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Article
Publication date: 17 August 2012

Ayse Kaya and James T. Walker

This article aims to analyze individual attitudes toward the impact of multinational enterprises (MNEs) on local businesses. These individual attitudes are important in…

Abstract

Purpose

This article aims to analyze individual attitudes toward the impact of multinational enterprises (MNEs) on local businesses. These individual attitudes are important in understanding voters' preferences, which studies show to affect governmental policies. MNEs' market entry location decisions are conditioned by the host's political environment. Moreover, MNEs' attempts to attain legitimacy in their host contexts ultimately affect their bottom line, so how the public perceive MNEs matters.

Design/methodology/approach

Using a large‐scale data set, the paper carefully delineates between a set of potential mechanisms influencing individual attitudes to globalization in the context of individuals' attitudes toward the impact of MNEs on local businesses.

Findings

The article demonstrates that there is remarkable heterogeneity and complexity in individual attitudes toward the impact of MNEs on local businesses and that these attitudes differ across regions and across countries. It is found that better educated individuals, those employed in the private sector, and those who do not have nationalistic tendencies are more likely to consider that MNEs are not harming local firms, while the opposite holds for those who are employed in “less skilled” occupations, such as those working in plants or in elementary occupations. The article also provides evidence that individuals' attitudes are determined by more than the labor market calculations these individuals might have. In fact, the socializing influence of education and the socializing impact of the individuals' type/sector of occupation also significantly determine the individual attitudes under study.

Originality/value

This area of research remains substantially under‐developed in the literature that analyzes individual attitudes toward globalization, which focuses on individual attitudes toward trade and immigration. Thus, the article not only aims to broaden the work on individual attitudes toward globalization, but it also aims to facilitate further discussion on the specific topic of individual attitudes toward MNEs.

Details

Multinational Business Review, vol. 20 no. 3
Type: Research Article
ISSN: 1525-383X

Keywords

Book part
Publication date: 24 October 2015

Nayyer Naseem, Swati Verma and Attila Yaprak

The purpose of this paper is to shed light on the interplay between selected consumer behavior constructs and their individual and joint influences on purchase intentions of…

Abstract

Purpose

The purpose of this paper is to shed light on the interplay between selected consumer behavior constructs and their individual and joint influences on purchase intentions of global, local, and hybrid brands. This is a topic that is becoming increasingly important as the world moves toward global economic interdependence and increasingly more firms expand abroad.

Methodology/findings

As the paper is in its conceptual/modeling phase, its research design is not yet complete, nor does it offer any findings. Resting our work on attitude and identity theories, we derive hypotheses about the potential influence of consumer behavior constructs, that is, the levels of the consumer’s global consumption orientation, globalization attitude, consumer ethnocentrism, and consumer cosmopolitanism on global brand attitude and its influence on willingness to purchase global versus nonglobal brands. We also derive hypotheses about influences that might moderate this relationship; specifically the consumer’s affinity with the home country of the particular brand, and the perceived value embedded in the brand.

Research/practical/social implications

Our work will contribute to the expanding literature on global consumer culture and consumption patterns and will thus provide valuable insights for international marketing managers and for social policy.

Originality/value

Our work will examine the joint influences of several consumer behavior constructs on brand purchase behavior, in addition to the independent influences of these constructs. It will also explore the possible mediating influence of global brand attitude on purchase intentions and moderating effects, if any, of perceived value and consumer affinity on consumers’ choices of global over local and hybrid brands.

Details

International Marketing in the Fast Changing World
Type: Book
ISBN: 978-1-78560-233-7

Keywords

Article
Publication date: 24 July 2009

Aminu Mamman and Nabil Baydoun

The purpose of this paper is to investigate the perceived impact of globalization amongst Nigerian bank managers and professionals. Managerial and organizational cognition (MOC…

1369

Abstract

Purpose

The purpose of this paper is to investigate the perceived impact of globalization amongst Nigerian bank managers and professionals. Managerial and organizational cognition (MOC) literature is used to evaluated perceptions of impact.

Design/methodology/approach

The paper adopts a survey methodology to gather the information needed to achieve the objectives of the paper. Descriptive statistics and statistical analyses are used to evaluate various relationships.

Findings

Respondents view the outcome of globalization as unfair. They also view globalization as endangering the economy and cultural values of Nigeria. However, they see the benefits of globalization in terms of transfer of good management and business practices as well as flow of foreign direct investment. They also seem to believe that globalization is open enough to accommodate other economic and political systems. However, they also believe that globalization hinders nation states to formulate polices favourable to the economy. Similarly, the majority do not believe that the world will be a better and fairer place if all countries adopt the philosophy and principles underpinning globalization.

Research limitations/implications

Managers' interpretation of the impact of globalization can influence their decisions and ultimately organizational strategy. Depending on the perceived benefits of globalization, managers who can influence government policy would try to lobby against excessive liberalization that might affect their local market position.

Originality/value

There is an attempt to link macro‐ and micro‐dimensions of globalization research. A multidisciplinary approach opens up the possibility for researchers from management discipline and other disciplines (e.g. economics, sociology and politics) to team up and study globalization. Future research should adopt both a quantitative and qualitative methodology. For example, the use of in‐depth interviews should reveal more information on how respondents perceive the impact of globalization on values and beliefs. Future studies should also target policy makers and senior executives across industries and the non‐governmental organization sector.

Details

International Journal of Organizational Analysis, vol. 17 no. 3
Type: Research Article
ISSN: 1934-8835

Keywords

Book part
Publication date: 19 September 2006

Mike Wickens

This chapter expresses views prompted by my experience as Specialist Adviser to the UK's House of Lords in their enquiry on globalisation. The un-stated issue was: are the critics…

Abstract

This chapter expresses views prompted by my experience as Specialist Adviser to the UK's House of Lords in their enquiry on globalisation. The un-stated issue was: are the critics of globalisation correct? This paper argues that the critics should be seeking ways of bringing the benefits of globalisation to the poorest countries, not attacking globalisation, which is a necessary, and largely desirable, consequence of the wish for economic development and growth. The key to growth is education (i.e. human not physical capital) and good governance. Inward finance promotes development but tends to go to developing countries that can make best use of it through having an educated labour force and good governance. The critics emphasise trade barriers imposed by developed countries, but the main barriers come from developing countries themselves. Extreme poverty is the greatest immediate concern As this and would be relatively inexpensive to eliminate by aid alone, economic development is necessity. Significantly, countries with the most poverty are also those with the highest inequalities of income.

Details

European Responses to Globalization
Type: Book
ISBN: 978-0-76231-364-8

Abstract

Details

Crises and Popular Dissent
Type: Book
ISBN: 978-1-80043-362-5

Article
Publication date: 16 March 2022

M. Mar Serrano-Arcos, Raquel Sánchez-Fernández, Juan Carlos Pérez-Mesa and Petra Riefler

Consumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However…

Abstract

Purpose

Consumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However, progress in knowledge of this concept in international marketing literature has suffered from a lack of integration and analysis. The purpose of this study was to shed new light on the concept of consumer affinity based on a comprehensive systematic review of the literature, provide a critical analysis of previous research in terms of conceptual, methodological and substantive issues and problems and offer avenues for future research.

Design/methodology/approach

This structured systematic review of consumer affinity included articles published in international peer-reviewed journals from 2008 to 2021, examining key conceptual, operational and substantive aspects.

Findings

This systematic review of articles on consumer affinity published over the past 14 years revealed that this line of research is a growing vibrant domain in the context of international marketing. It also showed that current knowledge of consumer affinity is characterized by theoretical inconsistencies, contradictory empirical results and scant international marketing research in the affinity domain.

Originality/value

This article provides an overview of the extant literature on consumer affinity and yields a consolidated image of its current status, as well as a research agenda that raises new questions for the academic community.

Details

International Marketing Review, vol. 39 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 1 February 2012

Tidings P. Ndhlovu

The purpose of this paper is to evaluate and situate globalization within the context of different theoretical perspectives, with a view to developing a theoretical framework for…

3302

Abstract

Purpose

The purpose of this paper is to evaluate and situate globalization within the context of different theoretical perspectives, with a view to developing a theoretical framework for understanding and interpreting this phenomenon.

Design/methodology/approach

In the light of historical and empirical evidence, this paper uses the idea of parallax to explore, synthesize and interpret globalization. Evidence is marshalled in order to enable comparative assessments on the merits of the globalized system to take place.

Findings

A materialist approach is identified as appropriate for aiding and deepening our understanding of the processes at work. It best captures the complexities and contradictions in the global economy.

Originality/value

This paper develops a critique that locates globalization within the process of accumulation and teases out its attendant crises and efforts to restore profitability. The materialist approach developed here may be successfully applied in a holistic manner.

Details

World Journal of Entrepreneurship, Management and Sustainable Development, vol. 8 no. 2/3
Type: Research Article
ISSN: 2042-5961

Keywords

Abstract

Details

Understanding Brexit
Type: Book
ISBN: 978-1-78714-679-2

Article
Publication date: 1 November 2018

Xiaoling Guo and Ying-yi Hong

While an increasing number of global brands are of emerging country origin, research about emerging global brands remains scare. The purpose of this paper is to provide the first…

Abstract

Purpose

While an increasing number of global brands are of emerging country origin, research about emerging global brands remains scare. The purpose of this paper is to provide the first theoretical effort to understand how consumers in the developed regions evaluate global brands from emerging countries. Building on globalization and social identity theory, the paper aims to shed light on the effect of global identity on consumer attitude toward emerging global brands, the process of such effect, and the boundary condition for it as well.

Design/methodology/approach

The authors used two non-student surveys in the USA and UK in which respondents’ global identity was measured and two laboratory experiments in which respondents’ global identity was primed. The operationalization of dependent variables is also divergent, either directly measuring attitude toward the global brands from developing countries or measuring consumer relative evaluation. Convergent results were reported from four studies.

Findings

The results show that when consumers’ global (vs local) identity is accessible, those from developed regions will show more favorable evaluations of global brands from emerging countries. And this effect is mediated by the positive association between global identity and globalization. Further, this effect emerged when consumers view global and local cultures as compatible with each other but disappeared when consumers view global and local cultures as oppositional to each other.

Practical implications

The findings have practical implications for global brand marketers from emerging economies to enter developed country markets, and to make their brands real global. Specifically, global identity consumers should be targeted and the compatible view of global and local cultures should be pronounced.

Originality/value

Focusing on global brands from emerging countries, this paper examines the global identity effect in developed country markets for the first time. The finding add new knowledge to the literature of globalization, global branding, and assimilation effect of global identity, and help to reconcile the heated debate on whether country of origin is still relevant to the globalized world.

Details

Journal of Contemporary Marketing Science, vol. 1 no. 1
Type: Research Article
ISSN: 2516-7480

Keywords

Article
Publication date: 6 February 2024

Mikul Mikul and Ishwar Mittal

This research intends to undertake a rigorous bibliometric analysis of product quality research trends and patterns, map the intellectual and social structure of the field…

Abstract

Purpose

This research intends to undertake a rigorous bibliometric analysis of product quality research trends and patterns, map the intellectual and social structure of the field, identify the predominant themes and propose a transition plan for future work in this discipline.

Design/methodology/approach

The procedure was carried out in a step-by-step manner. Following a specified search string, Scopus retrieved 1454 journal articles from the previous 39 years (1984–2022). To comprehend the field’s base, various techniques of performance analysis and science mapping were employed using RStudio and VOSviewer.

Findings

In light of the results, both the volume and influence of product quality studies have surged over the past four decades, with most works appearing in prestigious academic journals. A number of cross-country product quality collaborations took place in nations with little geographic, historical, or cultural proximity. Using co-citation analysis, five distinct subfields were identified within the literature on product quality. Finally, the use of co-word analysis helps understand the field’s underlying themes and concludes with a set of potential research avenues built on a content analysis of the articles from each of the five subfields.

Originality/value

To the authors' understanding, this study represents a pioneering effort to examine the research field on product quality using bibliometric analysis. Notwithstanding being rooted in scientometrics, this research’s outcomes are instructive for practitioners, academics and aspiring researchers in the field.

Details

International Journal of Quality & Reliability Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-671X

Keywords

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