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11 – 20 of over 2000Eunju Suh, Matt Alhaery, Brett Abarbanel and Andrew McKenna
This study aims to examine Millennials and generational differences in online gambling activity by comparing online gambling behavior across four different generations: Silent…
Abstract
Purpose
This study aims to examine Millennials and generational differences in online gambling activity by comparing online gambling behavior across four different generations: Silent Generation, Baby Boomers, Gen Xers and Millennials.
Design/methodology/approach
The sample comprised tracked gambling data at the individual player level provided by an online casino accepting real money wagers in a major US gambling market. Attributes of gambling behavior were examined and compared across different generations using Kruskal–Wallis test and pairwise comparisons.
Findings
Generational differences were observed in 13 of the 16 behavioral variables. Millennials spent the least amount of time on gambling and exhibited the lowest scores on the number of days for slot gambling, trip length and trip frequency among all generations. However, their average table gaming volume per play day was greater than those of other generations.
Practical implications
The results of this study provide a better understanding of the generational differences in online gambling behavior. They also help casino operators and gaming machine manufacturers develop casino games and products that can appeal to different generational groups in the online gambling market.
Originality/value
Despite the on-going industry discussion about Millennials and their potential influence on the online gambling market, there appears to be a paucity of empirical research on the online gambling behavior of the Millennial generation. This study fills that gap in empirical evidence, addressing generational differences in online gambling.
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This study aims to investigate the effects of age on mobile service quality perceptions and its impact on perceived value, satisfaction and loyalty between two significant mobile…
Abstract
Purpose
This study aims to investigate the effects of age on mobile service quality perceptions and its impact on perceived value, satisfaction and loyalty between two significant mobile service user segments – Generation Y and baby boomers.
Design/methodology/approach
A multiple group structural equation modeling approach is utilized to assess the proposed model.
Findings
The results identify the mobile service quality attributes that are important to Generation Y‐ers and baby boomers. The study also finds significant differences between the two groups in terms of the effect of perceived economic and emotional value on satisfaction.
Research limitations/implications
A limitation lies in the measurement of service quality. Another limitation is different methods of data collection between two age groups. Future research is recommended to examine differences between other generations, between different ethnic groups, and other demographic variables.
Practical implications
This study strongly suggest the effect of age on mobile service perceptions and loyalty decisions. It is suggested that marketers appeal to the emotional value for Gen Y‐ers while placing an emphasis on economic value for baby boomers.
Originality/value
The proposed role of gender in loyalty decisions provides insights to marketers on how to promote their services for diverse consumer segments.
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Misty M. Bennett, Terry A. Beehr and Lana V. Ivanitskaya
The purpose of this paper is to examine work-to-family conflict and family-to-work conflict, taking into account generational cohort and life cycle stage differences.
Abstract
Purpose
The purpose of this paper is to examine work-to-family conflict and family-to-work conflict, taking into account generational cohort and life cycle stage differences.
Design/methodology/approach
Survey participants (428 employed individuals with families) represented different generations and life cycles. Key variables were work/family characteristics and centrality, work-family and family-work conflict, and age.
Findings
Generational differences in both directions were found. Gen X-ers reported the most work-family conflict, followed by Millennials and then Baby Boomers. Baby Boomers exhibited family-work conflict the most, followed by Gen X-ers, and then Millennials, a surprising finding given generational stereotypes. Some of these differences remained after controlling for children in the household (based on life cycle stage theory) and age. Millennials were highest in work centrality, whereas Baby Boomers were highest in family centrality. Employees with children ages 13-18 reported the most work-family conflict, and employees with children under the age of six reported the most family-work conflict.
Research limitations/implications
This study found that generation and children in the household make a difference in work-family conflict, but it did not support some of the common generational stereotypes. Future studies should use a time-lag technique to study generational differences. To reduce work-family conflict, it is important to consider its directionality, which varies across generations and life cycle stages.
Practical implications
This informs organizations on how to tailor interventions to help employees balance work/life demands.
Originality/value
This study is the first to simultaneously examine both generation and life cycle stage (children in the household) in regard to work-family conflict.
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Jacqueline K. Eastman and Jun Liu
This paper aims to compare the levels of status consumption for Baby Boomers, Generation X, and Generation Y (Millennials).
Abstract
Purpose
This paper aims to compare the levels of status consumption for Baby Boomers, Generation X, and Generation Y (Millennials).
Design/methodology/approach
With an email sample of 220 adult consumers living in the southeast USA, this study measures status consumption, generational cohort, and demographics.
Findings
The study finds significant differences in the level of status consumption by generational cohort. The average level of status consumption was highest for Generation Y, followed by Generation X and then Baby Boomers. In looking at the significance of these differences between individual cohorts, there was a significant difference between Generation Y and Baby Boomers. This suggests that while there are differences in the level of status consumption by generation, this difference is only significant between Generation Y and Baby Boomers. This paper then examines if this relationship between generational cohort and status consumption is impacted by demographic variables, such as gender, income, and education. The results illustrate that, holding generation constant, there is no significant relationship between gender, income, or education with status consumption. There is also no significant interaction between generational cohort and the demographic variables of gender, income, and education. This suggests that the relationship between generational cohort and status consumption is due only to generation and is not being impacted by other demographic variables.
Research limitations/implications
Limitations of the study include that it was a convenience sample of predominately white, educated, and younger adult respondents. Additional research is needed to specifically examine ethnic group differences and cohorts prior to the Baby Boomers.
Practical implications
For luxury marketers they need to consider generational cohort, rather than other demographic variables, when segmenting their market.
Originality/value
This paper addresses a gap in the literature by examining if there are differences in the motivation to consume for status based on generational cohort, focusing on the cohorts of Baby Boomers, Generation X, and Generation Y. Additionally, this paper proposes that generational cohort is a better means to segment the status consumer than other demographic variables.
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Susan Jurney, Tim Rupert and Marty Wartick
Generational theory research suggests that the arrival of the Millennial generation into adulthood will have significant effects on society because of their differing values and…
Abstract
Generational theory research suggests that the arrival of the Millennial generation into adulthood will have significant effects on society because of their differing values and attitudes. We examine whether this generation has differing perceptions of tax fairness as well as their attitudes towards tax compliance as compared to other generations by administering an instrument to a sample of 303 taxpayers, distributed approximately equally across three generational groups: Baby Boomers, Generation X, and Millennials. The results suggest that there are significant differences in the viewpoints toward vertical equity and progressive taxation among the three generations. More specifically, the Millennial generation was less likely to recommend progressive taxation than the other two generations. In addition, there were significant differences between the groups on an exchange equity question as well. However, in this situation, it was the Baby Boomers that were significantly different from the other two generations. The results also suggest that the Millennials have attitudes that are more accepting of noncompliance than both the Generation X participants and the Baby Boomer participants. However, a significant difference does not exist between the Baby Boomer participants and Generation X participants on their attitudes towards compliance.
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The purpose of this paper is to examine self-perceived employability, the factors that influence this, the chances to find a job and retirement preferences of two generations…
Abstract
Purpose
The purpose of this paper is to examine self-perceived employability, the factors that influence this, the chances to find a job and retirement preferences of two generations older workers with a low occupational status in the creative industries in the Netherlands.
Design/methodology/approach
Survey data including qualitative elements were obtained from 1,112 older workers registered in a job agency specialized in older workers. Correlations, t-tests and multiple regressions were performed to test the hypotheses, while the open questions were analyzed in a qualitative manner.
Findings
The Veteran Generation reported a higher self-rated employability than the Baby Boomer Generation, found a job quicker and also preferred to retire later than the Baby Boomer Generation. In addition, they focussed on aspects that fostered their employability. The Baby Boomers, on the other hand, stressed the importance of some barriers that hindered their employability. The Baby Boomer Generation explained how external factors like negative stereotypes and being too expensive hinder their employability and chances at the labor market.
Research limitations/implications
A limitation in the study is the use of a cross-sectional design that fails to capture the influence of the aging process.
Practical implications
In the light of the aging population, knowledge about which factors influence the employability and labor participation of older workers is necessary. More insights about the differences and similarities among the various generations in the workforce can help organizations to take important decisions about human resource policies and practices.
Originality/value
This study compared the Baby Boomer Generation to the Veteran Generation in a sector that is known for its unstable employment and hazardous working environments.
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Jaspreet Kaur, Emmanuel Mogaji, Deepti Wadera and Sangeeta Gupta
This study aims to investigate the domestic sustainable consumption practices in Indian households and the motivations to do so. These practices also contribute to environment…
Abstract
Purpose
This study aims to investigate the domestic sustainable consumption practices in Indian households and the motivations to do so. These practices also contribute to environment management and its impact on Indian society through the action of reusing, reducing and recycling of consumed products for two generations, namely, the Baby Boomer and the Generation Z.
Design/methodology/approach
An exploratory qualitative research was undertaken in which the data were collected through personal interview technique with 64 respondents including males and females from the generations of Baby Boomers and Generation Z of Indian households.
Findings
The theoretical framework of the 3R was extended to inculcate broader themes like awareness, action and motivation for the domestic sustainable activities. The findings conclude that the domestic sustainable consumption practices of Baby Boomers in India were far more advanced than their Generation Z counterparts. These two generations differed in their awareness sources, actions of sustainability and the motivations for undergoing the domestic sustainable activities. Managerial implications have been framed for organisations like start-ups, sustainable firms, government organisations and second-hand product vendors. These practices in such organisations could help in the enhancement of circular economy through the domestic waste disposal.
Practical implications
Practical implications are for organisations that can consider the domestic sustainability consumption practices while planning their strategies to maximise stakeholder satisfaction through their corporate social responsibility initiatives and create more goodwill and growth avenues for their businesses.
Originality/value
Where most of the past literature concentrates on the supply chain and manufacturing initiatives of sustainability or sustainable consumption, very few studies look at the angle of domestic sustainability initiative and how they could be linked to the initiative of circular economy. This paper fills this gap in past literature.
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This research study seeks so explore the thoughts and perspectives of Generation X aerospace engineers regarding strategies, processes, and methods to enhance the transfer of…
Abstract
Purpose
This research study seeks so explore the thoughts and perspectives of Generation X aerospace engineers regarding strategies, processes, and methods to enhance the transfer of knowledge from Baby Boomers to Generation X aerospace engineers.
Design/methodology/approach
The qualitative Delphi research method is a formalized process designed to extract opinions from a panel of experts in an anonymous and iterative manner. The strength of the technique lies in its ability to gather a diverse range of opinions in an anonymous fashion without the bias of a single individual dominating the discussion.
Findings
Data collected from the Generation X participants helped to answer the study research questions. According to the 24 Generation X study panelists, optimal knowledge transfer requires visible and participative management involvement. Management support is the core of a knowledge‐sharing culture that fosters open and honest communication, respectful and trusting relationships, effective mentoring relationships, dynamic team environments, co‐location of team members, and a technology infrastructure. Synthesis of the data results from all survey rounds assisted in the creation of a knowledge transfer model.
Research limitations/implications
The first limitation is the sample size. Another limitation was the predominantly male demographic within the aerospace community. The study did not involve any attempt to examine different perspectives based on race, gender, or geographic location. The scope of the research questions asked and the research methodology employed to extract thoughts, feelings, and perspectives from the Delphi panelists limited the study.
Originality/value
The study is unique because it offers the perspective of a population critical to the survival of organizational knowledge within the aerospace community, the Generation X engineers. The contributions of the study may provide leaders with knowledge transfer methods, strategies, and processes to mitigate knowledge transfer barriers, create an optimal knowledge transfer domain, and facilitate intergenerational knowledge transfer.
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Nancy Horak Randall, Sue Carroll Pauley and Aaron B. Culley
Baby boomers are now the fastest growing group of adopters of social media. This research uses qualitative research methodologies to understand the factors influencing adoption…
Abstract
Baby boomers are now the fastest growing group of adopters of social media. This research uses qualitative research methodologies to understand the factors influencing adoption and use of social media and other emergent technologies by baby boomer and silent generation women. Life Course Perspectives (especially as combined with either Role Theory and/or Social Exchange Theory), and Family Systems Theory provide a strong basis for considering reciprocal socialization as an important dynamic in relationships between different generations, specifically within families. This research reveals and examines a particular form of reciprocal socialization between family members, the process of social media adoption. Using a convenience sample of 28 women born before 1963, we examine the characteristics of women who use computers, and more specifically who use social networking sites and other forms of emergent technology such as Skype. We also investigate the familial and social factors that women report as contributing to their adoption of social media. Women report that children, specifically daughters, strongly influence their decision to use social media such as Facebook. Women who do not use social media are found to either report lack of interest or perceived lack of ability to negotiate new technology, or to indicate that use of social media is unnecessary to them due to the spatial proximity of their families.
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Rebecca Leach, Chris Phillipson, Simon Biggs and Annemarie Money
The ‘baby‐boom’ generation has emerged as a significant group in debates focusing on population change. The demographic context concerns the increase in the birth rate across…
Abstract
The ‘baby‐boom’ generation has emerged as a significant group in debates focusing on population change. The demographic context concerns the increase in the birth rate across industrialised countries from the mid‐1940s through to the mid‐1960s. From a sociological perspective, boomers have been viewed as a group with distinctive experiences that set them apart from previous generations. In the UK context, however, there have been relatively few detailed studies of the characteristics of the boomer generation and, in particular, that of first‐wave boomers (born between 1945 and 1954) now entering retirement. This article draws on a research project exploring changes in consumption and identity affecting this cohort. The paper reviews some of the key social and demographic changes affecting this group, highlighting a mixture of continuities and discontinuities over previous cohorts. The article concludes with an assessment of the value of sociological research for furthering understanding of the baby‐boomer generation.
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