Search results

1 – 10 of 51
Open Access
Article
Publication date: 11 September 2017

Gemma Burgess, Mihaela Kelemen, Sue Moffat and Elizabeth Parsons

This paper aims to contribute to understandings of the dynamics of marketplace exclusion and explore the benefits of a performative approach to knowledge production.

2871

Abstract

Purpose

This paper aims to contribute to understandings of the dynamics of marketplace exclusion and explore the benefits of a performative approach to knowledge production.

Design/methodology/approach

Interactive documentary theatre is used to explore the pressing issue of marketplace exclusion in a deprived UK city. The authors present a series of three vignettes taken from the performance to explore the embodied and dialogical nature of performative knowledge production.

Findings

The performative mode of knowledge production has a series of advantages over the more traditional research approaches used in marketing. It is arguably more authentic, embodied and collaborative. However, this mode of research also has its challenges particularly in the interpretation and presentation of the data.

Research limitations/implications

The paper highlights the implications of performative knowledge production for critical consumer learning. It also explores how the hitherto neglected concept of marketplace exclusion might bring together insights into the mechanics and outcomes of exclusion.

Originality/value

While theatrical and performative metaphors have been widely used to theorise interactions in the marketplace, as yet the possibility of using theatre as a form of inquiry within marketing has been largely neglected. Documentary theatre is revealing of the ways in which marketplace cultures can perpetuate social inequality. Involving local communities in the co-production of knowledge in this way gives them a voice in the policy arena not hitherto fully addressed in the marketing field. Similarly, marketplace exclusion as a concept has been sidelined in favour of marketplace discrimination and consumer vulnerability – the authors think it has the potential to bring these fields together in exploring the range of dynamics involved.

Details

Qualitative Market Research: An International Journal, vol. 20 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Content available
Book part
Publication date: 11 April 2024

Timothy F. Parsons

Abstract

Details

Police Responses to Islamist Violent Extremism and Terrorism
Type: Book
ISBN: 978-1-83797-845-8

Content available
Book part
Publication date: 31 July 2018

Francesca Comunello and Simone Mulargia

Abstract

Details

Social Media in Earthquake-Related Communication
Type: Book
ISBN: 978-1-78714-792-8

Content available
Article
Publication date: 9 December 2011

Woody Caan

982

Abstract

Details

Journal of Public Mental Health, vol. 10 no. 4
Type: Research Article
ISSN: 1746-5729

Content available
Article
Publication date: 11 January 2016

Tim Bateman and Hannah Smithson

147

Abstract

Details

Safer Communities, vol. 15 no. 1
Type: Research Article
ISSN: 1757-8043

Content available
Book part
Publication date: 3 July 2020

Abstract

Details

Video Games Crime and Next-Gen Deviance
Type: Book
ISBN: 978-1-83867-450-2

Content available
Book part
Publication date: 14 December 2023

Thalia Anthony, Juanita Sherwood, Harry Blagg and Kieran Tranter

Abstract

Details

Unsettling Colonial Automobilities
Type: Book
ISBN: 978-1-80071-082-5

Content available

Abstract

Details

Place, Race and Politics
Type: Book
ISBN: 978-1-80043-046-4

Content available
Article
Publication date: 13 January 2012

Daniel Briggs

584

Abstract

Details

Safer Communities, vol. 11 no. 1
Type: Research Article
ISSN: 1757-8043

Content available
Article
Publication date: 30 March 2012

Tim Bateman and Chris Fox

384

Abstract

Details

Safer Communities, vol. 11 no. 2
Type: Research Article
ISSN: 1757-8043

1 – 10 of 51