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Article

Publication date: 31 October 2008

2008 Awards for Excellence

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499

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Journal of Consumer Marketing, vol. 25 no. 7

Type: Research Article

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ISSN: 0736-3761

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Book part

Publication date: 15 March 2021

Index

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Gender and Generations: Continuity and Change

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ISBN: 978-1-80071-033-7

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Article

Publication date: 21 March 2008

Baby Boomers and Their Parents: Surprising Findings about Their Lifestyles, Mindsets, and Well‐being

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Journal of Consumer Marketing, vol. 25 no. 2

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 1 April 2006

Advertising to Baby Boomers

Joyce M. Wolburg

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954

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Journal of Consumer Marketing, vol. 23 no. 3

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 8 May 2007

Boom. Marketing to the Ultimate Power Consumer – The Baby Boomer Woman

Traci Warrington

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572

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Journal of Consumer Marketing, vol. 24 no. 3

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 30 January 2007

Boom

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252

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Journal of Consumer Marketing, vol. 24 no. 1

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 6 November 2007

Marketing to Leading Edge Baby Boomers: Perceptions, Principles, Practices, Predictions

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836

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Journal of Consumer Marketing, vol. 24 no. 7

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 9 September 2013

Baby boomers are retiring, but not fading away

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74

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Quality in Ageing and Older Adults, vol. 14 no. 3

Type: Research Article

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ISSN: 1471-7794

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Article

Publication date: 1 July 2002

The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents

Patricia Knowles

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1036

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Journal of Consumer Marketing, vol. 19 no. 4

Type: Research Article

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ISSN: 0736-3761

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Book part

Publication date: 15 February 2018

Index

Eddy S. Ng, Sean T. Lyons and Linda Schweitzer

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Generational Career Shifts

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ISBN: 978-1-78714-583-2

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