Marketing intelligence is seen as a vital part of any organisation's ability to compete now and in the future. It is established through “procedures and sources used by executives to obtain their everyday information about pertinent developments in the marketing environment” (Kotler, 1984). The detail discussed here considers how Du Pont UK executives can improve their knowledge of their marketing environment so as to enable them to make more effective strategic decisions in the future. To do this, they need information, but they also need to reveal by analysis the messages this information contains — in fact, their goal — i.e. marketing intelligence.
This is an instructive account of how Du Pont UK changed from being a product‐driven organisation to a customer‐driven one in order to maintain its competitive position; a move that was achieved by improving the company′s network of marketing intelligence. The article examines how Du Pont UK′s executives improved their knowledge of information in their particular environments, enabling them to compete more effectively in the future.
This chapter describes the disordered eating in sport problem and provides a critical overview of research in the area. It offers specific insights into how cultural…
This chapter describes the disordered eating in sport problem and provides a critical overview of research in the area. It offers specific insights into how cultural practices in elite sport may be implicated.
In contrast to dominant medical perspectives, disordered eating in sport is discussed as a product of high-performance cultural contexts. The ways that practice commonplace in elite sport might contribute to disordered eating onset and maintenance are described. In turn, I also consider the experiential struggles of athletes with eating disorders and how this relates to dominant discourses in elite sport.
Elite sport culture, with its emphasis on surveillance, sacrifice, and success, reinforces disordered eating practices. Much of what is conventionally considered disordered eating, can be normalized when situated in the context of high-performance sport. Nevertheless, when functional disordered eating slides into mental illness, the mental toughness ethos works to silence and stigmatize athletes.
Research must broaden its focus to explore how social practices in elite sport normalize disordered eating and how prevention approaches can become more culturally informed and less individually driven.
Marketing information systems have usually been analysed in terms of market research, market intelligence and computerised modelling and analysis systems. Both empirical and theoretical studies are making it increasingly clear that this approach is inadequate, especially as it takes too little account of the role of organisation design methods and environmental contingencies in marketing information processing. A new approach is suggested which draws on these areas to provide guidelines for research and intervention into marketing information flows. Exploratory case studies of three diverse organisations broadly confirmed this new approach, opening the way for further empirical work.