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Book part
Publication date: 13 July 2011

V. Kumar

Over the past 25 years as a marketing academic, I have been fortunate to have collaborated with various researchers and firms and have contributed to the advancement of…

Abstract

Over the past 25 years as a marketing academic, I have been fortunate to have collaborated with various researchers and firms and have contributed to the advancement of the marketing field. This is a review article that tracks my progress through these years that has led me to explore different areas of marketing, thereby shaping me as a researcher and an academic. As I see now, all of my research work can be viewed from a decision-making point of view – decisions that marketers can make either at the market, brand/firm/store, or the customer level. These decisions have in turn been transformed into strategies or tactics leading up to successful implementations and improved bottom-line results. The development of strategies/tactics and successful implementations can be seen in nearly 10 areas of research that I have involved myself in. This article also highlights how my research studies have contributed and advanced the creation of knowledge in each of these research areas.

Details

Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
ISBN: 978-0-85724-897-8

Book part
Publication date: 29 August 2022

Aaditeshwar Seth

Abstract

Details

Technology and (Dis)Empowerment: A Call to Technologists
Type: Book
ISBN: 978-1-80382-393-5

Article
Publication date: 8 February 2021

Ouadie Koubaiti, Said EL Fakkoussi, Jaouad El-Mekkaoui, Hassan Moustachir, Ahmed Elkhalfi and Catalin I. Pruncu

This paper aims to propose a new boundary condition and a web-spline basis of finite element space approximation to remedy the problems of constraints due to homogeneous…

Abstract

Purpose

This paper aims to propose a new boundary condition and a web-spline basis of finite element space approximation to remedy the problems of constraints due to homogeneous and non-homogeneous; Dirichlet boundary conditions. This paper considered the two-dimensional linear elasticity equation of Navier–Lamé with the condition CAB. The latter allows to have a total insertion of the essential boundary condition in the linear system obtained; without using a numerical method as Lagrange multiplier. This study have developed mixed finite element; method using the B-splines Web-spline space. These provide an exact implementation of the homogeneous; Dirichlet boundary conditions, which removes the constraints caused by the standard; conditions. This paper showed the existence and the uniqueness of the weak solution, as well as the convergence of the numerical solution for the quadratic case are proved. The weighted extended B-spline; approach have become a much more workmanlike solution.

Design/methodology/approach

In this paper, this study used the implementation of weighted finite element methods to solve the Navier–Lamé system with a new boundary condition CA, B (Koubaiti et al., 2020), that generalises the well-known basis, especially the Dirichlet and the Neumann conditions. The novel proposed boundary condition permits to use a single Matlab code, which summarises all kind of boundary conditions encountered in the system. By using this model is possible to save time and programming recourses while reap several programs in a single directory.

Findings

The results have shown that the Web-spline-based quadratic-linear finite elements satisfy the inf–sup condition, which is necessary for existence and uniqueness of the solution. It was demonstrated by the existence of the discrete solution. A full convergence was established using the numerical solution for the quadratic case. Due to limited regularity of the Navier–Lamé problem, it will not change by increasing the degree of the Web-spline. The computed relative errors and their rates indicate that they are of order 1/H. Thus, it was provided their theoretical validity for the numerical solution stability. The advantage of this problem that uses the CA, B boundary condition is associated to reduce Matlab programming complexity.

Originality/value

The mixed finite element method is a robust technique to solve difficult challenges from engineering and physical sciences using the partial differential equations. Some of the important applications include structural mechanics, fluid flow, thermodynamics and electromagnetic fields (Zienkiewicz and Taylor, 2000) that are mainly based on the approximation of Lagrange. However, this type of approximation has experienced a great restriction in the level of domain modelling, especially in the case of complicated boundaries such as that in the form of curvilinear graphs. Recently, the research community tried to develop a new way of approximation based on the so-called B-spline that seems to have superior results in solving the engineering problems.

Details

Engineering Computations, vol. 38 no. 7
Type: Research Article
ISSN: 0264-4401

Keywords

Article
Publication date: 15 July 2021

Ramneek Sidhu and Mayank Kumar Rai

This paper aims to present the edge scattering dominant circuit modeling. The effect of crosstalk on gate oxide reliability (GOR), along with the mitigation using…

Abstract

Purpose

This paper aims to present the edge scattering dominant circuit modeling. The effect of crosstalk on gate oxide reliability (GOR), along with the mitigation using shielding technique is further studied.

Design/methodology/approach

An equivalent distributed Resistance Inductance Capacitance circuit of capacitively coupled interconnects of multilayer graphene nanoribbon (MLGNR) has been considered for T Simulation Program with Integrated Circuit Emphasis (TSPICE) simulations under functional and dynamic switching conditions. Complementary metal oxide semiconductor driver transistors are modeled by high performance predictive technology model that drive the distributed segment with a capacitive load of 0.001 fF, VDD and clock frequency as 0.7 V and 0.2 GHz, respectively, at 14 nm technology node.

Findings

The results reveal that the crosstalk induced delay and noise area are dominated by the overall mean free path (MFP) (i.e. including the effect of edge roughness induced scattering), in contrary to, acoustic and optical scattering limited MFP with the temperature, width and length variations. Further, GOR, estimated in terms of average failure rate (AFR), shows that the shielding technique is an effective method to minimize the relative GOR failure rate by, 0.93e-7 and 0.7e-7, in comparison to the non-shielded case with variations in interconnect’s length and width, respectively.

Originality/value

Considering realistic circuit modeling for MLGNR interconnects by incorporating the edge roughness induced scattering mechanism, the outcomes exhibit more penalty in terms of crosstalk induced noise area and delay. The shielding technique is found to be an effective mitigating technique for minimizing AFR in coupled MLGNR interconnects.

Details

Circuit World, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0305-6120

Keywords

Article
Publication date: 10 October 2016

V. Raja Sreedharan and R. Raju

The purpose of this paper is to review Lean Six Sigma (LSS) literature and report different definitions, demographics, methodologies and industries.

3954

Abstract

Purpose

The purpose of this paper is to review Lean Six Sigma (LSS) literature and report different definitions, demographics, methodologies and industries.

Design/methodology/approach

This paper highlights various definitions by different researchers and practitioners. A total of 235 research papers has been reviewed for the LSS theme, research methodology adopted, type of industry, author profile, country of research and year of publication.

Findings

From the review, four significant LSS classifications were identified that deal with the spread of LSS in different industries followed by observation for classification.

Practical implications

LSS is a strategy for success, but it did not examine its presence in various Industries. From this paper, readers can understand the quantum of its spread before implementing LSS. For academicians, it will be a comprehensive list of papers for research.

Originality/value

This paper reviews 235 research papers for their year, author profile, research methodology and type of industry. Various characteristics of LSS definitions and their theme are also reviewed.

Details

International Journal of Lean Six Sigma, vol. 7 no. 4
Type: Research Article
ISSN: 2040-4166

Keywords

Article
Publication date: 13 October 2021

Linda D. Hollebeek, Tripti Ghosh Sharma, Ritesh Pandey, Priyavrat Sanyal and Moira K. Clark

In recent years, customer engagement (CE) with brands, which has been shown to yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a…

2193

Abstract

Purpose

In recent years, customer engagement (CE) with brands, which has been shown to yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a prominent position in brand management research and practice. Correspondingly, scholars have explored CE’s conceptualization, operationalization and its nomological networks as informed by different theoretical perspectives. However, in spite of important advances, the knowledge structure of the overall corpus of CE research remains tenuous. Therefore, the purpose of this paper is to explore the intellectual structure of CE research.

Design/methodology/approach

Based on this gap, this study deploys bibliometric and network analysis to map CE’s literature-based landscape. Using bibliometric analysis, important CE-publishing journals, authors and influential CE articles (2005–2020) are uncovered. Using network analysis, prominent CE themes are also unearthed.

Findings

The results document key CE-publishing journals and authors and their respective contributions to the literature. Five CE themes are also identified, including CE measurement/methods, online CE, CE’s value co-creating capacity, CE conceptualization and customer/consumer brand engagement. Further, an agenda for future CE research is provided based on the presented network analysis results.

Practical implications

The reported findings generate important implications for brand managers. For example, the identified critical role of online (vs offline) CE offers a range of strategic opportunities, as outlined.

Originality/value

This paper offers a pioneering bibliometric and network analysis of the CE literature, thus mapping the field. From the identified CE themes, important avenues for further CE research are also identified.

Details

Journal of Product & Brand Management, vol. 31 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Book part
Publication date: 28 March 2022

C. Ganeshkumar, Arokiaraj David and D. Raja Jebasingh

The objective of this research work is to study the artificial intelligence (AI)-based product benefits and problems of the agritech industry. The research variables were…

Abstract

The objective of this research work is to study the artificial intelligence (AI)-based product benefits and problems of the agritech industry. The research variables were developed from the existing review of literature connecting to AI-based benefits and problems, and 90 samples of primary data from agritech industry managers were gathered using a survey of a well-structured research questionnaire. The statistical package of IBM-SPSS 21 was utilized to analyze the data using the statistical techniques of descriptive and inferential statistical analysis. Results show that better information for faster decision-making has been ranked as the topmost AI benefit. This implies that the executives of agritech units have a concern about the quality of decisions they make and resistance to change from employees and internal culture has been ranked as the topmost AI problem.

Abstract

Details

Marketing Accountability for Marketing and Non-marketing Outcomes
Type: Book
ISBN: 978-1-83867-563-9

Article
Publication date: 8 December 2021

Uday Salunkhe, Bharath Rajan and V. Kumar

Global crises create an environment that is characterized by a fight for survival by countries, companies and citizens. While firms have adopted business initiatives to…

Abstract

Purpose

Global crises create an environment that is characterized by a fight for survival by countries, companies and citizens. While firms have adopted business initiatives to ensure survival in a global crisis, many measures are geared toward preventing customer churn, declining revenues and eroding market share. Such short-term focus raises an important question regarding long-term survival – how can firms survive a global crisis? The purpose of this study is to investigate how firms can survive a global crisis.

Design/methodology/approach

This study considers pandemics as the study context and uses a triangulation methodology (past research, managerial insights and popular press articles) to advance the organizing framework. Using the process study approach, the proposed framework recognizes the onset characteristics of a global crisis with a focus on pandemics and the government actions that reflect the pandemic onset. The framework also identifies a logical order of three marketplace reactions to the pandemic – management response, consumer response and critical business transformations that ultimately lead to firm survival – and advances related research propositions of such reactions.

Findings

By deploying critical business transformations, firms can ensure firm survival in a pandemic by fostering engagement with customers, employees and resources. Additionally, the moderators that influence the relationships between (1) management response and critical business transformations, (2) consumer response and critical business transformations, and (3) critical business transformations and firm survival are identified. Finally, this study presents an agenda for future research.

Research limitations/implications

To the authors' best knowledge, this is the first study to adopt an interdisciplinary approach to study firm survival in a global crisis such as a pandemic. This study answers the call for more research to the growing field of pandemic research in the areas of marketing research and marketing strategy.

Practical implications

The learnings from this study can help firms on what to anticipate and how to respond in a crisis such as a pandemic.

Social implications

Societal welfare is accounted for as firms plan to deal with a crisis.

Originality/value

This is the first study to propose a strategic framework to deal with a crisis that is largely unanticipated where the duration and the impact is not predictable.

Details

International Marketing Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 24 August 2021

Stuti Tandon, Vijay Kumar and V.B. Singh

Code smells indicate deep software issues. They have been studied by researchers with different perspectives. The need to study code smells was felt from the perspective…

Abstract

Purpose

Code smells indicate deep software issues. They have been studied by researchers with different perspectives. The need to study code smells was felt from the perspective of software industry. The authors aim to evaluate the code smells on the basis of their scope of impact on widely used open-source software (OSS) projects.

Design/methodology/approach

The authors have proposed a methodology to identify and rank the smells in the source code of 16 versions of Apache Tomcat Software. Further, the authors have analyzed the categorized smells by calculating the weight of the smells using constant weights as well as Best Worst Method (BWM). Consequently, the authors have used Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) to determine the rank of versions using constant weights as well as BWM.

Findings

Version 1 of Apache Tomcat has least smell, and version 8 is reported to contain the maximum code smells. Notable differences in both the cases during the trend analysis are reported by the study. The findings also show that increase is observed in the number of code smells with the release of newer versions. This increment is observed till version 8, followed by a subtle marked depreciation in the number of code smells in further releases.

Originality/value

The focus is to analyze smells and rank several versions of Apache Tomcat, one of the most widely used software for code smell study. This study will act as a significant one for the researchers as it prioritizes the versions and will help in narrowing down the options of the software used to study code smell.

Details

International Journal of Quality & Reliability Management, vol. 39 no. 3
Type: Research Article
ISSN: 0265-671X

Keywords

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