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Article
Publication date: 10 August 2020

Daniel Moscovici, Rana Rezwanul, Radu Mihailescu, Jeff Gow, Adeline Alonso Ugaglia, Lionel Valenzuela and Azzurra Rinaldi

This study aims to analyze the wine industry’s response to changing societal attitudes towards the environment. Environmental considerations are now an increasingly…

Abstract

Purpose

This study aims to analyze the wine industry’s response to changing societal attitudes towards the environment. Environmental considerations are now an increasingly important factor in both production and purchasing behavior. While many eco-certifications exist, there is still consumer confusion between the multitude of eco wine certifications, lack of clarity about what consumers think about the wines, and not enough data about their willingness to pay (WTP) for these environmental characteristics.

Design/methodology/approach

This study clarifies what the various wine eco certifications are, quantifies consumer knowledge and ascertains their WTP for five environmental or sustainable wine certifications, namely, biodynamic, fair trade, organic, natural and sustainable. The authors surveyed 456 wine drinkers in the USA.

Findings

The authors found that millennials, women, unmarried individuals, those purchasing eco-certified foods, low-income individuals and those looking to celebrate a special occasion have a higher WTP for eco-certified wines compared to respondents who are older, male, married, do not buy eco-certified goods, have higher incomes and are purchasing the wine for a regular occasion. They recommend marketing and targeting those in the former group for environmental or sustainable wines.

Originality/value

The study is the only research project, of this kind, to evaluate five types of eco-certifications for wine in a single WTP analysis.

Details

International Journal of Wine Business Research, vol. 33 no. 2
Type: Research Article
ISSN: 1751-1062

Keywords

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Book part
Publication date: 11 June 2021

Juliet Chipumuro, Radu Mihailescu and Azzurra Rinaldi

Purpose: The purpose of the chapter lies in identifying the challenges that female employees in the South African hospitality industry will face in the context of the…

Abstract

Purpose: The purpose of the chapter lies in identifying the challenges that female employees in the South African hospitality industry will face in the context of the economic impact of the COVID-19 lockdown.

Design: With this aim, we developed a questionnaire that has been filled by 101 hospitality professionals in order to explore the work security and perceived opportunities of people working in hospitality in South Africa.

Findings: Our findings confirm that South African women feel more uncertainty about their occupational future and are more afraid that they will not find a job within the tourism sector, even though it is one of the sectors where female employment is higher.

Research Limitations: The study was limited by the lack of literature regarding impact on gender disparities due to lockdown and the relative short period of time during which the data were collected. We recommend that future research should measure long-term effects of COVID-19 pandemic on this issue.

Practical/Social Implications: In order to alleviate the damage done by the post-COVID-19 lockdown on the South African tourist and hospitality industries policies addressing the accessibility of female workers to the job market need to be urgently developed and implemented.

Originality: Ours is the first research ever focussing on the gender inequalities in the tourism labour market in South Africa.

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

Keywords

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Book part
Publication date: 11 June 2021

Abstract

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

Abstract

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

Abstract

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

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