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Article
Publication date: 6 May 2021

Yun-Fang Tu, Gwo-Jen Hwang, Joyce Chao-Chen Chen and Chiulin Lai

This study aims to investigate the influences of task-technology fit on university students’ attitudes towards ubiquitous library-supported learning when they use a mobile

Abstract

Purpose

This study aims to investigate the influences of task-technology fit on university students’ attitudes towards ubiquitous library-supported learning when they use a mobile library app, Line@Library.

Design/methodology/approach

In this study, structural equation modelling to examine 158 valid questionnaires are used. The study aims to examine the effects of task-technology fit (TTF) on university students’ attitudes towards mobile learning (AML) when using Line@Library.

Findings

The results show that task-technology fit is an important role that influences the students’ attitudes towards mobile learning. The factor “technology characteristics” is considered when the students attempted to use the mobile app to solve problems or complete tasks. This study also found that the students responded with positive perceptions of the task-technology fit and had positive perceptions of its ease of use. Furthermore, usefulness, ease of use and affection of AML were found to be the most influential predictors of mobile library adoption intention.

Originality/value

From the perspective of learners, this study investigates the relationships of the combination of social media and a mobile library between TTF and AML. This study further found that not only ease of use, usefulness and affection but also task-technology fit can be a predictor that influences students’ attitudes towards mobile learning.

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Article
Publication date: 15 July 2021

Syed Faizan Hussain Zaidi, Valmira Osmanaj, Omar Ali and S.A.H. Zaidi

Due to the eruption of the COVID-19 pandemic, many universities were forced to shift from the traditional learning practices to digital learning. Hence, the purpose of…

Abstract

Purpose

Due to the eruption of the COVID-19 pandemic, many universities were forced to shift from the traditional learning practices to digital learning. Hence, the purpose of this study is to evaluate the factors that affect the university student's adoption of mobile technologies for mobile learning (m-learning) in their learning process.

Design/methodology/approach

Technology acceptance model (TAM) is incorporated to study the adoption of mobile learning by university students. Quantitative research technique is used as core research approach in this study. Structural equation modelling (SEM), which is a part of quantitative research method, was employed on the congregated data via a set of questionnaire from 268 University students. SEM is used to explore the relationships among the hypothesized constructs. SPSS and AMOS software were used for the analysis of data.

Findings

This study validated the updated TAM model and assessed the students' adoption of mobile technologies for m-learning during COVID-19. All the constructs of proposed model were found to be significant with more than 50% average variance extracted. It was found that two external constructs mobile system efficacy and mobile service efficacy appended in technology acceptance model show the direct positive effect on perceived usefulness and perceived ease of use constructs. However, hypothesized relationships were found to be unsupported among perceived usefulness and perceived ease of use. Furthermore, perceived usefulness and ease of use during m-learning impact the students' usage attitude which consequently impact the students' adoption behaviour towards adoption of mobile technology.

Research limitations/implications

Six constructs were considered for this study; however, mobile information quality for mobile learning was not included which could affect students' adoption criteria. Additionally, this study is limited to a country where future study needs validation of propose constructs in different demographic settings.

Originality/value

No study allied to the students' adoption of mobile technology for m-learning has accomplished in the context of India during COVID-19. Furthermore, TAM model has been updated with regard to the students' adoption of mobile learning during COVID-19 in Indian higher education setting.

Details

The International Journal of Information and Learning Technology, vol. 38 no. 4
Type: Research Article
ISSN: 2056-4880

Keywords

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Article
Publication date: 3 September 2019

Xiao Hu and Chun Lai

Learning management systems (LMSs) have been embraced for their potential to create a ubiquitous learning that is free from time and space constraints. Mobile devices…

Abstract

Purpose

Learning management systems (LMSs) have been embraced for their potential to create a ubiquitous learning that is free from time and space constraints. Mobile devices afford enhanced mobility that enables flexible learning with LMSs. Thus, understanding students’ use of mobile devices to interact with LMSs and the influencing factors is essential. This paper aims to examine the factors that influenced students’ behavioural intention in using Web-based LMSs via mobile phones and compared the factors with those that affect students’ general acceptance of Web-based LMSs.

Design/methodology/approach

This study surveyed 356 university students and interviewed 17 students on the various factors that might affect their LMS adoption. Structural equation modelling was used to analyse the survey data.

Findings

This study identified that perceived usefulness, perceived ease of use, social influence and facilitating conditions were significant determinants of students’ usage intention in both contexts. However, social factors exerted greater influence on students’ behavioural intentions of mobile access than the attitudinal factors. The results also pinpointed some sociocultural and tempo-spatial factors that might have minimized the influence of perceived usefulness in the mobile context.

Originality/value

The study calls for special attention to the potential influences of sociocultural norms and tempo-spatial circumstances of mobile use in shaping the nature of learners’ voluntary mobile use of LMSs.

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Article
Publication date: 5 June 2017

Chia-Sui Wang, Yu-Lin Jeng and Yong-Ming Huang

The purpose of this study is to explore the determinants of teachers’ continuance intention concerning cloud services.

Abstract

Purpose

The purpose of this study is to explore the determinants of teachers’ continuance intention concerning cloud services.

Design/methodology/approach

This study uses a cloud service, namely, Google Sites, to support teacher collaboration and further develop a research model to explore the determinants of their continued usage intention.

Findings

The findings reveal that continued intention to use the cloud services is primarily determined by their attitude towards using it; attitude towards using is affected by perceived ease of use and perceived usefulness; and perceived ease of use is influenced by facilitating conditions, while perceived usefulness is influenced by social influence.

Practical implications

This study determines that teachers intend to continue using cloud services once training in using such services has been provided and if they hear favourable opinions from others.

Originality/value

The paper enables us to better understand factors affecting teachers' continuance intention toward cloud services.

Details

The Electronic Library, vol. 35 no. 3
Type: Research Article
ISSN: 0264-0473

Keywords

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Article
Publication date: 24 October 2018

Nattaporn Thongsri, Liang Shen, Yukun Bao and Ibraheem Mubarak Alharbi

The purpose of this study was to investigate factors that influence the intention to use mobile learning (m-learning) by learners in developing countries such as Thailand…

Abstract

Purpose

The purpose of this study was to investigate factors that influence the intention to use mobile learning (m-learning) by learners in developing countries such as Thailand. This study integrated two theories; namely, the unified theory of acceptance and use of technology (UTAUT), which focuses on technology, and uses and gratifications theory (UGT), which involves studying learners’ motivation.

Design/methodology/approach

Applying a quantitative research method, this study conducted a survey of 359 undergraduates. The partial least squares methods and a statistical analysis technique based on the structural equation modelling (SEM), were used to analyse the data.

Findings

The results revealed that the performance expectancy, cognitive need, affective need and social need had significant effect on intention to use m-learning. Furthermore, this study found a significant effect of the cognitive need on the performance expectancy and social need on effort expectancy.

Practical implications

This research model has provided guidelines for the effective development of educational applications for use on mobile devices. The findings can be applied as guidelines for public organizations to develop educational strategies to further encourage the development of online learning.

Originality/value

This research closed a gap of understanding from previous studies by integrating UTAUT and UGT. The method derived from the theoretically integrated model could be applied to study the intentions for the implementation the mobile learning application from the context of developing countries such as Thailand.

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Article
Publication date: 9 November 2012

Yoo‐Seong Song and Jong‐Moon Lee

Technology was once believed to be a barrier to international students in using library services in the USA. This paper seeks to investigate mobile device ownership among…

Abstract

Purpose

Technology was once believed to be a barrier to international students in using library services in the USA. This paper seeks to investigate mobile device ownership among international students as many academic libraries are rapidly introducing mobile library services.

Design/methodology/approach

An online survey was created to invite international students enrolled at the College of Business at the University of Illinois. In total, 101 valid responses were gathered. The survey asked ownership of three specific mobile devices among international students: smartphones, tablet PCs, and e‐readers.

Findings

A surprisingly high percentage of international students (82 percent) owned smartphones. While ownership of tablet PCs was also high, international students did not seem too interested in e‐readers. While communication was their favorite activity using mobile devices, international students also frequently used mobile devices to access social networking sites and search for information.

Practical implications

The results imply that international students may actually be more prepared than domestic students in terms of mobile device ownership. It is important for libraries to acknowledge this high ownership of mobile devices among international students and evaluate their mobile strategies accordingly.

Originality/value

The paper examines an important student population that has often exhibited different information seeking behavior from that of domestic students.

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Article
Publication date: 10 July 2020

Ke Shen and Huawen Shen

Based on the theory of planned behaviour (TPB), this paper aims to investigate the effects of residents’ place attachment (PA), subjective norms (SNs) and perceived…

Abstract

Purpose

Based on the theory of planned behaviour (TPB), this paper aims to investigate the effects of residents’ place attachment (PA), subjective norms (SNs) and perceived behavioural control (PBC) on their attitudes towards behaviour (AB) and behavioural intention to support tourism (BI). This paper aims to examine whether residents’ AB mediate the relationships between BI and PA, SNs and PBC.

Design/methodology/approach

The results are obtained using a quantitative method based on data gathered from self-administered questionnaires completed by 406 residents of Hongcun, a Chinese traditional village.

Findings

The TPB is successfully used to explain Chinese traditional village residents BI. The findings extend the extant research and render the TPB more widely applicable. This study confirms that the inclusion of PA within the framework of the TPB is valid and satisfactory, demonstrating continued support for the coupling of complementary theories to explain tourism development from a resident perspective. Finally, this study extends the literature on residents’ PA and demonstrates its impact on their attitudes and consequent reactions, thus supplementing the limited evidence on PA as a direct predictor of residents’ BI. Specifically, SNs are the critical factor affecting residents’ AB and their BI. Residents’ AB only mediate the relationship between SNs and their BI.

Research limitations/implications

This paper only includes PA within the framework of the TPB. More constructs should be incorporated to deepen the understanding of residents’ BI. In addition, the data were only collected in a traditional village.

Originality/value

This paper is one of the first studies to combine PA with the TPB in research on residents’ BI in a developing country – in this instance, China.

中国传统村落居民支持旅游行为意向: 基于拓展的计划行为理论

摘要

研究目的

基于计划行为理论, 本研究探索了传统村落居民之地方依恋、主观规范和感知行为控制对于其行为态度和支持旅游行为意向的影响作用; 同时本研究亦探究了居民之行为态度在地方依恋、主观规范和感知行为控制与其支持旅游行为意向之间的中介作用。

研究方法

本研究采用定量的研究方法, 对从中国传统村落——宏村所收集到的406份有效问卷进行统计分析, 形成结论。

研究发现

本研究发现计划行为理论能够成功解释中国传统村落居民支持旅游行为意向, 进一步拓展了该理论的运用范围。首先, 本研究将地方依恋纳入计划行为理论, 构筑两者之间的理论联系, 打通了原本相互之间独立的两个理论之间的理论逻辑关联, 为后续的相关领域的研究提供了更加扎实的理论依据; 其次, 本研究也进一步拓展已有关于居民地方依恋的研究, 也进一步验证了其对于居民行为态度和支持旅游行为意向的影响作用; 最后, 主观规范在对于居民的行为态度和支持旅游行为意向施最为重要的一个影响因素, 同时主观规范还可以通过行为态度间接影响支持旅游行为意向。

研究局限

本研究仅仅将地方依恋纳入计划行为理论, 应当考虑将更多的影响因素纳入研究范畴, 同时, 本研究的样本仅仅在宏村一地收集, 后续研究应该扩大案例地的范围进行样本的收集。

原创性

本研究是为数不多的将地方依恋纳入计划行为理论研究框架, 来探索发展中国家居民支持旅游行为意向的研究之一。

Intención de comportamiento de los residentes tradicionales chinos de los residentes de las aldeas de apoyar el turismo: un modelo extendido de la teoría de la conducta planificadaPropósito

Basando en la teoría de la conducta planificada, este texto investiga los efectos de apego a un lugar, normas subjetivas y control conductual percibido de los residentes sobre sus actitudes hacia la conducta y hacia la intención conductual para apoyar el turismo. Este texto también examina si las actitudes de residentes hacia la conducta intervienen las relaciones entre la intención conductual para apoyar el turismo y apego a un lugar, normas subjetivas y control conductual percibido.

Diseño/metodología/manera

Los resultados se obtienen usando un método cuantitativo basado en los datos recopilados de los cuestionarios autoadministrados completados por 406 residentes de Hongcun, un pueblo tradicional de china.

Resultados

La teoría de la conducta planificada está utilizada exitosamente para explicar la intención conductual de los residentes de pueblo tradicional de China hacia el apoyo al turismo. Estas conclusiones extienden la investigación existente y deje que la conducta planificada sea aplicada más ampliamente. Este estudio confirma que la inclusión del apego al lugar dentro del marco de la teoría de la conducta planificada es válida y satisfactoria, demostrando el apoyo continuo para el acoplamiento de las teorías complementarias para explicar el desarrollo del turismo a partir de una perspectiva de residente. Finalmente, esta investigación extiende la literatura en el apego al lugar de los residentes y demuestra su impacto en sus actitudes y reacciones consecuentes, complementando así la evidencia limitada en el apego al lugar como un índice de previsión directo de la intención conductual sobre el apoyo al turismo. Especialmente, las normas subjetivas son factores clave que afectan las actitudes de los residentes hacia la conducta y su intención conductual sobre el apoyo al turismo. Las actitudes de los residentes hacia la conducta sólo intervienen la relación entre las normas subjetivas y su intención conductual sobre el apoyo al turismo.

Implicaciones sociales

Este texto sólo incluye el apego al lugar dentro del marco de la teoría de la conducta planificada. Se debería incorporar más constructos para profundizar la comprensión sobre la intención conductual de los residentes sobre el apoyo al turismo. Además, los datos sólo fueron recopilados en un pueblo tradicional.

Originalidad/valor

Este texto es uno de los estudios líderes que combina el apego al lugar con la teoría de la conducta planificada para investigar la intención conductual de los residentes sobre el apoyo al turismo en un país en desarrollo - en esta instancia, China.

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Article
Publication date: 11 May 2021

Theerthaana P. and Hansa Lysander Manohar

The concept of donation crowdfunding has been drawing enormous attention as it connects donors worldwide in a shorter time at a relatively lower cost. This paper aims to…

Abstract

Purpose

The concept of donation crowdfunding has been drawing enormous attention as it connects donors worldwide in a shorter time at a relatively lower cost. This paper aims to integrate two unified theories, namely, behavioral finance and unified theory of acceptance and use of technology model, to investigate on the motivators and deterrents that influence prospective donors to adopt and use donation crowdfunding. The study also substantiates the significance of donors’ behavioral biases through the moderating effect in the crowdfunding adoption process.

Design/methodology/approach

The study used survey method for data collection and the data set was obtained from the sample of respondents belonging to India and Bangladesh. The proposed structural equation modeling is tested using SPSS 23.0 and AMOS 23.0.

Findings

The study reveals that performance expectancy, effort expectancy, facilitating conditions and trust significantly enhance the intention to adopt donation crowdfunding. Also, biases including overconfidence bias, herding bias and regret aversion bias are found to have significant moderating effects on the relationship between the behavioral intention to adopt donation crowdfunding and use behavior.

Practical implications

By investigating motivators and deterrents of the adoption of donation crowdfunding, the study renders lucrative insights for the donation crowdfunders in devising a donation fundraising campaign that motivates the prospective donors to provide financial contribution.

Originality/value

The study establishes its novelty in explaining the adoption behavior of donation crowdfunding with behavioral bias moderators as a theoretical paradigm. Furthermore, the unified theory of acceptance and use of technology model is extended by introducing, the variable “trust,” while studying the adoption behavior of donation crowdfunding.

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Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Article
Publication date: 2 October 2017

Chunmei Gan, Hongxiu Li and Yong Liu

This study aims to examine the factors driving an individual’s behavioural intention to adopt mobile learning in higher education.

Abstract

Purpose

This study aims to examine the factors driving an individual’s behavioural intention to adopt mobile learning in higher education.

Design/methodology/approach

Data were collected from university students in China via a survey. A total of 192 valid responses were collected. Structural equation modelling was used to assess the research model.

Findings

The results show that both task and technology characteristics have significant impacts on task-technology fit (TTF), which in turn influences attitude. And attitude significantly affects behavioural intention. Regarding the factors, attitude was found to be the most influential predictor of mobile library adoption intention. In addition, the results provide strong support for the moderating effects of gender and experience on the relationship between TTF and behavioural intention.

Originality/value

Extant research on mobile learning has mainly focused on investigating how user perceptions of mobile technology affect user adoption but has rarely considered the impact of TTF. This study attempts to fill this gap.

Details

The Electronic Library, vol. 35 no. 5
Type: Research Article
ISSN: 0264-0473

Keywords

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