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Though the videogame literature is thriving, little remains known regarding the effectiveness of pop-up ads that appear in videogames. Addressing this gap, this study, therefore, aims to explore pop-up ads as an important tool to prompt gamer-perceived advertisement value and their subsequent intent to install the advertised videogame.

To frame the analyses, the authors adopt and extend Ducoffe’s advertising value model by incorporating the visual/audio aesthetic videogame components that are largely overlooked in prior research. Using a self-administered survey, data were collected from 321 online gamers. The authors tested the model by using partial-least-squares-based structural equation modeling (PLS-SEM).

The results indicate that pop-up ad-related incentives, entertainment, credibility, personalization, audio aesthetics and irritation significantly affect user-perceived ad value. In turn, perceived ad value was found to affect players’ intent to install the advertised videogame.

Though the findings corroborate the importance of pop-up ads being perceived as informative and/or entertaining, they also emphasize the value of personalized ads, ad-related incentives and audio aesthetic, which impact gamers’ intent to install the advertised videogame.

This study advances managerial understanding of videogame-based services, which is expected to be particularly useful for freemium-based videogame marketers and developers.

By extending Ducoffe’s model of advertising value, the authors apply the proposed framework in the online videogaming-based pop-up ad context, and explore the effect of user-perceived pop-up ad value on their intent to install the advertised videogame.

The purpose of this paper is to examine the strategic importance of visual aesthetics and presentation modality for consumer responses to fashion luxury brand content posted on Instagram.

A content analysis of 40,679 posts on the official Instagram accounts of 15 global luxury brands was conducted.

Brand posts using expressive aesthetic image received more likes and comments on Instagram than those with classical aesthetics. Brand video content received more likes and comments than static content. There was also a significant interaction between visual aesthetics and presentation modality in generating likes and comments. Brand content adopting expressive aesthetic and audio-visual modality generated more responses when using audio-visual modality, while content using classical aesthetics produced more responses in a visual-only format.

As visual aesthetics and modality resulted in different responses to Instagram ads, luxury marketers should consider using appropriate approaches when creating brand posts on Instagram.

This is one of the few studies examining the effectiveness of visual aesthetics and presentation modality in Instagram advertising, especially in luxury fashion brand context.

This paper aims to assure the selection of the most suitable very light business aircraft which is preferred by the passengers based on effectiveness and aesthetic comfort. The proposed approach to determine the light business jet aircraft would provide long-range, less travel time, cozy seating arrangements, on-board lavatory facility, other aesthetic ambiance (audio systems, light systems and temperature-noise control) and appliances at reasonable flight cost.

The selection of a light business jet is obtained through multi-criteria decision-making based on the speed limit ranges from 0.57 to 0.70 Mach number and the distance traveled up to 3,000 km with the best aesthetic comfort level. To validate the approach, case studies of five aircrafts such as Honda Jet HA 420, Cessna Citation jet M2, Embraer Phenom 100, Eclipse 550 and Cessna Citation Mustang are performed. To obtain the best suitable business jet, criteria importance through intercriteria correlation (CRITIC) and technique for order performance by similarity to ideal solution (TOPSIS) is used to determine the rankings of listed aircraft.

The study concludes that the Cessna Citation jet M2 is chosen as the best Very Light Jet (VLJ) on the basis of speed, range, weight, cost, aesthetic and comfort. Based on the sensitivity, mean absolute percentage error (MAPE) and symmetric mean absolute percentage error analysis (sMAPE), the most and least sensitive criteria for a business jet came out to be cost and speed, respectively.

A real case study for several parameters of five different jets such as Honda Jet HA 420, Cessna Citation jet M2, Embraer Phenom 100, Eclipse 550 and Cessna Citation Mustang are shown in this paper. Based on the case study numerical values are assigned with speed, range, weight, cost, aesthetic and comfort which are applied with CRITIC and TOPSIS to obtain the most suitable business jet among the five mentioned jets which are rarely found in the literature.

The live streaming of theatrical performances to cinemas has become increasingly common in recent years. The practice offers potentially positive returns for audience reach, audience development, revenue streams and global cultural exchange (Cochrane and Bonner, 2014; Nesta, 2011; King, 2016). However, the conceptualisation of live performance transmissions remains under-explored. The purpose of this paper is to review critically selected literature on event experience and apply it to the growing practice of live-streaming theatre (LST). In doing so, the paper develops a new conceptual model that can be used to guide future research on audience expectations, motivations and experience of LST.

A comparative historic case study approach combines a structured review of relevant academic literature and industry sources. Theories of live cultural experience and authenticity are critically reviewed. The opportunities and threats of LST to performing arts companies are summarised. The approach considers cognitive, affective and behavioural factors in probing themes of audience awareness, perceptions, expectations and experience of LST. The paper uses these factors to develop an original conceptual model for LST.

The research finds that the practice of cinematic live transmission of performing arts challenges existing conceptual categories and marketing strategies. Fundamental events studies factors such as “attendance”, “authenticity” and “experience” are re-evaluated. The model suggests that despite improvements in digital technology traditional theatre and broadcasted theatre are two different experiences, not substitutes.

As a conceptual paper, the results are subject to being tested in the field. The findings reveal implications for the evolving future of hybrid and mixed event experiences. The potential for LST screenings to attract new audiences requires further study.

The implications of the research reflect the changing business models and supply side dynamics of theatre production and touring. The results suggest that live streaming is of limited effectiveness in addressing the capacity limits of Baumol and Bowen’s (1966) “cost disease” in live arts performance. LST allows major brands to penetrate regional markets thereby potentially squeezing out smaller touring companies and restricting innovation.

The findings reveal implications for the evolving future of hybrid and mixed event experiences.

The influence of digital technology on live arts experience is currently under-explored and under-theorised. This paper develops a new conceptual model that captures in greater detail than previously the various factors that may determine audience engagement with, and experience of, LST. The paper contributes to knowledge by expanding the discourse on the gaps between the competing aims of access and authenticity. The analysis expands the academic understanding of hybrid and virtual event experiences.

The use of multiple-capacity rail-guided vehicles (RGVs) has made automated storage and retrieval system (AS/RS) optimization more complex. The paper performs dual-RGV scheduling considering loading/unloading and collision-avoidance constraints simultaneously as these issues have only been considered separately in the previous literature.

This paper proposes a novel model for dual-RGV scheduling with two-sided loading/unloading operations and collision-avoidance constraints. To solve the proposed problem, a hybrid harmony search algorithm (HHSA) is developed. To enhance its performance, a descent-based local search with eight move operators is introduced.

A group of problem instances at different scales are optimized with the proposed algorithm and the results are compared with those of two other high-performance methods. The results demonstrate that the proposed method can efficiently solve realistically sized cases of dual multi-capacity RGV scheduling problems in AS/RSs.

For the first time in the research on dual multi-capacity RGV scheduling in an AS/RS, two-sided loading/unloading operations and collision avoidance constraints are simultaneously considered. Furthermore, a mathematical model for minimizing the makespan is developed and the HHSA is developed to determine solutions.

The aim of this chapter is to provide an overview of female entrepreneurship in Latin American countries and to show how the environment, through formal and especially informal institutions, influences the characteristics of the business and to some extent limits the exploitation of opportunities by women. Entrepreneurship addressed in the text consists of initiatives characterized by creativity, risks, use of available resources, and the ability to generate wealth and change economic and social contexts, especially at the micro level. The literature review showed how informal institutions, impregnated by patriarchal and macho culture, shape and determine gender relations in the world of work in the region, especially in business activities conducted by women. Although the cases presented cannot be generalized to all Latin American countries, they provide a small sample of the obstacles, challenges, and limitations imposed on female entrepreneurs by the social structure and its repeated practices consolidated in Latin American society.

The purpose of this paper is to propose a new management approach to analyse the processes of museums in the experience logic and, on the basis of such a model, to study the management processes of the National Gallery of the Marches in Urbino, one of the most important museums in Italy.

This study adopted a qualitative methodology and a descriptive-exploratory approach. The proposed model, which aimed to create and manage experiences and transformations in museums, was tested in the National Gallery of the Marches by adopting the case study method.

The empirical research underlined the partial application of the proposed model in the museum under examination and the potential for the museum to improve the offering value to its visitors.

Although a single case was investigated, the present work offers a preliminary theoretical contribution, which is useful for perfecting the conceptual framework and applying it to a wider number of cases.

The management of the National Gallery of the Marches should first plan a greater number of more detailed experiences and transformations around the theme of the Renaissance, and promote the active role of visitors. Second, it should improve the communication of the offer, especially through social networks. Third, personnel (especially front office) should be motivated and trained to create value for visitors.

The paper aims at developing a new management approach for the museums to create value for the visitors and museums by bringing the insight of the experience logic into the field of cultural heritage management.

Using the concept of knowing-in-practice (KinP), and drawing from current understandings of aesthetic and sensible knowledge within organization studies, this study explores how the entrepreneurial learning (EL) process unfolds over time, throughout the lives of startup founders, well before entrepreneurial action takes place.

Using a life histories approach, 25 interviews were conducted with the founders of 18 startups. Additional 14 semi-structured interviews were conducted with other startups' founders, focusing on thematic stories. Data were analyzed using abduction and narrative analysis.

Although each entrepreneur's history is unique, the authors show that entrepreneurs' lives are generally a texture of practices, resulting in aesthetic–sensible knowledge that is developed as entrepreneurs participate in various social practices. This includes KinP episodes where perceptive-sensorial faculties are fundamental for entrepreneurs to perceive the world, recognize/create opportunities and launch a business.

The historical approach did not allow the authors to witness firsthand the practices and KinP episodes that participants verbalized. Regardless, the results show that aesthetic and sensible knowledge provide a fruitful lens for investigating EL while highlighting the indissoluble relationship between practice and learning.

Although the senses have been recognized as fundamental for learning in organizations, entrepreneurship scholars have yet to explore the aesthetic and sensory processes involved in EL. The primary contribution of this paper is to develop a new understanding of the situated nature of EL as a process that starts well before entrepreneurial action occurs, stemming from entrepreneurs' experiencing of certain practices and the aesthetic and sensible knowledge they build over their life trajectory.

The success of e-commerce websites depends on their effective communication and influence on their users. At first glance, the users are impressed by the website design and, if inspired, they would continue their operations on the website. This paper aims to evaluate the effects of visual aesthetic of the Web pages on users’ behavior in online shopping environment. In particular, the paper aims to evaluate the elements of visual aesthetic on the organism variables (i.e. “satisfaction,” “arousal,” “perceived on-line service quality” and “trust”) and measure them on the users’ response (i.e. purchase, comparison and re-visit).

Using the stimulus–organism–response (S-O-R) framework, the authors first assessed direct and indirect effects of visual aesthetics of e-commerce websites on customer responses. Then, the Visual Aesthetics of Websites Inventory (VisAWI) method was used to examine the effects of four dimensions (i.e. craftsmanship, simplicity, diversity and colorfulness) on users’ perceived website aesthetics. To do so, DigiKala.com, a famous Iranian e-commerce website was selected and the questionnaires were distributed among its users.

The study results revealed that the website aesthetics in the S-O-R evaluation had the greatest direct impact on “perceived quality of online services,” “trust,” “satisfaction” and “arousal,” respectively. These variables also indirectly affected “shopping,” “revisit” and “comparison to similar products on other websites.” Regarding the evaluations based on the VisAWI, the component “craftsmanship” played the most central role in expressing the website aesthetics, followed by the variables “simplicity,” “diversity” and “colorfulness,” respectively.

Although the considerable effect of Web aesthetics on customers’ purchase behavior has been identified in previous research, it has not been accurately measured. Furthermore, studies on Web aesthetics are mostly limited to information systems’ users and do not concern consumers. Therefore, considering the increasing growth in online shopping and the significance of Web aesthetics to online consumers, investigating how consumers respond to Web aesthetics is of vital importance.