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The purpose of this paper is to reconstruct the marketing history of medical marijuana cigarettes in the past three decades of Austria-Hungary.

This paper constructs an analytical narrative based on information scattered in historical periodicals.

Towards the end of Habsburg rule, two Ljubljana-based pharmacists, the Trnkóczy brothers, managed to establish themselves as monopolistic suppliers of pre-rolled medical marijuana cigarettes for the entire Austrian part of the dual monarchy. Garnering the support of the regional Carniolan Government, Julius von Trnkóczy successfully argued his wares were not affected by the prohibition passed against imported French medicinal cigarettes. This happened despite medical opposition, suggesting that Trnkóczys could only operate this business because of their elevated social status. In the past decade of the 19th century, Ubald von Trnkóczy took advantage of newly loosened regulation to obtain an official permit by the royal-imperial government in Vienna. This was followed, in late 1909, by an advertising campaign covering mass media throughout the empire. This was enabled, amongst others, by a cutting down on medicinal claims. Their declining price is further indication that the cigarettes were mass marketed, especially as their core ingredient, cannabis, underwent price inflation.

Because of its later illegality, the research subject was for a long time considered embarrassing, leading to an absence of retrievable documents. Missing archival sources are thus a major limitation, but one which can be overcome by the concurrent reading of historical periodicals – ranging from mass-market newspapers to specialist journals and legal texts. This paper has implications for 21st-century challenges in the marketing of newly legalized medical marijuana.

This paper discusses the marketing history of cannabis, a drug rarely discussed in historical literature outside its medical and regulatory context, and reconstructs previously forgotten case histories.

This paper explores the development of a luxury retail shoe brand in Belle Époque Vienna.

Footwear retailing and marketing history is a neglected area. Unfortunately, no business records have survived from Robert Schlesinger’s shoe stores. However, it has been possible to reconstruct the history of the development of the Paprika Schlesinger brand from its extensive advertising in the Viennese newspaper, the Neue Freie Presse, with the guidance of the founder’s grandson, Prof Robert A. Shaw, Emeritus Professor of Chemistry, Birkbeck, University of London, England. This case study would not have been possible without the digitization of some major collections of primary sources. In 2014, the European Union’s Europeana digitization initiative launched a new portal via the Library of Europe website which provides access to selected digitized historic newspaper collections in libraries across Europe. The project partners include the Austrian National Library which has digitized full runs of several major historic Austrian newspapers, including the Neue Freie Presse. Other project partners which have digitized historic newspapers which are relevant to this paper are the Landesbibliothek Dr Friedrich Teßmann of Italy’s Südtirol region, the National Library of France and the Berlin State Library. An associate project partner library, the Slovenian National and University Library’s Digital Library of Slovenia, has also digitized relevant historic newspapers. Furthermore, the City of Vienna has digitized a complete set of Vienna city directories as part of its Wienbibliothek Digital project.

This paper suggests that Robert Schlesinger created one of the first European luxury retail shoe brands.

This is the first academic study of the historical development of the advertising and marketing of a European luxury retail shoe brand.

The purpose of this paper is to study the characteristics and impacts of information‐communication technology (ICT) investments as perceived by ICT managers.

The paper starts with an overview and a conceptualisation. The empirical part is based on a national RIS 2005 representative telephone survey (n=727) of companies in Slovenia. With respect to ICT developments the Republic of Slovenia, situated between Italy, Austria, Hungary and Croatia, is a typical (median) country of the European Union.

The size of ICT investments strongly determined the perception of ICT investments, but it had surprisingly little impact on its structure (i.e. hardware, software, education …). Satisfaction with ICT investments was relatively low, particular in small companies. One reason for this was the suboptimal implementation, particularly the lack of accompanying measures (e.g. education, organisational changes). The ICT investments brought considerable changes for the internal organisation and communication, but much less for the management. The clearest effect of ICT investments was the greater need to educate the employees.

More attention is needed to the accompanying managerial, communication, education and organisational measures of ICT investments, particularly in small companies.

The paper sheds light on the structure of seven components (hardware, software, telecommunications, education …) of an ICT investment (as perceived by ICT managers). Hardware is diminishing as a stand‐alone ICT component. The paper also exposes the problem of a relatively low level of satisfaction with ICT investments. It analysed the link between the size of ICT investments and the evaluation rating given by ICT managers.

Results of a comparative study of maternity/parental leave measures in five European countries indicate that as long as there is no change in society's assessment of gainful employment and household chores, women in all countries will be burdened with this contradiction.

The purpose of this paper is to stimulate thought on the management of business alliances by considering the mismanagement of relationships between the allies, particularly France and Great Britain, in World War I.

The paper is not intended to be a work of history, although such works are used extensively, but, given the limitations of such a paper, an exhaustive analysis of the events in World War I is infeasible. Errors in selection of data are the responsibility of the paper's author.

The war did not develop as expected and the physical stalemate on the Western Front proved intractable to the routine thinking of the generals. The war involved the total economy of the nations involved in a way never before encountered and the steps the politicians had to take to gear up their nations brought them into conflict with the military. Although the nations opposing the Central Powers were allied, there was no single strategy, rather a series of national initiatives that were barely co‐ordinated with their partners. Unity of military command was achieved in the final months of the war and led to a greater effectiveness of the Entente armies. Firms that ally themselves need to overcome this tendency to concentrate on their own operations and be prepared to appoint an “alliance manager” with the power to make the partners work effectively as a team. The absence of clear thinking in strategy formulation and effective joint command in 1914‐1918 resulted in a Pyrrhic victory and terrible casualties and vast expenditure. Firms cannot afford such a “victory”.

The case is a warning to those forming business alliances that their aims must be harmonised with those of their partners, that the strategy is for the benefit of all partners, and some “sovereignty” must be sacrificed in the wider interests o the alliance.

This approach aims to cast an unusual perspective on alliances from which the value of existing theory is reinforced.

The present paper explores how advertisers use consumer culture positioning (CCP) strategies in advertising across countries and product categories.

The study employs a content analysis approach to investigate usage of CCP strategies and symbols across different CCP strategies, countries and product categories. The authors focussed on country of origin (COO) cues as symbols of CCP. The authors collected printed advertisements from countries at different levels of economic development and communication orientation for the content analysis, namely, Austria (n = 182), Hungary (n = 199) and Turkey (n = 120) and products with high- vs low-involvement levels.

Findings of this study indicated that global consumer culture positioning (GCCP) and local consumer culture positioning (LCCP) advertisements relied more on implicit symbols, while foreign consumer culture positioning (FCCP) advertisements predominantly employed explicit ones. Types of symbols and their utilisation varied across countries and product categories, with language, tag lines/logos and brand names being key components across different advertisements.

The results document the practices of CCP-based advertising, offering important insights on whether and how symbolism can be effectively used for communicating different CCPs across markets.

Little is known in terms of how specific symbols are used to communicate consumers’ culture. In this study, the authors analysed the content of 501 real-print advertisements across multiple countries and product categories. This study contributes to the theory and practice by revealing how consumers’ culture manifests through diverse COO symbols in advertising imagery and by facilitating the application of such manifestations across market contexts.

IN an address delivered recently before the members of the Library Assistants' Association, Mr. R. T. L. Parr, a Local Government Auditor, revived the suggestion that Public Libraries should be merged in the Education Authority. At first sight the suggestion seems reasonable. Public Libraries are a part and an important part, of the educational machinery of the country; a fact that the public are slow to acknowledge, if one can judge from the meagreness of the funds placed at the disposal of library authorities. Past efforts to increase generally the limited library rate of one penny in the pound have failed signally, while the unlimited general education rate has been rising steadily, without any great protests being made by rate‐payers. Why not, then, adopt Mr. Parr's suggestion, and drop all efforts to promote the new Libraries Bill, and instead favour an Education Bill, in which the necessary reforms for public libraries could be inserted? If this could be done without public libraries being placed under the control of the Board of Education, well and good, but, if not, it is advisable to pause and consider. For many years librarians have been endeavouring to organize their profession, and there is a great danger in the individuality of librarianship being swallowed up in general education. The work of the librarian is quite distinct from that of the teacher, and unless the librarian preserves his individuality he is lost. If public libraries are ever placed under the control of the Government, librarians would be well advised to see that they are specially administered on a professional basis, and not run by educationalists to whom the technique of librarianship is a thing unknown. An example of an attempt to combine librarianship with education is dealt with in the succeeding note. Apart from the idea of placing public libraries under the control of the Board of Education, a state of affairs that we do not recommend, librarians would do well to adopt Mr. Parr's hints, and talk more of the educational value of libraries, for it is in this direction that most influence can be brought to bear upon public thought.

The rediscovery of Austrian economics during the last 15 years has led to the reappearance of Menger, Mises, Hayek and, to a lesser extent, Böhm‐Bawerk in the footnotes. Next to nothing is heard of Friedrich von Wieser, Menger's successor in Vienna and inventor of the name “Austrian School”. Why is Wieser neglected in the Austrian Revival? Perhaps because economic theorists and policy makers in many countries have again become very interested in the possibilities of the market and in the applicability of the quantity theory of money — whereas Wieser was critical of both. Or perhaps because Wieser advocated an alliance of economics and sociology — whereas sociology is not very much in vogue now.

Examines the climate for business opportunities in one of Europe′s newest independent states. Places difficulties to be expected in the historical, cultural and political contexts that better business understanding requires. Also outlines the economic environment for potential foreign investors.

The present paper is part of a study associated with the migration phenomenon and the formation of intercultural social and economic relations which emerged in Italy in the nineteenth century and its practical and social implications in the twenty‐first century. The city of Trieste, Italy consists of a case study which examines the formation of organizational networks in the Mediterranean and in Europe which consist of the basic body of the so called Greek commercial dispersion.

This study presents data collected from the analysis of archival documents. It is part of the scientific field of social anthropology and is a case study where participative observation was employed. Interviews with people offered the researchers ground to explain the purposes and reasons for the implementation of decisions related to the creation of the organizational networks.

The article discusses the relation between the national group with its unique cultural identity and entrepreneurship, emphasizing the cultural characteristics of such relation. The consequences from the existence of these networks in all sectors of the life of the community of these areas are investigated. To a third level of discussion, the mapping and analysis of the cultural interactions which emerged as a result of these networks shaping an integrated cultural identity is examined.

The project succeeds in making a theoretical and practical contribution to the way the development of organizational networks presented for Trieste, Italy can consist of a typical recourse for other areas of the Mediterranean where cultures and identities intermingle nowadays and migration and policy directions need to be implemented.