Search results

1 – 10 of 65
To view the access options for this content please click here

Abstract

Subject area

CSS 11: Strategy

Study level/applicability

Undergraduate or Graduate Capstone Course in Management or Marketing.

Case overview

Electronic Arts is one of the premiere video game software developers in the world. With the changing video game industry, evolving tastes and preferences, the introduction of next generation platforms and supporting various mobile platforms, Electronics Arts has important decisions to make as it charts its future.

Expected learning outcomes

The analysis seeks to fulfil several objectives relevant to management and marketing strategy courses, where analysis of the external environment of a firm is important. Students should be able to do the following: identify the relevant content to include in an industry analysis. Understand the key concepts of strategic analysis and how to apply them. Use the analytical tools of strategy to synthesize information from multiple sources into a comprehensive picture of an industry. Provide an overview of the dynamics and near-term future of this industry. Use industry analysis to explore emerging markets, billing options and where to target company resources.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 6 no. 2
Type: Case Study
ISSN: 2045-0621

Keywords

To view the access options for this content please click here
Case study
Publication date: 21 November 2019

Atul Gupta and Stef Nicovich

From a pedagogical point, the case may fulfill following objectives: First, to understand Vodafone’s position in the current environment. Does the environment present the…

Abstract

Learning outcomes

From a pedagogical point, the case may fulfill following objectives: First, to understand Vodafone’s position in the current environment. Does the environment present the elements that are necessary for them to thrive (as analyzed using a PESTEL framework)? Second, to understand the resources needed to build competitive advantage in an emerging market context (as analyzed using the Porter five forces model); and third, to understand the competitive challenges of conducting business in a highly (and sometimes capriciously) regulated industry.

Case overview/synopsis

The Indian Telecommunication sector is one of the fastest growing industries in the world. There are nine telecom operators who are pioneering this growth; however, five private companies: Bharti, Idea, Reliance, Aircel and Vodafone make up 78.86 per cent of the market. These five companies have the opportunity to increase their market share by expanding the services provided to rural India; however, the Indian Tax Authorities have caused some hesitation. Aside from being known as heavy handed and unpredictable, the authorities have also demanded that Vodafone pay them billions in taxes. These court cases have challenged the way that other telecom operators look at investing. The arrival of Reliance Jio as a new player in the Indian wireless space with deep pockets has not helped the already fierce competitive landscape. Reliance Jio is forcing all wireless companies including Vodafone to reevaluate their India strategy.

Complexity academic level

This case could be used in both MBA and executive education programs.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 11: Strategy.

Details

Emerald Emerging Markets Case Studies, vol. 9 no. 3
Type: Case Study
ISSN: 2045-0621

Keywords

To view the access options for this content please click here
Article
Publication date: 1 October 1998

Atul Gupta, Joe Prinzinger and Dan C. Messerschmidt

This study, utilizing an advanced manufacturing technology (AMT) intensity index, first, examines the variations in a company’s performance as a function of the…

Downloads
1057

Abstract

This study, utilizing an advanced manufacturing technology (AMT) intensity index, first, examines the variations in a company’s performance as a function of the simultaneous effect of organizational commitment and the dimensions of manufacturing technology intensity and, second, using the moderator hypothesis, examines a proposal that the greater the organizational commitment complemented AMT’s competences, the greater would be the performance impact of AMT. Results from the study indicate that elements described as complementary to AMT strengths (i.e. desire to keep membership and willingness to exert effort on behalf of the organization) interact negatively with AMT.

Details

Integrated Manufacturing Systems, vol. 9 no. 5
Type: Research Article
ISSN: 0957-6061

Keywords

To view the access options for this content please click here
Article
Publication date: 1 January 1993

Atul Gupta, Injazz J. Chen and Walter O. Rom

Empirically examines the relative importance of technical andorganizational factors in the implementation of flexible manufacturingsystems (FMS). Identifies a list of…

Abstract

Empirically examines the relative importance of technical and organizational factors in the implementation of flexible manufacturing systems (FMS). Identifies a list of eight technical and organizational factors. Describes a stepwise regression analysis which was performed with the level of perceived success of FMS implementation as the dependent variable. All organizational and technical factors were used as explanatory variables. In the stepwise regression analysis, three of the five organizational factors (i.e. team approach, employee commitment and top management involvement) entered the model, suggesting that they are significant factors to successful FMS implementation. Based on the results of the statistical analysis, three focus groups were further organized to develop a framework for an effective training and management development, to help managers better understand the scope of both the problems and opportunities associated with the human issues which arise while firms are undergoing technological changes.

Details

Journal of Management Development, vol. 12 no. 1
Type: Research Article
ISSN: 0262-1711

Keywords

To view the access options for this content please click here
Article
Publication date: 1 July 1996

Injazz Chen, Atul Gupta and Chen‐Hua Chung

Empirically examines the factors contributing to employee commitment in the implementation of flexible manufacturing systems (FMS), a class of highly automated…

Downloads
2965

Abstract

Empirically examines the factors contributing to employee commitment in the implementation of flexible manufacturing systems (FMS), a class of highly automated manufacturing systems. Identifies and categorizes a number of employee commitment elements from diverse disciplines into five factors, using a confirmatory factor analysis approach. A linear regression analysis was performed with the perceived level of employee commitment to FMS implementation as the dependent variable and five factors including educational opportunity, job discretion, management support, job security, and financial incentives as the explanatory variables. In the regression analysis, the educational opportunity factor entered the model, suggesting that it is a significant factor constituting employee commitment for successful FMS implementation.

Details

International Journal of Operations & Production Management, vol. 16 no. 7
Type: Research Article
ISSN: 0144-3577

Keywords

To view the access options for this content please click here
Article
Publication date: 1 September 2001

Atul Gupta and Frank R. Whitehouse

This study uses a moderated, regression model and data from four‐digit SIC manufacturing industries to examine the advanced manufacturing strategy based on organizational…

Downloads
864

Abstract

This study uses a moderated, regression model and data from four‐digit SIC manufacturing industries to examine the advanced manufacturing strategy based on organizational size. Its results confirm recent studies that high technology has a negative effect on to the size of an organization. This study also reveals that, contrary to some previous research, large and small firms respond differently to technological changes.

Details

Integrated Manufacturing Systems, vol. 12 no. 5
Type: Research Article
ISSN: 0957-6061

Keywords

To view the access options for this content please click here
Article
Publication date: 1 October 1995

Atul Gupta and Injazz Chen

Examines the relationship between perceived service quality andfive dimensions of service quality (tangibles, reliability,responsiveness, assurance and empathy) identified…

Downloads
6691

Abstract

Examines the relationship between perceived service quality and five dimensions of service quality (tangibles, reliability, responsiveness, assurance and empathy) identified by Parasuraman for the three types of service (pure service, mixed service and quasi‐manufacturing service) identified in Chase and Tansik’s model. The least squares regression reveals that the reliability dimension is statistically significant for all three types of services. Tangibles is the critical dimension for mixed services while empathy is important for quasi‐manufacturing services. Also provides directions for training and management development efforts for improving the critical dimensions by using focus groups.

Details

International Journal of Quality & Reliability Management, vol. 12 no. 7
Type: Research Article
ISSN: 0265-671X

Keywords

To view the access options for this content please click here
Article
Publication date: 13 April 2015

Atul Gupta and Joseph Turek

The twofold purpose of this study was to determine if selected variables were predictors of: student performance in the MBA programme; and student performance on the MBA…

Downloads
1049

Abstract

Purpose

The twofold purpose of this study was to determine if selected variables were predictors of: student performance in the MBA programme; and student performance on the MBA MFT exam.

Design/methodology/approach

This study focuses on MBA graduates at a US university who have successfully completed the entire programme requirements. Real student performance data, collected from 2007 to 2012, were analysed using multivariate regression techniques.

Findings

Results suggest that academic performance in an MBA programme is positively related to undergraduate grade point average (GPA) and GMAT exam score, two of the most common admissions criteria in use today. Additionally, performance in an initial skills-building course exhibits a strong positive correlation with performance in subsequent MBA courses. With respect to performance on the Major Field Test (MFT-MBA), our results indicate that students who do well in the MBA programme tend to score at a higher level than those with lower overall GPAs.

Research limitations/implications

The research study was limited to MBA graduates at a business school in central Virginia. Further studies can determine whether differences in predictors of success in the MBA programme from those found in this study might exist.

Practical implications

Results of this study provide practical implication for MBA programme curriculum development and assist MBA admission committees in designing MBA programme admission criteria.

Originality/value

An extensive literature exists about the variables that influence the performance on the MFT exam at the undergraduate level. This is the first study to explore these relationships at the graduate level.

Details

Education + Training, vol. 57 no. 3
Type: Research Article
ISSN: 0040-0912

Keywords

To view the access options for this content please click here
Article
Publication date: 1 December 2001

Atul Gupta and Glen Thomas

Organization learning has assumed a major role in modern management as a tool for coping with change and uncertainty. Organizations must adapt to shifting demands in an…

Downloads
1595

Abstract

Organization learning has assumed a major role in modern management as a tool for coping with change and uncertainty. Organizations must adapt to shifting demands in an environment where chaos is common. The organizations which can make such changes and thrive are those which embrace the philosophy of organizational learning. This paper is an attempt to assess the application of organization learning concepts using a real organization.

Details

Industrial Management & Data Systems, vol. 101 no. 9
Type: Research Article
ISSN: 0263-5577

Keywords

To view the access options for this content please click here
Article
Publication date: 1 January 2005

Atul Gupta and Siriyama Kanthi Herath

To provide students and academia with an opportunity to gain an understanding of recent trends and issues regarding the application service providers (ASP) market.

Downloads
1222

Abstract

Purpose

To provide students and academia with an opportunity to gain an understanding of recent trends and issues regarding the application service providers (ASP) market.

Design/methodology/approach

A range of recently published (1999‐2003) works, which provide practical issues, is reviewed to explore the existing pricing models, selecting an ASP and risk/rewards associated with ASPs.

Findings

Provides guidance to businesses in selecting an ASP in terms of key questions to be asked and discusses the importance of selecting reliable ASPs. It also recognizes key areas academia should emphasize in teaching students outsourcing of IT.

Research limitations/implications

It is not an extensive study of the issues and trends of ASPs. The paper does not review in detail the impact of outsourcing on organizational participants, which perhaps limits its usefulness in a complex business world.

Practical implications

A very useful source of information for businesses making outsourcing decisions. The paper provides impartial advice for students and academia and for those who want to conduct research on outsourcing evaluation.

Originality/value

This paper provides important insights on recent trends and issues of ASPs, especially in evaluating the performance of ASPs.

Details

Industrial Management & Data Systems, vol. 105 no. 1
Type: Research Article
ISSN: 0263-5577

Keywords

1 – 10 of 65