs constitute a pivotal channel of distribution of goods to BoP consumers living in the rural areas of developing economies. A process of long interviews was chosen for data gathering to allow SRIs to go into details to allow them to expound upon their beliefs, life-situations, and societal norms. Narratives were collected verbatim from SRIs. The concept of socio-economic embeddedness is used as the central concept to interpret and connect the elements, discerned from the narratives, into a conceptual framework. The aforesaid theory combines the neo-classical economic concept of utility maximization with behavioral economics and economic sociology. The analysis of the narratives is interpretive against the identified elements of the concept of economic embeddedness. The survival strategies of SRIs seem to stem from sociological, psychological, and utility-maximizing behaviors. The elements of SRIs’ responses to its environment provide valuable insights into their purchase motivations.