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Article
Publication date: 27 June 2022

Ayman Ahmed Ezzat Othman and Marwa Naguib Elwazer

This research aims to develop a talent management (TM) based framework to achieve a sustainable quality of work life (QWL) in architectural design firms (ADFs) in Egypt.

Abstract

Purpose

This research aims to develop a talent management (TM) based framework to achieve a sustainable quality of work life (QWL) in architectural design firms (ADFs) in Egypt.

Design/methodology/approach

A research methodology consisted of literature review, case studies and a survey questionnaire, was designed to achieve the abovementioned aim. Firstly, the literature review was used to investigate the work environment's demotivating factors in ADFs, TM strategies and process to depict the relationship between developing sustainable QWL and TM and finally explore how TM can assist in achieving Egypt's vision 2030. Secondly, three case studies of ADFs from Denmark, Norway and Singapore were analysed to investigate the role of TM in developing sustainable QWL. Thirdly, a survey questionnaire was carried out with a representative sample of ADFs in Egypt to examine their perception and application of TM towards developing sustainable QWL. Based on the results of the above, the research developed and validated a framework to facilitate the implementation of TM as an approach for developing sustainable QWL in ADFs in Egypt.

Findings

Through literature review, the research identified the highest 28 demotivating factors that affect the QWL in ADFs and grouped them into seven categories. In addition, TM strategies for sustainable business are identified and quantified. Results of the case studies confirmed the most common demotivating factors and highlighted the TM strategies adopted to develop sustainable QWL. Findings of data analysis showed that the highest-ranked demotivating factors that encounter ADFs were “poor organizational culture”, “negative leadership behaviour” and “project induced stress”. Furthermore, the TM strategies that have the highest rank were “performance recognition”, “helping employees objectively assess their skills, strengths and weaknesses”, “creating a family-friendly work environment” and “proper reward system”. These findings informed the research findings and helped in the development of the proposed framework.

Practical implications

This research presents a practical framework to facilitate the development of sustainable QWL in ADFs in Egypt. It was based on the findings of literature review, case studies and survey questionnaire. The framework explained in a workable way the objectives of the framework functions; required activities; tools and techniques; involved personnel and needed resources and output. The framework was validated by representative sample of ADFs in Egypt to ensure its practicability and viability for implementation. Moreover, strategies to facilitate the framework implementation were suggested.

Originality/value

The research identified, categorised and analysed the architects' demotivating factors and defined the TM strategies and characteristics of sustainable QWL in ADFs. In addition, real life case studies validated the identified factors and investigated the most effective TM strategies in ADFs. The research tackled a topic that received scant attention in construction literature especially in Egypt. In addition, this paper developed and validated a TM based framework to achieve a sustainable QWL in ADFs in Egypt. It represents a synthesis that is novel and creative in thought and adds value to the knowledge in a manner that has not previously occurred.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 17 no. 2
Type: Research Article
ISSN: 2631-6862

Keywords

Article
Publication date: 5 January 2022

Ayman Ahmed Ezzat Othman and Nadine Ibrahim Fouda

This paper aims to develop a cultural diversity management (CDM) framework to enhance the performance of architecture design firms (ADFs) in Egypt.

Abstract

Purpose

This paper aims to develop a cultural diversity management (CDM) framework to enhance the performance of architecture design firms (ADFs) in Egypt.

Design/methodology/approach

A research methodology consisting of literature review, case studies and survey questionnaire was designed to achieve the abovementioned aim. First, literature review was used to investigate the concepts of globalization, international construction, diversity, diversity management (DM) and organizational performance. Second, four case studies were presented and analyzed. The first two cases explored the role of CDM towards enhancing the performance of ADFs, while the last two cases showed initiatives carried out by NGOs to integrate architects of color into their communities through training programs that enhanced their skills and uplifted their societies. Third, a survey questionnaire was carried out with a representative sample of ADFs in Egypt to investigate their perception and application of DM towards enhancing organizational performance. Based on the results of the above, the research developed a framework to enhance the performance of ADFs through managing culturally diverse workforces.

Findings

Literature review showed that diversity is not limited to race and gender; however, it includes other types such as disability, socioeconomic status, thinking style, culture, personality, life experience, religious and spiritual beliefs. Despite the benefits that diversity brings to ADFs such as stimulating creativity and increasing productivity, poor management of diverse workforce leads to dysfunctional conflicts, frustration and confusion. Results of case studies showed that ADFs that adopt a CDM approach succeeded in enhancing their performance. In addition, training initiatives carried out by NGOs succeeded to integrate architects of color into their communities and uplifting their societies. Results of data analysis identified the barriers to integrating diverse workforce in ADFs. These barriers include “Poor communication and spirit of collaboration between diverse workforce”, “Resistance to change”, “Lack of maintaining wage equity and promotion between different workforces based on gender”, “Poor organization culture” and “Lack of Senior Management involvement”. This necessitated taking action towards developing a framework to overcome these barriers to manage diverse workforces towards enhancing the performance of ADFs in Egypt.

Research limitations/implications

Because of the conceptual nature of the proposed framework, it has to be tested and validated to ensure its capability to overcome the barriers of managing culturally diverse workforces as an approach for enhancing the performance of ADFs in Egypt.

Practical implications

This research presents a practical solution to enhance the performance of ADFs in Egypt through managing cultural workforce diversity.

Originality/value

The research identified and analyzed the barriers that obstruct the integration of diverse workforces in ADFs. The research tackled a topic that received scant attention in construction literature with particular emphasis on Egypt. In addition, this paper proposed a CDM framework to enhance the performance of ADFs in Egypt, which represents a synthesis that is novel and creative in thought and adds value to the body of knowledge.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 16 no. 2
Type: Research Article
ISSN: 2631-6862

Keywords

Article
Publication date: 10 September 2019

Ayman Ahmed Ezzat Othman and Mohamed Hesham Khalil

This paper aims to investigate the role of lean talent management (LTM) as a novel approach for optimising creativity in architectural design firms (ADFs) towards achieving…

Abstract

Purpose

This paper aims to investigate the role of lean talent management (LTM) as a novel approach for optimising creativity in architectural design firms (ADFs) towards achieving divergent heritage sustainability (DHS).

Design/methodology/approach

To achieve the abovementioned aim, a mixed qualitative and quantitative methodology is designed to accomplish three objectives. First, investigating the relationship between heritage and urban development; types of heritage and the role of LTM in enhancing creativity in ADFs. Second, presenting and analysing six heritage-related case studies to assess the need for creative solutions based on extent of deterioration in three different places in Egypt. Third, outlining the results of a survey questionnaire conducted with a representative sample of ADFs in Egypt to investigate the role of LTM towards optimising creativity in ADFs for achieving DHS.

Findings

The extent of deterioration increased for modern heritage than old heritage. Conventional approaches adopted by ADFs failed to develop built environments that can bridge the gap between the diverse identities. Creativity was not optimised when talent management (TM) was integrated solely and architects failed to develop appropriate solutions. LTM use architects to allow expression of arts towards heritage sustainability through the built environment, in which they feel associated with physical heritage. Consequently, individuals’ intangible heritage is preserved in which they will less deteriorate the physical heritage. Hence, LTM is a paradigm shift that has a great potential for DHS.

Research limitations/implications

The survey questionnaire and case studies focused on the Egyptian context because the region is in critical need for effective creative solutions and for such research that is unprecedented in investigating this gap. However, findings are absolute and could be used at any country sharing the Egyptian context and wishing to achieve a DHS approach.

Originality/value

The research work presented in this paper is novel in approach as it integrates two divergent fields and highlights the concept of DHS with its threefold approach. In addition, the concept of LTM is proposed as a novel paradigm shift in which it has received scant attention especially relating to heritage sustainability. The proposed ideas represent a synthesis that is novel and creative in thought and adds to the existing body of knowledge for future research in LTM and DHS.

Details

Journal of Engineering, Design and Technology , vol. 18 no. 1
Type: Research Article
ISSN: 1726-0531

Keywords

Article
Publication date: 22 March 2021

Ayman Ahmed Ezzat Othman and Fatma Othman Alamoudy

This paper aims to develop a framework for optimising building performance through the integration between risk management (RM) and building information modelling (BIM) during the…

Abstract

Purpose

This paper aims to develop a framework for optimising building performance through the integration between risk management (RM) and building information modelling (BIM) during the design process.

Design/methodology/approach

To achieve this aim, a research strategy consisting of literature review, case studies and survey questionnaire is designed to accomplish four objectives. First, to examine the concepts of design process, building performance, RM and BIM; second, to present three case studies to explain the role of using RM and BIM capabilities towards optimising building performance; third, to investigate the perception and application of architectural design firms in Egypt towards the role of RM and BIM for enhancing building performance during the design process; and finally, to develop a framework integrating RM and BIM during the design process as an approach for optimising building performance.

Findings

Through literature review, the research identified 18 risks that hamper optimising building performance during the design process. In addition, 11 building performance values and 20 BIM technologies were defined. Results of data analysis showed that “Design budget overrun”, “Lack of considering life cycle cost” and “Inefficient use of the design time” were ranked the highest risks that affect the optimisation of building performance. Respondents ranked “Risk avoid” or “Risk transfer” as the most risk responses adopted in the Egyptian context. In addition, “BIM As Built” was ranked the highest BIM technology used for overcoming risks during the design process. These findings necessitated taking action towards developing a framework to optimising building performance.

Originality/value

The research identified the risks that affect optimising building performance during the design process. It focuses on improving the design process through using the capabilities of BIM technologies towards overcoming these risks during the design process. The proposed framework which integrates RM and BIM represents a synthesis that is novel and creative in thought and adds value to the knowledge in a manner that has not previously occurred.

Details

Journal of Engineering, Design and Technology , vol. 19 no. 6
Type: Research Article
ISSN: 1726-0531

Keywords

Article
Publication date: 10 September 2021

Mohamed Marzouk, Heba Elsaay and Ayman Ahmed Ezzat Othman

This research is built up upon exploring the concepts of building information modeling (BIM) adoption and strategy formulation with the aim to develop a strategy for implementing…

1101

Abstract

Purpose

This research is built up upon exploring the concepts of building information modeling (BIM) adoption and strategy formulation with the aim to develop a strategy for implementing BIM in the Egyptian construction industry.

Design/methodology/approach

The development of the BIM implementation strategy was based on two pillars, namely the literature review and results of the survey questionnaire and interviews. First, the review of literature helped investigating the BIM challenges and international strategies developed to implement BIM worldwide.

Findings

The research presented recommendations to assist policymakers in Egypt to facilitate BIM implementation.

Originality/value

Although multiple frameworks have been proposed to aid in BIM implementation, a practical strategy to implement BIM in Egypt is still lacking. Moreover, current market scale studies neglect nonsoftware aspects of BIM adoption, do not identify market gaps or reflect market-specific criteria. As such, it cannot be used by policymakers to facilitate BIM diffusion.

Details

Engineering, Construction and Architectural Management, vol. 29 no. 10
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 26 April 2018

Ayman Ahmed Ezzat Othman and Heba Elsaay

Despite the active role of continuous learning on improving organizational performance, the construction industry generally and architectural design firms (ADFs) in particular are…

Abstract

Purpose

Despite the active role of continuous learning on improving organizational performance, the construction industry generally and architectural design firms (ADFs) in particular are criticized for their inability to properly use learning to improve their performance. This paper aims to develop a business improvement framework based on post occupancy evaluation (POE) as a learning tool for improving the performance of ADFs.

Design/methodology/approach

To achieve the above-mentioned aim, a twofold research strategy, namely, theoretical and practical, is used to achieve four objectives. The theoretical approach is used to conduct thorough literature review to investigate three main topics: building performance, organizational performance and learning organization. The practical approach is used to present and synthesize two relevant field studies to examine the role of POE toward improving the performance of ADFs and evaluate the perception and application of ADFs in Egypt toward improving their performance through POE. Based on the results gleaned from the objectives, the research developed a framework to facilitate the adoption and application of POE as a learning tool for improving the performance of ADFs. Finally, research conclusions and recommendations useful to ADFs and future research are outlined.

Findings

The construction industry is a fragmented business that is characterized by low performance compared to other industries. This is because the separation between design, construction and end-users results in missing the opportunity to provide designers with learned lessons, feedback and suggestions for design improvement that ultimately obstructs the performance of ADFs. POE is an effective tool adopted to measure building performance and provide learning environment to improve the performance of new projects and ADFs. The research realized that there is a need to fill the gap in construction literature concerning improving ADFs’ performance through POE and to develop a framework to facilitate the adoption and application of POE as a learning tool for improving the performance of ADFs.

Research limitations/implications

The research focused on improving the performance of ADFs only.

Practical implications

The framework developed by this research establishes organized procedures to enable AFDs to implement POE and use its benefits toward improving their performance.

Originality/value

This paper presents a business improvement framework integrating POE as learning tool for improving the performance of ADFs. This ideology has received scant attention in construction literature. The developed framework represents a synthesis that is novel and creative in thought and adds value to the knowledge in a manner that has not previously occurred.

Details

Journal of Engineering, Design and Technology, vol. 16 no. 3
Type: Research Article
ISSN: 1726-0531

Keywords

Article
Publication date: 5 February 2018

Ayman Ahmed Ezzat Othman and Nermeen Mohamed Amin Abdelwahab

The purpose of this paper is to develop a framework integrating risk management (RM) into the architectural design process (ADP) as an approach for delivering sustainable…

Abstract

Purpose

The purpose of this paper is to develop a framework integrating risk management (RM) into the architectural design process (ADP) as an approach for delivering sustainable construction projects.

Design/methodology/approach

A research methodology, which consisted of literature review and field study, is designed to accomplish four objectives. First, to provide a comprehensive literature review of the concepts of sustainability, ADP and RM. Second, to present and synthesis the results of two relevant studies focused on identifying, quantifying and classifying the risks associated with ADP; and investigating the perception and application of Egyptian architectural design firms (ADFs) towards integrating RM into ADP as an approach for delivering sustainable construction projects. Third, to develop a framework that integrates RM into ADP towards delivering sustainable construction projects. Finally, to draw conclusions and recommendations to improve the practice of delivering sustainable construction projects among ADFs, construction professionals and governmental authorities.

Findings

ADP is a fundamental phase of the construction process because the decisions adopted during this phase affect the project performance throughout its life cycle. While RM is widely applied in different sectors of the construction industry, its application in ADP received scant attention in construction literature. The research identified 18 key risks that affect the sustainable delivery of construction projects during ADP. The architect, the client and the project manager are the highest ranked responsible parties for the occurrence of these key risks. The field study highlighted the need to develop a framework to facilitate integrating RM into ADP.

Research limitations/implications

This paper focused only on the integration of RM into ADP.

Originality/value

The conducted literature review and field study provided an in-depth understanding of the key risks that affect the sustainable delivery of construction projects during ADP. Through its five stages, the proposed framework is expected to serve as a foundation for integrating RM into ADP as an approach for delivering sustainable projects. This ideology has received scant attention in construction literature. The developed framework represents a synthesis that is novel and creative in thought and adds value to the knowledge in a manner that has not previously occurred.

Details

Journal of Engineering, Design and Technology, vol. 16 no. 1
Type: Research Article
ISSN: 1726-0531

Keywords

Article
Publication date: 9 June 2021

Bassam Shouman, Ayman Ahmed Ezzat Othman and Mohamed Marzouk

Mobile augmented reality (MAR) is one of the advanced three-dimensional (3D) representation tools that has been recently utilized in the construction industry. This paper aims to…

Abstract

Purpose

Mobile augmented reality (MAR) is one of the advanced three-dimensional (3D) representation tools that has been recently utilized in the construction industry. This paper aims to assess a user’s involvement levels through MAR application that has been experimented against traditional involvement techniques through an existing facility, plan re-designing scenario.

Design/methodology/approach

Through reviewing related literature studies in the MAR field, an application has been developed that can superimpose real design alternatives on paper-based markers, allowing for flexible wall positioning, interior and exterior wall material application. As such, an enhanced user involvement experience is created. To measure user involvement levels, the application is experimented with 33 participants having the British University in Egypt’s library building as a case study, followed by survey questionnaires to gather and evaluate user responses.

Findings

The results of the analyzed data using SPSS indicated that MAR showed a positive impact on enhancing user involvement and better understanding of design projects. It also allowed users to produce different design alternatives in comparison to the traditional involvement approaches where users showed low design interaction and understanding.

Originality/value

The interactive features of the proposed application facilitate implementing ideas in design of construction projects that require user involvement.

Details

Engineering, Construction and Architectural Management, vol. 29 no. 6
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 1 February 2022

Ayman Ahmed Ezzat Othman and Yomna Abdelghany El-Saeidy

The purpose of this paper is to develop a framework to facilitate early supplier involvement (ESI) as an approach for reducing construction waste (CW) generated during the design…

Abstract

Purpose

The purpose of this paper is to develop a framework to facilitate early supplier involvement (ESI) as an approach for reducing construction waste (CW) generated during the design process.

Design/methodology/approach

A research methodology consists of literature review, case studies and survey questionnaire was designed to achieve the abovementioned aim. First, the literature review was used to investigate CW, CW generated during the design process, the design process and ESI. Second, two construction projects were analysed to investigate the role of ESI towards reducing CW generated during the design waste. Third, a survey questionnaire was carried out with a representative sample of architectural design firms (ADFs) in Egypt to examine their perception and application of ESI towards reducing CW generated during the design process. Based on the results of the above, the research developed a framework to facilitate ESI during the design process to reduce CW.

Findings

Through literature review, the research highlighted the causes of CW generated during the design process and identified the benefits and challenges that encounter ESI in ADFs. Results of data analysis showed that “last-minute changes due to client requirements” was ranked the highest challenges of ESI in ADFs in Egypt followed by “lack of design experience”. Moreover, “providing technical information about materials and equipment and their capabilities” was ranked by respondents as the highest contributions of suppliers during the design process which leads to waste reduction followed by “better estimation of materials and costs”. Finally, respondents stated that “resistance of ADFs to include suppliers in the design phase” was ranked the highest challenge of ESI in the design process followed by “no clear guidelines or policies that organise ESI”.

Research limitations/implications

Because of the conceptual nature of the proposed framework, it has to be tested and validated to ensure its capability to overcome the challenges of ESI as an approach for reducing CW generated during the design process.

Practical implications

This research presents a practical solution to the problem of CW generated during the design process through ESI.

Originality/value

The research discussed the causes of CW originated from the design process and the benefits and challenges of ESI in ADFs. It investigated the perception and application of ESI in ADFs in Egypt. The proposed framework which was designed to facilitate the integration of suppliers in the early stages of the project life cycle represents a synthesis that is novel and creative in thought and adds value to the knowledge in a manner that has not previously occurred.

Details

Journal of Engineering, Design and Technology , vol. 22 no. 2
Type: Research Article
ISSN: 1726-0531

Keywords

Article
Publication date: 1 August 2019

Ayman Ahmed Ezzat Othman and Mai Gamal Hafez

This paper aims to develop a framework based on corporate social responsibility (CSR) as a novel approach for marketing architectural design firms (ADFs) in developing countries.

Abstract

Purpose

This paper aims to develop a framework based on corporate social responsibility (CSR) as a novel approach for marketing architectural design firms (ADFs) in developing countries.

Design/methodology/approach

To achieve this aim, a research strategy consists of literature review and survey questionnaire is designed to accomplish four objectives: first, to examine the concepts of marketing and CSR in construction; second, to investigate the perception and application of CSR as a marketing tool for ADFs in developing countries; third, to develop a framework based on CSR as an approach for marketing ADFs in developing countries; and finally, to outline research conclusions and recommendations useful to government, ADFs and future research.

Findings

The research highlighted the inefficiency of current marketing strategies in developing countries due to lack of considering community needs, using incomprehensible technical language in communication with clients and misrepresenting the calibers of ADFs. ADFs believe that CSR can play a role in increasing their marketability. This requires governmental involvement and overcoming the barriers of adopting CSR.

Originality/value

This paper proposed a framework based on CSR as a novel approach for marketing ADFs in developing countries. This ideology has received scant attention in construction literature. The proposed framework represents a synthesis that is novel and creative in thought and adds value to the original body of knowledge in a manner that has not previously occurred.

Details

Journal of Engineering, Design and Technology , vol. 17 no. 6
Type: Research Article
ISSN: 1726-0531

Keywords

1 – 10 of 19