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Presents the scientific methodology from the enlarged cybernetical perspective that recognizes the anisotropy of time, the probabilistic character of natural laws, and the entry that the incomplete determinism in Nature opens to the occurrence of innovation, growth, organization, teleology communication, control, contest and freedom. The new tier to the methodological edifice that cybernetics provides stands on the earlier tiers, which go back to the Ionians (c. 500 BC). However, the new insights reveal flaws in the earlier tiers, and their removal strengthens the entire edifice. The new concepts of teleological activity and contest allow the clear demarcation of the military sciences as those whose subject matter is teleological activity involving contest. The paramount question “what ought to be done”, outside the empirical realm, is embraced by the scientific methodology. It also embraces the cognitive sciences that ask how the human mind is able to discover, and how the sequence of discoveries might converge to a true description of reality.

Modern scholars of the history of economic thought recognise that John Bates Clark’s earlier works bear far less formal abstraction and, instead, fervently appeal for economic reforms that are inspired by Protestant ethics and German Historicism. After the violent Haymarket incident in Chicago in 1886, Clark is assumed to have entirely dismissed his preoccupation with social reforms and ethics. We provide a counterpoint to this common understanding by finding out that Clark’s originally ethical impetus persists throughout his writings beyond Haymarket. The striking parallelism of his earlier ideas on moral progress and the role of Protestant ethics herein and his later model of natural evolution and entrepreneurial change allow us to characterise Clark’s economics as persistently reformative in character. Further, his application of marginalism must not be understood as purely deductive analysis. Instead, it shows the ideal of an economy that performs analogously to a coherent organism. Clark’s theory of value and distribution is found to build substantially on his reformative claim that the American economy should be founded on a principle of equal and voluntary exchange. This republican idea of the economy is integrated into an ontological reflection of the very preconditions of social wealth.

The Equal Pay Act 1970 (which came into operation on 29 December 1975) provides for an “equality clause” to be written into all contracts of employment. S.1(2) (a) of the 1970 Act (which has been amended by the Sex Discrimination Act 1975) provides:

Explores critically the economic thought of Norbert Wiener with special reference to automatization, of which he was the father and philosopher. Considers the concept and theory in economic science and Wiener’s economics as an axiological science. Examines long‐time and short‐time (contest‐free) economic analysis as discussed by Wiener. Further considerations include the analysis of contest and Wiener’s militarology. Automatization is given special reference and Wiener’s analysis is presented and the humane resolution of the problem discussed. Wienierian ideas are further examined and related to the human condition in a final section: The mandate of heaven.

A striking feature of Jaques' work is his “no nonsense” attitude to the “manager‐subordinate” relationship. His blunt account of the origins of this relationship seems at first sight to place him in the legalistic “principles of management” camp rather than in the ranks of the subtler “people centred” schools. We shall see before long how misleading such first impressions can be, for Jaques is not making simplistic assumptions about the human psyche. But he certainly sees no point in agonising over the mechanism of association which brings organisations and work‐groups into being when the facts of life are perfectly straightforward and there is no need to be squeamish about them.

The basis of human creation lays the foundation for altruism. Babies, be they human or animal are born helpless. Their very survival depends on the love and affection that are already embedded in the hearts of mothers. No amount of selfish attitude of mothers, not at least from short life span, can help in the growth of their off‐springs. One can argue that it is the self‐interested motive of the parents and most particularly the mothers of getting supports in their old days that drives them to be altruistic rather than selfish. Being altruistic means undertaking a lot of sacrifice in terms of personal pleasure and happiness merely for seeing pleasure and happiness in others regardless of any human bondage. An egoistic person, on the other hand, would never care for others. Personal level satisfaction only dominates the mind of an extremely egoistic or self‐centered man.

The human family lays the foundation for altruism. All babies be they human or animal are born helpless. Their very survival depends on the love and affection that are already embedded in the hearts of mothers (Choudhury, 1995, vol. 2). No amount of selfish attitude of mothers, not at least from short life span, can help in the growth of their off‐springs. One can argue that it is the self‐interested motive of the parents and most particularly the mothers of getting supports in their old days that drives them to be altruistic rather than selfish. Being altruistic means undertaking a lot of sacrifice in terms of personal pleasure and happiness merely for seeing pleasure and happiness in others regardless of any human bondage. An egoistic person, on the other, would never care for others. Personal level satisfaction only dominates the mind of an extremely egoistic or self‐centered man.

David Gordon’s early work included a focus on cities and their role in capitalist development, but he didn’t complete or publish an ambitious project called CAPITALopolis. Gordon instead developed a framework linking Marxian insights with historical analysis of institutional impact and change through his social structures of accumulation framework. Subsequent mainstream and radical urban analyses didn’t use Gordon’s work, but his early writings are consistent with his passion for fighting racial and economic inequality, and understanding those forces systematically as part of the history and logic of capitalism.

Resurgent interest in the life and work of the Italian Cambridge economist Piero Sraffa is leading to New Directions in Sraffa Scholarship. This chapter introduces readers to some of these developments. First and perhaps foremost is the fact that as of September 2016 Sraffa’s archival material has been uploaded onto the website of the Wren Library, Trinity College, Cambridge University, as digital colour images; this chapter introduces readers to the history of these events. This history provides sharp relief on the extant debates over the role of the archival material in leading to the final publication of Production of Commodities by Means of Commodities, and readers are provided a brief sketch of these matters. The varied nature of Sraffa scholarship is demonstrated by the different aspects of Sraffa’s intellectual legacy which are developed and discussed in the various entries of our Symposium. The conclusion is reached that we are on the cusp of an exciting phase change of tremendous potential in Sraffa scholarship.

This study explores the relationship between brand image and brand equity in the context of sports sponsorship. Keller's (1993, 2003) customer-based brand equity models are the conceptual inspiration for the research, with Faircloth, Capella, and Alford's (2001) conceptual model – adapted from the work of Aaker (1991) and Keller (1993) – the primary conceptual model. The study focuses on the sponsorship relationship between the New Zealand All Blacks and their major sponsor and co-branding partner, adidas. The sporting context for the study was the 2003 Rugby World Cup held in Australia. Data were collected from two independent samples of 200 respondents, utilizing simple random sampling procedures. A bivariate correlation analysis was undertaken to test whether there was any correlation between changes in adidas' brand image and adidas' brand equity as a result of the All Blacks' performance in the 2003 Rugby World Cup. Results support the view that Keller (1993, 2003) proposes that brand image is antecedent to the brand equity construct. Results are also consistent with the findings of Faircloth et al. (2001) that brand image directly impacts brand equity.