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In 2011, UNESCO recommended the application of a value-based landscape approach to cultural heritage conservation. In this framework, culture in its manifold expressions is considered as an embrace for the social, economic, and environmental pillars of sustainable development. There is a need to unveil the different cultural values generated from the interaction between people and their environment since these values will help cities maintain their unique identity and integrity. Accordingly, the purpose of this paper is to present the results of a survey method intended to assess the range of cultural values attributed by people to the historic urban landscape (HUL).

This paper is an experimental enquiry that combines a qualitative and a quantitative approach. It is designed to distinguish the different interpretations and outlooks of people to the HUL. It integrates landscape preference studies with investigation on representative images of the city and assesses these in relation to activities, feelings, and valued aspects of landscapes.

The main finding is that the most preferred scenes of the city are not the ones that best represent the city. Results exposed two sides of the HUL and related heritage values. The first is associated with the scenic beauty of the landscape and its aesthetic values, while the second is reflected in ordinary landscapes and everyday practices.

This paper provides an insight into the different interpretations and meanings of the HUL throughout the city. It provides an empirical evidence that ordinary landscapes are of great heritage value as they surpass all aspects of human environmental interaction to contribute to the image that societies make of themselves.

The purpose of this paper is to explore the impact of a specific category of organizational values on organizational effectiveness. Specifically, the aim of the paper is twofold: to propose a metric scale for assessing the organizational values, and to find the impact that different categories of values have on the overall effectiveness of the organization, as an overall measure of organizational success. Moreover, this second objective is expanded with the moderation between values and effectiveness when different balanced scorecard (BSC) perspectives are attended in a balanced way.

The methodological approach is empirical, based on surveying employees – in total 813 valid responses were obtained, alongside with other information sources within 24 companies in the Republic of Croatia. A set of analyses using structural equation modelling were conducted in order to: define a scale to assess organizational values, assess the impact of different categories of values on organizational effectiveness, and assess the moderator role of the balancing attention to stakeholders.

The findings show that construct of organizational values is multifactorial, composed by business, relational, development, and contribution values. These values categories (except relational values) are significant antecedents of effectiveness. Moreover, the balancing of the attention paid to different BSC perspectives moderates the impact of the contribution values on effectiveness.

The present study sought to expand the understanding of organizational values and their impact on performance and to ask if focussing on a specific category of values can increase the overall level of organizational effectiveness.

Previous studies have found significant differences in consumer attitudes toward marketing between countries and attributed such variations to differences in the stage of consumerism development and cultural values. This study aims to test these competing hypotheses using econometric decomposition to identify the source of such cross‐country variations.

Using survey data of consumer attitudes toward marketing from China and Canada, this study adopts econometric decomposition to examine the cross‐country difference in consumer attitudes toward marketing.

The results show that Chinese consumers have more positive attitudes toward marketing than Canadians and the two countries differ significantly across all predictor variables. However, the results of decomposition suggest that consumerism, individualism and relativism do not have any significant effect on the country gap in consumer attitudes toward marketing, while idealism has a significant coefficient effect.

The study finds different effects of cultural values on consumer attitudes across countries and has meaningful implications for international marketing strategies.

The study investigates the sources of cross‐national differences in consumer attitudes toward marketing using rigorous analyses to improve the accuracy of cultural attribution for international marketing and cross‐cultural consumer research.

This paper aims to investigate a condition under which identity salience effects are weakened. By examining how identity salience influences individuals’ product judgment in a domain of trade-offs, the current research demonstrates that the utilitarian value of a product is an important determinant of the effectiveness of identity salience on product judgment.

This research consists of two experiments. In Experiment 1, the authors examined whether identity salience effects were mitigated when the level of the perceived utilitarian value of an identity-incongruent product was greater than that of an identity-congruent product. In Experiment 2, the authors examined the effectiveness of internal attribution as a moderator that strengthens identity salience effects when the perceived utilitarian value of an identity-incongruent (vs. identity-congruent) product is higher.

In Experiment 1, the authors show that when the utilitarian value of a product with an attribute congruent (vs. incongruent) with one’s salient identity is lower, individuals do not show a greater preference for the identity-congruent (vs. identity-incongruent) product, mitigating the identity salience effects. Experiment 2 demonstrates that when individuals with a salient identity attribute a decision outcome to the self, they display a greater preference for the identity-congruent product even when its utilitarian value is lower compared to that of the identity-incongruent product.

The research contributes to previous research examining conditions under which identity salience effects are weakened [e.g. social influence by others (Bolton and Reed, 2004); self-affirmation (Cohen et al., 2007)] by exploring the role of the utilitarian value of a product, which has not been examined yet in prior research. Also, by doing so, the current research adds to the literature on identity salience in a domain of trade-offs (Benjamin et al., 2010; Shaddy et al., 2020, 2021). Finally, this research reveals that when a decision outcome is attributed to the self, identity salience effects become greater. By finding a novel determinant of identity salience effects (i.e. internal attribution), the present research contributes to the literature that has examined factors that amplify identity salience effects [e.g. cultural relevance (Chattaraman et al., 2009); social distinctiveness (Forehand et al., 2002); different types of groups (White and Dahl, 2007)].

The findings provide managerial insights on identity-based marketing by showing a condition under which identity-based marketing does not work [i.e. when the utilitarian value of an identity-congruent (vs. identity-incongruent) product is lower] and how to enhance the effectiveness of identity-based marketing by using internal attribution.

By exploring the role of utilitarian value, not yet examined in prior research, the present research adds to the knowledge of the conditions under which identity salience effects are weakened. Furthermore, by finding a novel determinant of identity salience effects (i.e. internal attribution), the research contributes to the literature on factors that amplify identity salience effects.

Khadi fabrics are known for their unique comfort properties which are attributed to their unique structural and functional properties. For getting optimal comfort from a collection of available Khadi fabrics, further exploration is needed. Ranking the Khadi fabrics from a competitive lot for optimal comfort is a challenging job, which has not been addressed so far by any researcher. The purpose of this study is to present one such selection problem using the multi-criteria decision-making (MCDM) technique, a popular branch of operations research, which can handle almost any decision problem involving a finite number of alternatives and multiple decision criteria.

Two widely popular methods/exponents of MCDM, namely, analytic hierarchy process (AHP) and multiplicative analytic hierarchy process (MAHP) have been deployed in this study for ranking a competitive lot of 15 Khadi fabrics and selecting the best alternative for optimal summer comfort based on three comfort attributes, namely, drape coefficient, thermal insulation value and air permeability.

Both the approaches yield a similar ranking pattern with Spearman’s rank correlation coefficient of 0.9857, Khadi fabric K1 achieving Rank 1 (best in terms of optimal comfort) and sample K6 acquiring Rank 15 (worst choice). Two-phase sensitivity analyses were performed subsequently to demonstrate the stability of the two approaches: sensitivity analysis by changing weightage levels of the criteria and sensitivity analysis in dynamic decision conditions by changing the elements of the initial decision matrix. During sensitivity analyses, no occurrence of rank reversal is observed for the best and worst alternatives in either of the two approaches. This corroborates the robustness of the two models.

Khadi fabrics are widely acclaimed for their intrinsic comfort properties for both summer and winter. Although the popularity of Khadi fabrics is increasing day by day, this domain is under-researched, and hence, needs to be explored further. The present approach demonstrates how the MCDM technique can serve as a useful tool for ranking the available Khadi fabrics in terms of optimal comfort in summer. The same approach can be extended to other domains of the textile industry, in general, as well.

This study is the first-ever theoretical approach/research on the selection of Khadi fabrics for optimal summer comfort using the MCDM tool. Another novelty of the present study is that the efficacy of AHP and MAHP approaches, in this study, has been validated through a two-phase sensitivity analysis. This validation part has been ignored in most of the hitherto published applications of AHP and MAHP in other domains.

The purpose of this research is to report on the values practised by five effective secondary principals and to seek to identify common values that underpin their work practices.

Principals were observed, each for two days, at work in their schools. From the observations of each principal activities were recorded and the principals' behaviours therein were subjected to analysis. Values manifest in the principals' behaviours were confirmed through an exhaustive process of triangulation – comparison with the espoused values that emerged through completion of both the Senge and Rokeach Scales and through private interviews.

The values identified have been placed in three categories – those relating to Interpersonal Relationships, Operational Style, and Personal Qualities/Attributes. An unexpected outcome was the identification of principals' “interruptibility” – the willingness to be interrupted because of the value placed on quality interpersonal relationships, to enable principals to attend to others' concerns, and to allow the person interrupting to feel valued in terms of his/her concern taking priority over whatever else the principal was doing.

That element of “efficiency” advocated in much of the time management literature – “Thou shalt not be interrupted” – is apparently ignored by effective principals. Principals apparently accept this as part and parcel of their work in schools.

The study reflects some of the limitations of qualitative investigations – “sample short but data heavy”. Generalisations may be difficult to extract. Because of the severe triangulation process much data were discarded and thus other findings may have been masked.

This paper introduces a methodology to identify, analyse and represent heritage site attributes, emphasizing their impact on value, authenticity, integrity and management, with a case study on Ghadames, Libya. Inscribed in 1986 and moved to the In-Danger List in 2016 due to conflict, this work seeks to update the site's attributes and values for improved management.

This methodology, focusing on Ghadames, leverages recent heritage management advancements to monitor conflict-induced changes, aiming to enhance decision-making through a detailed analysis of the site's natural and cultural attributes.

Our findings highlight the need for systematic and holistic assessments of heritage site attributes and values, crucial for managing sites of both local and global significance. This approach is a key to understanding their identity, guiding interpretation, management and preserving cultural significance.

Developed for Ghadames, the methodology requires adaptation for other sites, underscoring the importance of identifying core tangible and intangible attributes that define a site's uniqueness.

Our developed methodology offers a replicable framework that can be modified by local heritage professionals to map attributes and assess the direct and indirect impact of conflict on heritage sites.

The detailed assessment provides a foundation for crafting informed policies and effective management strategies. It specifically targets minimizing the adverse effects of conflict on heritage sites' attributes. This effort is instrumental in preparing the necessary documentation to support the delisting of these sites from the UNESCO World Heritage Site In-Danger List, promoting their preservation and recovery.

The purpose of this study is to investigate the motivational effects of personal values on benefits, attributes, and re‐patronage intention in the context of online shopping.

Using means‐end chain theory as a basis for the theoretical framework, the paper proposes and tests a conceptual model of the relationships among the constructs of personal values, benefits, attributes, and re‐patronage intention. Hypotheses are proposed, and these are then tested using structural equation modelling on data from 279 experienced online customers in South Korea.

A personal value of “social affiliation” acts as an enduring belief in motivating a customer to seek hedonic and utilitarian benefits, whereas a personal value of “self actualization” produces motivation to seek only utilitarian benefits. The seeking of hedonic and utilitarian benefits leads customers to evaluate certain attributes of online stores – such as visual design, product assortment, information quality, and after‐sales service. The attributes of online stores have a positive effect on re‐patronage intention.

Limitations include problems associated with convenience sampling (dominated by extrinsically oriented shoppers) and measurement errors (with respect to the construct of personal values). Future studies could examine a more diverse range of personal values and online shopping benefits and attributes.

The present study is the first to investigate personal values as enduring and underlying sources of motivation with respect to online shopping. The paper presents an original conceptual model of personal values, shopping benefits, shopping attributes, and re‐patronage intention.

To retain consumer attention and increase purchasing rates, many e-commerce vendors have adopted content-based recommender systems. However, apart from text-based documents, there is little theoretical background guiding element selection, resulting in a limited content analysis problem. Another inherent problem is overspecialization. The purpose of this paper is to establish a value-based recommendation methodology for identifying favorable attributes, benefits, and values on the basis of means-end chain theory. The identified elements and the relationships between them were utilized to construct a recommender system without incurring either problem.

This study adopted soft laddering and content analysis to collect popular elements. The relationships between the elements were established by using a hard laddering online questionnaire. The elements and the relationships were utilized to build a hierarchical value map (HVM). A mathematical model was then devised on the basis of the HVM to predict user preferences of attributes.

The results of a performance comparison showed that the proposed method outperformed the content-based attribute recommendation method and a hybrid method by 39 and 68 percent, respectively.

Although hybrid methods have been proposed to resolve the problem of overspecialization in content-based recommender systems, such methods have incurred “cold start” and “sparsity” problems. The proposed method can provide recommendations without causing these problems while outperforming the content-based and hybrid approaches.

The purpose of this paper is to set out a proposal for the concept of dynamic integrity. It is a heritage quality that may be attributed to heritage properties whose attributes are capable to express past and present meanings, and therefore values, in a context of change, without relying exclusively on records of memory. So, dynamic integrity (DI) emphasizes continuity in changing urban context and may be a key concept for the new Historic Urban Landscape (HUL) approach.

The concept of DI was developed using theory of complexity to critic the existing definitions of integrity and their use to in context of urban heritage area under the pressure for change.

The current concept of integrity, adopted by heritage field of knowledge, is not capable to deal with the complexity of the HUL. There is a tendency to define conservation as the regulation or control of change. This assumption is problematic since it emphasizes the changes of meanings, values and attributes, instead of the idea of continuity. Controlling change means fixing the attributes that express the meanings of heritage areas, and this is a task fated to be unsuccessful in complex cities or, even in not so complex urban sites.

It is the first time that the concept of integrity has been put to explain and manage the dynamics of urban heritage areas.