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Marketing institutions emerge and evolve in response to changes in the marketing environment. Describes such changes in one of North America′s most vital areas of marketing – automobiles. One of the institutions that have evolved in response to these changes is auto auctions. Understanding the changing role of auto auctions is not only important in the analysis of how auto manufacturers and retailers may survive the turbulent changes that characterize contemporary auto markets, but it also helps clarify the rapidly emerging practice of remarketing – and defines this process.

The auto industry in the USA is facing tremendous challenges – plunging demands due to economic downturn, the gloomy trend in technology development, and fierce global competition. This article aims to examine the challenges of supply chain management and to propose a triple‐C (cease‐control‐combine) remedy for the North American auto industry's supply chain management.

The authors applied management theories, collected information from managers at different levels of the auto industry's supply chain management, and developed a novel theoretical model of sustainability in supply chain management for the auto industry.

It is argued that outsourcing to low cost countries – the current supply chain strategy – is not only unsustainable but also irresponsible for the auto industry and society. A triple‐C (cease‐control‐combine) remedy is proposed for the auto industry's supply chain management.

The proposed triple‐C strategy will save the auto industry money in R&D investment, reduce quality cost and inventory waste, help the industry go through the volatile economy, and achieve sustainable development. With close relationships and strong supports from suppliers, the industry can speed up technology development, introduce new gas efficiency models quickly, and become less dependent on gas price. Finally, the triple‐C strategy will help the industry keep jobs and generate new jobs in the USA. These activities lead to public support and restored corporate image.

The current business environment is analyzed, problems of current supply chain strategy discussed, and a new supply chain strategy remedy for the North American auto industry proposed.

Being innovative and bringing new products to the market fast is important for firms to stay competitive. Customers are important for providing input to product developments in industrial markets. The purpose of this paper is to increase understanding of how firms use Voice of the Customer (VoC) in product development and how VoC can complement other customer involvement methods.

The paper is based on a qualitative case study of a global leading and innovative firm, a maker of tools for the automotive industry. The study provides detailed insight into the implementation of VoC for product development.

The process of customer involvement in product development through VoC is explored. The study shows that by using the VoC method, firms can gather knowledge for input to product development projects while developing relationships with a larger number of customers. The findings point out that VoC can be modified to focus on customer needs related to product development as well as marketing efforts requiring cross-functional collaboration. The VoC method is suitable for combining with other customer involvement methods such as project involvement and pilot testing. Through VoC, firms have the chance to benchmark across industries and regions.

The paper provides insights into the VoC process of customer involvement aimed at product development. The case study provides an illustration of how an industrial firm uses VoC in product development. The paper points out the importance of managing external (customer) involvement in product development and internal (cross-functional) collaborations.

A set of questions that firms can ask themselves before embarking on customer involvement has been developed. The paper shows that customers can be involved at a number of points in time, have a wide range of roles and contribute different knowledge. VoC is suitable for combining with other customer involvement methods.

The contribution of the paper consists of a case study illustrating how customer involvement in product development can be achieved through VoC. A number of customer involvement methods for product development are discussed for combining with VoC, showing how different methods are complementary in product development.

The student will be able to understand the concept of spotting an opportunity and exploiting the same. The student will be able to comprehend the various challenges faced in the development of a business idea. The student will be able to understand the strategies that need to be adopted to cope with and grow, in a competitive business environment.

Samar Singla, the Chief Executive Officer of Jugnoo, had sensed a business opportunity in auto rickshaw aggregation. He was convinced that being among the initial players in the market of auto rickshaw aggregation, there would be very little competition. He only had to play his cards right, to become the top auto aggregator. As Singla started the business, there were challenges like inducting the auto rickshaw drivers as partners, training them, hiring the right team, putting the right strategies in place and to expand the business. Singla launched and achieved robust growth in the new business, in a short period of time. Soon, however, Jugnoo felt competition breathing down their neck – form cab aggregators who were already dominant players in the cabs aggregation segment, in the large cities. To hedge their risks, Singla added other services such as “Meal” (meal delivery) and “Fatafat” (goods delivery) – as B2C and B2B services. These services, however, had to be closed soon after because of stiff competition from the local players. Singla also adopted the inorganic growth path by acquiring “Sabkuch,” a grocery delivery logistics firm; “Yelo,” a platform that provided online access to businesses and “BookMyCab,” a taxi aggregation company. Faced with tapering growth after an initial steep rise, Singla had to confront a dilemma about the right method of ensuring growth in the face of competition.

Under graduate, masters in business administration and post graduation in the areas of entrepreneurship and strategy.

Teaching Notes are available for educators only.

CSS 11: Strategy.

This paper aims to examine the effect of new product launch actions and firm reputation on firm performance in the Chinese auto industry.

This analysis adopts empirical data from 66 auto firms in China’s auto market from 2007 to 2012 to explore how new product launch actions undertaken by a firm can contribute to achieving superior performance and to investigate the relationships between new product launch actions and firm performance. Moreover, how firm reputation interacts with new product launch actions to affect firm performance is also investigated. Fixed effects regression model following the Hausman specification test was used to quantitatively examine the relationship.

It was concluded that the focal firm’s new product launch actions, including new product launch breadth, complexity and heterogeneity of its new repertoire of product launch actions, and firm reputation can impact its performance. Firm reputation can impact the signaling process and the capability of firms to enhance their performance via new product launch movements.

This research contributes to new product launch research by providing a more comprehensive view of competitive dynamic actions by which a firm’s performance is strengthened by examining the effects of two factors that affect performance. These factors are as follows: the characteristics in terms of breadth, complexity, and heterogeneity of new product launch actions undertaken by a firm and the characteristic of firm reputation.

Since the late 1980s, Progressive Casualty Insurance Company has maintained a strong position in the nonstandard auto-insurance market (auto insurance for high-risk drivers). Progressive’s goals in the 1990s are to expand its insurance coverage to include standard and preferred customers (drivers with clean driving records and no accidents). The company never advertised before 1994; as a result, consumer awareness has been very low. Progressive faces strong competition in a varied insurance industry. Companies like Allstate, the nation’s largest underwriter of nonstandard auto insurance, and State Farm, with 21.1% total market share, present a challenge to Progressive as the company strives to make its products available to all drivers. The case focuses on building the company’s brand through advertising and enhancing product differentiation through technology. A teaching note is available to registered faculty, along with a video supplement to enhance student learning.

The purpose of this study is to analyse different aspects of competitiveness relating to the Indian auto component sector, set within a globalised economy with its attendant pressures and constraints. It examines the strategies adopted for quality improvement, cost reduction, investment and competency development. It also aims to establish the relationship between strategies and the different dimensions of competitiveness.

A questionnaire was used to collect the research data: 75 valid responses were received. Statistical analysis of data acquired from the survey was carried out by a reliability test, t‐test and correlation analysis.

A growth‐supportive environment, raising funds from the market and a shortage of technical manpower are major constraining factors whereas cost, quality, and delivery time are the main pressures on the auto component sector. The auto component sector is flexible in developing strategies and those strategies relating to cost, quality; investment and competency development are significantly correlated with competitiveness.

This study could be further extended by considering other aspects of strategy development, such as human resource, vendor development, organization culture, etc.

Organisations should make the necessary investment to develop new competencies, and should address cost reduction and quality improvement. They should also benchmark themselves against industry standards to sustain competitiveness.

This study will help organizations in shaping competitive strategies and in deciding dimensions of performance measurement.

The United Nations Industrial Development Organization (UNIDO) (2017, pp. 14–15) identified that “industrialization is the seedbed for entrepreneurship, business investment, technological progress, the upgrading of skills, and the creation of decent jobs.” This placed studying different industrial sectors and their respective clusters, which are key drivers for economy, innovation, and knowledge creation (Slaper, Harmon, & Rubin, 2018), at the forefront of research. This chapter tackles the automobile industrial cluster in Egypt that possesses promising potential yet faces some challenges. It aims to provide an overview of the cluster, alongside underpinning its strengths and obstacles facing it. Moreover, the chapter displays the importance of the labor dimension in increasing the labor competitiveness of the cluster and showcases this through two cases of German automobile manufacturers that pioneered in venturing into the market through employing technical and vocational education and training. In conclusion, recommendations are provided to help in steering the cluster toward success.

The auto ancillary industry in India has witnessed huge capacity expansion and modernization due to entry of foreign automobile manufacturers in the post liberalization era. In spite of potential benefits, the adoption of advanced IT among small to medium‐sized enterprises (SMEs) is low in India. There are several technological, economical and organizational factors that enable or inhibit the adoption of advanced IT. The primary objective of this research is to identify and evaluate the key factors that are enabling or inhibiting adoption of advanced IT in the Indian auto ancillary SMEs.

In order to identify and evaluate the enablers and inhibitors, a detailed survey was carried out among registered Indian auto ancillary SMEs during 2010. Out of 584 registered SMEs, 110 owners/top managers of the SMEs responded to the survey. The data collected through the survey were analyzed using confirmatory factor analysis and multivariate regression to evaluate the influence of enablers and inhibitors of advanced IT adoption by the auto ancillary SMEs.

The survey findings show that the level of advanced IT adoption in auto ancillaries is low with only 17 per cent of SMEs having adopted technologies. This study reveals that “perceived benefits” and “perceived competitive pressure” enable advanced IT adoption among auto ancillary SMEs in India. However, “lack of financial capacity”, “small scale operation and “lack of in‐house IT manpower” inhibit the adoption. It is also found that enablers such as “changes in business environment”, “IT experience of CEO/owner” and “increased information linkage with OEM/customer” do not have any influence on the adoption. Similarly in the case of inhibitors, “lack of IT Infrastructure” and “lack of information security” do not have significant association with IT adoption. Despite the positive external IT environment and recognition of benefits, advanced IT adoption by SMEs in the auto ancillaries is limited by lack of financial capabilities and in‐house IT human resources.

This is one of the early papers that brings out the enablers and inhibitors of advanced IT adoption by auto ancillaries in India. Further, these factors are systematically analyzed to assess the relative importance with reference to the SMEs. The findings contribute to theory of IT adoption among SMEs, but more importantly to the SMEs in the auto ancillary, and policy makers and IT service providers who are likely to facilitate increased adoption.