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Article
Publication date: 21 March 2023

Wesley J. Johnston

434

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Journal of Business & Industrial Marketing, vol. 38 no. 5
Type: Research Article
DOI:
ISSN: 0885-8624

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Publication date: 6 February 2009

Gill Wright and Michael Harker

382

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Marketing Intelligence & Planning, vol. 27 no. 1
Type: Research Article
DOI:
ISSN: 0263-4503

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