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Article
Publication date: 2 September 2019

Noorshella Binti Che Nawi, Abdullah Al Mamun, Noorul Azwin Md Nasir, Azwan Abdullah and Wan Nurulasiah Wan Mustapha

This study aims to examine the factors affecting brand image and consumer satisfaction towards Islamic travel package in Malaysia.

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3910

Abstract

Purpose

This study aims to examine the factors affecting brand image and consumer satisfaction towards Islamic travel package in Malaysia.

Design/methodology/approach

This study used a cross-sectional design and quantitative method in examining the factors affecting the brand image and consumer satisfaction on Islamic travel package. This study has chosen Google form as a platform to collect the data.

Findings

The findings revealed that product quality, Islamic physical attribute and Islamic belief have a significant positive effect on brand image and consumer satisfaction. The findings confirmed that product quality, Islamic physical attribute and Islamic beliefs are the crucial tools for brand image that leads to the satisfaction of Muslim consumers on the Islamic travel package.

Originality/value

This paper addresses understudied aspects of brand image and consumer satisfaction towards Islamic travel package in Malaysia. It provided useful insights into the product quality, Islamic physical attribute and Islamic belief on brand image and consumer satisfaction towards Islamic travel packages. Tourism companies should improve and update their package based on the religious perspective to attract Muslim consumers.

Details

Asia Pacific Journal of Innovation and Entrepreneurship, vol. 13 no. 2
Type: Research Article
ISSN: 2398-7812

Keywords

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Article
Publication date: 13 January 2012

Azwan Abdul Rashid, Muhd Kamil Ibrahim, Radiah Othman and Kok Fong See

This study aims to investigate the factors influencing the disclosure of intellectual capital (IC) information in the Malaysian initial public offering (IPO) prospectus…

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2034

Abstract

Purpose

This study aims to investigate the factors influencing the disclosure of intellectual capital (IC) information in the Malaysian initial public offering (IPO) prospectus using multiple regression analysis.

Design/methodology/approach

The sample consists of 130 companies in the technology and industrial products sectors of Bursa Malaysia that went through an IPO between 2004 and 2008. Initially, the extent of the IC disclosure index is quantified using content analysis methodology. The multiple regression analysis is then used to examine the associations of nine potential explanatory variables with IC disclosure level.

Findings

In general, the results provide evidence that board size, board independence, age, leverage, underwriter and listing board significantly influence the extent of IC disclosure in an IPO prospectus. Nonetheless, the effect of each explanatory variable may vary in each estimated parameter of the multiple regression models. Three variables, board diversity, size and auditor, were not significant.

Originality/value

Although many studies have examined the content of and reasons for IC disclosures, this study provides empirical evidence in this specific area, i.e. to explore the determinants of IC disclosure, particularly from the perspective of IPO prospectuses, in emerging countries such as Malaysia.

Details

Journal of Intellectual Capital, vol. 13 no. 1
Type: Research Article
ISSN: 1469-1930

Keywords

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Article
Publication date: 11 November 2019

Elena Ageeva, T.C. Melewar, Pantea Foroudi and Charles Dennis

This study aims to evaluate the significance of the corporate website favorability notion and examines its factors in developing competitive advantage in the context of…

Abstract

Purpose

This study aims to evaluate the significance of the corporate website favorability notion and examines its factors in developing competitive advantage in the context of retail and service settings in the UK and Russia.

Design/methodology/approach

Based on the attribution, social identity and signaling theories, this study adopted the qualitative exploratory approach by conducting 14 interviews with retail experts and eight focus groups with retail users in the UK and Russia, combined with experts in website design, communication and marketing.

Findings

The study findings indicated that it is crucial to build and maintain a favorable corporate website that reveals the corporate identity as part of the overall company strategy. The study suggests that navigation, visual, information, usability, customization, security, availability, website credibility, customer service, perceived corporate social responsibility and perceived corporate culture are the factors of corporate website favorability that contribute to the company’s competitive advantage. The findings show that consumers from Russia as well as from the UK found the significance of a favorable corporate website (i.e. corporate website favorability), as well as the factors affecting corporate website favorability. However, consumers in the UK are more critical and demanding in the level of expectation of the website overall and put more weight than consumers from Russia on the perceived corporate social responsibility, perceived corporate culture, customer service and website credibility.

Practical implications

Corporate website favorability should be adopted by the companies, as part of the overall corporate identity management. Furthermore, it is advised to take into consideration the variations in the level of importance of the factors of corporate website favorability in different countries. The findings of this study suggest that this investigation will make a considerable managerial contribution to the understanding of a company’s decision-makers, communication professionals and website specialists about the building of a favorable corporate website in line with corporate identity strategy of the company.

Originality/value

There has been little systematic study of the effect of corporate websites on consumer evaluations of the websites; also, there is a lack of research with regard to the factors that contribute to the development of a favorable corporate website (i.e. corporate website favorability). This is the first study of its kind to find the effect of corporate website favorability in Russia, representing a non-western country, and the UK, representing a western country. Therefore, it contributes to the corporate visual identity literature by presenting the corporate website favorability construct and demonstrating the factors that influence corporate website favorability.

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Article
Publication date: 2 October 2018

Qi Jie Kwong, Jamalunlaili Abdullah, Sheng Chuan Tan, Tzer Hwai Gilbert Thio and Win Shyang Yeaw

Maintaining good indoor air quality (IAQ) in the built environment is essential to assure health, safety and productivity of occupants. The purpose of this paper is to…

Abstract

Purpose

Maintaining good indoor air quality (IAQ) in the built environment is essential to assure health, safety and productivity of occupants. The purpose of this paper is to report on the preliminary IAQ assessment of selected air-conditioned laboratories and naturally ventilated workshops in a tropical education institution.

Design/methodology/approach

The concentration levels of five major indoor air pollutants (IAPs) – carbon dioxide, carbon monoxide, respirable particulates, formaldehyde (HCHO) and total volatile organic compounds (TVOC) in each sampling area were measured using calibrated air sampling sensors and the tracer-gas analysis was used to determine the ventilation effectiveness. A questionnaire survey was carried out concurrently to study the prevalence of sick building syndrome (SBS) among users of laboratories and workshops and the data collected were statistically analysed using χ2 test.

Findings

The air pollutant levels were found to be below the threshold limit values set in the local code of practice on IAQ, except for two of the air-conditioned laboratories. This is possibly due to insufficient ventilation, smaller floor area per occupant ratio, long-term exposure to chemical substances, and improper disposal of the used chemical substances. The total particulate levels were higher in naturally ventilated workshops because such spaces were assigned for mechanical works which involved grinding, welding and fabrication. Besides, it was identified that most of the air contaminant levels were not normally distributed (p<0.05) within the sampling areas and SBS like dry eyes, watery eyes, tiredness and dry throat were reported in both laboratories and workshops. The outcomes of this work suggest that an increase of ventilation rate was necessary to reduce the concentration of the IAPs in air-conditioned laboratories and improved housekeeping would help mitigate the prevalence of SBS symptoms.

Research limitations/implications

This research was carried out in selected laboratories and workshops in a Malaysian educational institution and only five major IAPs stipulated in the Department of Occupational Safety and Health (DOSH) code of practice were measured.

Practical implications

The results of this study will enable facility engineers and managers to understand the IAPs concentration levels and potential SBS problems in academic laboratories and workshops. The recommended strategies can be considered to improve IAQ conditions in such spaces.

Originality/value

Most of the previously conducted IAQ studies focused only on commonly occupied building spaces such as offices, classrooms and houses. Information of the quality of air and SBS conditions in experimental facilities in developing nations that is available is currently very limited. This case study provides detailed information on IAQ in laboratories and workshops in Malaysia with focuses on the concentration levels of particular harmful gases, the prevalence of SBS among users of these facilities and the appropriate mitigation strategies. The results presented are of value to both academic and industry communities.

Details

Management of Environmental Quality: An International Journal, vol. 30 no. 2
Type: Research Article
ISSN: 1477-7835

Keywords

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