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This study aims to fill a gap in the literature. The notion of giveaways/free has not been well addressed in management history literature and arguably is a valuable contribution in that it has a strategic dimension.

This paper is conceptual. It is a structured survey of ideas/opinions about the notion of “free” in commercial endeavor. The survey is organized largely from a historical perspective.

Several categories of “free” are delineated and placed into a historical and strategic context.

The work has strategic implications and lays out a new research agenda for management historians.

The United Kingdom (UK) construction sector is transforming with increasing confidence in offsite construction (OSC) solutions following its accrued benefits. To sustain this momentum, exploring viable strategies to promote successful OSC implementation is a top priority. This paper aims to identify and establish interrelationships and logical dependencies of critical success factors (CSFs) for implementing OSC on building projects in the UK.

This study utilised a qualitative research approach. Following a critical review of extant literature, brainstorming and focus group sessions were carried out with OSC experts in the UK construction industry to identify and contextualise CSFs for OSC implementation. Interpretive structural modelling (ISM) and matrix impact cross-reference multiplication applied to a classification (MICMAC) were used to analyse and model the interrelationships between the contextualised CSFs.

The study identified eighteen CSFs for implementing OSC on projects in the UK positioned on seven hierarchical levels and clustered into dependent, linkage and independent factors. The top five CSFs established were client commitment, top management support, adequate OSC knowledge and experience, flexible leadership and flexible business models. These were located at the base of the ISM model, possessing the highest driving powers in facilitating the successful implementation of OSC on projects.

This study established a hierarchical interrelationship and the importance of the CSFs influencing the successful implementation of OSC. This would assist OSC clients and project teams in identifying and prioritising particular areas for strategic actions, which offer advantages in pursuing successful OSC project outcomes in the UK. Previous research on OSC implementation in the UK had not examined CSFs' interrelationships.

Advertising clutter has fueled the rise of nontraditional advertising methods. The current study, conducted in India, adopted the consumer socialization framework to assess product placement attitudes and behaviors.

A questionnaire-based survey was conducted to gauge consumers' responses to product placements. Structural equation modeling (SEM) was applied to analyze the relationship between different variables.

The results revealed that young Indian adults are positive about product placements as they believe that incorporating brands into the content adds realism. The authors found that socialization agents significantly impact viewers' attitudes toward product placements which in turn influence their purchase intentions. The authors also found that product acceptability impacts consumers' purchase intentions.

This paper provides important insights into consumers' perceptions of product placements. Based on the findings, marketers can formulate effective product placement strategies.

Most of the studies existing in this area have been conducted in the developed markets except a few which have been conducted in the emerging markets. Hence, the present study is an attempt to fill this research gap. This study is among the first to establish a relationship between product acceptability and consumers' purchase intentions.

With the rapid development of technology, 360° panorama on mobile as a very convenient way to present virtual reality has brought a new shopping experience to consumers. Usually, consumers get product information through virtual annotations in 360° panorama and then make a series of shopping behaviors. The visual design of virtual annotation significantly influences users' online visual search for product information. This study aims to investigate the influence of the visual design of virtual annotation on consumers' shopping experience in the online shopping interface of 360° panorama.

A 2 × 3 between-subject design was planned to help explore whether different display model of annotation (i.e. negative polarity and positive polarity) and different background transparency of annotation (i.e. 0% transparency, 25% transparency and 50% transparency) may affect users' task performance and their subjective evaluations.

(1) Virtual annotations with different background transparency affect user performance, and transparency has better visual search performance. (2) Virtual annotation background display mode may affect the user operation performance; the positive polarity of the virtual annotation is more convenient for the users' visual searching for product information. (3) When the annotation background transparency is opaque or semi-transparent, the negative polarity display is more favorable to the users' visual search. However, this situation is reversed when the annotation background transparency is 25%. (4) Participants preferred the presentation of positive polarity virtual annotations. (5) Regarding the degree of willingness to use and ease of understanding, participants preferred the negative polarity display for 0% background transparency or 50% background transparency. However, the opposite result was obtained for 25% background transparency.

The findings generated from the research can be a good reference for the development of virtual annotation visual design for mobile shopping applications.

1. Virtual annotation background transparency and background display mode are two essential attributes of 360° panoramas.

2. This study examined how virtual annotation background transparency and background display mode influence user performance and experience.

3. It is recommended to use a translucent or opaque annotation background with a negative polarity display.

4. Virtual annotation presentation with 25% background transparency facilitates consumer searching and comparison of product information.

5. Users prefer a positive polarity annotation display.

Virtual annotation background transparency and background display mode are two essential attributes of 360° panoramas.

This study examined how virtual annotation background transparency and background display mode influence user performance and experience.

It is recommended to use a translucent or opaque annotation background with a negative polarity display.

Virtual annotation presentation with 25% background transparency facilitates consumer searching and comparison of product information.

Users prefer a positive polarity annotation display.

In this chapter, the authors contribute toward building a better understanding of farmers’ responses to behavioral drivers of land-use decision by establishing an alternative analytical procedure, which can overcome various drawbacks suffered by methods currently used in existing studies. Firstly, our procedure makes use of spatially high-resolution data, so that idiosyncratic effects of physical environment drivers, e.g., soil textures, can be explicitly modeled. Secondly, we address the well-known censored data problem, which often hinders a successful analysis of land-use shares. Thirdly, we incorporate spatial error dependence (SED) and heterogeneity in order to obtain efficiency gain and a more accurate formulation of variances for the parameter estimates. Finally, the authors reduce the computational burden and improve estimation accuracy by introducing an alternative generalized method of moments (GMM)–quasi maximum likelihood (QML) hybrid estimation procedure. The authors apply the newly proposed procedure to spatially high-resolution data in England and found that, by taking these features into consideration, the authors are able to formulate conclusions about causal effects of climatic and physical environment, and environmental policy on land-use shares that differ significantly from those made based on methods that are currently used in the literature. Moreover, the authors show that our method enables derivation of a more effective predictor of the land-use shares, which is utterly useful from the policy-making point of view.

Using 13 major Indian state-level data of the rural sector, covering the period 2004–2005 to 2011–2012 and by estimating a simultaneous-panel model employing Baltagi's Instrumental-Variable EC2SLS estimation method, this chapter contributes to the literature by establishing: (i) the simultaneous dependence between female labor force participation rate (FLFPR) and female health status as measured by female life expectancy (FLE), (ii) the negative impact of outdoor air pollution as measured by prevalence of SPM, SO₂, and NO₂ on FLE, and (iii) the interaction among different demographic factors in determining both FLFPR and FLE. The interaction effect of air pollution with (i) economic growth and (ii) poverty (POV) on FLE is negative implying that the partial effect of a change in growth (POV) depends on air pollution level. Thus reduction in air pollution will increase FLE and hence FLFPR, as the simultaneous positive dependence between FLFPR and FLE is supported. The interaction effect of women's political power and education on rural FLFPR is significant and nonlinear with positive marginal effect. Thus the partial effect of a change in women's political power on FLFPR will in turn depend on level of education and vice versa. The positive impact of other demographic factors like (i) education, (ii) female leader, (iii) POV, and (iv) urbanization on FLFPR and (a) education, (b) female household head, (c) female leader, (d) sex ratio, and (e) growth on FLE are apparent. However, the household size significantly and negatively affects FLFPR.

This study aims to examine the phenomenon of self-perceived age (SPA) identity for Generation X (GenX) women in the UK. Squeezed between the more ubiquitous “boomer” and “millennial” cohorts, and now with both gender and age stigma-related challenges, this study looks to provide insights for understanding this group for marketing.

This study adopts an existential phenomenological approach using a hybrid structured/hermeneutic research design. Data is collected using solicited diary research (SDR) that elicits autoethnographic insights into the lived experiences of GenX women, these in the context of SPA.

For this group, the authors find age a gendered phenomenon represented via seven “age frames”, collectively an “organisation of experience”. Age identity appears not to have unified meaning but is contingent upon individuals and their experiences. These frames then provide further insights into how diarists react to the stigma of gendered ageism.

SDR appeals to participants who like completing diaries and are motivated by the research topic. This limits both diversity of response and sample size, but coincidentally enhances elicitation potential – outweighing, the authors believe, these constraints. The sample comprises UK women only.

This study acknowledges GenX women as socially real, but from an SPA perspective they are heterogeneous, and consequently distributed across many segments. Here, age is a psychographic, not demographic, variable – a subjective rather than chronological condition requiring a nuanced response from marketers.

To the best of the authors’ knowledge, this is the first formal study into how SPA identity is manifested for GenX women. Methodologically, this study uses e-journals/diaries, an approach not yet fully exploited in marketing research.

Homelessness has many causes and also is stigmatized in the United States, leading to much misunderstanding of its causes and what policy solutions may ameliorate the problem. The problem is of course getting worse and impacting many communities far removed from the West Coast cities the authors examine in this study. This analysis examines the socioeconomic variables influencing homelessness on the West Coast in recent years. The authors utilize a panel fixed effects model that explicitly includes measures of healthcare access and availability to account for the additional health risks faced by individuals who lack shelter. The authors estimate a spatial error model (SEM) in order to better understand the impacts that systemic shocks, such as the COVID-19 pandemic, have on a variety of factors that directly influence productivity and other measures of welfare such as income inequality, housing supply, healthcare investment, and homelessness.

The purpose of this study is to examine the predictors of product placement acceptance in social networking sites (SNSs) and the mediating role of consumer materialism in the relationship between SNSs usage frequency and product placement acceptance.

A survey was conducted with a structured questionnaire for a sample of 327 SNSs users in Sri Lanka. The collected data were analyzed using partial least squares–structural equation modeling with Smart PLS to test the hypotheses derived.

The results of this study revealed that SNSs usage frequency and consumer materialism positively predict the acceptance of product placement in SNSs and materialism partially mediates the relationship between SNSs usage frequency and product placement acceptance in SNSs.

This study fills the gap in the existing literature by finding the factors that predict the acceptance of product placement in SNSs and the mediation effect of consumer materialism in the relationship between SNSs usage frequency and acceptance of product placement in SNSs.