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The purpose of this paper is to investigate the impact of corporate social responsibility (CSR) awareness on the attitudes of Bahraini women consumers in the age group of 18-55 and their buying behavior toward cosmetics products.

Quantitative method is used for focusing on Bahraini women consumers aged between 18-55 years. Primary data comprising consumer’s buying behavior and attitudes were collected through an online questionnaire and analyzed using software like SPSS and Microsoft Office Excel.

The empirical findings revealed that Bahraini women are not aware of CSR. This lack of awareness leads to the exclusion of CSR as a factor in their purchase decisions. However, the awareness of CSR can become a reason for avoiding purchase of specific cosmetics when the consumer discovers that the producer has been involved in socially irresponsible business practices. Moreover, Bahraini women do not seek CSR-related information voluntarily from the cosmetics industry.

This research paper is subject to sample size limitations; it focuses on women of a specific age group using cosmetics and is limited to the Kingdom of Bahrain. Survey method was used as the only primary data collection method.

This research provides a clear picture of how consumers behave in the absence of any or very little awareness of CSR. It can benefit cosmetics companies, both existing and new, for adopting future long-term marketing strategies to create public awareness of CSR.

This research highlights the importance of raising awareness of CSR in the Kingdom of Bahrain and the possible implications of such activities on consumers’ purchases of cosmetics products.

This paper contributes significantly toward information regarding Bahraini consumers’ lack of awareness of CSR and sheds light on consumers’ behavior toward cosmetics products in the Kingdom of Bahrain.

Bahrain is a member of the Gulf Cooperation Council (GCC). It is the third smallest country in Asia. Like its neighbours’, Bahrain’s economy is developing fast and the place of women in the work landscape is evolving. But few papers discuss the situation of women entrepreneurs in this country. The purpose of this paper is to study the evolution of women entrepreneurship in Bahrain, a country in the midst of high transition. The research question is: How do Bahraini women cope with the evolution of their environment? And how far are they keen to develop their own businesses?

After a literature review, a qualitative research was conducted among 12 women entrepreneurs of 19 to 51 years of age.

The results show a new kind of female entrepreneurship in the Arab region based on the support of the sociocultural environment, which is in contradiction with the literature. Also, it seems that Bahrain women are more in pull, not push situation to entrepreneurship. However, they need a role model to achieve their goals, which is new to the literature about women entrepreneurship in general and that in the developing countries in particular. As regards the obstacles, some Bahraini women seem to suffer from a lack of experience and knowledge in setting a business online. However, the results show that the companies of these women are mostly small and evolving in the service sector, with a trend in online businesses.

This study is limited by the number of persons interviewed, which does not allow the generalization of the results. Also, generalization to the whole region is not possible because each country of the GCC has its own rules and practices towards women. Also, this study has not investigated the attitude towards the risk and the balance between family and profession.

This paper is one of the few research studies on female entrepreneurship in Bahrain. The findings are in contradiction with the literature on women entrepreneurship in developing countries and more specifically in the GCC. This study offers many research perspectives and could help governmental and non-governmental institutions to empower and support women in their actions.

In Gulf Cooperation Council (GCC) countries, entrepreneurship is not a very popular option among women. The low rate of entrepreneurship as a career choice among females is attributed to factors that are specific to females in GCC region. The purpose of this paper is to understand these variables and their interrelationships that lead to low rate of adoption of entrepreneurship as a career choice among females in GCC region.

The research followed a two-stage process; first, a comprehensive literature review was conducted to identify barriers to female entrepreneurship in GCC region. In the second stage, the identified barriers were modeled using fuzzy interpretive structural modeling technique to construct a hierarchical structure and the impact matrix cross-reference multiplication applied to a classification approach to analyze the control power and dependence among these barriers.

The research shows that there exists a group of barriers having a high driving power and low dependence requiring maximum attention and of strategic importance, while another group consists of those variables that have high dependence and are the resultant actions.

This research will help policy makers to focus on variables that are most important and requires immediate attention for the development and empowerment of female entrepreneurship in the GCC region. The paper suggests future course of action to provide an impetus to efforts aimed at improving female entrepreneurship in the GCC region.

The policy makers in the GCC region have accorded high priority to entrepreneurship to reduce the dependence of population on government jobs. This research is one of the few studies on female entrepreneurship conducted in GCC region to understand the impediments that limit the adoption of entrepreneurship as a career choice by women.

The purpose of this paper is to present the evidence of accounting undergraduates’ attitude toward entrepreneurship, in particular, whether entrepreneurial skills developed in accounting education engender cognition of skills and intentions of starting a business.

The study uses a χ² test statistic used to evaluate a logistic regression to gauge the effect of delivering six entrepreneurial skills (risk taking, critical thinking, problem solving, innovation, autonomy and need for achievement) on entrepreneurship attitudes (cognition of skills and intentions). Data consist of questionnaire responses obtained from 668 undergraduates attending Egyptian and Bahraini universities.

The results reveal that accounting students perceive the following four entrepreneurial skills as a key for starting their own business: risk taking, critical thinking, problem solving and innovation. In addition, Egyptian students incline toward cognition, whereas Bahraini students head toward intentions.

Some changes to accounting curricula are proposed to enhance entrepreneurial intention.

This paper offers a new contribution as it focuses on the challenges and the considerations in the Arab World Universities.

Drawing on indigenous theory of Ibn Khaldun, the rise and fall of States, this paper explores the agency of women entrepreneurs in family business in Bahrain and the underlying enablers in supporting and facilitating the exercise of this agency. This study attempts to move beyond the Western-centric studies to reflect and bring to light the unique institutional settings of the Gulf States.

The research builds on a rich qualitative single case of a family business based in Bahrain. The single case study methodology was motivated by the potential for generating rich contextual insights. Such an approach is particularly valuable to gain a more holistic and deeper understanding of the contextualized phenomenon and its complexity.

In this study the authors show how women entrepreneurs take two different paths to enter and become involved in the family business, the barriers they are subjected to and the active role they play in dismantling the challenges to the extent that they become the main mediators between the family business and central institutions in society.

By incorporating indigenous theory with Western family business concepts, the study extends existing understanding of women entrepreneurs in family business by underscoring the agency that women entrepreneurs have in “doing context” and the role that women play in strengthening common cause and destiny within the family and the business by building and drawing on different forms of loyalty.

The paper aims to shed light on the factors that affect female entrepreneurship at the macro-environment level and motherhood in the Kingdom of Bahrain.

Drawing on the 5M model and an institutional approach, this paper uses a qualitative semi-structured in-depth interview approach with 44 female entrepreneurs.

The results uncover several findings highlighting the important influence of the macro-environment on female entrepreneurs in Bahrain, grouped under formal (complex regulations, double employment constraints and financial obligations) and informal (societal perceptions) institutions, as well as the nuanced role of motherhood factors.

The study addresses the motherhood aspect of female entrepreneurs comprising household, family, child/elderly care and societally perceived female duties. Therefore, it constitutes the primary building block in a more gender-aware approach to female entrepreneurship. Addressing societal perceived gender roles leads to a comprehensive perspective on the study of female entrepreneurs.

In recent years, the field of financial technology (Fintech) has garnered significant attention due to advancements in technology, evolving consumer preferences and the growing need for financial services that are more accessible and user-friendly. The exponential expansion of Fintech is presenting novel prospects and obstacles for business. This study aims to investigate the relationship between gender diversity on corporate boards and firms’ performance, with a particular focus on the moderating role of Fintech.

The study sample consisted of financial sector firms listed on the Bahrain Bourse (banks and insurance firms) during the period 2016–2022. The data were gathered primarily from annual reports and the Bahrain Bourse website. The independent variable represents the percentage of female directors on corporate boards while firms’ accounting and market-based performance were measured using return on assets and Tobin’s Q variables. The moderating variable, Fintech, was measured using a checklist developed using the Global Fintech Adoption Index. Fixed effect (FE) regression was used to analyze the study data. An alternative gender diversity measure was used to test the reliability of the main regression analysis.

The results of the study indicate a positive relationship between gender diversity on corporate boards and financial performance. Additionally, the findings of the study highlighted the positive impact of Fintech practices on firms’ performance. Nevertheless, the impact of Fintech on the relationship between board gender diversity and corporate performance was found to be insignificant.

The study sample included a particular sector in a single country, which may limit the generalizability of the findings. Also, the current study applied FE regression to analyze the data; however, other econometric approaches could be used to overcome the endogeneity issue.

The findings of this study may have implications for policymakers and society, particularly in terms of promoting gender diversity and Fintech innovation.

This study contributes to the existing body of research by examining the potential impact of the percentage of female directors and the utilization of Fintech on firms’ performance in Bahrain. Given the ongoing endeavors to provide advanced Fintech solutions in the financial sector and the increasing focus on enhancing gender diversity in Bahraini corporate boards, this research aims to provide additional evidence in this domain. Moreover, this study stands out as one of the limited number of research endeavors that use Fintech as a moderating variable in the investigation of the impact of female directors on firms’ performance.

The study will inform relevant workplace gendered policies at the university and other academic institutions.

A cross -sectional study was conducted on all the Arabian Gulf University full-time employees during the COVID-19 pandemic, in June 2021. A questionnaire was sent to the employees requesting data that included sociodemographic data, living conditions, psychological status, social aspects, work productivity and satisfaction. The generalized anxiety disorder questionnaire (GAD-7) was used to screen for anxiety.

Gender disparity was noted in the increase of responsibilities at home and towards young children, and in stress and anxiety. Women’s reductions in peer (90.7%) and social (88%) interactions were higher than among males (81.8%, 73%, respectively). There was a narrow gender gap in work productivity and workload. More males reported that the university was concerned about its employees during COVID-19 and were satisfied with the measures taken. There was a gender disparity with respect to superiors periodically checking if the workload was manageable and discussing the mental health and well-being of the employees.

Future research directions may focus on how gender impacts the perception and response to crises in higher education in Arab countries.

This is one of the few studies in the region that examined the gendered psychosocial impact of COVID-19 and productivity in the workplace using a higher education institution as an example.

The purpose of this paper is to identify factors that motivate women in the United Arab Emirates (UAE) to become self‐employed.

Different factors, documented in previous research, that affect women's decisions to start their own businesses were included in a questionnaire. A total of 750 women entrepreneurs in the UAE were asked to express the degree of agreement with the factors listed in the questionnaire. Of them, 449 completed the questionnaire.

Financial support from the government especially in the start‐up capital is an important factor that motivates women to establish their own businesses. Self‐fulfillment, knowledge, skills and experience, including relationship to spouse/father business, are all important factors in the development of women entrepreneurs. Unlike previous research factors such social norms, market network, and competition do not seem to be barriers for women in becoming entrepreneurs.

Questionnaires were mainly distributed in Abu Dhabi and Dubai. To give a clear picture of factors affecting women's decision to start their own businesses in the UAE, the opinion of women located in other Emirates needs to be investigated. The questionnaire survey targeted women entrepreneurs. To give a clear picture, future studies should target women who chose not to start their own businesses.

The outcome of this study will be used by researchers and policy makers to motivate women to become entrepreneurs. Women involvement in developing their businesses provides job opportunities and ensures that women are taking active part in the development of the national economy.

This is the first study that uses empirical evidence to identify factors that motivate women in the UAE to become self‐employed.

This study aimed to assess the influence of the community-based campaign on weight loss and healthy lifestyle adoption among Bahrain's adult population.

A cross -sectional self-reported online questionnaire completed in February 2021. The survey evaluated the impact of the community-based campaign health program which includes (exercise, diet plan and psychological eating behavior) weight reduction using social media platforms. The authors employed data from young and middle-aged healthy adults (n = 842) between the ages of 18-55 years, of both sexes. The intervention group (n = 842) was made up of the supporters of the voluntary community initiative called Obesity does not Suit Me (n = 194), and the control group (n = 648) was made up of non-followers of the campaign.

The study showed a statistically significant difference among the followers of the community-based campaign health program in the following parameters: 3.90-4.23 kg less, 1.46-1.59 difference in BMI and 0.05-0.06 WHR. All changes were of low effect size.

Diet and exercise had significant impact on weight, BMI and WHR among the followers of the community campaign. However, more research is required for sponsorship to increase the motivation and rewards for the community campaign.